Demolition Man Thomas Friedman Concept of Demolition Man The Hollywood film represents the danger of globalization and

cultural and environmental homogeneity, standardization and sanitation. Friedman argues that because globalization is creating a single marketplace, it is homogenizing consumption and culture and can run the risk of wiping out ecological and cultural diversity throughout the world. In the Cold War system, cultures didnt interact as frequently or directly as they do today, where they are often offered up for global competition and comparison against one another.

Diversity in Globalization Friedman argues that because globalization is often associated with Americanization, countries need to develop strong cultural and environmental filters so they can interact with but not be overwhelmed and swallowed by the herd. He suggests the most important filter is the ability to glocalize, meaning a cultures ability to absorb natural influences into their culture yet reject those that are aliento assimilate aspects of globalization into your culture in a way that adds diversity without overwhelming. Globalization will be sustainable as long as we manage these filters in a way that protects our culture while simultaneously getting the best out of others cultures.

Methods for Greening Globalization Mobilize the environmental entrepreneurs-- term coined by Keith Algers for an organization meant to stop the logging activities in the rainforest in Brazil while formulating a plan to avoid unemployment among these loggers. Looking at the bigger picture, it implies finding solution to the growing problems of compromise in the industrialized society that environmental protection and economic development can coexist together. Environmentally Sound Production Methods Corporations and shareholders should be pressured by the government to adapt new environmental policies. The government hitting companies over the head with both new regulations and new tax incentives to be green, and with SFC telling companies they have to start accurately portraying their environmental liabilities to shareholderssuch as where they are being sued for dumping and what the cleaning up costthere has been a paradigm shift. Learning how to use globalization itself. Where globalization is an asset is in the fact that it is creating Super-empowered environmentalist, who are acting on their own, can now fight back rather effectively against both the Electronic Herd and governments. Thanks to the Internet, environmentalists in one country are quickly relaying how a multinational behaves in their country to environmentalists in other countries.

Preventing cultural homogeneity Glocalizationthe ability of a culture, when it encounters another strong cultures, to absorb influences that naturally fit into and can enrich that culture, to resist those things that are alien and to compartmentalize those things that, while different, can nevertheless be enjoyed and celebrated as different. o Unhelathy Glocalizationwhen you absorb something that isnt part of your culture, doesnt connect with anything latent in your culture, but you have so lost touch with your culture, you think it does. Glocalism alone is not sufficient to protect indigenous cultures from globalization. Some hard filters are also needed. To begin with you need zoning laws, protected area laws and educational programs to preserve unique regions and a cultural heritage from insidious homogenous development.