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Module Title Module Code

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Module Information Design Entrepreneurship SDM2506

MODULE SUMMARY

Aims and Summary This module is intended to prepare students to become entrepreneurs in creative industry. Students will be taught about creative industry sector, creative entrepreneurship, leadership, entrepreneurs behavior and style, entrepreneurial spirit, business idea, business feasibility, business planning and promotion. Students will also be taught business risks, exit strategy, venture funding, angel investors, IPR issues, ROI and business growth management. Module Size and Credits Module size CATS points ECTS credits Open / restricted Availability on/off campus Total student study hours Number of weeks Department responsible Academic Year Single 10 N/A Restricted On Campus/Off campus 100 5 weeks Full-time or 8 weeks Part-time. Department of Design 2012

Entry Requirements (pre-requisites and co-requisites) Normally to be qualified for entry to the Postgraduate Engineering Programme Excluded Combinations None Composition of Module Mark (including weighting of components) Full-time / Part-time : 50% Written Examination and 50 % Assignment Pass Requirements A minimum of 40 % marks in the written examination and a minimum of 40% marks in the assignment and overall 40% marks are required for a pass Special Features 80% attendance in theory and 80% attendance in laboratory are required. It is likely that considerable time will be spent in School facilities outside of normal timetabled class time. Courses for which this module is mandatory MSc. [Engg.] in Strategic Product Design Management Courses for which this module is a core option M.Sc. [Engg] in Technology and Engineering Management

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TEACHING, LEARNING AND ASSESSMENT After undergoing this module, students will be able to: 1. Identify challenges of entrepreneurship and IPR Issues 2. Develop entrepreneurial skills and leadership qualities 3. Develop a Business Plan to establish an enterprise

Intended Module Learning Outcomes

Indicative Content Class Room Lectures 1. Creative Industry Sector - Introduction to cultural and creative industries, Creative sectors, Characteristics of creative industries, Creative class and their wider role, Creative economy sectors, External influences for the creative industry, Present scenario of the creative economy Creative Entrepreneur and Leadership - Significance of a Creative entrepreneur, Advantages of entrepreneurship, Traits of a successful entrepreneur, Contexts of leadership, Developing leadership qualities, Leadership development model, Ethos Entrepreneurs behaviour and style - Entrepreneurs personal attributes, Behavioural characteristics of entrepreneurs, Model of entrepreneurial decision making, Characteristics of an Entrepreneurial firm, Entrepreneurial working style and Entrepreneurial mindset Entrepreneurial Spirit - Developing entrepreneurial mindsets, Successful business entrepreneurs, Key elements of motivation (Keeping it Alive), Promotion of entrepreneurship, Understanding the Risks, Assistantship and mentors, Creative entrepreneurs in action Business Idea - Preliminaries to starting a business, Starting a Business, Developing a good Business idea Business Feasibility - Researching the market, Finding target market, Analysing the need and competition, Understanding the financials involved, Break-even analysis Business planning and Promotion - Drafting a business plan including an executive summary, Company profile, Industry overview, Product or service, Target market, Competitive analysis, Market mix, Operational supplies, Deliverables plan, Human resources, Financial and cash flow statements. Business Risks, ROI and the Exit Strategy - Understanding return on investment, Return on capital and assets, Rises based on personal, Market trend, Technological, Legal, Regulatory and others, Managing risks. Types of exit strategy, Benefits of exit strategy, Developing an exit strategy, Planning ahead. Venture Funding and Angel Investors - Funding sources, Understanding the venture capitalist and the organization, Profile of the investor and the investment profile, Approaching a venture capitalist/ angel investor, Stages in a venture round, Rights and privileges. IPR Issues - Objectives of IPR, Understanding copyrights, trademarks, patents, industrial design rights and trade secrets Business Growth Management - Business characteristics, Forecasting the growth, Managing the growth stages at conception, Inception, Survival, Growth, Expansion and Maturity, Identifying growth opportunities and prioritising them, Embedding growth management. Steps to Start a Firm Various steps involved in setting up an enterprise in India.

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Laboratory Practice 1. 2. Group discussion on fostering Creative Entrepreneurship. Group discussion on famous Entrepreneurs and their entrepreneurial start ups.

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Teaching and Learning Methods

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Theoretical Knowledge a. Face to face lectures 30 hours Laboratory Practice (Skills) 30 hours Application Orientation and Problem Solving a. Reading b. Research c. Written Examination d. Assignment Solving and Documentation 40 hours

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Method of Assessment Part-A Examination [50% Weightage] 1. 2. 3. Part B Assignment [50% Weightage] Students are required to submit a word processed assignment report. Viva/Presentation on a specified topic............................................... (10%) Student performance on classroom tests............................................. (10%) Written examination..............................................................................(30%)

Assessment Learning Outcomes Part A Part B 1 X X 2 X X 3 X X

Both written examination scripts and assignment reports will be double marked. Re-assessment A minimum of 40 % marks in the written examination and a minimum of 40% marks in the assignment are required for a pass in the module. A student failing in any one of the components or both is considered as FAIL in the module. A failed student is required to retake the module at the next opportunity. A maximum of 3 attempts including the original are allowed. Date of Last Amendment November 2011

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MODULE RESOURCES

Essential Reading 1. Module Notes

Recommended Reading Books 1. 2. 3. 4. 5. 1. 2. 3. 4. Beam L. S. (2008) The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real, Quarry Books. Drucker P. F. (2006) Innovation and Entrepreneurship, Collins Business. Horan J. and Peters T. (2004) The One Page Business Plan for the Creative Entrepreneur, The One Page Business Plan Company. Bygrave W. D and Andrew Zacharakis. (2003) The Portable MBA in Entrepreneurship, Wiley. Allen K. (2000) Entrepreneurship for Dummies, Wiley. Creative Industries Journal, Publisher: Intellect Ltd. Leadership by SAGE Publications. Design Issues, Publisher: The MIT Press. Design Management Review by DMI Publications.

Journals

Magazines 1. 2. 3. Business Week Business Today Design Week.

Internet Sites 1. 2. 3. 4. 5. 6. Laboratory Hardware: Lab Workstations Software: MS Office Software Manual: MS Help www.creativeconomy.org.uk (accessed on 18th January 2012) http://lateralaction.com/articles/creative-economy/ (accessed on 18th January 2012) http://www.entrepreneurship.org/ (accessed on 18th January 2012) http://www.thecreativeindian.com/ (accessed on 18th January 2012) http://www.businessplanning.ws/ (accessed on 18th January 2012) http://www.economywatch.com/business/business-plan/ (accessed on 18th January 2012)

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MODULE ORGANISATION

Module Leader Name Room Telephone number E-mail Prof. Chennagiri Gopinath B401-20 080-4906 5555- (Ext.2327) gopinathc@msrsas.org

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Date and Time of Examination As per time table Subject Quality and Approval Information Subject Quality Group / Subject Board Subject Assessment Board Shortened title Date of approval by MARP Department of Design Postgraduate Engineering and Management Programmes DE November 2011

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