QUESTIONNAIRE

NAME:____________________________________________________________________________ AGE :____________________________________GENDER:__________________________________ OCCUPATION: ____________________________ STATE: ___________________________________

1. Do you frequently visit LEVIS? I. Yes II. No 2. How do you come to know about LEVIS? I. Through advertisement II. Through friends and relatives III. Through hoardings/newspaper IV. Other medium 3. Rate the attractiveness of the advertisement of LEVIS? I. Very attractive II. Less attractive III. Not at all attractive 4. Rate the quality of item as per the advertisement of LEVIS? I. Highly satisfactory II. Satisfactory III. Averagely satisfactory IV. Dissatisfactory V. Highly dissatisfactory 5. How do you feel while shopping in LEVIS? I. Great II. Good III. Not satisfied with the arrangement of products IV. Not satisfied with the promotional offers available in the store V. Not satisfied with the range of products 6. How do you rate the presentation of products? I. Good

II. III.

Average Poor

7. How do you rate the arrangement of products? I. Good II. Average III. Poor 8. Is the fit written clearly on the shelf? I. Yes II. No 9. Is the style clearly written on the shelf? I. Yes II. No 10. Do you think offers are clearly presented through displays? I. Yes II. No 11. How do you rate the range of products in LEVIS? I. Good II. Average III. Poor 12. Do the displays and promotional offers informed in the store attract you? I. Yes II. No 13. Which type of promotional activities attracts customers? I. Discounts II. Extra offer III. 1+1 offer IV. Advertisements 14. Do the sales promotional activities of LEVIS made you to visit the store again? I. Yes II. No 15. Through which promotional source you come to know about LEVIS? I. Print media II. Electronic media

III.

Word of mouth

16. What type of media appeals you see more for purchasing from LEVIS? I. Print media II. Electronic media III. Word of mouth 17. How effective you think advertisement help you to select a store? a. Advertisement persuades you to select a retail outlet. I. Strongly agree II. Agree III. Neutral IV. Disagree V. Strongly disagree b. An emotional appeal ad adds to the effectiveness of communication for selecting an outlet. I. Strongly agree II. Agree III. Neutral IV. Disagree V. Strongly disagree c. Punch lines/ slogan of company/ outlet easy to recall. I. Strongly agree II. Agree III. Neutral IV. Disagree V. Strongly disagree 18. Rank the following factors which influence you to visit the retail outlet other than promotions? I. Quality II. Price III. Store ambience IV. Fast service 19. Are promotions are one of the major factors which influence you to switch over to other brand? I. Strongly agree II. Agree III. Neutral IV. Disagree V. Strongly disagree

20. Youre overall shopping experience due to promotional activities in LEVIS? I. Good II. Average III. Poor.

Thank you