DNG NGUYN HOI NHN 1101017724 K50CLCD2 Practical Exercise on TRADE MAP PART II: IDENTIFYING ATTRACTIVE MARKETS

IDENTIFYING THE HS OF THE PRODUCT Identify the harmonized system code of the product you want to focus on. Name of the product: FROZEN SOCKEYE SALMON (RED SALMON) ONCORHYNCHUS NERKA Provide the harmonised system (HS) code for both the product group and product in question Note: To avoid ambiguities throughout your analysis, it is important to ensure that the description and corresponding trade classification, or tariff code is correct. 4-digit HS: 0303 6-digit HS: 030311

Note: In the selection menu of Trade Map, click on Advanced Search. You can search by keyword the corresponding HS code of the product using one or several keywords through the HS label at 2,4,6 digits level of the Harmonized system and at the national tariff line level. ANALYZE YOUR CHOSEN COUNTRYS TRADE PERFORMANCE FOR YOUR SELECTED PRODUCT IN THE US Is the US among of the importing countries? YES YES (go to question 25) or NO (go directly to question 26) If yes, how much the US has imported in 2009? US$: 806 US$ thousand Quantity: 108 tons

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Is the exporting countries GAINING or LOSING market share in the US market ? GAINING Canada: gaining by 77% in value between 2011- 212 Russia: imported growth in value between 2011-2012 of 1228% Who are the three biggest exporters to the US market in 2009? 1. Canda 2. Russian Ferderation 3. Chile

Have the US imports grown or declined between 2008 and 2009? Decreased by 601 US$ thousand in value: from 1407 in 2008 to 806 in 2009 Decreased by 113 tons in quantity: from 221 in 2008 to 108 in 2009 Note: Look at the first row of the table List of supplying markets for the product imported by the US in 2009. What happened between 2009 and 2010? Increased in imported value: from 806 to 2435 (US$ thousand) Increased in imported quantity: from 108 to 410 (tons)

Note: Click on Times Series Investigate the US market at the most detailed product level of import trade statistics, the national tariff line level (NTL) to identify possible product specification and refine your analysis by using the most appropriate NTL. There are no differences between the tariff levesl thatUS applies for all exporting countries to US market, both are applied at 0%. Note: Click in other criteria, by product. Examine import seasonal variation of the product at the tariff line level between 2005 and 2010. High import season concentrates on hafl of the years, usually in 3rd and 4th quarters. There were three highest points, first in Q4 2008 at round 200 US$ thousand in imported value to US, second in Q4 2011 at over 500 US$ thousand and finally in Q4 2012 at approxmately 1000 US$ thousand.

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Note: You can use graphs to analyse seasonality. Go back to the view by Country. In Other criteria, click on monthly or quarterly data, and then click on graph, and tick the box Show world data. SCREEN GLOBAL MARKET Note: Go back to the table with the Total World Imports of your products (List of importers for the selected product in 2009). Which importing countries have the highest imported value in 2009 for each region? And what are their respective annual growth rates in value and in quantity between 2005 and 2009? Note: By clicking on Country group, you can directly select the region. Importing country In Asia 1 Japan 2 China In Europe 1 Poland 2 Germany In Africa 1 Egypt 2 Angola 63 40 -17.2 151.49 -30.66 100 16622 15129 14.82 8.32 8.48 7.3 174773 19269 -4.48 -22.59 -6.55 -23.3 Imported value in 2012 (thousand USD) Annual growth in value between 2005-2009, % Annual growth in quantity between 2005-2009, %

In Latin America and the Caribbean 1 Aruba 2 Honduras 268 92 1.94 160.43 -1.47 68.18

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Which countries would you consider as potential markets? Are there any new/other interesting importing markets besides the main global importers? Republic of Korea (New and also Potential market): increased dramatic in imported value from 0 (2008) to 2161 US$ thousand (2012), annual growth in imported quantity is 335.5%. This is a newly emerging market that is very potential for exporting. Thailand (potential market) European countries: Poland, Germany, France (potential market) SELECTING ATTRACTIVE MARKETS Which are two potential attractive markets for exporting this product? Note: Do not choose these markets only on the basis of the size of the importing market and dynamism, or because the country already exports to those current markets but take also into account other parameters such proximity, cultural similarities, trends etc. You can gather the relevant key indicators in one table as below according to your own analysis. Dont hesitate to adapt the table to your needs and add other indicators. World Value Unit Importe Marke Target Value d t Count (thousa (US$/uni Share ry nd $)in t)in 2012 (%)in 2012 2012 United 2825 States 7574 0.9 Annual Growth Rate in value 2008-12 (%) 18 Annual Growth Rate in quantity 2008-12 (%) 14

Cultu Market ral size simila rities Extrem ely large Popula tion: 316130 000 None

Dista nce

Far

B Repub 2161 lic of Korea

5232

5.4

140

335.5

Rather large Popula

Asia

Near

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tion: 385010 00 Polan d 16622 7414 0.7 14.8 8.5 Large Popula tion: 740000 00 Comments: Republic of Korea (New and also Potential market): increased dramatic in imported value from 0 (2008) to 2161 US$ thousand (2012), annual growth in imported quantity is 335.5%. This is a newly emerging market that is very potential for exporting. Accounting for 5.4% of the world market of that kind of product. USA and Poland have the large market size, however both make of only under 1% of the world market share and have the potential for future exporting none Quite far

Who would be your main competitors in these countries and why? Note: In Trade Map, click on each country, and identify three countries who you feel are your main competitors and explain why. You should formalise this opinion not only based on all the indicators provided in Trade Map (unit values, annual growth, trends and tariffs), but also on your prior knowledge of the situation. Dont hesitate to adapt the table to your need.

Target Country A United States of

Your countrys main competitors in target market Canada: makes of the largest proportion of USA market

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share (61.8%). Imported growth in value and quantity were positive between 2008- 2012, 42% and 35% respectively. Having 0% of tariff level. Next to USA, easily for transportation America Russia: 38.1% of USA market belongs to Russia, unit value of exporting is quite high at 8090 USD/unit. Among top ten seafood exporting countries. Chile: ranked third in terms of exporting countries to USA United States of America: accounts for 98.7% Korea Republic of Korea market, ranked first. Imported growth in quantity and value were significantly high between 2008- 2012. USA is in top five most seafood exporting country in over the world B Russian Federation: ranked 2nd after USA, makes of 1.2% Korea market. Unit value for exporting is relatively high compared to other competitors and Russia is also one in top ten seafood exporting countries. Chile: third in terms after USA and Russia, has the lowest tariff level applied by Korean at only 3.3%, compared to 10% of other competitors. Poland United States of America; 99.9% of Poland market belongs to USA, has the competive low tariff level at only 2% C Denmark: accounts for 0.1% of Poland market share. However has 0% of tariff level because together belong to EU, quite near to Poland Canada: having the rich source of salmon fish

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