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A STUDY ON RURAL CONSUMER BUYING BEHAVIOUR TOWARDS CONSUMER DURABLE GOODS IN ERODE DISTRICT Questionnaire

1. Respondent Name 2. Sex 3. Age

: : : 20-30 30-40 : : Christian : Primary Education Post Graduate Others : Government Servant Small Business Free Lancer Others : 4 : No. of Children 5000-10,000 30,000-40,000 10,000-20,000 More than 40,000 3 4 50,000-75,000 5 More than 5 3 SSLC/HSC Diploma Muslim Others 40-50 Married Above 50 Single Male Female

Less than 20
4. Marital Status 5. Religion

Hindu Illiterate Graduate Professional


7. Occupation

6. Educational Qualification

Agricultural Private Employment Medium and Large Business Casual Labour/worker


8. Number of Members in the Family

Less than 2
9. Details of Members

No. of Adults Less than 5000 20,000-30,000 None 1

10. Respondents Personal Income (in Rupees Per Month)

11. No of Earning Members in the Family other than the respondent

2 25,000-50,000

12. Total Family income Per Month (in Rupees)

Less than 25,000 75,000-100,000

more than 100,000

13. How much you save per month? (in Rupees)

Less than 1000 3000-4000 Less than 2500 7500-10000


15. Social Class you belong to

1000-2000 4000-5000 2500-5000 10000-12500

2000-3000 More than 5000 5000-7500 More than 12500

14. Specify the level of Disposable Income Per month month (in Rupees)

Upper Class Middle Class


16. Are the children studying?

Upper Middle Class Lower Class No Under Graduate Professional Post Graduate Others Reading Newspaper/Books Play with Children Visiting Relatives Place Cleaning House

Yes School Diploma Watching Television Listening Radio Chatting with Friends Gardening Shopping

a. If yes, tick the appropriate box

17. How do you spend your leisure time?

18. Tick the Products at your home Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Owned Not Owned Present Brand Previous Brand

19. If you own the following products, when did you switch to the present brand from the previous brand?
Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 1 year ago 2 years ago 3 years ago 4 years ago 5 years ago

20. Rank the reasons for the switching the brand (Rank 1 to 8)
Category Quality Factors for Switching Brands Value for Money Performance Handling 5 Years Features Service 4 Years Design 3 Years

Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computers Laptop Video Camera Washing Machine Microwave Oven

21. How long you have the products at your home (specify no of years)
Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 1 Year 2 Years

22. How frequently do you replace and purchase the product? Product Category
Very Frequently Frequently Neither Frequently nor Infrequently Less Frequently Least Frequently

Price

Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 23. What are the major reasons for replacing the present brand with a new one?
Latest Technology Value for Money Serviceability Superior Performance Availability of Spares Maintenance Never Intend to Buy Better Resale Value Longer Life Time

Product Category

Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven

24. In Case, if you do not own any of the products, when do you intend to buy the product? Product Category Colour Television LCD Television Plasma Television 4 Within Next 6 Months Within Next 12 Months Within Next 18 Months Within Next 24 Months Never Intend to Buy

Better Features

New Models

Quality

Price

Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 25. Name the brand that you intend buy within a year (Rank in the order of merit from 1-5) Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Brand 1 Brand 2 Brand 3 Brand 4 Brand 5

26. From where would you like to buy your products? (Tick the appropriate one) Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 27. Name few Brands that you are aware of the following products Product Category Colour Television LCD Television Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Company Show Room Local Vendor Exhibition Multi brand Store Exclusive show room

Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 28. Tick the sources through which you are aware about these products Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Print TV Advt Sales Force Friends Relatives Expo/Trade Fair

29. Name the brands those first strikes in your mind with respect to the following products? Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven

30. Major factors that you would consider for evaluation, selection and purchase of your

dream brand with other brands? Rank them from 1-14 based on merit.
Category Factors for Evaluation and Selection of Brand Warranty & Guarantee After Sales and Service Better Resale Value Maintenance Free Value for Money

Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven

31. Do you intend to buy the same brand?

Yes

No

32. If yes, rate your brand with other brands in terms of its Price
Category Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven Very High High Price Neither High nor Low Low Very Less

33. Rate your brand with other brands in terms of Quality


Product Category Colour Television LCD Television Set Superior Best Quality Medium Fair Inferior

Compliments

Performance

Technology

Handling

Features

Quality

Service

Design

Price

Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven

34. Rate your brand with other brands in terms of its Performance.
Highly Satisfied -1, Satisfied 2, Neither satisfied nor dissatisfied 3, Dissatisfied 4, Highly dissatisfied 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H.S S Performance N. S nor D Dis H. Dis

35. Rate your brand with other brands in terms of its Design. Highly Attractive -1, Attractive -2, Neither Attractive nor Unattractive -3, Unattractive-4, Highly Unattractive 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H.A A Design N. A nor UA UA HUA

36. Rate your brand with other brands in terms of Service Highly Satisfied 1, Satisfied 2, Neither Satisfied nor dissatisfied 3, Dissatisfied 4, Highly dissatisfied - 5 8

Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven

H. S

Service N. S nor Dis

Dis

H. Dis

37. Rate your brand with other brands in terms of Value for Money. Highly worthful -1, worthful -2, Neither Worthful nor Unworthy 3, Unworthy 3, Highly Unworthy 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H. W W Value for Money N. W Nor UW UW H. UW

38. Rate your brand with other brands in terms of its Handling.

Very Easy 1, Easy -2. Neither Easy nor Difficult 3, Difficult 4, Very Difficult - 5
Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler V. E E Handling N. E Nor D D V. D

Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 39. Have you ever recommended the products that you have to your friends and relatives?

Yes

No

40. If yes, specify the products that your friends and relatives have bought the products that

you have recommended.


Product Category Bought on your recommendation Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Friends Relatives

41. Do you make buying decision of your own

Yes

No

a. If yes, rank the factor that influenced you to buy the following product Influencing Factors for buying the brand Value for Money Performance Handling
10

Features

Quality

Colour TV LCD TV Plasma TV

Price

Category

Service

Design

Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven

b. If no, by whom have been influenced to buy the product? Rank them in the order of merit.
Influencers to buy the product Advertisement Sales Force 11 Friends Relatives Spouse

Category

Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computer Laptop Video Camera Washing Machine Microwave Oven 42. Tick the mode of payment for buying the products.

Children

Payment Mode Category Colour TV LCD TV Plasma TV Two Wheeler Ready Cash Credit Card Debit Card Bank Loan Hire Purchase Sellers Installment Scheme

Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven
43. To what extent you are satisfied with the product with respect to the following. Highly Satisfied - 1, Satisfied 2, Neither satisfied nor dissatisfied 3, Dissatisfied 4, Highly Dissatisfied - 5 Factors for Switching Brands
Performance Value for Money Price

Category

Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven 44. How did you dispose the previous product that you had? Category Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera 12 Mode of Disposal of the previous product Exchanged Sold As Donated To Sold To Retained As With New Scrap Others Some One Spare

Handling

Features

Quality

Service

Design

Washing Machine Microwave Oven

45. What is the reason for disposing the previous brand?


Reasons for Disposing

Category
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven

Frequent Repair

Mal Functioning

Outdated Model

Non Availability of Spares

Damaged

46. To what extent you feel that the products had created an impact on your family.
Great Change -1, Good Change -2, Moderate Change -3, Little Change -4, No Change -5 Category Life Style Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven Impact on Family and Self Image and reputation Appreciation Comfort Status

47. How do you perceive the presence of the product by you and by your family members?
Strongly Agree -1, Agree -2, Neither Agree Nor Disagree -3, Disagree -4, Strongly Disagree - 5 Category Perception of the product by the respondent and his family members Part as a member Cant be Pride and Love too much Others in the family separated Prestige

Colour TV LCD TV Plasma TV

13

Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computer Laptop Video Camera Washing Machine Microwave Oven

48. Can you recall the captions, jingles, and other components of the Print and TV Ad?

Yes a) If yes, specify them


Category Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computer Laptop Video Camera Washing Machine Microwave Oven Captions

No

Print Media and Television Commercial Jingles Headlines

Models

b) If no, specify the reasons for not able to recollect them (Rank from 1- 15)
S. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Print and Television Commercial Too much of noise and unclear voice Irritating and unpleasant picturising Tough to Understand Similar to Other Brands Confusing Message Cant able to read Frequency is less and short timings Too Many Advertisement of many products Could not be seen and Read Advertisement It is not Eye catching Too much of message Frequent Changes in Design and Models All are biased Information and Nothing is True Highly Complex Most of them cant be read Rank

49. In general, how would you react if a new product is launched in the market? 14

Product Category

Reaction of the respondent in the case of new product launch Wait for Wait positive Seek Immediately Immediately for the feedback advice Never buy with buy price to from of Buy offers fall other others users

Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven 50. Express your opinion on the following statement. Strongly Agree -1, Agree -2, Neither Agree nor Disagree -3, Disagree -3, Highly disagree -5 Statement Social Considerations Importance of liking of others while buying this item. Observe and Use what others are buying Achieving a sense of belongingness with people of my choice through this purchase. This product is an expression of social image. Psychological Considerations Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Buying latest and novel model reveals the proxy of success. Using this product to define and expressing I. Seeing anyone using this model/brand tells a lot about that person. SA A NANorDA DA HDA

Thanks for your patience and valuable response.

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