Fine Paper Europe

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For more information, please contact: speciality.paper@sappi.com Marie-Ange Grard Marketing Communications Specialist Tel: +32 2 676 97 42

Sappi Europe SA Chausse de la Hulpe 166 B-1170 Brussels Tel +32 (0)2 676 97 00
www.sappi.com

Media Release
Brussels, 2 September 2013

High Fashion Meets Packaging in Unique Sappi Exhibit and Campaign

Exquisite Paper Gown to be Showcased at FachPack 2013 In its first appearance at FachPack, Sappi Fine Paper Europe will be making a splash with a unique presentation of its high-end packaging materials. Bringing new meaning to the term trade dress, Sappi has created a magnificent paper gown consisting of packages in various forms. The gown, which weighs 15 kg, will be fitted on a display mannequin and shown in Sappis stand at FachPack 2013 which is taking place in Nuremberg, Germany, 24-26 September, 2013. Sappi will be located on Stand 604 in Hall 7. The concept for this unique gown was created by the Belgian agency Equation with whom we have worked for more than a year, said Marie-Ange Grard, Marketing Communications Specialist at Sappi Fine Paper Europe. We chose the Brussels workshop of artist Isabelle de Borchgrave, universally known for paper garment creations for museums and other entities. The outcome is an exquisite and totally revolutionary demonstration of the quality and flexibility of Sappi packaging materials. Equations creative director, Marc Weymeers, added, The special paper know-how of the Sappi group and its capacity to manufacture paper to meet the specific needs of its customers led us to the couture concept and the term tailor made emerged throughout our discussions. Since we are in the business of packaging, why not imagine a packaging paper gown? It would be made of paper and board, but its texture would consist of packages in various forms. From Trade Show Display to Marketing Campaign The dress, which was constructed using 280 packages and 320 tea bags, was worn by a live model and nearly 500 photos were taken by photographer Xavier Harcq. His trademark is the attention he pays to shadows and the sublimation of objects, Weymeers explained. The white gown against a black background gave him the opportunity to fully exercise his art and the resulting photos are outstanding. Some of these will be used by Sappi in an advertising campaign scheduled to run through Interpack in 2014.

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We create the paper, you model the packaging Using white paper delivered a stunning effect but required special attention on hygiene in the de Borchgrave shop. Our tailors could not wear gloves because they needed the tactile connection with the paper as they were creating the various elements of the gown, de Borchgrave said. This resulted in seamstresses washing their hands every 15 minutes to maintain the pristine purity of the creation. Tea bags were created using 80 g/m paper and constitute the blouse of the gown. The crinoline was comprised of small boxes made from heavier 160 g/m paperboard, average size boxes using 270 g/m paperboard and larger containers using 330 g/m paperboard. A fabric base was made for the gown and the packages were individually sewn on, arranged like scales. You really have to see this creation to believe it, de Borchgrave added. Sappi Quality Sappi provided a range of high quality speciality packaging papers to the de Borchgrave studio for this project, including: Algro Design 330 and 380 g/m, and Algro Design Duo 270 g/m and 300 g/m for the boxes Fusion 180 g/m for the sleeves, and to fill out the dress to make it fuller Leine Kraft 120 g/m used as part of the bustier Algro Baress 110 g/m for the shoes and cuffs Algro Teepack 80 g/m to construct the tea bags used to finish the bustier

Visitors to our stand at FachPack 2013 are sure to be impressed by this magnificent gown and the way it displays the flexibility and functionality of Sappi Specialities Papers, concluded Grard. We expect this unusual creation to generate a great deal of buzz for our FachPack debut and to have a significant impact as a central element of our advertising campaign. More information on Sappi Specialty Papers can be found on: http://www.sappi.com/regions/eu/Products/Specialities/FlexiblePackagingPapers/Pages/defaul t.aspx ###

About Sappi Sappi Fine Paper Europe (SFPE) is the leading European producer of coated fine paper used in premium magazines, catalogues, books and high-end print advertising. Headquartered in Brussels, Belgium, Sappi Fine Paper Europe is recognised for innovation and quality. Its graphic paper brands include Magno, Quatro, Royal, Galerie, GalerieArt and Jaz ranges. Algro, Fusion,

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Leine and Parade are the brands for speciality labelling, topliner, packaging papers and boards. Sappi papers are produced in mills accredited with ISO 9001 and ISO 14001 certification and EMAS registration for all our mills in the EU. SFPEs mills hold chain -of-custody certification under the Forest Stewardship Council (FSC) and/or the Prog/mme for the Endorsement of Forest Certification (PEFC) schemes. Sappi Fine Paper Europe is a division of Sappi Limited (NYSE, JSE), a global company headquartered in Johannesburg, South Africa, with over 14,000 employees and manufacturing operations on three continents in nine countries, sales offices in 50 countries, and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.