1. Define marketing. 2. What is the difference between needs and wants? 3. What is functional integration in marketing? 4.

What is societal marketing concept? 5. What is Project shakti? 6. What is marketing myopia? 7. What is re-engineering? 8. What is out-sourcing, e-commerce, benchmarking, suppliers, de-centralizing? 9. What is customizing, target marketing? 10. Who are the stake holders? 11. What is an organization culture? 12. What is customer satisfaction? 13. What is value chain? 14. What is the difference between in-bound logistics and out-bound logistics? 15. Why is it important for an organization to retain customers? 16. What is cross selling? 17. What is Paretos 80/20 principle? 18. What are basic marketing, reactive marketing, accountable marketing, pro-active marketing, and partnership marketing? 19. What do you mean by monopoly, oligopoly, monopolistic competition, pure competition? 20. What is demographics? 21. What is recession and depression? 22. What are experience curve and learning effect? 23. What are economies of scale? 24. What is consumer behavior? 25. What are different reference groups? 26. What are different buying behaviors? 27. What is impulse buying? 28. What is post purchase behavior? 29. What is the difference between organizational market and consumer market? 30. What is MRP and JIT? 31. What are producer market, resellers market and institutional market? 32. What is the function of a gate keeper? 33. What is an MKIS? 34. What is market segmentation? 35. What is niche marketing? 36. Who is a hard core loyalist? 37. What is strategic market planning? 38. What are corporate and divisional planning? 39. What is an SBU? 40. What is BCG product portfolio matrix? 41. What is the difference between forward and backward integration? 42. What are diversification and downsizing? 43. What do you mean by strategy? 44. What is competitive advantage?

45. What are Porters five forces model? 46. What is TQM? 47. What do you mean by potential product, augmented product, expected product and generic product? 48. Define convenience product, shopping product, specialty product , unsought product? 49. What is product mix? 50. What is product line? 51. What are the different stages in product life cycle? 52. What is positioning, over positioning, under positioning, and confused positioning? 53. What is brand and brand equity? 54. What is brand rejuvenation? 55. What is the function of marketing channels? 56. Define horizontal marketing system and vertical marketing system? 57. Define logistics? 58. What are reorder point, lead time? 59. What are strategic issues in retailing? 60. What is advertising? 61. Define sales promotion, direct marketing? 62. What is a joint venture? 63. What is service marketing? 64. Define idea marketing, place marketing, person marketing? 65. What is marketing ethics? 66. Define green marketing. 67. What is BIS? 68. What is kiosk marketing? 69. What is the trend of retailing sector in India? 70. Name some important players in retailing sector?

INTERNAL (MM-I) 2007-2009

Full marks: - 30 Answer any {19 questions (Q no- 8, 18, 19 are compulsory)}. 1. Define marketing. 2. What is the difference between needs and wants? 3. What is functional integration in marketing? 4. What is societal marketing concept? 5. What is Project Shakti? 6. What is marketing myopia? 7. What is re-engineering?
8. What is out-sourcing, e-commerce, benchmarking, de-centralizing?

Time: - 75min (1) (1) (1) (1) (1) (1) (1)

(2)

9. What is customizing, target marketing? 10. Who are the stake holders in an organization? 11. What is an organization culture? 12. What is customer satisfaction? 13. What is value chain? 14. What is the difference between in-bound logistics and out-bound logistics? 15. Why is it important for an organization to retain customers? 16. What is cross selling? 17. What is Paretos 80/20 principle?

(1) (1) (1) (1) (1) (1) (1) (1) (1)

18. What are basic marketing, reactive marketing, accountable marketing, and proactive marketing? (2) 19. What do you mean by monopoly, oligopoly, monopolistic competition, pure competition? (2)

20. What are demographics? 21. What is consumer behavior? 22. What are different reference groups? 23. What are different buying behaviors? 24. What is impulse buying? 25. What is post purchase behavior?

(1) (1) (1) (1) (1) (1)

INTERNAL (RM) 2007-2009

1) Globus belongs to which group? a) Piramals b) ITC c) Raheja group d) Tatas 2) Which are the chain of stores belong to RPG Enterprises? a) Food world b) Cross Roads c) Giant d) Health n Glow 3) Retailing is derived from a a) Dutch word b) German word c) French word d) Spanish word 4) Physical obsolescence risk is common for stores dealing in a) greeting cards b) computer c) apparels d) hard disks 5) Which one of these is an unorganized sector of retailing? a) Raymonds b) Nilgiris c) Peddlers d) Grasim 6) What is the position of India in terms of PPP? a) 2nd b) 1st c) 3rd d) 4th 7) --------- is a 51:49 joint venture between RPG Group and the Hong Kong based Dairy Farm International. a) Giant b) Food World c) Health n Glow d) Spencer 8) The examples of the involvement /interest of real estate players in organized retailing is a) Tatas west side b) Wills lifestyle c) Rahejas shopper stop d) RPG Food World 9) Raymond Nation wide is a type of

a) discount store b) specialty store c) department store d) super market 10) Entry phase, trading-up and Vulnerability phase belongs to a) natural selection b) Wheel of retailing c) Dialectic process d) Retail accordion 11) Which of the following belongs to Entry phase? a) minimal service b) limited product offering c) low status d) conservatism 12) Which one of the following is also called melting pot theory? a) natural selection b) Wheel of retailing c) Dialectic process d) Retail accordion 13) Which theory has been given by Malcolm P Mc Nair? a) natural selection b) Wheel of retailing c) Dialectic process d) Retail accordion 14) Depending on the ownership pattern, stores can be divided into a) 5 b) 4 c) 6 d) 3 15) Which of the following is not a General Merchandise Retailer? a) Flea market b) Variety store c) Ware house store d) Specialty store 16) Companies like Mc Donald, Archies, NIIT, Pizza hot are adopting the strategy of a) Independent store b) chain store c) Franchise store d) Consumer cooperative 17) Match the following: a) Bombay Bazaar i)112 store outlets b) Margin Free ii) 250 c) Subhiksa iii) 214 d) RPG Retail chain iv) 110 a- i , b-ii, c-iii, d-iv

a- ii, b- iii, c-i, d-iv a-iii, b-ii, c-iv, d-i a-iv, b-i, c-iii, d-ii 18) Which of the following adopts Area Development Franchising System? a) TGIF b) Pizza corner c) Excel Infotech d) Mc Donalds 19) A combination store is a blend of ---------- & --------. a) super market and general merchandise store b) convenience store and super market c) specialty store and convenience store d) franchise and consumer cooperative 20) A ware house club has an area of a) 300,000 sq ft b) 100,000 sq ft c) 50,000 sq ft d) 25,000 sq ft 21) Match the following: a) Toys R Us i) toys b) Circuit city ii) consumer electronics c) Barnes and Nobles iii) book store d) Qwikys iv) liquid coffee a-iv, b-i , c-iii , d-ii a-iii, b-ii, c-iv, d-i a-i , b-ii, c-iii, d-iv a-ii, b-iii, c-i, d-iv 22) A category killer is a new type of a) Convenience store b) Departmental store c) Specialty store d) Variety store 23) Which of the following are Category killers? a) Nallis b) Chandana brothers c) S.kumar d) Globus 24) Factory outlets are the a) Close outlet stores b) Single price outlet stores c) Outlet stores 25) the term kiosk is derived from a a) Spanish word b) Turkish word c) French word d) Japanese word

26) Which one of the following is not a non-store retailers? a) World Wide Web b) Catalog marketing c) Video kiosks d) Video catalog 27) Flea market is a literal translation of the French word a) Vox populi b) Status quo c) Marche aux puces d) Marcus aurelius 28) Maori is a tribe found in a) Africa b) New Zealand c) Sumatra d) Indonesia 29) Leverage ratio = ? a) Net profit/ Net sales b) Net sales/ total assets c) Net profit/ Total assets d) Total assets/ Net worth 30) Which retail chain offer credit to their customers through their own credit card system? a) J C Penny b) Tesco c) Metro d) Woolsworth