You are on page 1of 96

DATASET ACTIVATE DataSet1.

NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v2(1 7) /MISSING ANALYSIS. 0:00:00.031 0:00:00.081 49152 08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Alloweda

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Sex Male Female Total Observe and Use what others Male are buying Female Total Achieving a sense of Male belongingness with people of Female my choice through this Total purchase. N 611 89 700 611 89 700 611 89 700 354.86 320.54 353.03 333.13 Mean Rank 350.07 353.43

This product is an expression Male of social image. Female Total Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Male Female Total Male Female Total Male Female Total Buying latest and novel model Male reveals the proxy of success. Female Total Using this product to define and expressing I. Seeing anyone using this model/brand tells a lot about that person. Male Female Total Male Female Total

611 89 700 611 89 700 611 89 700 611 89 700 611 89 700 611 89 700 611 89 700

349.12 359.94 349.77 355.48 350.84 348.17 351.90 340.91 350.83 348.22 344.84 389.34 350.59 349.91

Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .024 .861 2.544 1 .876 1 .354 1 .111

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test b. Grouping Variable: Sex

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset F:\Projects\Saraswathi\dataMay2.sav DataSet1 08-May-2013 16:21:28

Input

Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used

<none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v3(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.025 49152

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Alloweda

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Age Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total Observe and Use what others Less than 20 -21 are buying 20 -30 years 30 -40 40 - 50 above 50 Total Achieving a sense of Less than 20 -21 belongingness with people of 20 -30 years my choice through this 30 -40 purchase. 40 - 50 above 50 Total This product is an expression Less than 20 -21 of social image. 20 -30 years N 17 48 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 17 48 404.26 333.76 363.47 343.41 353.00 338.89 355.81 288.41 374.50 357.70 354.70 340.94 Mean Rank 279.74 364.16 347.40 366.83 345.50

This product is an expression of social image. 30 -40 40 - 50 above 50 Total Buying an expensive brand provides prestige. Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total It is enjoyable to show possession of this product. Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total If someone ridicules my product, I would feel irritated. Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total Buying latest and novel model Less than 20 -21 reveals the proxy of success. 20 -30 years 30 -40 40 - 50 above 50 Total Using this product to define and expressing I. Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total Seeing anyone using this model/brand tells a lot about that person. Less than 20 -21 20 -30 years 30 -40 40 - 50 above 50 Total 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 17 48 230 154 251 700 Test Statisticsa,b 396.35 317.29 366.18 323.60 355.88 427.26 355.44 346.96 349.55 348.18 311.68 397.71 363.23 346.49 334.90 409.85 335.65 335.83 355.97 359.40 360.50 331.18 374.46 324.43 347.56 374.35 323.41 333.32 350.19 369.99 350.54 372.44 336.56

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test b. Grouping Variable: Age

Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 3.981 3.659 .960 4 .409 4 .454 4 .916

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v4(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.016
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test

Ranks Importance of liking of others while buying this item Marital Status Married Total N 700 700a 700 700a 700 700a 700 700a 700 700 700 700 700 700 700
a

Mean Rank 350.50 350.50 350.50

Observe and Use what others Married are buying Total Achieving a sense of belongingness with people of my choice through this purchase. This product is an expression of social image. Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Married Total Married Total Married Total Married Total Married Total

350.50 350.50 350.50 350.50 350.50 350.50 350.50

Buying latest and novel model Married reveals the proxy of success. Total Using this product to define and expressing I. Married Total

700a 700 700 700 700


a

Seeing anyone using this Married model/brand tells a lot about Total that person. a. There is only one non-empty group. Kruskal-Wallis Test cannot be performed.

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. 08-May-2013 16:21:28

Missing Value Handling

Missing Value Handling Cases Used Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v5(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.019
a

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Religion Hindu Chrisitian Muslim Total Observe and Use what others Hindu are buying Chrisitian Muslim Total Achieving a sense of Hindu belongingness with people of Chrisitian my choice through this Muslim purchase. Total This product is an expression Hindu of social image. Chrisitian Muslim Total Buying an expensive brand provides prestige. Hindu Chrisitian Muslim Total It is enjoyable to show possession of this product. Hindu Chrisitian Muslim Total If someone ridicules my product, I would feel irritated. Hindu Chrisitian Muslim N 682 17 1 700 682 17 1 700 682 17 1 700 682 17 1 700 682 17 1 700 682 17 1 700 682 17 1 349.68 384.53 334.50 350.45 351.09 378.00 348.54 427.76 374.50 349.57 387.06 365.00 349.23 416.29 96.50 349.82 375.71 388.50 Mean Rank 350.12 352.56 574.50

If someone ridicules my product, I would feel irritated. Total Buying latest and novel model Hindu reveals the proxy of success. Chrisitian Muslim Total Using this product to define and expressing I. Hindu Chrisitian Muslim Total Seeing anyone using this model/brand tells a lot about that person. Hindu Chrisitian Muslim Total 700 682 17 1 700 682 17 1 700 682 17 1 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 1.396 .352 3.868 2 .498 2 .839 2 .145 349.51 389.56 360.00 351.52 309.18 354.50 349.71 379.18 400.50

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test b. Grouping Variable: Religion

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. 08-May-2013 16:21:28

Missing Value Handling

Missing Value Handling Cases Used Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v6(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.010
a

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Educational Qualification Iliterate Graduate Priimary education Post graduate Diploma Total Observe and Use what others Iliterate are buying Graduate Priimary education Post graduate Diploma Total Achieving a sense of Iliterate belongingness with people of Graduate my choice through this Priimary education purchase. Post graduate Diploma Total This product is an expression Iliterate of social image. Graduate Priimary education Post graduate Diploma Total Buying an expensive brand provides prestige. Iliterate Graduate Priimary education N 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 278.40 336.21 355.70 322.24 332.71 354.60 365.00 364.63 322.29 339.39 351.48 373.13 386.61 367.82 360.68 347.90 252.75 353.11 Mean Rank 357.53 346.93 352.41 347.63 329.50

Buying an expensive brand provides prestige. Post graduate Diploma Total It is enjoyable to show possession of this product. Iliterate Graduate Priimary education Post graduate Diploma Total If someone ridicules my product, I would feel irritated. Iliterate Graduate Priimary education Post graduate Diploma Total Buying latest and novel model Iliterate reveals the proxy of success. Graduate Priimary education Post graduate Diploma Total Using this product to define and expressing I. Iliterate Graduate Priimary education Post graduate Diploma Total Seeing anyone using this model/brand tells a lot about that person. Iliterate Graduate Priimary education Post graduate Diploma Total 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 36 99 519 4 42 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .651 1.765 2.728 4 .957 4 .779 4 .604 332.10 310.58 360.78 360.00 332.42 374.93 338.92 348.08 408.38 381.25 313.58 362.17 352.97 263.75 332.33 357.82 320.39 353.07 216.00 396.27 338.42 328.51 353.47 246.75 385.86 507.75 366.80

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Educational Qualification

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v7(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.014 49152 08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Alloweda

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Occupation Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total Observe and Use what others Agriculture are buying N 21 81 59 17 3 519 700 21 393.64 Mean Rank 357.36 345.16 340.46 357.74 344.33 352.00

Observe and Use what others are buying Private employment Medium and large business Casual labour / worker Government Small business Total Achieving a sense of Agriculture belongingness with people of Private employment my choice through this Medium and large business purchase. Casual labour / worker Government Small business Total This product is an expression Agriculture of social image. Private employment Medium and large business Casual labour / worker Government Small business Total Buying an expensive brand provides prestige. Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total It is enjoyable to show possession of this product. Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total If someone ridicules my product, I would feel irritated. Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total Buying latest and novel model Agriculture reveals the proxy of success. Private employment

81 59 17 3 519 700 21 81 59 17 3 519 700 21 81 59 17 3 519 700 21 81 59 17 3 519 700 21 81 59 17 3 519 700 21 81 59 17 3 519 700 21 81

345.56 362.99 366.03 298.00 347.90 321.93 339.36 376.35 326.29 380.00 351.08 354.17 350.74 333.36 289.47 365.00 354.18 293.40 339.90 352.27 255.53 481.33 356.62 360.74 373.96 310.54 300.06 203.00 353.47 354.48 383.51 280.21 370.59 255.50 353.07 302.55 336.13

Buying latest and novel model reveals the proxy of success. Medium and large business Casual labour / worker Government Small business Total Using this product to define and expressing I. Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total Seeing anyone using this model/brand tells a lot about that person. Agriculture Private employment Medium and large business Casual labour / worker Government Small business Total 59 17 3 519 700 21 81 59 17 3 519 700 21 81 59 17 3 519 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .316 1.851 2.205 5 .997 5 .869 5 .820 373.86 302.01 337.06 268.44 360.00 361.28 375.12 362.43 340.87 357.15 426.33 348.08 372.74 348.85 309.33 352.45

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Occupation

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset F:\Projects\Saraswathi\dataMay2.sav DataSet1 08-May-2013 16:21:28

Input

Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used

<none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v8(1 7) /MISSING ANALYSIS. 0:00:00.015 0:00:00.014 49152

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Alloweda

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Number of Members in the Family 4 members 5 members More than 5 members Total Observe and Use what others 4 members are buying 5 members More than 5 members Total Achieving a sense of 4 members belongingness with people of 5 members my choice through this More than 5 members purchase. Total This product is an expression 4 members of social image. 5 members More than 5 members Total Buying an expensive brand provides prestige. 4 members 5 members More than 5 members Total Ranks N 10 644 46 700 10 644 46 700 10 644 46 700 10 644 46 700 10 644 46 700 451.55 349.21 346.57 339.90 350.52 352.57 398.10 349.97 347.55 384.70 349.87 351.86 Mean Rank 335.30 350.64 351.84

Importance of liking of others while buying this item

It is enjoyable to show possession of this product.

4 members 5 members More than 5 members Total

10 644 46 700 10 644 46 700 10 644 46 700 10 644 46 700 10 644 46 700

365.00 347.74 385.99 330.15 353.32 315.45 384.60 349.40 358.47 367.65 348.75 371.34 360.95 349.45 362.95

If someone ridicules my product, I would feel irritated.

4 members 5 members More than 5 members Total

Buying latest and novel model 4 members reveals the proxy of success. 5 members More than 5 members Total Using this product to define and expressing I. 4 members 5 members More than 5 members Total Seeing anyone using this model/brand tells a lot about that person. 4 members 5 members More than 5 members Total

Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .067 .337 .646 2 .967 2 .845 2 .724

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Number of Members in the Family

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> 08-May-2013 16:21:28

Input

Weight Split File N of Rows in Working Data File Definition of Missing Cases Used

<none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v9(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.016
a

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Respondents Personal Income (in Rupees Per Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total Observe and Use what others Less than 5000 are buying 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total Achieving a sense of Less than 5000 belongingness with people of 5000 -10000 my choice through this 10000 to 20000 purchase. 20000-30000 30000-40000 Total This product is an expression Less than 5000 of social image. 5000 -10000 10000 to 20000 Ranks N 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 360.59 334.67 377.08 334.14 346.72 395.76 351.02 354.00 331.41 357.90 338.00 350.84 359.74 Mean Rank 391.78 343.22 324.37 349.13 353.09

Importance of liking of others while buying this item

This product is an expression of social image. 20000-30000 30000-40000 Total Buying an expensive brand provides prestige. Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total It is enjoyable to show possession of this product. Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total If someone ridicules my product, I would feel irritated. Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total Buying latest and novel model Less than 5000 reveals the proxy of success. 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total Using this product to define and expressing I. Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total Seeing anyone using this model/brand tells a lot about that person. Less than 5000 5000 -10000 10000 to 20000 20000-30000 30000-40000 Total 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 47 109 19 508 17 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 344.38 308.02 334.11 360.27 366.29 386.38 347.45 370.55 346.44 369.76 367.02 352.29 340.58 348.88 352.76 325.00 331.11 443.34 356.00 277.15 347.52 348.67 392.08 352.96 250.65 370.98 338.74 331.05 348.81 441.68 351.75 356.97

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

2.769 4 .597

.771 4 .942

1.484 4 .829

b. Grouping Variable: Respondents Personal Income (in Rupees Per Month)

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v10(1 7) /MISSING ANALYSIS. 0:00:00.015 0:00:00.016
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks No of Earning Members in the Family other than the 1 2

N 620 77

Importance of liking of others while buying this item

Mean Rank 349.63 361.10

Importance of liking of others while buying this item 3 Total Observe and Use what others 1 are buying 2 3 Total Achieving a sense of 1 belongingness with people of 2 my choice through this 3 purchase. Total This product is an expression 1 of social image. 2 3 Total Buying an expensive brand provides prestige. 1 2 3 Total It is enjoyable to show possession of this product. 1 2 3 Total If someone ridicules my product, I would feel irritated. 1 2 3 Total Buying latest and novel model 1 reveals the proxy of success. 2 3 Total Using this product to define and expressing I. 1 2 3 Total Seeing anyone using this model/brand tells a lot about that person. 1 2 3 Total 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 620 77 3 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .952 1.007 .546 353.00 333.41 273.00 350.40 351.16 354.50 345.59 395.23 218.17 350.95 344.95 399.00 349.54 354.56 443.83 345.11 390.23 445.33 349.52 361.29 276.83 352.11 336.35 380.00 348.03 368.46 400.00 258.83

Chi-Square

df Asymp. Sig. a. Kruskal Wallis Test

2 .621

2 .604

2 .761

b. Grouping Variable: No of Earning Members in the Family other than the respondent

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v11(1 7) /MISSING ANALYSIS. 0:00:00.015 0:00:00.014
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Total Family income Per Month (in Rupees) Less than 25,000 25,000-50,000 50,000-75,000 Ranks N 42 126 27 Mean Rank 381.83 343.71 366.33

Importance of liking of others while buying this item

Importance of liking of others while buying this item 75,000-1,00,000 more than 100,000 Total Observe and Use what others Less than 25,000 are buying 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total Achieving a sense of Less than 25,000 belongingness with people of 25,000-50,000 my choice through this 50,000-75,000 purchase. 75,000-1,00,000 more than 100,000 Total This product is an expression Less than 25,000 of social image. 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total Buying an expensive brand provides prestige. Less than 25,000 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total It is enjoyable to show possession of this product. Less than 25,000 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total If someone ridicules my product, I would feel irritated. Less than 25,000 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total Buying latest and novel model Less than 25,000 reveals the proxy of success. 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total Using this product to define and expressing I. Less than 25,000 25,000-50,000 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 27 487 18 700 42 126 390.18 340.57 364.54 360.10 335.13 348.04 340.22 324.90 323.35 399.09 359.63 280.33 343.54 354.85 366.61 352.11 268.69 383.23 339.95 332.09 348.20 437.94 349.63 339.53 352.22 353.06 357.42 344.14 348.70 360.46 350.84 353.92 321.61 357.85 371.67 350.07 346.25 349.10 339.08

Using this product to define and expressing I. 50,000-75,000 75,000-1,00,000 more than 100,000 Total Seeing anyone using this model/brand tells a lot about that person. Less than 25,000 25,000-50,000 50,000-75,000 75,000-1,00,000 more than 100,000 Total 27 487 18 700 42 126 27 487 18 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 1.583 1.522 .140 4 .812 4 .823 4 .998 337.23 320.10 330.69 360.04 365.94 365.83 348.12 368.92

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Total Family income Per Month (in Rupees)

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. 08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Alloweda

NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v12(1 7) /MISSING ANALYSIS. 0:00:00.015 0:00:00.020 49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
How much you save per month? Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Total Observe and Use what others Less than 1000 are buying 1000-2000 2000-3000 3000-4000 4000-5000 Total Achieving a sense of Less than 1000 belongingness with people of 1000-2000 my choice through this 2000-3000 purchase. 3000-4000 4000-5000 Total This product is an expression Less than 1000 of social image. 1000-2000 2000-3000 3000-4000 4000-5000 Total Buying an expensive brand provides prestige. Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Ranks N 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 507.14 350.00 331.60 364.44 281.33 314.21 339.49 363.34 387.50 376.10 302.36 351.25 358.89 357.47 302.54 455.71 344.00 374.35 355.18 387.79 Mean Rank 241.93 355.66 321.50 334.47 402.23

Importance of liking of others while buying this item

Buying an expensive brand provides prestige.

Total It is enjoyable to show possession of this product. Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Total If someone ridicules my product, I would feel irritated. Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Total Buying latest and novel model Less than 1000 reveals the proxy of success. 1000-2000 2000-3000 3000-4000 4000-5000 Total Using this product to define and expressing I. Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Total Seeing anyone using this model/brand tells a lot about that person. Less than 1000 1000-2000 2000-3000 3000-4000 4000-5000 Total

700 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 700 7 502 41 124 26 700 Test Statisticsa,b 317.21 351.10 347.52 351.89 345.88 244.14 357.96 359.78 330.73 314.81 389.14 359.11 307.01 324.54 366.23 336.86 348.40 366.54 367.45 288.52 256.21 348.75 359.65 358.79 355.69

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 6.426 4.504 2.368 4 .170 4 .342 4 .668

b. Grouping Variable: How much you save per month?

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v13(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.016
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Level of Disposable Income Per month month (in Rupees) 2500-5000 5000-7500 7500-10000 10000-12500 More than 12500 Total Observe and Use what others 2500-5000 are buying 5000-7500 7500-10000 10000-12500

N 6 515 78 100 1 700 6 515 78 100

Importance of liking of others while buying this item

Mean Rank 542.67 352.00 377.96 309.77 357.50 349.00 351.06 353.42 343.06

Observe and Use what others are buying

More than 12500 Total Achieving a sense of 2500-5000 belongingness with people of 5000-7500 my choice through this 7500-10000 purchase. 10000-12500 More than 12500 Total This product is an expression 2500-5000 of social image. 5000-7500 7500-10000 10000-12500 More than 12500 Total Buying an expensive brand provides prestige. 2500-5000 5000-7500 7500-10000 10000-12500 More than 12500 Total It is enjoyable to show possession of this product. 2500-5000 5000-7500 7500-10000 10000-12500 More than 12500 Total If someone ridicules my product, I would feel irritated. 2500-5000 5000-7500 7500-10000 10000-12500 More than 12500 Total Buying latest and novel model 2500-5000 reveals the proxy of success. 5000-7500 7500-10000 10000-12500 More than 12500 Total Using this product to define and expressing I. 2500-5000 5000-7500 7500-10000 10000-12500 More than 12500 Total Seeing anyone using this model/brand tells a lot about that person. 2500-5000 5000-7500 7500-10000

1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78 100 1 700 6 515 78

587.50 308.25 346.36 370.03 359.12 352.50 313.33 354.18 320.31 357.18 365.00 449.50 350.03 317.13 375.44 108.50 459.67 344.13 363.48 366.35 378.00 255.50 351.06 353.19 353.75 97.50 218.17 350.69 358.20 350.98 400.50 490.58 344.56 356.74 367.81 354.50 405.08 356.74 334.74

Seeing anyone using this model/brand tells a lot about that person. 10000-12500 More than 12500 Total 100 1 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 12.404 1.751 1.577 4 .015 4 .781 4 .813 329.92 99.00

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Level of Disposable Income Per month month (in Rupees)

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v14(1 7) /MISSING ANALYSIS. 0:00:00.015 0:00:00.010
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Social Class you belong Upper Class Middle Class Total Observe and Use what others Upper Class are buying Middle Class Total Achieving a sense of belongingness with people of my choice through this purchase. This product is an expression of social image. Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Upper Class Middle Class Total Upper Class Middle Class Total Upper Class Middle Class Total Upper Class Middle Class Total Upper Class Middle Class Total Buying latest and novel model Upper Class reveals the proxy of success. Middle Class Total Using this product to define and expressing I. Seeing anyone using this model/brand tells a lot about that person. Upper Class Middle Class Total Upper Class Middle Class Total N 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 18 682 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 365.94 350.09 368.92 350.01 340.22 350.77 280.33 352.35 268.69 352.66 437.94 348.19 357.42 350.32 353.92 350.41 346.25 350.61 Mean Rank 339.08 350.80

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test b. Grouping Variable: Social Class you belong

.067 1 .796

.009 1 .923

.006 1 .938

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests
Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v15(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.010
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Are the children studying? Yes No N 35 665 Mean Rank 338.79 351.12

Importance of liking of others while buying this item Total Observe and Use what others Yes are buying No Total Achieving a sense of belongingness with people of my choice through this purchase. This product is an expression of social image. Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Yes No Total Yes No Total Yes No Total Yes No Total Yes No Total Buying latest and novel model Yes reveals the proxy of success. No Total Using this product to define and expressing I. Seeing anyone using this model/brand tells a lot about that person. Yes No Total Yes No Total 700 35 665 700 35 665 700 35 665 700 35 665 700 35 665 700 35 665 700 35 665 700 35 665 700 35 665 700 Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. .140 .727 .312 1 .708 1 .394 1 .577 329.07 351.63 367.80 349.59 386.60 348.60 320.81 352.06 401.57 347.81 330.29 351.56 366.37 349.66 367.94 349.58 377.06 349.10

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Are the children studying?

DATASET ACTIVATE DataSet1. NPAR TESTS

/K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07

NPar Tests

Notes Output Created Comments Input Data Active Dataset Filter Weight Split File N of Rows in Working Data File Definition of Missing Cases Used F:\Projects\Saraswathi\dataMay2.sav DataSet1 <none> <none> <none> 700 User-defined missing values are treated as missing. Statistics for each test are based on all cases with valid data for the variable(s) used in that test. NPAR TESTS /K-W=Q50.01 Q50.02 Q50.03 Q50.04 Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v16(1 7) /MISSING ANALYSIS. 0:00:00.016 0:00:00.010
a

08-May-2013 16:21:28

Missing Value Handling

Syntax

Resources

Processor Time Elapsed Time Number of Cases Allowed

49152

a. Based on availability of workspace memory.

[DataSet1] F:\Projects\Saraswathi\dataMay2.sav

Kruskal-Wallis Test
Ranks Importance of liking of others while buying this item Education of children School UG PG Total Observe and Use what others School are buying UG PG Total Achieving a sense of School belongingness with people of UG my choice through this PG purchase. Total This product is an expression School of social image. N 15 18 2 35 15 18 2 35 15 18 2 35 15 21.10 17.77 17.47 24.50 19.60 16.75 17.25 Mean Rank 15.90 20.31 13.00

This product is an expression of social image. UG PG Total Buying an expensive brand provides prestige. School UG PG Total It is enjoyable to show possession of this product. School UG PG Total If someone ridicules my product, I would feel irritated. School UG PG Total Buying latest and novel model School reveals the proxy of success. UG PG Total Using this product to define and expressing I. School UG PG Total Seeing anyone using this model/brand tells a lot about that person. School UG PG Total

18 2 35 15 18 2 35 15 18 2 35 15 18 2 35 15 18 2 35 15 18 2 35 15 18 2 35

16.11 11.75 13.03 21.28 25.75 18.83 17.56 15.75 20.20 15.94 20.00 16.73 20.50 5.00 22.40 13.81 22.75 21.53 14.83 20.00

Test Statisticsa,b Achieving a sense of belongingness with people of my Importance of liking of others choice through while buying this item Observe and Use what others are buying this purchase. 2.256 .746 .940 2 .324 2 .689 2 .625

Chi-Square df Asymp. Sig. a. Kruskal Wallis Test

b. Grouping Variable: Education of children

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v2(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .256 .071 .015 .252 .015 4.288 1 .613 1 .790 1 .902 1 .615 1 .903 1 .038

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v3(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 5.220 5.820 7.133 3.890 6.516 2.947 4 .265 4 .213 4 .129 4 .421 4 .164 4 .567

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v4(1 7)

/MISSING ANALYSIS.

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v5(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .662 2.927 .021 .549 .472 .830 2 .718 2 .231 2 .990 2 .760 2 .790 2 .660

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v6(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 2.197 9.268 4.231 6.879 3.062 2.534 4 .700 4 .055 4 .376 4 .142 4 .548 4 .638

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v7(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 2.493 8.441 7.012 11.240 2.827 1.415 5 .778 5 .134 5 .220 5 .047 5 .727 5 .923

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v8(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .037 2.905 1.792 1.771 .428 .694 2 .982 2 .234 2 .408 2 .412 2 .807 2 .707

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v9(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I.

1.323 4 .857

5.166 4 .271

5.690 4 .223

9.213 4 .056

.460 4 .977

2.338 4 .674

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v10(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .727 4.658 .772 .257 6.184 .002

2 .695

2 .097

2 .680

2 .879

2 .045

2 .999

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v11(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .544 5.827 3.674 8.437 .868 2.614 4 .969 4 .212 4 .452 4 .077 4 .929 4 .624

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v12(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 7.418 9.369 2.109 4.027 6.006 5.359 4 .115 4 .053 4 .716 4 .402 4 .199 4 .252

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v13(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 2.562 7.454 3.627 3.230 3.133 4.709 4 .634 4 .114 4 .459 4 .520 4 .536 4 .318

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v14(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I.

.025 1 .875

3.950 1 .047

3.412 1 .065

2.449 1 .118

.054 1 .815

.175 1 .676

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v15(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. .261 .421 2.652 .874 1.340 .307 1 .609 1 .516 1 .103 1 .350 1 .247 1 .579

Q50.05 Q50.06 Q50.07 Q50.08 Q50.09 Q50.10 BY v16(1 7)

/MISSING ANALYSIS.

Test Statisticsa,b

If someone Buying latest and Using this This product is an Buying an It is enjoyable to ridicules my novel model product to define expression of expensive brand show possession product, I would reveals the proxy and expressing social image. provides prestige. of this product. feel irritated. of success. I. 3.047 7.554 .253 1.640 5.232 7.304 2 .218 2 .023 2 .881 2 .440 2 .073 2 .026

Seeing anyone using this model/brand tells a lot about that person. .001 1 .975

Seeing anyone using this model/brand tells a lot about that person. 7.402 4 .116

Seeing anyone using this model/brand tells a lot about that person. .748 2 .688

Seeing anyone using this model/brand tells a lot about that person. 6.699 4 .153

Seeing anyone using this model/brand tells a lot about that person. 10.871 5 .054

Seeing anyone using this model/brand tells a lot about that person. .250 2 .882

Seeing anyone using this model/brand tells a lot about that person.

7.186 4 .126

Seeing anyone using this model/brand tells a lot about that person. 1.244

2 .537

Seeing anyone using this model/brand tells a lot about that person. 5.133 4 .274

Seeing anyone using this model/brand tells a lot about that person. .255 4 .993

Seeing anyone using this model/brand tells a lot about that person. 4.568 4 .335

Seeing anyone using this model/brand tells a lot about that person.

.124 1 .725

Seeing anyone using this model/brand tells a lot about that person. .474 1 .491

Seeing anyone using this model/brand tells a lot about that person. 5.082 2 .079

You might also like