Racquet Ball Launch Analysis

Created By

Design --> select data --> name and data series i.e. value u wish to plot and
type to XY and a line
move the cursor to line and then select format data series and then send it to data s
Then select data and then edit the average and enter X value

Then go to layout and then axes and then secondary horizontal axis and sh
X axis to make it equal to the terminal value.
1400

Region
North
East
South
West

Sales
1000
1200
750
900

1200
1000
800

Average

962.5
600

Any X value Value u wish to plot

0
962.5
1
962.5

400
200
0
North

East

es i.e. value u wish to plot and then change this new chart
to XY and a line
ries and then send it to data series. Then go to desing..
the average and enter X values

condary horizontal axis and show it. And then format the
equal to the terminal value.

South

West

To write a text precede it with a single quote

or else it will flag an error considering it to
be a formula

e it with a single quote

error considering it to
ormula

Year
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998

Number
Players
(Thousand
600
635
655
700
730
762
812
831
877
931
967
1,020
1,077
1,139

Retail
Price (per
ball)
$1.75
$1.75
$1.80
$1.90
$1.90
$1.90
$2.00
$2.20
$2.45
$2.45
$2.60
$2.55
$2.50
$2.50

Ball Sold
(miilions)
5.932
6.229
6.506
6.82
7.161
7.895
7.895
8.224
8.584
9.026
9.491
9.996
10.465
10.981

Price
Ratio*

Percent Who
Would Buy New
Ball

0.5
0
1.0
11
1.5
41
2.0
76
2.5
95
3.0
100
*Price of Woodrow ball /
Price of new ball.

Expeted Market Growth

10%

Needed investment
Variable Cost
Balls Sold per Player
Planned Price Ratio

$5.00
$0.60
9.43
$1.20

Expeted Market
Growth

8.1%

Year
1985
1986
1987

Number Players (Thousand

600
635
655

Retail Price
(per ball)
$1.75
$1.75
$1.80

Ball Sold
(miilions)
5.932
6.229
6.506

1988
1989
1990
1991
1992

700
730
762
812
831

$1.90
$1.90
$1.90
$2.00
$2.20

6.820
7.161
7.895
7.895
8.224

1993
1994
1995
1996

877
931
967
1,020

$2.45
$2.45
$2.60
$2.55

8.584
9.026
9.491
9.996

1997
1998
1999
2000
2001
2002
2003
2004
2005

1,077
1,139
1,231
1,331
1,439
1,555
1,681
1,818
1,965

$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50
$2.50

10.465
10.981
11.609
12.549
13.565
14.664
15.852
17.136
18.524

For REFERENCE : VBA for modelers S. Christian Allright language lear

Fitted
Equation
a
b
c
Price
Ratio*

ct

y aebe

1.07
16.90
1.94
Percent Who
Would Buy New
Ball

0.5
0
1.0
11
1.5
41
2.0
76
2.5
95
3.0
100
*Price of Woodrow ball /
Price of new ball.

NPV
Pay-back
Period

Price ratio
1.2
1.2
1.2
1.2
1.2
1.2
1.2
1.2

2200
2000
1800

Fitted Value of
Percent Buying
New Ball
0
9
43
75
93
101

Squared Error

1600
1400

0.032
2.327
2.699
0.435
2.422
1.894

1200
1000
800
600
400

9.809

$855.34
6

Market Share
for New Ball
20.66%
20.66%
20.66%
20.66%
20.66%
20.66%
20.66%
20.66%

ers S. Christian Allright language learning

Sale of New Balls

2.268303336
2.397965493
2.592200698
2.802168955
3.02914464
3.274505356
3.53974029
3.826459253

Profit of New NPV of Cash

Ball (mill $) Flow
1.0018
($3.72)
1.0591
($2.92)
1.1449
($2.14)
1.2376
($1.37)
1.3379
($0.62)
1.4462
$0.13
1.5634
$0.86
1.6900
$1.57

Number Players (Thousand

20.000
Number Players (Thousand

Ball Sold (miilions)

Percent Who Would Buy New Ba

18.000

120

16.000

100

14.000

80

12.000

60

10.000

40

8.000

20

6.000

0
0.0

4.000

Base Value
Needed investment
Variable Cost
Balls Sold per Player
Planned Price Ratio
Expeted Market Growth

Base NpV

5.00

855.34

0.60
9.43
1.20

855.34
855.34
855.34

0.08

855.34

0.5

1.0

+10% Value +10% NPV

5.5 $400.80
0.7 $121.65
10.4 $1,312.63
1.3 $1,423.16
0.1

$975.00

Data Table is only good with one parameter changing. And scenario
manager requires lot of model building
We will use capturing the Key strokes using macros for building this
model and hence use model

Expeted Market Growth

Planned Price Ratio
Balls Sold per Player
Variable Cost
Needed investment

Place my y-axis at a place where my base model

Design and select da

Then format Y axis

ercent Who Would Buy New Ball

1.5

2.0

2.5

3.0

-10% value -10% NPV

$4.50
$0.54
$8.49
$1.08

$1,309.89
$1,589.04
$398.07
($115.70)

$0.07

$738.61

TORNADO CHART
Expeted Market Growth
Planned Price Ratio
Balls Sold per Player

-10% NPV
+10% NPV

Variable Cost
Needed investment
($400.00)
($200.00)
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$1,600.00
$1,800.00

($400.00)
($200.00)
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$1,600.00
$1,800.00

at a place where my base model NPV lies. Then select a series and make it overlap each other.
Design and select data and then edit and then labels.
Then format Y axis and select the labels to be low

Needed investment
Variable Cost
Balls Sold per Player
Planned Price Ratio
Expeted Market Growth

5
0.6
9.428319071
1.2
0.081