Strategy Maps

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Revenues Focal Firm Competitor 1 Competitor 2 Competitor 3 Competitor 4 1 10 2 5 3

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Quality 0.9 0.5 0.1 0.7

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NOTE: all data in italics are there for illustration, feel in with appropriate data for your analysis Description

A strategy map, often referred to as a perceptual map in marketing, is a tool for visually displaying the position of business relative to competitors. Strategy maps generally place firms based on two or three dimensions that capt driving consumer preferences or important attributes characterizing competition. Strategy maps find wide use in may be used as part of a broader competitor or industry analysis. In marketing, strategy maps are frequently used consumers perceptions across various product lines. Strategy maps are particularly useful for understanding and competitive position relative to rivals and may be used to identify the generic strategies of firms (e.g., whether a f competitor, a differentiated player, or a niche player within an industry).

This software was prepared solely for non-commercial educational purposes as a supplement to The Strategist's Toolkit . While it has been rev do not represent that this software is error-free, and cannot be accountable for errors or omissions, nor for any liability arising from uses of this s

ALL WARRANTIES, EXPRESS AND IMPLIED, INCLUDING THE WARRANY OF MERCHANTABILITY, AND FITNESS FOR A PARTICULAR HEREBY DISCLAIMED. NEITHER THE AUTHOR OR PUBLISHER SHALL BE LIABLE OR RESPONSIBLE FOR ANY LOSS, INJURY, CLAIM DAMAGE OR EXPENSE OF ANY KIND OR NATURE CAUSED BY OR ARISING IN CONNECTION WITH THE USE OF THIS SOFTWARE, NOT LIMITED TO DEFECTS IN THE MEDIUM, OR ERRORS, OMISSIONS, OR INACCURACIES IN THE DATA PRODUCED BY THIS SOFT ANY REASON, BY OPERATION OF LAW OR OTHERWISE, ANY PORTION OF THE FOREGOING LIMITATION OF LIABILITY SHALL BE V OTHERWISE UNENFORCEABLE, THEN, IN SUCH EVENT, THE MAXIMUM LIABILITY OF THE PUBLISHER OR AUTHOR, IF ANY, SHALL THE TOTAL AMOUNT ACTUALLY PAID TO THE PUBLISHER BY THE USER FOR THE SOFTWARE.

This software is intended for use as an educational tool, and not as a substitute for legal, financial or other professional or expert advice. Use b software constitutes assent to the terms of use and disclaimer of liability.

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displaying the position of a company or a line of hree dimensions that capture either critical elements egy maps find wide use in strategic analyses. They maps are frequently used to highlight differences in ful for understanding and illustrating a companys of firms (e.g., whether a firm is a low-cost

egist's Toolkit . While it has been reviewed with care, we any liability arising from uses of this software.

AND FITNESS FOR A PARTICULAR PURPOSE, ARE LE FOR ANY LOSS, INJURY, CLAIM, LIABILITY, TH THE USE OF THIS SOFTWARE, INCLUDING BUT E DATA PRODUCED BY THIS SOFTWARE. IF FOR ITATION OF LIABILITY SHALL BE VOID OR SHER OR AUTHOR, IF ANY, SHALL BE NOT EXCEED

professional or expert advice. Use by the reader of this