MARKETSHARE OF THE COMPANIES

Key data: Total wireless subscriber base decreased from 934.09 million in June 2012 to 913.49 million at the end of July 2012, registering a monthly growth of -2.21% (this decline is due to large scale disconnections by Reliance Communications). The share of urban wireless subscribers has decreased from 63.98 % to 63.37% where as share of rural wireless subscribers has increased from 36.02% to 36.63%. The overall wireless Teledensity in India reached 75.21%. The wireless subscription in rural areas decreased from 336.51 million to 334.58 million during the same period. Private operators hold 88.60% of the wireless market share (based on subscriber base) where as BSNL and MTNL, the two PSU operators hold only 11.40% market share.

MARKETSHARE:

10. MTNL Ownership: Publically-held by Government of India Date of Establishment: 1st April 1986 Market Share: 0.6 % Brief Description: MTNL or Mahanagar Telephone Nigam Limited is a publically-held telecom service provider which operates only in metro cities; Mumbai and Delhi and the island nation of Mauritius (Africa). Before the liberalization of the Indian economy, MTNL held a monopoly in the cities of Delhi and Mumbai which it lost after the market was opened for other service providers. The Indian government currently holds a 56.25 percent stake in the company that has a motto Transparency Makes Us Different. Though, MTNLs inability to stand the stiff competition it faced from other major telecom providers later has reduced its market share to minimal decimals.

9. Videocon Ownership: Privately held by Videocon Group

Date of Establishment: 7th April 2010 Market Share: 0.78 % Brief Description: Videocon Telecommunications Limited is a Videocon group company owned by Venugopal Dhoot. It is headquartered in Gurgaon (NCR Delhi). Launched in April 2010, Videocon Telecommunications Limited provides GSM services in almost all parts of India including Tamil Nadu, Punjab, Haryana, Mumbai, Gujarat, Kerala, Madhya Pradesh, Uttar Pradesh, and Himachal Pradesh among others under the brand name of Videocon. The Videocon group, an Indian Multinational company, is a global business conglomerate that has its roots spread in diverse markets and generates revenues worth $4 billion annually. The group has several manufacturing facilities and R&D departments spread all across the globe including American, Europe and Australia. Videocon has one of the strongest distribution networks in the country and enjoys a well-established reputation in the global market. The group is also involved in the manufacturing of mobile handsets under the same brand name.

8. Uninor Ownership: Privately-held by Unitech Group and Telenor Group Date of Establishment: 3rd December 2009 Market Share: 4.2 % Brief Description: Uninor is an Indian telecom service provider that is jointly held by two companies: a Norway-based telecommunication company Telenor and an Indian real-estate company Unitech. Telenor holds a major stake of 67.25 percent in the company. Uninor is headquartered in Gurgaon (NCR Delhi) and provides its services in all of Indias 22 telecom circles. It offers voice and a data service based on the GSM technology and is commercially available in the 13 circles across India. Its major target is the youth and is a pioneer in charging as per day time and geographic location. During its launch, Uninor was available in 8 circles and 6 other circles were added in the initial six months. It follows a lean operational model and its network infrastructure is outsourced to its business partners. It is targeting 8 percent market share in the coming years.

7. Aircel Ownership: Privately-held by Maxis Communications and Sindya Securities & Investments. Date of Establishment: 1999 Market Share: 6.90 % Brief Description: Aircel is an Indian telecom service provider jointely held by the Maxis Communications and Sindya Securities & Investments Private Limited. The Malaysian-based

Maxis Communications hold a majority stake of 74 percent in the company. The current share-holders of Sindya Securities & Investments are the Reddy family that is famed for its Apollo Hospitals Group of India. Headquartered in Chennai, it is one of the leading telecom service providers in Tamil Nadu, North East, Assam and Chennai. With a subscriber base of nearly 51.83 million, it is ranked seventh among the Indian mobile service providers (GSM & CDMA) and fifth among the GSM mobile service providers. The company has also obtained permission from the Department of Telecom (DoT) for providing International Long Distance and National Long Distance telephony services.

6. TATA Teleservices Ownership: Privately-held by the TATA Group Date of Establishment: January 2005 Market Share: 9.20 % Brief Description: Tata Teleservices limited is a subsidiary of renowned Tata group and is headquartered in Mumbai. It provides broadband and telecommunications services across the country and operates under the name of Tata Docomo in various telecom circles across India. The Japanese telecom giant NTT Docomo bought 26 percent stake in Tata Teleservices in November 2008 paying a sum of nearly 13,070 Crores. Previously in February 2008, Tata Teleservices limited announced its plan to launch a youth oriented CDMA service in association with Virgin Group. Currently, Tata Teleservices functions under the following brand names: Tata docomo, Virgin Mobile and T24 Mobile. It enjoys a subscriber base of more than 5 billion in Delhi alone and is provides tariff plans in both Post-paid and Pre-paid category. Its retail business has 3000 outlets across the country. It also became the first private sector telecom operator to launch 3G service in the country.

5. BSNL Ownership: Publically-held by Government of India Date of Establishment: Incorporated on 15th September 2000 Market Share: 10.80 % Brief Description: BSNL or Bharat Sanchar Nigam Limited is a publically held telecom service provider in India. With its headquarters in New Delhi, it is the largest provider of fixed-line services and subsequently provides broadband services across the nation. Before the liberalization of Indian economy BSNL held the monopoly across the country except for Delhi and Mumbai which were covered by MTNL. It is Indias oldest communication service provider and enjoys a customer base of 95 million throughout India. Among the services that BSNL provides, some are, Universal Telecom Serives, Cellular Mobile Telephone Services,

WLL-CDMA Telephone services, Internet, Intelligent Network, 3G, IPTV, FTTH, Helpdesk, VVoIP, WiMax. BSNL has 24 telecom circles, 2 metro districts, 6 project circles, 4 maintenance regions, 5 telecom factories, 3 training institutions and 4 specialized telecom units.

4. Idea Cellular Ownership: Privately-held by Aditya Birla group and others. Date of Establishment: 1995 Market Share: 11.90 % Brief Description: Idea Cellular is an Indian telecom service provider headquartered in Mumbai. Previously ran by Tata Cellular, it was bought by Birla-AT&T in 2000. This merger of Birla-Tata-AT&T was popularly known as Batata and was rebranded as IDEA. However, in the subsequent years, AT&T and Tata sold their stake in Idea and it became an entity of Aditya Birla group. The three companies held an equal stake in the company before AT&T decided to sell its stake. Both Tata and Birla bought AT&Ts stake with 16.45 percent each. Tata was still holding Idea when the company filed for a license to operate in Mumbai. For this reason, Idea could enter late in Mumbai after the intervention of the Department of Telecom. Tata left Idea but only for a major sum of money cmounting to 44 billion. Currently, Birlas hold 49.05 percent shares in Idea and the remaining is held by Axiata Group and Providence equity.

3. Vodafone Ownership: Privately-held by Vodafone group Date of Establishment: 1994 Market Share: 16.40 % Brief Description: Vodafone India, previously known as Vodafone Essar and Hutchinson Essar is one of the well renowned telecom service providers in India headquartered in Mumbai. In 2011, Vodafone Group agreed to buy the share of its partner Essar from the Indian mobile phone business. Vodafone paid $5.46 billion to take 33% stake in the Indian subsidiary. It left Vodafone with 74% of the Indian business, while the other 26% is owned by Indian investors. The company is valued to be $18.8 billion. The transaction took its final shape in 2007. Vodafone offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metropolitan cities. It launched 3G services in the country in the January-March quarter of 2011 and has plans to spend up to $500 million within the next two years on its 3G networks.

2. Reliance Communications Ownership: Privately-held by Reliance Group Date of Establishment: 2004 Market Share: 16.70 % Brief Description: Reliance Communications is a subsidiary of Reliance Anil Dhirubhai Ambani Group and provides telecom services across the country. Headquartered in Navi Mumbai, it ranks 16th on the global platform in terms of mobile operations and provides 2G and 3G services in the country. RCOM also provides National Long Distance and International Long Distance operations. Its customer base touches 150 million. It ranks among the top 5 telecom companies worldwide in terms of number of customers and its clientele is not limited to the individual customers but expands to corporate as well. It has services spanning all across the country and Reliance can be credited for bringing the telecom revolution in the country with its unbeatable pricing during times when mobile phones was a luxury for the business class people. It is the only operator which provides spped up to 28 Mbit/sec with its 3G MIMO technology.

1. Bharti Airtel Ownership: Privately-held by Sunil Bharti Mittal Date of Establishment: 7th July 1995 Market Share: 19.50 % Brief Description: Airtel is the largest telecom service provider in India and operates in 20 countries across south Asia, Africa and the Channel Islands and provides 2G, 3G and 4G services. Ranking third mobile telecommunications company in the world, it has nearly 261 million subscribers out of which 200 million are in India. The biggest mobile telephony provider, it is known as being the first mobile phone company in the world to outsource all its business operations except marketing. It is the first telecom service provider to achieve a Cisco Gold certification. Among the countries where Airtel marks its presence, some are, Bangladesh, Sri Lanka, Chad, Democratic Republic of Congo, Ghana, Nigeria, Zambia etc. Airtel collaborated with RIM and launched its Blackberry services in October 2004. According to the annual survey conducted by brand Finance, it is the sixth most valuable brand.