THIRD SEMESTER BATCH 2009-11 SUBJECT LIST

Compulsory Papers 020441301 Strategic Management 020441302 Summer Project (Internal) Integrated Learning (Internal) 020441303 Total Marketing Consumer Behaviour (E) Business Marketing International Marketing (E) CRM Integrated Marketing Communication (E) (Advertising) Finance 020441312 SAPM (E) 020441313 Derivatives Fundamental & Technical 020441314 Analysis (E) Global Financial Management 020441315 (E) 020441316 Corporate Finance Information Systems 020441321 CRM (E) 020441323 Cases in IT implementation (E) 020441325 BPR (E) Total International Business Intellectual Property Rights 020441327 (E) International Business 020441328 Strategy (E) Indias Foreign Trade Policy 020441330 (E) Total HRM Mr Ameya Misal Mr Aneesh Day --Mr S.K.Vaze Mr Shantanu Gokhale 2 2 11 2 2 2 11 2 3 2 Faculty Mr Satish Dhanorkar Credits 2 4* 1 7 Mr Komal Chopra Mr Pramod Rao Prof P.N.N.Iyer Mr Ranjith P Mr Shukla 2 3 2 2 2 11

020441304 020441305 020441306 020441307 020441308

Mr Ashish Momaya Mr Sandeep Khedkar Mr Girish Phatak

Adv P Sukhatme 2 Prof P.N.N.Iyer 2 Mr K.G Awale 2 11

020441331 020441332 020441333 020441334 020441335 020441336

Organizational Development (E)D Corporate Psychology (not for HR with electives) TUM (not for HR with electives) HR Audit & Competency Mapping (E) Cases in HRM (not for HR with electives) Change Management

Mr Vishwanath Joshi 2 Mr Nutankumar Thingujam Mr P.S.Gadkari Mr Shreekanth 2 Mr Jamshed Khursigara Mr Vineet Sharma Mr Srinivas Shikaripurkar Ms Manisha G 2 2 2 3 17 Mr Ashish M Mr Manoj H Mr Girish Phatak Ms Sheetal Hajare Mr Gaurav Chaudhari 2 2 2 3 2 11 2 2

020441337 Leadership (E) Cross Cultural and Global 020441338 Management Total Operations
020441339 020441340 020441341 020441342 020441343 CRM (E) ERP (E) BPR (E) Operations in the Service Industry Logistics

Total

STRATEGIC MANAGEMENT Objective: To understand the relevance of business decisions for effective Planning, Implementation, Control & Evaluation of the Strategic Management Process in real Business Organizations, with conceptual inputs & case studies. To also learn how do real businesses think & strategize in a highly competitive business environment. Text Book: Business Policy and Strategic Management by Azhar Kazmi, Tata McGraw Hill Reference Books : Strategic Management By Thomson & Strickland Competing for the future by C.K. Prahlad and Gary Hamel Competitive Strategy by Michael Porter Re-engineering by Michael Hammer Managing radical change by Sumantra Goshal and Gita Piramal Business Policy & Strategy by McCarthy, Minichiello & Curran

Sr No 1 2 3 4 5 6

Detailed Topics Understanding the concept of Business Process of Strategic Business Management 3 Levels of Strategy 5 Task Cycle of Strategic Management Vision / Mission Objectives & Plans Industry Analysis

Learning Outcome Setting a Base for managing a Business Knowing the process Knowing the process Conceptual framework The uniqueness of planning Precursor to strategic management Precursor to strategic management Conceptual framework

Reading Reference Text book chapter 1 2 Text book chapter 1 2 Thomson & Strickland Thomson & Strickland A Fresh look at Corporate Planning A. Campbell Structural Analysis of Industries (Porters Model) - Michael Porter Text Book Generic Competitive Strategies M. Porter

No of Sessions 1 2 3 2 3 2

7 8

SWOT Analysis Basic Strategies

2 1

10 10 11

Growth Strategies Mergers and Acquisitions Value Chain Analysis Core Competency Integration

Conceptual framework Conceptual framework Need and importance Strategy implementation Understand the choices available Integrating the Learning

Strategic Intent - Gary Hamel / C.K. Prahlad VCA M. Porter Core Competence of the corporation - Gary Hamel / C.K. Prahlad McKinsey's 7 S Framework Forces shaping Strategic Decision Making Process Thomson & Strickland Chapter 6 8 of text As provided by Faculty TOTAL

2 2 3

14 15

Strategic Choice Case Studies

2 3 30

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity

Submission/ Presentation Date 4 weeks after the Term-Start

Marks

MCQ Type Quiz -I

15

Case study

Midst of August

15

MCQ Type Quiz -I

1st week of September

15

Presentation /Viva

Last week of september

15

Term End Examination

4th October

40

Total

100

CONSUMER BEHAVIOUR Objective: To understand the importance and relevance of Consumer Behaviour studies to the success of a marketing organization. Bibliography : Consumer Behaviour: Loudon & Bitta Consumer Behaviour: Schiffman & Kanuk Consumer Behavior: Henry Assael(Indian Adaptation) Consumer Behavior: Hoyer, Macinnis & Pinaki Dasgupta We are like that only: Rama Bijapurkar Sr No 1 Detailed Topics Introduction to CBB Learning Outcome Importance, Scope of Consumer Behaviour Managerial perspective in CB Nature & Role of motives. Types of involvement and their strategic implications Theories of Personality and their applications in marketing Information acquisition, perceptual encoding and marketing implications Components of learning, Learning theory and measures. Understanding attitudes and strategies for changing attitudes and intentions. Role of social factors on Consumer Behavior Understanding opinion leadership, adoption and diffusion of innovations and their marketing implications Stages in decision making and evaluation of alternatives Models and their importance, applications in medical tourism and tourism marketing Consumer safety, Consumer redress, consumer rights Reference CB- Loudon & Bitta No of Sessions 2

Motivation & Involvement

CB- Loudon & Bitta

3 4 5 6

Personality & Self Concept Information Processing Consumer Learning Attitude Formation & Change Environmental Influence on Consumer Behavior Personal Influence and Diffusion of Innovations

CB- Loudon & Bitta CB- Loudon & Bitta CB- Loudon & Bitta CB- Loudon & Bitta

2 2 2 3

7 8

CB- Loudon & Bitta CB- Loudon & Bitta

2 2

9 10

Consumer Decision Making Process Additional Dimensions

CB- Loudon & Bitta CB- Loudon & Bitta

3 2

11

Consumerism

Notes TOTAL

2 24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity Research Work

Submission/ Presentation Date Last Week of July

Marks

20 Objective Test

2nd Week of Aug

20

Assignment /Prestations

1st Week of September 4th October

20

Term End Examination Total

40 100

BUSINESS MARKETING Objective : To This course is aimed at equipping the student with some important tools of modern marketing management, specially applied to business goods and services . 1. The course in designed to provide insights into the globalized, business-to-business environments and Organizational buying behavior in very competitive situations. 2. The content is a mixture of theories developed by renowned experts in the field and real life examples taken from actual experiences. 3. It also includes relevant and select extracts from the 21 books edited by Pramod Rao (and published by the Icfai University Press). 4. The method of teaching will be presentation of the subject, followed by discussions with the students on real life cases. 5. Internal Evaluation will be on the basis of written tests and presentations . Course Outline: Nature of Industrial Marketing. Industrial marketing perspective in contrast to Consumer Marketing. Understanding Industrial and Institutional Markets: Types of Customers. Products & Services. Marketing Implications and Broad Strategies. Strategies for Managing Industrial Mktg. Environment Industrial Customers Purchasing Orientation. Buying Decision Process. Purchasing Sequence. Contemporary Trends in Purchasing Activities. Organizational Buying. Model of Buyer Behavior. Buying Center Roles. Buyer-Seller Relationship. Strategic Selling & CRM. Key Accounts Management Segmentation, Target Marketing & Positioning. Strategic Planning .PLC & Product Strategies New Product Development Process. Channel Strategy (Channel Alternatives). Trends in Ind. Marketing Channels. Integrated Approach to Total Distribution Cost & Customer Service. Pricing Strategies and Commercial Terms in Ind. Mktg. (Competitive Bidding. Pricing Across PLC) Ref. Material/Books: Students will be provided with a ppt. presentation prepared by Prof. Pramod Rao (comprising of 500 slides approx) covering the entire course content. In addition, recommended reading: Industrial Marketing by Krishna K. Havaldar. Sales Management In The Indian Perspective by Vaswar Dasgupta.

Sr No. 1 2 3 4

Methodology Detailed Topics Expectation Fix. Nature of Industrial Marketing. Industrial Marketing Overview Understanding Industrial and Institutional Markets: Types of Customers. Products & Services. Marketing Implications and Broad Strategies. Strategies for Managing Industrial Mktg. Environment Industrial Customers Purchasing Orientation. Buying Decision Process. Teaching sessions Case studies Presentations Interactive discussions

No of Sessions 2 2 2 2

5 6 7 8 9 10 11

Purchasing Sequence. Contemporary Trends in Purchasing Activities. Organizational Buying. Model of Buyer Behavior. Buying Center Roles. Buyer-Seller Relationship. Strategic Selling & CRM. Key Accounts Management. Segmentation, Target Marketing & Positioning. Strategic Planning. Industrial PLC & Product Strategy. Marketing of High Technology products. Channel Strategy (Channel Alternatives). Trends in Ind. Marketing Channels. Integrated Approach to Total Distribution Cost & Customer Service. Pricing Strategies and Commercial Terms in Ind. Mktg. (Competitive Bidding. Pricing Across PLC) Assignment Presentations Assignment Presentations Summing up, Review and Revision TOTAL

2 2 2 2 2 2 2

12 13 14 15

2 4 4 4 36

Evaluation Methodology -

Internal assessment: 90 marks External assessment: 60 marks

Sr. No.

Activity Class Participation

Submission/ Presentation Date Continuous evaluation

Marks

1 Case Analysis and Topic related problems: 2 Presentations (Group contributions and lead role) each of 30 marks thus total Selected Topics: Research & Presentations Term End Examination Total

15

Last Week of August

60

2nd Week of September 4th October

15

60 150

INTERNATIONAL MARKETING Objective: Any enterprise or executive without a Global Agenda has a formula for failure in the post WTO era. International Marketing Mgt. program sets out the current context, techniques, tools & tactics for evolving successful strategies to enter, conquer & sustain In the foreign markets & eventually earn a global presence. Contemporary examples, case studies, discussion questions enable students to get the realistic perspective of Global Marketing.

Sr. No

Detailed Topics

Reference Readi ng

Learning Out com e

No. of se ssi on s 2

1. 2 3 4

A history of World-Trade Patterns, The Silk route & Spice route.(Adam Smith Vs Ricardos theories of comparative & absolute advantages) Need for International Trade & role of various factor endowments. (Why do countries trade? What is the New Trade theory? Globalization) Differences between Domestic Marketing & International Marketing. Booz Allen Hamiltons Pyramid to establish International trade (Firm specific advantages of knowledge, transferability. international transactions, value chain, logistics etc) Consideration of country specific Socio-culture, Legal, Economic, Political, Technological & WTO related aspects for International-market penetration.( Cultural foundation in terms of business cultures, cross-cultural issues, typical biases & prejudices, Hofstedes cultural dimension, what you say is not what they hear, Gannons metaphors) The planning, organizing & controlling of the various processes of articulating the International Marketing Strategy.( Entry strategies as per country attractiveness as per Demographics, Psychographics & Competition, International relations, Geopolitical issues & military) International PRODUCT development, Value proposition, International Standards. & specifications, Apex Body approvals, 3rd party Inspections) International PRICING, Issues of currency markets, forex, International monetary, transactions, Banking Regulations, Payment terms International DISTRIBUTION, Organising logistics for Geographic proximity, Distributor / Dealer selection criteria, Supply chain & Value Chain elements. Global BRAND management. Define & refine Target audience, Create messages, and select medium/media. Publicity, PR, Advertising & Integrated Communications. PACKAGING & PACKING. Issues of Biodegradability, Marking & Labeling, Handling, Mandatory Information, Local Laws & aesthetics. PEOPLE issues. Criteria for In-Co. personnel suitability for mkt. interface. Commission Agents / Third party gratification, use of local citizens. GLOBAL MARKETING POLICIES Sales & distribution, Stock Held In Trade, After Sales service, Warranty & Guarantee. GLOBAL CUSTOMER RELATIONS MGT. & Future scenarios.

International Marketing Strategy by Isobel Doole Published by Thomson Press International Business by Charles Hill Published by Magraw Hill

Total awar enes s of the Glob al Busi ness Envi ron men t in term s of mar kets, tran sacti ons and regu lator y bodi es.

2 2 2

2 Methodologi es of investigatin g, analyzing and assimilating , trade related proceedings . Strategic inputs in understandi ng and formulating strategies for the Global Business information or evolving strategies.

8 9

4 2

10

11 12 13 14

2 2 2 3 35

TOTAL

Internal assessment:60marks External assessment: 40 marks Sr. No.

Activity

Submission/ Presentation Date Last Week of July

Marks

Individual Assignments Research & Analysis Content Preparation Continuation from Last week of July

15

15

Presentation Styles

Continuation from Last week of July

15

Assimilation Q&A

Continuation from Last week of July 4th October

15

Term End Examination

40

Total

100

CUSTOMER RELATIONSHIP MANAGEMENT Objectives The objective of this course is to help students understand the concept and practice of CRM derived from research and applications across businesses in the goods and services sector from a Marketing perspective Sr No 1 CRM : An overview Detailed Topics Learning Outcome This module focuses on the conceptual and theoretical foundations of Reference Reading Customer Relationship Management No of Sessions 4

CRM 2 Customer value and Customer lifetime value 3 CRM Measurement 4 CRM Application in Consumer and Business Markets To familiarize students with the concepts of Customer value and measurement of customer life time value To familiarize students with Various techniques of CRM Measurement This module focuses on applications and practices of CRM in different business contexts. CRM has been applied in consumer and business markets covering goods as well as the services sector. Overview of the components of e CRM solutions including data warehousing and data mining tools and applications

by Alok Kumar, Chhabi Sinha and Rakesh Mohan

4 4

CRM Tools, Techniques and Technologies

6 CRM Implementation

The last module will focus on issues related to CRM implementation. The organizational challenges of implementing CRM is underscored by the high levels of failures in implementing technology intensive CRM solutions TOTAL

24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity

Submission/ Presentation Date

Marks

Class Participation

Continuous evaluation

10

Surprise Test

2nd Week of August

10

3.

Class Test

2nd Week of August

20

Group Assignment

1st week of September

10

Individual Assignment

2nd week of September 4th October

10

Term End Examination

40

INTEGRATED MARKETING COMMUNICATION Objective: To equip students with adequate understanding of the principles & practices of Advertising Management and its role in the overall marketing & branding strategy. Sr No 1 Advertising Detailed Topics Learning Outcome To familiarize students with Reference Reading Batra, Myers and AakerNo of Sessions 2

Management Overview: Meaning, Features and Scope of Advertising; Advertising and other promotional tools; Role of advertising in the promotion & marketing mix; Role of Advertising in various stages of the PLC. 2 Advertising Planning & Decision Making Situation Analysis 3 Ad Agency: Ad agency as a business its functions & structure. 4 Advertising as an element in the marketing mix classification of advertising. 5 Media Mix - Print, Broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail advertising, and Internet. Media Planning-challenges in media planning. Developing the media objectives-Reaching the audience and distributing the message. Developing the media strategyselection of media , optimizing the media mix. Creative Strategy: Appeals, ad values, ad designing- print copy visual elements, layout designing, story boarding, creative strategy for various product categoriesCreation of advertisement

the tools & techniques available to modern day advertisers to build & manage consumer perceptions and create an enduring brand image.

Advertising Management (Prentice-Hall, 5th Ed)

Belch M A and Belch G EAdvertising and Promotion An Integrated Marketing Communication Perspective (Tata McGrawHill) . 6th Ed. Parameswaran, "Brand building advertising: concepts and cases", Tata Mcgraw Hill, New Delhi.

campaigns - Message FactorsMessage Structure Message Testing 7 STP strategies using advertising 8 Advertisement Objectives-Sales oriented objectivesBehavior oriented objectives9 Concept of DAGMAR 10 Pre-testing & post testing of advertisements-the tests / suitability for various media 11 Steps in campaign planning-Advertising Appropriation Setting up the ad budget- process and methods. Appropriation of ad budget. 12 Ethical and social issues in advertising. TOTAL 24 2 2 2 2 2 2

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks Submission/ Presentation Date 1st week of August 3rd week of August 1st Week of September 1st week of October 2009 4 October
th

Sr. No. 1 2 3.

Activity Group Presentation Mid-term exam Group Assignment- Case study Quiz

Marks

10 20 10 20 40

Term End Examination

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Objective: While this course primarily focuses on modern finance and investments
and shows how to manage and create a portfolio, we will also examine traditional methods of security analysis like technical and fundamental analysis. Bond market (which is many times the size of the stock market), term structure of interest rates, and ways of managing a bond portfolio will also be studied in the early part of the course. This course will make you marketable in many finance careers and help you make wiser personal investment decisions (standard disclaimers apply!). In any decision making, greater reliance on skill lessens leaning on luck. A prudent understanding of Finance and Investments has its own rewards. Moreover, this is the key finance discipline that will help you understand other specialized finance areas like Derivatives, Fixed Income Securities, Corporate Finance, Markets and Institutions, and Bank Management Bibliography: Investment, Kane Bodie, Marcus & Mohanty (Tata-McGraw HillKBMM) Sr. No. 1 Detailed Topics Introduction to Investments How are Securities traded? 3 Portfolio TheoryIntroduction, Risk & Risk Aversion Capital allocation between Risk Free and Risky Portfolios Capital allocation between Risk Free and Risky Portfolios The Capital Asset Pricing Model, Arbitrage Pricing Theory Fixed Income Securities Learning Outcome What is an Investment, need for Capital Markets & Money Markets, Various entities in the Capital Markets Types of Orders, Meaning and importance of Security Market Index, how is it calculated, Short Sale & Margin Trading Real & Nominal Interest Rates, Basic Concepts of Risk, Return, Calculation of Risk & Return, Review of Portfolio Mathematics, Risk Aversion, Utility Values, Utility Curves How to arrive at optimally risky portfolio Reference Reading KBMM Chapters1,2 No of Session 2

KBMM Chapters 3 2

KBMM Chapters 5,6 2

KBMM Chapters 8 2

How to develop the efficient frontier

KBMM Chapters 8 2

Understanding the Model giving relationship between Risk of an Asset and Expected Return, Multi factor Models of Risk & Return Bond Prices & Yields Basics of Bond characteristics reviewed, Review of Bond Pricing

KBMM Chapters 9,10 2 2

KBMM Chapters 14

Bond Duration & Calculation of Duration Duration Properties Net Worth Immunization, Target Date Immunization, Contingent Immunization, Horizon Analysis Analysis & Valuation of Stocks Analysis & Valuation of Stocks Different Forms of Market Efficiency & Empirical Evidence, Technical Analysis Portfolio Performance Evaluation

9 10

Understand the concept of Duration as selection metric for Bond Selection; Duration = Effective Maturity of Bond Understanding sensitivity of Bond Price to changes in interest rates Understand techniques related to Passive Bond Management, Understand techniques related to Active Bond Portfolio Management

KBMM Chapters 14

KBMM Chapter 16 KBMM Chapter 16

11

Fundamental Analysis Value Investing, Stock Selection Methods Top Down Approach, Bottoms-Up Approach, DuPont Approach Security Analysis, Discussion on P/E, Dividend Discount Model Understand that stock price movements are random and cannot be predicted Dow Thoeory, Confidence Index, Head & Shoulders etc.

KBMM Chapter 17 2

12

KBMM Chapter 19

13

Chapter 12

14

Time Wtd Vs Rupee Wtd, AM VS GM, Sharps Measure, Treynors Measure, Jensens Alpha, M square, T square Sortinos Measure

KBMM Chapter 24

2 28

TOTAL Evaluation Methodology Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1 2 4 5 Quiz 1 Project Quiz 2

Activity

Submission/ Presentation Date 3rd Week of July End week of Sept End week of Sept 4th October

Marks 20 20 20 40

Term End Examination

DERIVATIVES Objective: To understand the differences in Forward, Futures & Options and to understand the types of traders as well as Long and Short position. Bibliography: Options, Futures & Other Derivatives John C Hull Sr No 1 Detailed Topics Introduction to Derivatives Learning Outcome Differences in Forward, Futures & Options. Long/Short position, Types of Traders Understanding Specifications, Margins What are Options, Payoffs from Different positions, Terminology related to Options Futures Markets, Positions, Trading of Contracts and Specification of Contracts Convergence of Futures Price to Spot Price Forwards and Futures Contracts Pricing, Interest rates involved, Short Selling Basics of Hedging Strategies using Futures Factors affecting option prices, Upper & Lower Bound of Option Prices, Effect of Dividend Factors affecting option prices, Upper & Lower Bound of Option Prices, Effect of Dividend Payoff from Spreads Payoff from Calendar Spreads Payoff from Combinations Reading Reference Chapter 1, Pages 1-17 No of Sessions 2

2 3

Review of Basics of Options, Mechanics of Options Market Options, Option Positions, Forward & Future Positions and Payoffs Mechanics of Futures Markets

Chapter 7, Pages 151-183 Chapter 2, Pages 6-9 Chapter 1, Pages 1-17

2 2

5 6

Mechanics of Futures Markets Determination of Forward & Future Prices Hedging Strategies Using Futures, Long Hedges, Short Hedges, Basis Risk Factors affecting Stock Options

Chapter 2, Pages 19-35 Chapter 3, Pages 41-50 Chapter 4, Pages 70-77 Chapter 8, Pages 151-183

2 1

Factors affecting Stock Options

Chapter 8, Pages 151-183

10 11 12

Trading Strategies Using Options Trading Strategies Using Options Trading Strategies Using Options

Chapter 9, Pages 185-195 Chapter 9, Pages 185-195 Chapter 9, Pages 185-195

2 2 2

13 14 15

Mid Session Review Binomial Trees - One Step Model Binomial Trees - Risk Neutral Valuation The Black-Scholes Model Valuation of Options using Binomial Model Using 2 step Binomial Model, Risk Neutral Valuation of Options Using Black Scholes Models for Option Valuation Chapter 10, Pages 200213 Chapter 10, Pages 200213 Chapter 12, Pages 234249 Chapter 12, Pages 234249 Chapter 14, Pages 299325 TOTAL

2 2 2

16

17

The Black-Scholes Model

18 20

The Greek Letters

Volatility, Implied Volatility, Volatility Smiles Measurement of different dimensions of risk Final Review

2 2 35

Evaluation Methodology Statistics Sr. No. 1 2 3 4 5 Vivas Objective Test Long Answer test Group Presentations Term End Examination Total

Internal assessment: 90 marks External assessment: 60 marks

Activity

Submission/ Presentation Date 2nd week of July 1st Week of August 1st Week of September Last week of September 4th october

Marks 20 20 30 20 60 150

FUNDAMENTATL AND TECHNICAL ANALYSIS Objective: To study the movements of the Stock Markets by applying specific tools and techniques for taking prudent financial decisions by applying the same Sr No 1 Detailed Topics Introduction to technical analysis Philosophy of Technical Analysis Technical/s fundamental analysis Advantages of Technical analysis The Dow Theory Chart Construction Types and construction of charts The bar chart, The line chart The Japaneses candlestick chart The moving average Basic concept of Trend Definition of a trend, Support and resistance, Direction and duration Trend lines, The channel lines Reversal patterns Tops and bottoms, Double tops and bottoms, Head and shoulders , Inverted head and shoulder , Triple top and bottom, Rounding tops and bottoms, Wedges and diamonds Continuation pattern The Ascending triangle, The Symmetrical triangle, The Descending triangle, Flags and pennants , Wedges and rectangles, The Common gap , The Breakaway gap , The Runaway gap, The Exhaustion gap Moving Averages How to use a moving average to generate buy/sell signals, the single, dual, triple moving average crossover, the prods and cons of moving averages Introduction to Technical Indicators Stochastic Oscillator , RSI , MACD RSI and MACD Construction of the RSI and SO Interpretation of RSI and SO The importance of 50, 30, 70, 80 and 20 level Candlestick patterns Best use of candle stick Bullish and bearish candlestick Fibonacci Ratios and Retrenchments Guru Gyan and Mantra Money management, Live practical Trading techniques and systems, Formula success Learning Outcome Reading Reference Technical Analysis of the Futures Markets by John J Murphy Technical Analysis by Capital Market Using Technical Analysis by Pistolese No of Sessions 3

7 8

2 2

10

2 for

TOTAL

24

Evaluation Methodology Statistics Sr. No. 1 2 3 4 Quiz Assignment-Group wise Group Presentations Term End Examination Total

Internal assessment: 60 marks External assessment: 40 marks

Activity

Submission/ Presentation Date Last week of July Second week of Aug 1st week of Sept 4th October 10

Marks 20 20 20 40 100

GLOBAL FINANCIAL MANAGEMENT Objective : With an emphasis on the functional & operational aspects the student should, at the end of the trimester, have an idea of Indias external sector and different entities involved in it, functioning of financial markets with an exposure to various issues involved and application of derivatives in managing risks. Sr. No. Discussion Topics Methodology No.of

se ssi on s

1.

2.

3.

4.

5.

The World of International Finance, Why is International Finance unique Growing importance of International Finance, The international financial system International Financial Markets & Institutions Off shore markets ( euro currency markets ) Familiarizing with international debt, equity, commodity and money markets The OTC markets v/s the Exchanges; Exchange rate determination, volatility in forex markets & brief introduction to various academic theories What drives the currency markets some readings Covered Interest Parity ,Linkage between forex & money markets Forward forex markets outright forwards & swaps Forwards in the Indian forex markets Introduction to financial derivatives Conceptual understanding of derivative products Currency futures ,FRAs, Currency & Interest rate options Interest Rate & Currency swaps Application of derivatives in managing risk, Regulatory framework Some case studies Sources of external finance , Regulatory framework External commercial borrowings, International equity issues International bond issues & related fixed income concepts Policy parameters Contemporary issues Role of the Reserve Bank of India in Indias external sector

Lecture

Lecture

Lecture

Lecture

Lecture

6.

Lecture

Total Reference Reading 1. Foreign Exchange International Finance, Risk Management by : Mrs A V Rajwade 2. International Finance by Mr Clark

20

Evaluation Methodology for Div C - Internal assessment: 60 marks External assessment: 40 marks Sr. No. 1

Activity Presentation (group wise) & Research paper Caselet

Submission/ Presentation Date before Mid-Term

Marks

30

before End-Term

15

Surprise Quiz

before End-Term 4th October 10

15

Term End Examination

40

Total

100

Evaluation Methodology for Div A & E -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity

Submission/ Presentation Date Assignment before Mid-Term

Marks

Assignment-Group wise Presentation (group wise) & Research paper Surprise Quiz

15

before End-Term

30

before End-Term 4th October 10

15

Term End Examination

40

Total

100

CORPORATE FINANCE-II Objective : Understand the advanced concepts of financial management related to financing Decisions and Dividend Decisions and Working Capital Management. Bibliography:- Financial Management Mr I.M.Pandey Financial Management - Mr Khan & Jain Sr No 1 2 Detailed Topics Working Capital Management Working Capital Management(continued) Working Capital Management(continued) Inventory Management Learning Outcome Why is it required and why optimum level required Operating Cycle, Determination of Operating Cycle Estimation, Forecast of Working Capital Requirements Understand EOQ Model, effects of inventory on firms Cash Flows Understand effects of Credit on firms Cash Flows Chapter 28 6 7 8 9 10 11 12 13 Current Liabilities Management Risk Analysis in Capital Budgeting Risk Analysis in Capital Budgeting Risk Analysis in Capital Budgeting Risk Analysis in Capital Budgeting Leverages Leverage(continued) Leverage(continued) understand cost of giving up discount Risk Adjusted Discounted Rate Approach Chapter 12 Probability Distribution Approach Certainty Equivalent Approach Chapter 12 Decision Tree Analysis Chapter 12 Effects of Fixed Costs on Firms Profit Variability Chapter 14 Operating Leverage Chapter 14 Combined Leverage 1 1 1 1 1 Chapter 12 1 1 Chapter 31 1 Reading Reference Chapter 27 1 Chapter 27 1 Chapter 27 1 Chapter 29 1 No of Session 1

Receivables Management

14

EBIT-EPS Analysis

Comparison of alternative methods of financing, Indifference Points Chapter 14 Calculating WACC on Market Value or Book Value Basis Chapter 14 Traditional Approach Chapter 9 Net Income Approach Chapter 15 Net Income ApproachDerivation of How Value is affected Chapter 15 Net Operating Income Approach Net Operating Income Approach-Derivation of WACC and Value of Firm & & Miller -Modigliani Hypothesis Miller -Modigliani Hypothesis -Corporate Taxes Chapter 15 Use of various approaches to come to appropriate Mix Issues in Dividend Policy Walters Model Chapter 17 Walters Model Derivation & understanding the various components Chapter 17 Gordons Model Chapter 17 Traditional Model and Rational Expectations Model Chapter 17 Modigliani-Miller Hypothesis, Distinct Division in Financing, Investment & Dividend Decision Chapter 17

15

Cost of Capital

16 17 18

Capital Structure Theory & Policy Capital Structure Theory & Policy Capital Structure Theory & Policy Capital Structure Theory & Policy Capital Structure Theory & Policy Capital Policy Capital Policy Structure Structure Theory Theory

1 1 1

19 20

1 Chapter 15 1 Chapter 15 1 Chapter 15 1

21 22

23 24 25 26

Optimal Financing Mix Dividend Policy Dividend Model Dividend Model Dividend Model 2 Dividend Model 2 Dividend Model Policy-Relevance Policy-Relevance

1 Chapter 15 Chapter 17 1 1 1

27

Policy-Relevance Policy-Relevance Policy-Irrelevance

1 1 1

TOTAL

29

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1 2 4 5 Quiz 1 Project Quiz 2

Activity

Submission/ Presentation Date 3rd Week of July End week of Sept End week of Sept 4th October 10

Marks 20 20 20 40

Term End Examination

CUSTOMER RELATIONSHIP MANAGEMENT Objective : To develop a clear understanding among students about CRM as a concept and CRM as a system.. To also give them an insight into operational as well as analytical CRM systems, enabling technologies, tools, techniques, solutions available in the market today, and their integration , towards building business practices for sustainable business growth. Sr No 1 Detailed Topics Introduction to CRM, development of background knowledge and inputs on areas of customer/buying behavior, which are highly relevant in managing customer relationships. Overview of CRM & its fitment in the overall business strategies, Different Perspectives of Enterprise-wide Integrated CRM CRM in Indian Cement Industry: A Marketing Strategy Perspective CRM Importance of the concept of Value in Customer Retention CRM Customer Retention Strategies & Benefits Developing your CRM Strategy CRM Relationship Marketing How & Why CRM Measurement Dimensions Case Study on use of Loyalty Programs for Customer Retention Building Infrastructure Components Understanding the Information, Process components Internal Test - I Operational CRM for businesses Analytical CRM and enabling Technologies and Tools: Data Warehousing, Ad-hoc query / reporting tools, Data Mining, Business Intelligence, etc Customer focused & technology powered business models of the 21st Century Analytical CRM: Enabling Techniques: Customer Segmentation, Customer Profitability and Value Analysis, Customer Churn, Loyalty and Retention, Cross Selling, Up Selling, Campaign Management, etc Data Warehousing for Customer Analytics Learning Outcome To familiarize the students with the importance of customer satisfaction and customer loyalty in the highly competitive modern business environment Reading Reference Customer Relationship Management Getting It Right: Judith W. Kincaid, 1 1 1 Customer Relationship Management : Carol Kristin & Kerr, Anderson TMH, 2002 CRM Speed Greenberg, TMH, 2001 1 CRM Automation : Goldenberg Barton J, at the of 1 1 1 1 1 1 1 1 1 Pearson Education, 2006 1 No of Session 1

3 4 5 6 7 8 9 10 11 12 13 14

Light : Paul 1

15 16

17 18 19 20 21 22 23 24 25

26 27

Case Study on Analytical CRM E CRM Introduction & Benefits E CRM Sales Automation E CRM Marketing Automation E CRM Service Automation Case Study on E CRM Implementation Overview of various CRM Solutions available in the market today Internal Test II (or Assignment) One session will be reserved for discussions on the performance of the students in the tests, explanation of answers to various questions asked in the tests so that there will be full clarity & better learning as a batch. Overview of CRM driven brands / companies The last session of the course will be reserved for resolving any queries, doubts of the students, on any of the topics covered in the course or on the practice of the concepts.

1 1 1 1 1 1 1 1 1 Prentice-Hall, 2002 Customer Relationship Management : Jagdish Seth & Atul Parvatiyar , TMH, 2001 TOTAL

1 1

27

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1 Quiz

Activity

Submission/ Presentation Date

Marks

Starting from 10th July

20

Group Presentations

Starting from 15th Sept 4th October 10

40

Term End Examination

40

Total

100

CASES IN IT IMPLEMENTATION Objective: The focus of the course is to use live business situations to enable the students apply and test their IT and related business knowledge. Bibliography: The course looks at applying knowledge gained from the core business management subjects learnt by the students. Hence, the student can refer to their regular textbooks and other reference material. Sr. Detailed Topics No. 1. Around 9-10 live business situations would be provided by the faculty and students would be expected to apply their business and IT knowledge to those situations Learning Outcome A practical insight into how IT lends itself to business. Reference Readings Please refer bibliography No. of Sessions 24

TOTAL Evaluation Methodology Statistics Sr. No. 1 Internal assessment: 60 marks External assessment: 40 marks

24

Activity

Submission/ Presentation Date 3 Assignments spread over the course duration 3 Assignments spread over the course duration 3 Assignments spread over the course duration 4th October 10

Marks

Ongoing Case Study Assignment-I

20

Assignment -II

20

Assignment-III

20

Term End Examination

40

Total

100

BUSINESS PROCESS REENGINEERING (BPR) Objectives of the course : Familiarize the students with the concepts & Methodology of Business Process Reengineering (BPR) Discuss BPR Case Studies to understand learnings by different companies. Sr.No 1. Discussion Topics Basic Concepts : What is a Process?, What is BPR?, Need for BPR Reference Readings Re engineering the Corporation Learning Outcome To understand and analyze the concept Methodology Lectures, Case Studies and Group Exercises No.of Sessions 2

2.

BPR Methodology : Identifying Reengineering opportunities Customer driven and core business processes Benchmarking for competitive advantage Performance measurement and Evaluation(Quality, Cost, Delivery and Customer Satisfaction) World Class Practices Cost Benefit Analysis Documentation of existing processes Identifying Process Owners Resource requirements & allocation Performance levels and trends Evolving New / Reengineered / Innovated processes : Ideas generation (Lateral Thinking, Brainstorming) Use/Role of Information Technology Achieving Dramatic results Implementing the Reengineered Process : Changing role of Workmen, Supervisors and Managers Training the workforce (New Skill Matrix) Monitoring and Maintenance Systems Long term organizational strategies for Innovation

by Michael Hammer & James Champy.

Business Process Benchmarkin g by Robert C Camp

of business process reengineeri ng so that they can be applied in the industry as per the trends in the current business environmen t

11

Lean Thinking by James Womack & Daniel Jones.

3.

4.

5. 6

Case studies Revision TOTAL

5 1 24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No.

Activity

Submission/ Presentation Date a) Assignment before Mid term for 20 marks b) Presentation before End-Term for 20 marks 2nd week of Aug 4th October 10

Marks

a) Assignment b) Presentation

40

Quiz

20

Term End Examination

40

Total

100

INTELLECTUAL PROPERTY RIGHTS Objective: To create awareness amongst future managers in the Corporate World of the importance of Intellectual Property as understood in the context TRIPS and WTO Sr. No. Detailed topics

Learning Outcome

Reading Refere nce

No. of Ses sion s

Patents meaning of India filing system US filing system, TRIPS requirement For patenting PCT Filing, Bio piracy, Bio prospecting, Software Patents, Inventions in the Area of Biotechnology , Infringement , Licensing, Cases Trademark Law, India Rules for devising TM Registration Procedure, Certification Marks, Infringement, Passing off remedies, Domain Names, Cases Copyrights, Meaning of works in which copyright , subsists, Author and owner of copyright, rights of holder of copyright, Software copyrights, Reprography, Infringement of copyright, Remedies, Cases Designs , meaning of requirement for registration, Term of design, copyright in design, Piracy of design, Infringement, Cases Geographical indications, Meaning of Term of relevance to TM Laws, Cases from India and Abroad Trade Secrets Protection of Trips Art 39 , Breach of remedies, Cases

Knowledge and awareness of Intellectual Property, Laws and its application globally. Understand ing of legal aspects of present day business scenario in domestic as well as internation al environme nt.

IPR Law G B Reddy, IPR law BL Wadher a, P Ganguly

4 TOTAL 24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No.

Activity

Submission/ Presentation Date

Marks

Assignment -I

2nd Week of August

30

Objective Test

1st Week of September 4th October 10

30

Term End Examination

40

Total

100

INTERNATIONAL BUSINESS STRATEGY Objective: In this era of liberalized economy & globalization, the need for trained, executives in International Business is of paramount importance to the Indian Industry. Corporate of all sizes, segments & stature are looking for young managers to adapt to the oncoming challenges of The World, as one market place. Towards this, the following curriculum is offered as a part of any graduate / post-graduate course or Corporate initiative.

Sr No 1 2 3 4 5 6 7

Detailed Topics Analysis of Indian corporates in International / global business Differentiation between domestic marketing & International marketing Principles of International Marketing in the context of needs, wants & desires Product group wise, / Industrysegment wise-strategic applications Implications of WTO-Aspects, Influences & Benefits to International Marketing Trade-blocks, behaviour & impact on international marketing Factor Endowment studies and National Reports-Demographic & Psycho graphic Market Research methodologies. International Middle-men, customers, consumers, end-users & communications with them. Distribution, Logistics, Payment terms and debtor management , International market, competition and international business transactions Principles of globalization Strategic organizational up gradation, ISO 9000 & Six Sigma concepts Organic growth for geographic spread Marketing, aspects of international mergers, acquisitions, JVs MOUs & Franchising, Overseas corporate communications Case Studies, team games, test papers

Learning outcome Awareness of International business environmental scenario for managerial decision making

Reading Reference Internation al Marketing Strategy : By Isobel Doole & Robin Lowe (Thomson Press) Internation al Marketing by Philip Caeora

Nos. of Sessions 1 1 1 2 2 2 2

Strategic Inputs for international alliances

8 9

2 2

10 11 12 13 14 15

Strategic Business planning capabilities for global business management

2 2 2 1 1 1 TOTAL 24

Internal assessment:60marks External assessment: 40 marks Sr. No. 1 Individual Assignments

Activity

Submission/ Presentation Date Last Week of July

Marks 15

Research & Analysis Content Preparation 2 2nd Week of August 15

Presentation Styles

1st week of September

15

Assimilation Q&A

1st week of October 2009 4th October 10

15

Term End Examination

40

Total

100

INDIAS FOREIGN TRADE POLICY Objective: To acquaint the students with recent trends in Indias foreign trade, and management and policy related issues in foreign trade in the global extent. Sr No. 1 Detailed Topic Indias Foreign trade in the Learning Outcome Students Reference Reading 1.Bhalla, V.K. No of Session 2

2 3 4

5 6 7 8 9

10

11

12

global context Structure and Equilibrium of Indias Balance of Payments Recent Trends in Indias foreign trade. Directional Pattern: Major export commodities-Thrust area commodities-their trend, Problems and Prospects, Major competitors, Major Import Commodity Groups Trade Control in India, Foreign Trade Act, Import and Export Control Orders Import and Export Licensing Systems, Exchange control in India Blanket permit system, Import substitution and Export Promotion Policies, Export Incentives, Financial and Fiscal, Deferred Payment System and the role of EXIM Bank of India Export Credit Insurance, Infrastructure support for Export Promotion, Export Promotion councils Commodity Boards/Product Export Development Authorities, specific Service Institutions Role of State Trading Organizations in Foreign Trade, Export Processing Zones; Export Oriented Units and Export and Trading House Schemes, Multilateralism and Bilateralism in Indias International Business

would be acquainted with recent trends in Indias Foreign trade

International Business Environment and Management -8th Edition 2. Bhashyam.S. Export Promotion in India: The Institutional Infrastructure

2 2 2

2 2 2 2 2

TOTAL

24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1 Quiz

Activity

Submission/ Presentation Date

Marks

End of July

30

Group Assignment- Case study

2nd Week of August 3rd November -10th November

30

Term End Examination

40

Total

100

ORGAINZATIONAL DEVELOPMENT Objective: To understand basic concepts in and examine a few examples of OD practice. Sr No Detailed Topic Methodology Reading Reference Learning Outcome No of Sessions

INTRODUCTION TO OD - Introduction to the concept of OD - Important characteristics of OD - Values , Beliefs and Assumptions underlying the field of OD FOUNDATIONS OF OD - Models of Change Management - Systems theory - Parallel Learning Structures - Action Research PROCESS OF OD a. DIAGNOSIS - Why diagnosis, Importance of correct diagnosis in success of OD efforts -SIX BOX model, Organizational Iceberg model - Force field analysis

Lecture

Organizational Development. French and Bell

Understand a structured approach bringing about organization al changes

Lecture

Lecture

PROCESS OF OD b.OD INTERVENTIONS - Introducing the term Interventions Types of interventions Team, Third Party, Structural and Comprehensive An Overview

Lecture

TEAM INTERVENTIO NS - What are Teams and Effective Teams -Stages of Team Development - Role Analysis Technique Interdependency Exercise - Role Negotiation Appreciation and concerns exercise - Visioning Responsibility Charting Appreciative Inquiry

Lecture

STRUCTURAL INTERVENTIO NS - Socio technical systems as an intervention - Work redesign - Quality of work life -Reengineering

Lecture

COMPREHENSIVE INTERVENTIONS - Grid OD - Confrontation Meeting

OD CONSULTANT Choosing the OD Consultant Role of the OD consultant Competencies of the OD consultant Ethical

issues in OD Consulting Organizational Power and Politics and its impact on OD Successful OD TOTAL Evaluation Methodology Statistics Sr. No. 1 2 3 4 5 Vivas Objective Test Long Answer test Group Presentations Term End Examination Total Internal assessment: 90 marks External assessment: 60 marks 24

Activity

Submission/ Presentation Date 2nd week of July 1st Week of August 1st Week of September Last week of September 4th october

Marks 20 20 30 20 60 150

CORPORATE PSYCHOLOGY Objective: To equip the students to take initiative in everyday decision making, diagnosing of problems both technical and human and also develop leadership skills. Bibliography 1. Industrial Psychology Mr. P K Ghosh 2. Industrial Psychology Morgan King

S.No.

Detailed Topics

Learning

Reference Reading

No. of

1.

2.

Introduction to Corporate PsychologyDefinition, Evolution, Perspectives and application in industry Psychometric and occupational testing for selection and promotion

Outcomes Introduction to the course and content

sessions 2

3.

Influence of Psychological factors in training and development- how it affects learning, learning principles, psychological factors affecting transfer of learning Design of training assessment tools Career Development and Management Employee Counseling

Validity and reliability of psychometric tests, personality inventories, how and when to choose Experimental psychology, action theory (apprenticeship), experiential psychology, social constructionism

4.

5.

6.

7.

8.

Employee Morale and Motivation-personality, work environment factors, leadership, wage and salary, work content Human Machine Interaction

Design of 360 degree assessment, inhouse surveys etc. Career and talent management models, coaching and mentoring Workplace dilemmas, valueconflicts, conflicting accountabilities, harassment Engagement models of Hay, Hewitt, Gallup Q12. Nielsens Model of System acceptability, Wickens closed loop adaptive system, ergonomics Causes of stress and managing stress effectively TOTAL

9.

Stress Management

2 24

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity

Submission/ Presentation Date

Marks

Group Presentation

1st week of August

20

Group Assignment- Case study

1st Week of September

20

Individual Assignment

1st week of October 2009 4th October 10

20

Term End Examination

40

Total

100

TRADE UNION MOVEMENT Objective : Origin structure of Trade Union & Trade Union Movement in India. Problems of Trade Union, Recommendation of National Commission on Labour for strengthens Trade Union. Sr No. Detailed Topics Learning Outcome Reading Ref ere nce No. of Sess ions

1.

2.

3.

4.

5.

6. 7.

Trade Unions Philosophy, Origin, Types, Growth, Development. Trade Union Membership, Finance, Leadership, Regulations Recognition, Registration, Problems of Trade Union. Problems of Unionization in Small Units in Agricultural Co-operative Sector, Public Sector, Govt. Employees, White Collar Workers, Badly Workers and Economic Development., and Social Responsibilities of Trade Unions, State and Public Opinion International Labor Movement: ILO History, Objectives, Functions, Conventions and Recommendations Brief History and Important Characteristics of T.U. in other Countries

Understanding and studying the origin of Trade Union movement & its development. The problems faced by the Trade Union movement during the phase of development.

Labour Welfare Trade Unionism & Industrial Relations Punekar, Deodhar, Sankaran, Trade Union Movement in India Mathus A.S. & Mathur J.S. Trade Union Law Samuels T.O.

Studying the process of organizing / formation of Trade Union in Public / Private Sector / Govt. Institutions. / White-collared workmen. Studying the expectations from the Trade Union of the workmen at large in relation to social and economic perspectives. Studying in detail the Acts related to Trade Union. Taking overall view of International Labour Organization & its formation and impact of the operations of this organization on international labour movement. Studying the functioning of the I.L.O. in various areas of operations like setting various norms for production activities especially on the background of Indian atmosphere and working conditions

1 1

TOTAL

12

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No.

Activity

Submission/ Presentation Date

Marks

Assignment

1st week of August

30

Objective Test

1st Week of September 4th Ocotber 10

30

Term End Examination

40

Total

100

HR AUDIT & COMPETENCY MAPPING Objective: To understand the concept , purpose, need and benefits of HR Audit & Competency Mapping. Bibliography: HR Audit Dr T.V. Rao HRD Sco0recard 2500 - Dr T.V. Rao Competence at Work Lyle M. Spencer, Jr & Signe M. Spencer

Sr 1 2

Detailed Topics H.R. Audit - An Overview. Scope of HR Audit

Learning Outcome Understanding the Concept, Purpose, Need and Benefits 1. Audit of human resource functionLegal Compliance Obtaining HR Maintaining HR Developing HR 2. Audit of managerial compliance, 3. Audit of the human resource climate, and 4. Audit of corporate strategy. (i) comparative approach, (ii) outside authority approach, (iii) statistical approach, (iv) compliance approach, (v) Management By Objectives (MBO) approach. Individual Interview: Framing of Questionnaires and interviewing - CEO & Top Mgt. - HRD Chief. - Managers. Workers and their Representatives. Group Interview: Framing of Questionnaires and interviewing - Groups of Managers, Supervisors and Workers. Areas (Topics) for Questionnaires and Related aspects. Observations, Analysis of Secondary Data, Reports, Manuals etc.

Methodology

No of Sessions 1 1

Interactive lecture session

Interactive lecture session

Approaches to HR Audit

Interactive lecture session, research papers

Methods of H.R. Audit

Interactive lecture session, case studies

Scoring

Different methods for scoring

Interactive lecture session, discussion and research papers Interactive lecture session , Case studies, project work

Scorecard 2500

HR sub-systems HR strategy HR competencies HR culture and climate Impact and alignment with business Understanding the Report Writing. Preparing and Presenting the Report. Understanding the Techniques and

Preparing the H.R. Audit Report:

Case studies

Case studies

Methods. TOTAL Competency Mapping Introduction to Definition competencies History Types-generic or specific -threshold or performance -differentiating Roles, tasks and job Define the org. cards framework Activities Tasks and their measurement Competencies required for the role Clusters of Managerial competencies Influencing Personal etc. Developing Competency models Job competence assessment models Generic models Lancaster model Issues related to developing models Sources of competency information Position, process and existing documentation

14 Interactiv e lecture session 2

Interactiv e lecture session

Interactiv e lecture session Interactiv e lecture session, case studies Interactiv e lecture session,

Formation of competency framework

 6 Competency mapping and Assessment/ Development Centers

Interviews- BEI and BDI History Objectives Exercises

case studies Interactiv e lecture session, case studies Interactiv e lecture session 2

Competency-based Application

Recruitment and selection Promotion Performance management Development TOTAL

11

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks

Sr. No. 1

Activity

Submission/ Presentation Date

Marks

3 4th October 10

Term End Examination

40

Total CASES IN HRM

100

Objective: To familiarize students with typical HR situations which could arise in Industry through the medium of case studies. Sr No 1 2 Case Studies Act of God The Value Dilemma Learning Outcome To get practical knowledge of Reference Reading No of Sessions 6 6

hr business case study 3 4 The Tale of Great Expectations Promises to Keep; etc. TOTAL Evaluation Methodology Statistics Sr. No. 1 2 3 Quiz 1 Quiz 2 Term End Examination Total Internal assessment: 60 marks External assessment: 40 marks 6 6 24

Activity

Submission/ Presentation Date Starting from 10th July 2nd Week of Aug 3rd November -10th November

Marks 30 30 40 100

CHANGE MANAGEMENT Objective: To prepare students to manage the Change better in practical Business situation-since Change is inevitable in actual Business & also it is key to continual success of a Business. Learning concepts and experiences of others, especially from HR perspective, will be an important part of their preparation. Sr No 1. Detailed Topics Leadership and change Learning Outcome Explaining role of Leaders in managing the change Reference Reading Hayes, John. The Theory and Practice of No of Sessions 2

2. 3. 4.

Levers of change Types and Forms of Organizational Change Barriers to change

5. 6.

Global cultural barriers Framework for managing change (e.g. Kotters, Kurt Lewins Model)

7.

Best practice approaches to people and processes for delivering successful change

To know what brings the change To understand the type, areas, scope of the change. Knowing the possible hindrances, problems those can arise while implementing the change & planning solutions for the same. Understanding the (4) above in Global perspective To know the Models of Change management available & suggested methods for effective implementation of the proposed change. To learn from the experiences of successful as well as failed important/major change implementations, through case studies.

Change Management. Macmillan Nilakant, Managing Organizational Change. Response Books

3 3 3

2 3

TOTAL

20

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks Submission/ Presentation Date Marks

Sr. No.

Activity

1 2 3 4

SURPRIZE Quiz GROUP PRESENTATION Group Assignment Term End Examination Total

First week of July First week of Aug Last week of Aug 4th October 10

20 20 20 40 100

LEADERSHIP Objective: At the end of the course, students will be able to: Describe the importance of leadership development for self and organization. State values, thought-process, behaviors and styles of effective leadership. Identify areas for self development. List and develop different leadership development methods.

Sr. No.

Detailed Topics

Learning outcome State the need and importance of leadership development Identify sources of power for influence Compare and choose different influence tactics Identify development levels in leadership in organization List the values, qualities, behaviors of effective leadership Apply principles of systems thinking to develop a wholistic organizational view Define vision and mission for an organization Identify obstacles to execution Apply the principles of personal management and process management for execution Identify various methods used in organizations for leadership development TOTAL

Methodology Research discussion and Case study Syndicate discussion and Case study Lecture Movie, Self assessment, Journaling and Case Study

No of Sessions 2

1. Leadership development and its importance 2. Leadership Influence Process

3. Leadership Development Passages 4. Leadership Character, Styles and Practices 5. Leadership Thinking

Lecture, Journaling

6. Execution

Game, Journaling and Case Study

7. Leadership Development Methods in Organizations

Research discussion and Case Study

3 24

Reading References 1. Handout on Leadership development. 2. Business Leadership(2nd edition). Jossey Bass, Wiley India. 3. Yukl Gary. Leadership in Organizations . Pearson Education. 4. Charan Ram, Drotter Stephen, Noel James. The Leadership Pipeline. Jossey Bass, Wiley India. 5. Charan Ram, Bossidy Larry. Execution: The Discipline of Getting Things Done 6. Pandit Shrinivas. Thought Leaders, Tata McGraw Hill. 7. Maxwell John. The 21 Indispensable Qualities of a Leader, Magna Publications. 8. Maxwell John. The 21 Irrefutable Laws of Leadership, Magna Publications. 9. Bennis Warren. On Becoming a Leader. Magana Publications. Visit http://www.ccl.org/leadership/research/sharing/index.aspx#articles

Evaluation Methodology Internal assessment: 60 marks

External assessment: 40 marks Sr. No. 1 2 3 4 Term End Examination 4th October 10 40 100 Activity Submission/ Presentation Date Marks

Total

CROSS CULTURAL AND GLOBAL MANAGEMENT

Objective: The Objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of Global organizations. Sr No 1 2 3 4 5 6 7 8 9 10 Detailed Topic Human and Cultural Variables in Global Organisations Cross Cultural Differences and Managerial Implications Cross Cultural Research Methodologies and Hofestedes Hemnes Study Structural Evolution of Global Organisations Cross Cultural Leadership and Decision Making. Cross Cultural Communication and Negotiations Human Resource Management in Global Organisations Selection, Source, Selection Criteria for International Assignment Compensation and Appraisal in Global Prospective MNC & Compensations System Learning Outcome Students would be aware of the concept of Cross Cultural & Global Management Reference Reading Adler, N J. International Dimensions of Organizational Behaviour, Boston , Kent Publishing,199 1 Bartlett, C and Ghoshal, S Translational Management Text, Cases and Readings in Cross Border Mgmt Chicago, Irwin,1995 Dowling P.J.etc, International Dimensions of Human Resource Management 2nd Edition California,Wads worth,1994 Hofstede G.Cultures Consequence International Differences in Work Related Values London, Sage,1984 TOTAL No of Sessions 3 3 3 3 3 3 3 3 3 3

30

Evaluation Methodology -

Internal assessment: 90 marks External assessment: 60 marks

Sr. No. 1 Class test

Activity

Submission/ Presentation Date

Marks

Some day in between

30

Group Assignment- Case study Group Assignment- Presentation on Cross cultural management Term End Examination

2nd Week of August

30

1st week of October 2009 4th October 10

30

60

Total

150

ENTERPRISE RESOURCE PLANNING

Objective: To give insight regarding ERP concepts & its role in enhancing Business Performance of the organization by using it creatively. S.No. 1. 2. 3. 4. Discussion Topics ERP, Enterprise, Benefits of ERP ERP technologies, BPR Data warehousing, Data mining, OLAP ERP implementation Methodology Life cycle Hidden costs Vendors, consultants, users Project management Post implementation actions ERP modules ERP Market ERP cases Learning Outcomes Understanding of basic concepts Data planning and processing Reference Reading ERP Demystified by Alexis Leon ERP A managerial Perspective S. Sadagoppan No.of sessions 1 1 3 3

5. 6. 7.

Knowing Future trends Markets and trends ERP implementation issues TOTAL Internal assessment: 60 marks External assessment: 40 marks Submission/ Presentation Date last week of July Second week of Aug last week of Aug Second week of Sept 4th October 10

2 1 3 14

Evaluation Methodology -

Sr. No. 1 2 3 4 5

Activity Assignment-1 Assignment-2 Assignment-3 Assignment-4 Term End Examination Total

Marks 15 15 15 15 40 100

OPERATIONS IN THE SERVICE INDUSTRY Objective: 1) Familiarize the students with concepts, principles and methodology of operations management related to services sector.

2) Discuss and illustrat applications in various service industries using case studies. Sr No 1 Detailed Topics Important of Service industry and its Characteristics Methodology Lectures, Class, Student presentations and sit visits Learning Outcome At the end of the course students will learn the functions of Operations in the Service Industry Reference Reading Service Operations management:by Murdick, Render & Russell. Case studies-To be discussed in the class 4 No of sessions 4

Service System: Design of Services: Service Process Planning; Service Location and Layouts Resource Planning in services. Aggregate and Capacity planning:Human Resource management; Technology and information systems. Operations and control of services: Capacity scheduling techniques; Service inventory systems routing and scheduling of vehicles Performance Excellence in services. Quality, Productivity and Delivery; Continuous improvement Culture Site visits to two Service sector Organizations TOTAL Evaluation Methodology Internal assessment: 90 marks External assessment: 60 marks Submission/ Presentation Date Continuous evaluation

4 24

Sr. No. 1

Activity Class Participation Case Analysis and Topic related problems: 2 Presentations (Group contributions and lead role) each of 30 marks thus total Selected Topics: Research & Presentations Term End Examination Total

Marks 15

Last Week of August

60

3 3

2nd Week of September 4th October

15 60 150

LOGISTICS & SUPPLY CHAIN MANAGEMENT Objective: Provide basics & some insights on Logistics & Supply Chain Management to MBA Aspirants

Bibliography: John J Coyle, Edward J Bardi, C John Langley Jr.; The Management of Business Logistics A Supply Chain Perspective; Thomson Asia Pte Ltd., Singapore , - Ronald H. Ballou; Business Logistics/ Supply Chain Management Planning, Organizing and Controlling the Supply Chain; Pearson Education (Singapore) Pte. Ltd. Sr No 1 Detailed Topics Supply Chain Management An Overview Relationship Management in SCM Learning Outcome Basic concept of Supply Chain Management Relationship concerns in implementing SCM Understand role of Logistics in SCM Why & how of balancing Demand & Supply Various dimensions of excellent Customer Service- its importance as a tool to fight the competition 6 Procurement & Purchase Different roles of the Purchase function Strategic Role of Inventory in business 8 Warehousing, Transportation & Packaging Various dimensions of the three functions in creating competitive edge Concept and Utility in business How IT acts as an enabler in Supply Chain Management Reference Reading As mentioned in bibliography 1 As mentioned in bibliography 1 As mentioned in bibliography As mentioned in bibliography 2 As mentioned in bibliography 1 No of Sessions

Logistics The Competitive Tool Demand & Supply Management

Customer Service

As mentioned in bibliography 2 As mentioned in bibliography 1 As mentioned in bibliography 1

Managing Inventory

Third-Party Logistics Service IT in Supply Chain Management

As mentioned in bibliography As mentioned in bibliography

10

1 TOTAL 13

Evaluation Methodology -

Internal assessment: 60 marks External assessment: 40 marks Submission/ Presentation Date First week of July First week of Aug Last week of Aug 4th October 10 Marks 20 20 20 40 100

Sr. No. 1 2 3 4

Activity SURPRIZE Quiz GROUP PRESENTATION Group Assignment Term End Examination Total