SUN TV NETWORK LTD What company does?

Sun TV Network Limited had its humble beginnings in 'Poomalai' - a monthly video magazine. Today, it grew up to India's largest television network which, power packed Thirty Two TV channels and Forty Five FM Radio stations in several Indian languages in infotainment covering movies, entertainment, music, documentary and news, each carries its own distinctive content and brand personality while collectively providing audiences a range of choice. What are Revenue parameters?

Millions of people all over the world watch Sun Group channels.
With 32 channels in four Indian languages, Sun Group is able to connect to the world erasing geographical distances. Be it news or entertainment, we are there first. The response to our programmes and the viewership of our news has been phenomenal. The fact that we touch so many hearts gives us great pleasure. All channels programming is a mixed bag and have a wholesome blend of Films, Film-Based Shows, Super hit Serials, News Capsules, Reality Shows, Game Shows, Talk Shows, Children's hours, Women Show, Sports Show, trendy programming for youth and special contents, created specifically for section of society like villages.

Sun Direct - India's youngest and most exciting state of the art DTH Company.
Sun Direct uses the latest MPEG-4 based technology to increase broadcast capacity. Sun Direct confirms to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct will be supported by Irdeto's conditional access solution to manage content and revenues in the satellite broadcasting venture. Sun Direct selected Oracle based on its convergent multi-service capabilities and proven real-time scalability allowing it to consolidate billing operations, enables powerful new service offerings and improves visibility into customer information across services.

45 FM Radio Stations across India.

It has become our second nature to occupy the first slot in whatever we do. Sun Group's foray into FM radio is no exception either. Tamil's first private FM stations - Suryan FM - from Chennai, Coimbatore and Tirunelveli are way ahead to its competitors. The top slot is a result of a carefully planned thoroughly enjoyable, round-the-clock, wholesome entertainment-oriented package and there is a substantial localization of content to retain the regional flavor. Tune in at 93.5 Mhz for Suryan FM stations - Chennai, Coimbatore, Tirunelveli, Madurai, Tuticorin, Pondicherry, Tiruchy. 93.5 Mhz for RED FM stations - Vishakapatinam, Bangalore, Hyderabad, Jaipur, Bhubaneshwar, Tirupati, Lucknow, Bhopal, Kozhikode, Indore, Vijayawada, Varanasi, Rajahmundry, Kanpur, Thiruvananthapuram, Mangalore, Kannur, Allahabad, Jabalpur, Mysore, Guwahati, Jamshedpur, Nasik, Vadodara, Rajkot, Aurangabad, Ahmedabad, Warangal, Nagpur,

Kochi, Gulbarga, Asansol, Shillong, Pune, Siliguri, Gangtok and 91.1 Mhz for Thrissur. Our next launch will be AIZWAL radio station.

Together we Rise
The SunRisers are all set to make a scorching mark at this year's IPL T20. Under the experienced guidance of coach Tom Moody and the wise counsel of Mentors VVS Laxman and Krishnamachari Srikanth, the team is adding more fire to their arsenal. The star-studded unit promises fireworks on the pitch and aims at raising the bar in the coming IPL season. The Power of a Name When the Sun Network bought the Hyderabad IPL team, the first important decision was regarding the team name. In true Sun style the network held a contest asking the people to choose a name, the only condition being, inclusion of the word Sun in the name. Thousands of fans rose to the occasion and thus the majestic name was born. The name resonates with radiant power and is symbolic of the Sun Group. Hopeful, ferocious and optimistic, the name truly describes the spirit of the team.
What are Future Prospectuses? The company is aiming to become one of the largest players in private FM radio stations. It is looking at operating more stations. Recent Developments 05-SEP-13 Sun TV Network, an Indian mass media company, has called 28th annual general meeting (AGM) on Friday, Sept. 27, 2013 to consider and approve the balance sheet and profit & Loss account for the year ended Mar. 31, 2013. 02-AUG-13 Sun TV Network, an Indian mass media company, announced on Friday that its board of directors has recommended a interim dividend of 45% or Rs 2.25 a share for financial year 2012-13. 02-AUG-13 Sun TV Network, an Indian mass media company reported a marginally rise of 0.08% in its first quarter net profit. 23-JUL-13 Sun TV Network, an Indian mass media company, said the board of directors will meet on July 31, 2013 to consider and approve the unaudited financial results for the first quarter of the current financial year ended on Aug. 02, 2013. 28-MAY-13 Kalanithi Maran, promoter of Sun TV Network announced offer-for-sale (OFS) to divest 2% stake to meet SEBI's guidelines on minimum 25% public shareholding.

27-MAY-13 Kalanithi Maran, promoter of Sun TV Network announced offer-for-sale (OFS) to divert 2% stake as per SEBI guidelines on minimum 25% public shareholding. 17-MAY-13 Sun TV Network, an Indian mass media company reported a rise of 11.61% in its fourth quarter net profit. 23-JAN-13 Sun TV Network, one of the largest television broadcasters in India, reported a rise of 13.17% in net profit of Rs 1.89 billion for the quarter ended December 31, 2012 as compared to Rs 1.67 billion in the same period last year.

Reliance Digital TV, the fully-owned subsidiary of Reliance Communications that runs its direct-to-home (DTH) operations, will merge with Sun Direct to become India's second largest DTH company. Under the deal, to be announced in a few days, Reliance Communications (RCom) will have 26 per cent stake in the merged entity. The merged company would also take over about Rs 1,500 crore of debt from Reliance's DTH operations. As of June 30, RCom's total debt stood at Rs 38,400 crore. As part of the deal, Sun Direct will later go for an initial public offering. Reliance would then exit the merged company. According to sources close to the deal, RCom has valued the 26 per cent stake at around Rs 1,500 crore. When contacted, an RCom spokesperson declined to comment. Sun Group did not respond to queries. The deal would help the Anil Ambani-led Reliance Group reduce RCom's debt by Rs 3,000 crore. After the deal, management control would shift to the Marans, who own Sun Group. Reliance DTH has a gross subscriber base of 4.1 million. It runs 260 channels on high-density format. Sun Direct has a subscriber base of about 8.5 million. Dish TV is the largest company in this segment, with a gross subscriber base of 15 million. Other major players include Tata Sky (about 11.5 million subscribers), Airtel and Videocon D2H. The country's total DTH subscriber base rose from 28.7 million in December 2011 to 32.4 million in December 2012, according to analyst reports.

The deal is vital for Sun Direct, which has strong presence in the south, but not in the north and west, where Reliance has a large subscriber base. It also marks the beginning of consolidation in the DTH business, now facing tough competition from digital cable TV operators, especially after the government mandated subscribers and multiple system operators to shift from analogue to digital technology. The deal would help RCom restructure, get out of its non-core businesses and use the proceeds to reduce debt. The company is expected to sell majority stake in Reliance Globalcomm, which controls its submarine cable assets worth Rs 6,000-7,000 crore. RCom has signed long-term agreements with Mukesh Ambani-controlled Reliance Jio Infocomm. According to the deal, Reliance Jio would pay RCom Rs 12,000 crore to use its tower infrastructure. Sun Direct, an 80:20 joint venture between the Maran family and Malaysia's Astro Group, specialises in catering to regional tastes, through MPEG-4 technology. After its launch in Tamil Nadu in December 2007, it expanded to other southern states, hitting the one-million-subscriber mark in less than 200 days. In September 2008, it rolled out pan-Indian operations. Due diligence for the deal was done by PricewaterhouseCoopers. In the recent past, DTH player Tata Sky sold five per cent stake to India Opportunities Fund for $49.9 million. There was speculation Airtel DTH was in talks with private equity funds such as KKR and Bain Capital to sell minority stake. It was also reported Apollo Global Management could sell its 11 per cent stake in Dish TV. Deal book Rs 1,500 crore of debt from Reliance to be taken over by the merged company * Reliance Digital will merge into Sun Direct to create the second largest DTH company in the country * Reliance will own 26% in Sun Direct * The merged company will go for an initial public offering * Reliance will exit during the IPO and hopes to get Rs 1,500 crore SUN Direct TV Parent Company

Sun Network;Astro Group Category DTH and Broadcasting Sector Media and Entertainment Tagline/ Slogan Har ghar mei Sun Tan Tana Tan USP Lowest pricing of any DTH services in India STP Segment High end commercial users, Higher-end and lower-end residential users (majorly in South India) Target Group Full market coverage Cable dry and cable rich regions, Urbane and middle income regions, Regional viewers Positioning Experience television in digital glory with DVD quality pictures and CD quality sound on Sun Direct DTH SWOT Analysis Strength 1.First mover advantage in providing MPEG-4 technology DTH service 2. Offers subscribers a satellite dish and Set-top box for free and basic monthly plan which is very affordable

3. Leading DTH provider with 6 million subscribers 4. Offers packages like Mega Sports Pack, Value Plus (ROI) and add on packs 5. Pay for what you watch 6. Provide awesome CD quality sound and videos in true DVD quality 7. Strong installation franchises and customer care 8. Sun Group has a strong brandfranchise in South India 9. Established itself by broadcasting Cricket world cup without a single advertisement Weakness 1.Less promotion compared to others 2. Offers more south channel and hence less diversity 3.Limited interactive services 4. Signal quality is too weak in middle eastern regions Opportunity 1.Attract customer through promotion and advertisements 2. Launch services in other key markets of India at cheaper rates 3. No effect of economic downturn 4. Improve upon the quality of service delivered by DTH 5. Increase aggregate subscriber base Threats 1.Service breakdown or channel shifting 2.Competition getting intense due to entry of new players 3.More focus in South India 4. Government taxation regime Competition

Competitors 1.Airtel digital TV 2.DD Direct+ 3.Dish TV 4. Reliance Digital TV 5. Tata SKY