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Think Like a Green Beret and A Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business

and Career

Chad Storlie Author, Iraq Combat Veteran, Business Leader

www.CombatToCorporate.com

Chad Storlie Background

Military Education Deployments Education

Author Operational Units

Outside Experience

Objective for Today


What Are Military Special Operations Forces? How a Special Operator Becomes Special Five Lessons of Special Operations for Your Business and Your Career: 1. Use of Reconnaissance 2. Commanders Intent 3. War Gaming 4. P-A-C-E 5. After Action Review (AAR)

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

What Are Military Special Operations Forces?


Fewer Than 60,000 About 4% of US Military Special Selection, Training, Equipment & Missions

Navy Special Warfare

Air Force Special Operations

Army Special Operations Logistics + Other Unique Support Roles


Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Marine Corps Special Operations

How a Special Operator Becomes Special

Assessment & Selection - <20% Selection Rate

Training
Most SOF Training Pipelines Have a ~10-20% Completion Rate

Employment

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Your Focus on the Value of Spec Ops for Business

Focus on How Spec Ops Leads, Plans, Acts & Problem Solves to Benefit Your Career & Business
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Leadership & Personal Characteristics of Spec Ops


World Class Performance. Driven to Excellence. Combined Individual & Team Player. Focused on Improvement. Ability to Self Regulate in High Stress Environment. A Teacher. Humble. Focused on What You Will Do & Not What You Did.
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

How Special Operators Think for Problem Solving

Understand

Reconnaissance

Improve
After Action Review

Plan

Execute
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Commanders Intent War Gaming P-A-C-E

Selection of Spec Ops to Business Tools for Spec Ops

Reconnaissance Commanders Intent War Game P-A-C-E After Action

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Spec Ops Reconnaissance: SEALS in Afghanistan

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Reconnaissance
Reconnaissance A Mission Undertaken To Obtain Information About The Activities And Resources Of An Enemy Or To Secure Environmental Data Of An Area. A Successful Plan Must Understand Characteristics of the Enemy, Terrain, Population and Society in Order to Be Successful.

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Conduct a Commercial Reconnaissance


Identify the Top 3-4 Issues That You Want Answered. Identify 1-2 Indicators Per Issue in a Question Format. People Schedule a Regular Time to Discuss with Sales Force, Customers, Suppliers with Customers. Literature Read Key Industry Journals, Google News Alerts, and Customer / Competition Web Postings. Metrics ID Available Government and Competitive Data Sources to Track. Four Keys:

1. 2. 3. 4.

Communicate Results to Entire Team. Combine Qualitative & Quantitative Results. Perform on a Regular, Scheduled Basis (Monthly, etc). Ethical Collection Practices Only.
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Spec Ops Cdrs Intent: Normandy Invasion in WWII

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Commanders Intent
Question: What Does Winning & Success Look Like? McChrystal In Inc Magazine The Idea Of Clearly Expressing Your Vision Of An End Result Is Know As Commander's Intent. Commander's Intent Describes How The Commander (Read: CEO) Envisions The Battlefield At The Conclusion Of The Mission. It Shows What Success Looks Like.

GEN (ret) Stanley McChrystal

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How To Use Commanders Intent


Describe In Detail What Success Looks Like: Price Revenue Customer Service Scores Long Term Relationship Operating Efficiency Etc Focus On The Why This Makes Sense For The Company. Emphasize What Success Looks Like And Why It Makes Sense Leave The How Alone . . . For Now.
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War Gaming

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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War Gaming
Question: Have You Fully Anticipated How the Competition Will React When You Execute Your Plan?
War Game: An Independent Process That Matches a Draft Plan Against Anticipated Competitor and Important Stakeholder Actions to Determine Necessary Plan Adjustments to Create the Optimum Changes of Success.
The Result of a War Game Reveals Anticipated Actions of Competitors, Customers, and Suppliers Against a Draft Plan. The Business Plan Should be Updated / Modified / Adapted to Ensure That The Plan Has Its Best Chance of Success.
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How to Use Commercial War Gaming


1. 2. 3. Come Up With Your Best Plan. ID Key Actors to Make the Plan a Success / Failure. Divide Your Plan Into Distinct Phases: Contract Example: Phases: Price, Duration, Revenue, Priority, Payment Terms, Geographic Locations, Curreny, etc. 4. Conduct the War Game Identify Independent People to Play Customer, Finance, Operating, etc. Have a Recorder / Judge. Determine What Customer, Operating, etc Will Say & Do on Your Proposals. Record The Results. Determine an Action (s) to Counter the Negative Effect. Update Your Plan.
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Spec Ops Pace Planning: Bin Laden Raid

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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PACE Plan in Business Planning

Primary Alternate Contingency Emergency


The Value of Career Fairs for Veterans

Plan and Create Multiple Options for a Successful Business Venture. P-A-C-E Format Helps You Create a Robust and Successful Plan

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After Action Review


Question: How Do We Sustain What Went Well & Improve What Did Not Go Well? Steps in the AAR: Step 1: Establish an environment for review and introspection. Step 2: Provide a brief overview of what happened and divide the operation into segments. Step 3: Identify strengths, weaknesses, and recommendations for improvement in each business function. Step 4; Create an action plan for improvement, and follow-up to ensure that the improvements are happening.
Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Use Spec Ops Principles in Career Planning


Reconnaissance Network Commanders Intent Describe Perfect Position Communicate to Family & Friends War Game Interviews Different Industries P-A-C-E Is Your Co / Industry Vulnerable? Checkerboard Career Planning & Advancement Other Firms & Industries To Go To After Action Events Meetings, etc

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Additional Military Skills For Business & Career Use


Military Skill
Rehearsals Intelligence Analysis War Gaming of Military Plans Planning Synchronization Matrix Risk Management Standard Operating Procedures Back Up Plans (P-A-C-E) Team Leadership Crisis Management The After Action Review (AAR) Mentoring & Coaching Unique Military Experiences

Commercial Business Use


Rehearse Most Important Business Activities Analysis of Competition War Game a Store Opening or New Idea Synch Matrix a Business Process Mitigate Risks in Company Operations Create an SOP for a Critical Process Create Back Up Plans for Critical Processes Help Develop Company Leaders Use Rehearsals & Planning to Prevent a Crisis Use the AAR to Improve a Process Mentoring Selective Translation Into Business

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Translated Military Skills Create a Unique Competitive Advantage in Business and Career Progression

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Translated Military Skills in Planning, Leadership, Competitive Analysis, Safety, Coaching, Crisis Management, Employee Development, Teaching, Budget, Fiduciary Responsibility, And Training That Employers Need and Cannot Easily Acquire

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

www.CombatToCorporate.com

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Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

Chad Storlie Contact Information


chad.storlie@CombatToCorporate.com www.CombatToCorporate.com
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Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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Resources
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Chad Storlie Article Links


(1)Inc. Magazine - http://www.inc.com/articles/201109/chadstorlie-on-managing-with-commanders-intent.html (2) Oxford Leadership Journal http://www.oxfordleadership.com/journal/vol2_issue1/storli e.pdf. (3) HBR Blog - http://blogs.hbr.org/frontlineleadership/2010/10/the-value-of-military-skill-se.html (4) HBR Blog - http://blogs.hbr.org/frontlineleadership/2010/11/dont-play-golf-in-a-football-g.html (5) McChrystal Video http://www.inc.com/video/201111/united-states-armygeneral-stanley-mcchrystal-on-how-to-communicate-incrisis.html
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CombatToCorporate.com Resources
Free .PDF Resources on Website 8 Military Veteran Career Development Tips 10 Career Advancing Tips for Veterans in 2011 10 Step Networking Plan To Advance Your Career 11 Career Planning Tips for Veterans Applying Military Skills for Civilian Career Success From Combat to The Corporate Environment How to Leverage Military Experience with Recruiters Military-to-CEO Inspirational Career Transition Success Stories for Veterans Moving from Can I to I Can! For Veterans in Their Career Transition Network Strategies for Veteran Career Success Available Videos Plan, Prepare, Execute: Apply Military Skills to Career Transition Basic Training for Career Changers Networking Success for Veterans

Think Like a Green Beret and a Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career