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Investing Together for a Better Tomorrow

2013 IR OVERVIEW

Forward-Looking Statements
This presentation may contain statements, estimates or projections that constitute forward -looking statements as defined under U.S. federal securities laws. Generally, the words believe, expect, intend, estimate, anticipate, project, will and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Companys historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; water scarcity and poor quality; changes in the nonalcoholic beverage business environment and retail landscape; increased competition; increased demand for food products and decreased agricultural productivity as a result of changing weather patterns; consolidation in the retail channel or the loss of key retail or foodservice customers; an inability to expand operations in developing and emerging markets; fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottling partners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost, disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling or warning requirements or limitations on the availability of our products; an inability to protect our information systems against service interruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States; unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions; climate change; damage to our brand image and corporate reputation from product safety or quality, human and workplace rights, obesity or other issues, even if unwarranted; changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations; changes in accounting standards; an inability to achieve our overall long-term goals; continuing uncertainty in the global credit markets; one or more of our counterparty financial institutions default on their obligations to us or fail; an inability to realize additional benefits targeted by our productivity and reinvestment program; an inability to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges, including charges by equity method investees; multi-employer plan withdrawal liabilities in the future; an inability to successfully integrate and manage our Company-owned or -controlled bottling operations; global or regional catastrophic events; and other risks discussed in our Companys filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10 -K for the year ended December 31, 2012 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

Reconciliation to US GAAP Financial Information


The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the Securities Exchange Act of 1934. A schedule is posted on the Company's website at www.coca-colacompany.com (in the Investors" section) which reconciles our results as reported under General Accepted Accounting Principles and the non-GAAP financial measures included in the following presentation.
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Our 2020 Vision: On Track and Delivering Results

Our 2020 Vision Sets High Expectations

Our Mission
Create value and make a difference

Our Vision
Profit

Our Goals
More than double system revenue while increasing system margins

Our System Priorities


Maximize Company and bottler longterm cash flow

Our Metrics
Economic profit growth

KO is Leading the High Growth NARTD Industry


Gaining Market Share 2012 vs 2009
Volume Share Global NARTD Sparkling Value Share

Leading the Industry


6%

YOY Increase

4% 2%

0% 2010
KO Volume NARTD Industry Volume* Personal Consumption
* NARTD excludes milk and bulk water
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2011

2012
Still

Delivering Against Our Long-Term Growth Targets


3-Year CAGR 2010-2012

10%

10%

5%

Volume
*Comparable Currency Neutral

Operating Income*

EPS*

And We are Sharing Our Success With You


Billion in Value
Returned to Shareowners 2010 - 2012

$7.2B

$7.7B
$3.1B

2013 Marks the Consecutive Year of Annual Dividend Increases


10% Increase in 2013

$5.4B
$1.3B $4.1B

$2.9B

~$5

Billion in 2013

2013 Net Share Repurchases Between $3.0B and $3.5B


$4.3B $4.6B

2010

2011

2012

Dividends Net Share Repurchases


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We Are Ideally Positioned to Deliver Long-Term We Are Ideally Positioned Profitable Growth

The Growth Opportunity is Abundant


Middle-Class Growth Personal Consumption Growth NARTD Industry Retail Value Growth*

Million

Trillion

Billion

2012

2020

2012

2020

2012

2020

*NARTD excludes white milk and bulk water

Not a One Size Fits All Approach


Developed Markets
Driving Profitable Growth Through Innovation and Productivity

NARTD Retail Value Growth $400 Billion (2013-2020)

Emerging Markets
Maximizing Volume Investing for Accelerated Growth

Developing Markets
Maximizing Value Through Segmentation Building Customer Loyalty

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We Have the Worlds Strongest System


Brands in Global System Employees Top 10 Private Employer

Thousand

Countries

Servings Every Day

Billion

Approximately Bottling Partners


11

Outlets

Million

The Worlds Greatest Beverage Brands

Company-Owned

& More to Come!

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We Invest Through a Value Lens to Drive Long-Term Profitable Growth


Economic Profit Growth
Target 10%+ CAGR
High Single Digit
6-8%

Long-Term Growth Targets*

5-6%
3-4%

Volume

Net Revenue

OI

EPS

*Comparable Currency Neutral

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Our Strong Cash Flows Provide Financial Flexibility


Cash, Its Still the Real Thing

$11.5B* $10.2B* $9.5B

2010
*

2011

2012

CASH FROM OPERATIONS


Excluding pension contributions of $769 million in 2011 and $900 million in 2012

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We Balance Cash Priorities for Sustainable Value Creation


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CAPEX ~$3 Billion in 2013 Invest Behind Our Brands


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51 Consecutive Years of Annual Dividend Increases 10% Increase in 2013 ~$5 Billion in 2013

SUSTAINABLE VALUE CREATION

3 4 Net Repurchases of ~$3.0 to 3.5 Billion in 2013

Enabler to Accelerate Growth and Efficiency Through Bolt-On Acquisitions and Partnerships Across Our Supply Chain

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We Have A Balanced, Global Portfolio

We are Growing Around the World


Europe

14% of Total Company


North America

21% of Total Company Unit Cases 24% of Total Company +2%


Operating Income FY 2012 Volume Growth

27% -1%

Unit Cases of Total Company Operating Income FY 2012 Volume Growth

Eurasia & Africa1


Total Company 15% of Unit Cases Total Company 10% of Operating Income +10% FY 2012 Volume Growth

Latin America
Total Company 29% of Unit Cases Total Company 27% of Operating Income +5% FY 2012 Volume Growth
1 Reflects

Pacific1
Total Company 21% of Unit Cases Total Company 23% of Operating Income +7% FY 2012 Volume Growth

Note: Total Company Operating Income on this page totals >100%, as it does not reflect Corporate expenses. the transfer of the India & South West Asia Business Unit from the Eurasia & Africa Operating Segment to the Pacific Operating Segment

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New Global Operating Structure

Steve Cahillane
EVP & President Coca-Cola Americas

Ahmet Bozer
EVP & President Coca-Cola International

A Combined

Years of System Experience


Irial Finan
EVP & President Bottling Investments

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Coca-Cola International Overview


Large, Dynamic Consumer Base
Population of ~6.1 Billion 37% of Population Under 21

Europe: Positioned to Capture Profitable Growth Pacific: Developed and Emerging Markets Growing Together Eurasia & Africa: Delivering Results Over the Short and Long Term

Solid Presence
350+ Brands ~120 Bottling Partners 50% of Total Company Volume

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Europe: Future Growth Opportunities Despite Headwinds

Industry
~900 Per Capita Consumption (~3x Global Average) Largest NARTD Retail Value Pool

Europes NARTD Industry Retail Value Growth

Europe Group
176 Per Capita Consumption (~2x Global Average)

Billion

Top 3 Sparkling Brands Opportunity for Volume and Value Share Gains

2012

2020

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Pacific: A Tale of Two Worlds Growing Together


Developed

2012 Volume Growth Rates


China +4%

176 GDP Per Capita ~$35K


KO Per Capita Consumption

Japan +2%

+16%

India

Emerging
Thailand

+22%

Philippines

KO Per Capita Consumption

+5%

31 GDP Per Capita ~$6K

Australia +3%

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Eurasia & Africa: A Solid Foundation to Capture Growth


NARTD Industry Volume Growth

NARTD Industry Retail Value Growth

2012

2020

2012

2020

#1
Sparkling
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#1 Juice &
Juice Drinks

#2 Water

#2 Tea

#2 Sports
Drinks

Coca-Cola Americas Overview


Large, Dynamic Consumer Base
Population of ~ 950 Million 34% of Population Under 21

North America: Best Brand, Sales & Customer Service System Latin America: Drive Sustainable Growth

Solid Presence
225+ Brands ~130 Bottling Partners 50% of Total Company Volume

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North America: Executing Our Consistent Strategy to Win in this Profitable Market
2012 Full Year Our Strategy Build Strong Brands Translate Brand Value into Customer Value Invest in Capabilities to Sustain & Repeat

Volume Share
Sparkling

Value Share

Still
Sports Drinks

Our Market Expanding Population Favorable Demographics Vibrant NARTD Business

Teas Juice/Juice Drinks Energy NARTD

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Latin America: We are Delivering Sustainable and Balanced Growth


3-Year Volume CAGR 2010-2012

5%

3%

5%
Mexico

6%
Brazil

7%
South Latin

Latin America Latin Center Group

Consumer Relevance
Strong Consumer Engagement

Favorite Brand

Growing Leadership

4%
Volume Growth
3-Year CAGR 2010-2012

+ Recruitment + Continuous Investment

vs Key Competitor*
* Source: Millward Brown (Average of Latin America) ** Source: Nielsen

20x

2.1pts
Share Change**
2010-2012

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Bottling Investments Group (BIG) Overview

15 Bottling Companies 18% of Total KO Revenues #3 Global Bottler Based on Volume ~60K Employees

Company-Owned Bottlers
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Management or Oversight Role

Recent Bottling Divestitures

BIG Creates Sustainable Businesses


Our Investments Create Long-Term Sustainable Growth We Manage these Businesses as if We Will Own Them Forever We Strive to Become a Model of Collaboration with Other Bottlers We are Committed to Win in Every Market Where We Do Business with a Strong Bottling System with the Right Capabilities

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BIG Invests in Bottlers Under the Following Conditions:


Strategic Franchise Leadership is Required to Drive Growth in Critical Markets Bottlers are Underperforming and Need Help to Resolve Problems Ownership and Management Changes Structural or Philosophical Venture Capital is Required to Move Quickly into a Market

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We Will Strategically Sell to the Right Partner, for a Fair Price at the Right Time
We Sell Our Investments for a Fair Value When . . . Our Long-Term Interests are Aligned with the Right Partner Prospective Partner Has the Right Capabilities
Proven Management Team Strong Financial Capability and Willingness to Invest in the Business

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Creating Value and Making a Difference


Creating Value and Making a Difference

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Growth Through Innovation


Minute Maid Light Minute Maid Pure Squeezed

ZICO Coconut Water

innocent NFC Juices & Recyclable Carafes 12.5 oz Handheld

1.25 Liter

I LOHAS

PlantBottle

Honest Tea Core Power Power Play Fruit Kick South Africa Mini Can

HFC-Free Coolers Simply Flavor Extensions Where Will Happiness Strike Next? Solar Push Cart with eKOCool

Heinz PlantBottle

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Leveraging Global Properties to Connect with Our Consumers

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We are Making a Sustainable Difference

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On The Road To 2020


The Road to 2020: Past Present and Future

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Our Journey to 2020


Past
Brands Addedin $30+ Billion to Market Capitalization Sparkling Added Countries 12+ Billion Incremental Transactions

Present
Coca-Cola Continues to be the Worlds Most Valuable Brand Growing Worlds Greatest Beverage Brand Portfolio

Future
On Our Way to Doubling System Revenues by 2020 Continue Creating Sustainable Value While Making a Lasting Difference

Note: Most Valuable Brand based on Interbrands 2012 Best Global Brands Report

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Weve Only Just Begun


745

2012 Per Capita Consumption


401 283 241 94

Avg 259
191 176

Avg 267
USA

79
Mexico Brazil Turkey

Avg 34
39 14
India

Global

Spain Germany

Russia China

Developed
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Developing

Emerging

Note: Per capita averages are based on our Top 32 markets as determined by volume; one serving equals 8 fluid ounces of finished beverage

Our Winning Culture


Our Values On The Market

Smart
Like Owners The Brand

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