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2013 IR OVERVIEW
Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute forward -looking statements as defined under U.S. federal securities laws. Generally, the words believe, expect, intend, estimate, anticipate, project, will and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Companys historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; water scarcity and poor quality; changes in the nonalcoholic beverage business environment and retail landscape; increased competition; increased demand for food products and decreased agricultural productivity as a result of changing weather patterns; consolidation in the retail channel or the loss of key retail or foodservice customers; an inability to expand operations in developing and emerging markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the availability of our products; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions; climate change; damage to our brand image and corporate reputation from product safety or quality, human and workplace rights, obesity or other issues, even if unwarranted; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term goals; continuing uncertainty in the global credit markets; one or more of our counterparty financial institutions default on their obligations to us or fail; an inability to realize additional benefits targeted by our productivity and reinvestment program; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges, including charges by equity method investees; multi-employer plan withdrawal liabilities in the future; an inability to successfully integrate and manage our Company-owned or -controlled bottling operations; global or regional catastrophic events; and other risks discussed in our Companys filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10 -K for the year ended December 31, 2012 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.
Our Mission
Create value and make a difference
Our Vision
Profit
Our Goals
More than double system revenue while increasing system margins
Our Metrics
Economic profit growth
YOY Increase
4% 2%
0% 2010
KO Volume NARTD Industry Volume* Personal Consumption
* NARTD excludes milk and bulk water
5
2011
2012
Still
10%
10%
5%
Volume
*Comparable Currency Neutral
Operating Income*
EPS*
$7.2B
$7.7B
$3.1B
$5.4B
$1.3B $4.1B
$2.9B
~$5
Billion in 2013
2010
2011
2012
We Are Ideally Positioned to Deliver Long-Term We Are Ideally Positioned Profitable Growth
Million
Trillion
Billion
2012
2020
2012
2020
2012
2020
Emerging Markets
Maximizing Volume Investing for Accelerated Growth
Developing Markets
Maximizing Value Through Segmentation Building Customer Loyalty
10
Thousand
Countries
Billion
Outlets
Million
Company-Owned
12
5-6%
3-4%
Volume
Net Revenue
OI
EPS
13
2010
*
2011
2012
14
51 Consecutive Years of Annual Dividend Increases 10% Increase in 2013 ~$5 Billion in 2013
Enabler to Accelerate Growth and Efficiency Through Bolt-On Acquisitions and Partnerships Across Our Supply Chain
15
27% -1%
Latin America
Total Company 29% of Unit Cases Total Company 27% of Operating Income +5% FY 2012 Volume Growth
1 Reflects
Pacific1
Total Company 21% of Unit Cases Total Company 23% of Operating Income +7% FY 2012 Volume Growth
Note: Total Company Operating Income on this page totals >100%, as it does not reflect Corporate expenses. the transfer of the India & South West Asia Business Unit from the Eurasia & Africa Operating Segment to the Pacific Operating Segment
17
Steve Cahillane
EVP & President Coca-Cola Americas
Ahmet Bozer
EVP & President Coca-Cola International
A Combined
18
Europe: Positioned to Capture Profitable Growth Pacific: Developed and Emerging Markets Growing Together Eurasia & Africa: Delivering Results Over the Short and Long Term
Solid Presence
350+ Brands ~120 Bottling Partners 50% of Total Company Volume
19
Industry
~900 Per Capita Consumption (~3x Global Average) Largest NARTD Retail Value Pool
Europe Group
176 Per Capita Consumption (~2x Global Average)
Billion
Top 3 Sparkling Brands Opportunity for Volume and Value Share Gains
2012
2020
20
Japan +2%
+16%
India
Emerging
Thailand
+22%
Philippines
+5%
Australia +3%
21
2012
2020
2012
2020
#1
Sparkling
22
#1 Juice &
Juice Drinks
#2 Water
#2 Tea
#2 Sports
Drinks
North America: Best Brand, Sales & Customer Service System Latin America: Drive Sustainable Growth
Solid Presence
225+ Brands ~130 Bottling Partners 50% of Total Company Volume
23
North America: Executing Our Consistent Strategy to Win in this Profitable Market
2012 Full Year Our Strategy Build Strong Brands Translate Brand Value into Customer Value Invest in Capabilities to Sustain & Repeat
Volume Share
Sparkling
Value Share
Still
Sports Drinks
24
5%
3%
5%
Mexico
6%
Brazil
7%
South Latin
Consumer Relevance
Strong Consumer Engagement
Favorite Brand
Growing Leadership
4%
Volume Growth
3-Year CAGR 2010-2012
vs Key Competitor*
* Source: Millward Brown (Average of Latin America) ** Source: Nielsen
20x
2.1pts
Share Change**
2010-2012
25
15 Bottling Companies 18% of Total KO Revenues #3 Global Bottler Based on Volume ~60K Employees
Company-Owned Bottlers
26 26
27
28
We Will Strategically Sell to the Right Partner, for a Fair Price at the Right Time
We Sell Our Investments for a Fair Value When . . . Our Long-Term Interests are Aligned with the Right Partner Prospective Partner Has the Right Capabilities
Proven Management Team Strong Financial Capability and Willingness to Invest in the Business
29
30
1.25 Liter
I LOHAS
PlantBottle
Honest Tea Core Power Power Play Fruit Kick South Africa Mini Can
HFC-Free Coolers Simply Flavor Extensions Where Will Happiness Strike Next? Solar Push Cart with eKOCool
Heinz PlantBottle
31
32
33
34
Present
Coca-Cola Continues to be the Worlds Most Valuable Brand Growing Worlds Greatest Beverage Brand Portfolio
Future
On Our Way to Doubling System Revenues by 2020 Continue Creating Sustainable Value While Making a Lasting Difference
Note: Most Valuable Brand based on Interbrands 2012 Best Global Brands Report
35
Avg 259
191 176
Avg 267
USA
79
Mexico Brazil Turkey
Avg 34
39 14
India
Global
Spain Germany
Russia China
Developed
36
Developing
Emerging
Note: Per capita averages are based on our Top 32 markets as determined by volume; one serving equals 8 fluid ounces of finished beverage
Smart
Like Owners The Brand
37