E XECUTIVE O NLINE C ERTIFICATE IN

WEB GLOBALIZATION MANAGEMENT

Welcome The Executive online Certificate in Web Globalization Management is offered by the Executive Education Program of the John Cook School of Business at Saint Louis University. The online program provides participants with the cutting edge skills to conduct international business in a networked global economy. Program Description The Certificate Program is a self paced online program that you can do at your convenience. You have two years to finish the program and demonstrate proficiency in the subject matter. The program is divided into 5 modules and each module has around 8 chapters (40 Chapters in total). Total time we anticipate to finish the program including the assessment is about 110 hours approx. Program Module descriptions and objectives are available at www.globalizationexecutive.com Each Chapter has four learning components: Video Lecture Note (3500-4000 words average) Slides Self Quiz Steps toward Program Completion To successfully pace and finish the program, I recommend the following steps: 1. Start with module 1 and then sequentially progress to other modules. This will make sure you know all the concepts prior to advancing to more advanced modules. 2. For each Chapter, first watch the video, then read the lecture note and power points and conclude the chapter by taking an online self-quiz. 3. As you progress through the program post interesting articles, your experiences, examples related to the chapter on the online discussion board. Interact with other participants on the discussion board. 4. By the time you reach module -3 start thinking of some research ideas or web globalization related problems around which you can write a research report. Course Interactions Online course interactions will take place in the following ways: Professor Singh will post discussion questions on the discussion board and the announcement tool in the online learning system. Professor Singh may e-mail you or you may e-mail him with specific questions via the online e-mail tool. You can do instant messaging with other online participants via the Whos Online tool You may respond to other participant postings via the online discussion board. Assessment The assessment for this program is comprised of three components: completing all chapter tasks (watching the videos, reading the lecture note, and completing the self quiz), participation in online discussion board and writing a research report. Total assessment is worth 100 points and you need at least 75 points to pass the program. You will be assessed as Pass or Fail.

Class Tasks (30 points) The instructor will monitor if you have accessed the videos, the notes and taken the online self quiz. In addition periodically we will arrange webinars. If you cannot attend them live then please watch the webinar archives. Online Discussion Board: (30 points) This is a platform, which gives you an opportunity to show your enthusiasm about the class in general and the field of Web globalization in particular. Instructor will welcome online postings that expand on chapter readings. I also look forward to postings related to interesting articles, web sites, and news clippings that contribute to chapter reading. Time to time the instructor will post questions or seek you input on specific topics related to web globalization. Depending on your expertise take this opportunity to answer to these instructor postings. Online postings could also involve response to other postings and developing an online discussion topic. Instructor will monitor both the quality and quantity of your postings. As a thumb rule I would encourage you to post at least 15 postings online. Postings in response to instructor questions will be weighed more toward the overall assessment. Research Report: (40 points) This will involve writing a 10-12 page research report in a topic area of your interest in the field of web globalization. You may also write a case or best practices documents based on your professional experience. My past students have presented such research reports at top international and national conferences and published them in journals. While this is voluntary, I would encourage you to leverage your research report for conference presentations in future. I would be happy to help you find venues and publication opportunities. A typical research report should follow points below: An introduction: which shows the importance of the subject area you want to investigate. The introduction should logically lead to your research objectives. Literature Review: The second section is the Literature review, which includes a survey of previous research in your area of investigation. You should be able to show what types of studies have been done in your area and how is your study adding new direction or synthesizing the previous work. Conceptual Development section will involve synthesizing the knowledge you have gathered so as to add value to it. This can be done by developing new conceptual categories, new positioning of existing knowledge, doing a critique of existing knowledge, or just building on the literature review section and continue documenting existing work. If you want to collect data you need to clearly state the hypotheses and the rationale behind them. Implications: will involve you writing what insights have we gained from your study and how will your study be helpful to managers. Length of the Paper: Minimum 10 pages, font 12, double space, 1 inch margin; 12 page limit excludes references and appendices. Course Instructor & Contributors: The primary course developer is Dr. Nitish Singh. He is also the primary course instructor for the program. Professor Singh, has been actively involved in researching and teaching in the field of web globalization. His short bio is included at the end of the syllabus. Module-5 was developed by my colleague Elizabeth Land, who also helped with content review which I am thankful for. I would also like to thank my development team: Pat Melzer, Yung_Hwal and Mike Meyers for help with power points, quiz and review. Many individuals and organizations also contributed examples, best practices, and even few chapters. You can find a list of content contributors on the program web site. We gratefully acknowledge the support and direction provided all these contributors. We would like to thank MultiLingual Computing, Inc., our online course development partner and allowing us to use content from the magazine.

We appreciate the industry support to ensure that the quality of the program meets industry standards and addresses the key issues faced by professionals. Special thanks to our sponsors including Adobe, Acclaro, Conversis, Jonckers and Lionbridge. Short Bio: Nitish Singh (www.professornitishsingh.org) Professor Nitish Singh teaches International Business and International E-Business at Boeing Institute of International Business, Saint Louis University. Prior to joining St Louis University, he was a professor at California State University, Chico, where he headed the Localization Program. He received his Ph.D. in Marketing and International Business from Saint Louis University, USA. He did his MBA, MA, PGDiploma and BS in India and the U.K. Singh is the author of the book, The Culturally Customized Web Site. He has published or presented more than 70 studies in the areas of global e-commerce, e-marketing etc in top publications such as the Journal of International Business Studies, Journal of Business Research, JAR, MBR, Psychology & Marketing, International Marketing Review etc. Dr. Singh also has been active in training and consulting in the field of web globalization, doing business in China and India, and marketing to Hispanics online. He has provided such training and consulting now to more than 200 individuals and corporations across the globe. Some of the organization he has provided training and consulting for include HP, IBM, Yahoo, Globalization Partners, Canon, Lionbridge, CSU Chico and FedEx His educational efforts in the field of localization have been supported by US Department of Education, Adobe, Lionbridge, CSU, Google, HP, IBM, Microsoft and other companies. Singh heads several academic initiatives in North America and Europe in the field of Localization/international e-business. Important Copyright Information All material presented in these online modules is copyrighted: Copyright 2009 Nitish Singh, Saint Louis University. This material is only for internal educational use and cannot be reproduced, stored or transmitted in any form or by any means, without the written permission of the program leader. The information contained in these online modules has been obtained from various academic and professional sources, which we believe to be reliable. However, neither its completeness nor accuracy can be guaranteed. Recommendations and opinions are based on our interpretation of available information.

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