Professional Documents
Culture Documents
: : : 20-30 30-40 : : Christian : Primary Education Post Graduate Others : Government Servant Small Business Free Lancer Others : 4 : No. of Children 5000-10,000 30,000-40,000 10,000-20,000 More than 40,000 3 4 50,000-75,000 5 More than 5 3 SSLC/HSC Diploma Muslim Others 40-50 Married Above 50 Single Male Female
Less than 20
4. Marital Status 5. Religion
6. Educational Qualification
Less than 2
9. Details of Members
2 25,000-50,000
14. Specify the level of Disposable Income Per month month (in Rupees)
Upper Middle Class Lower Class No Under Graduate Professional Post Graduate Others Reading Newspaper/Books Play with Children Visiting Relatives Place Cleaning House
Yes School Diploma Watching Television Listening Radio Chatting with Friends Gardening Shopping
18. Tick the Products at your home Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Owned Not Owned Present Brand Previous Brand
19. If you own the following products, when did you switch to the present brand from the previous brand?
Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 1 year ago 2 years ago 3 years ago 4 years ago 5 years ago
20. Rank the reasons for the switching the brand (Rank 1 to 8)
Category Quality Factors for Switching Brands Value for Money Performance Handling 5 Years Features Service 4 Years Design 3 Years
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computers Laptop Video Camera Washing Machine Microwave Oven
21. How long you have the products at your home (specify no of years)
Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 1 Year 2 Years
22. How frequently do you replace and purchase the product? Product Category
Very Frequently Frequently Neither Frequently nor Infrequently Less Frequently Least Frequently
Price
Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 23. What are the major reasons for replacing the present brand with a new one?
Latest Technology Value for Money Serviceability Superior Performance Availability of Spares Maintenance Never Intend to Buy Better Resale Value Longer Life Time
Product Category
Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven
24. In Case, if you do not own any of the products, when do you intend to buy the product? Product Category Colour Television LCD Television Plasma Television 4 Within Next 6 Months Within Next 12 Months Within Next 18 Months Within Next 24 Months Never Intend to Buy
Better Features
New Models
Quality
Price
Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 25. Name the brand that you intend buy within a year (Rank in the order of merit from 1-5) Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Brand 1 Brand 2 Brand 3 Brand 4 Brand 5
26. From where would you like to buy your products? (Tick the appropriate one) Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 27. Name few Brands that you are aware of the following products Product Category Colour Television LCD Television Brand 1 Brand 2 Brand 3 Brand 4 Brand 5 Company Show Room Local Vendor Exhibition Multi brand Store Exclusive show room
Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 28. Tick the sources through which you are aware about these products Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven Print TV Advt Sales Force Friends Relatives Expo/Trade Fair
29. Name the brands those first strikes in your mind with respect to the following products? Product Category Colour Television LCD Television Plasma Television Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven
30. Major factors that you would consider for evaluation, selection and purchase of your
dream brand with other brands? Rank them from 1-14 based on merit.
Category Factors for Evaluation and Selection of Brand Warranty & Guarantee After Sales and Service Better Resale Value Maintenance Free Value for Money
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven
Yes
No
32. If yes, rate your brand with other brands in terms of its Price
Category Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven Very High High Price Neither High nor Low Low Very Less
Compliments
Performance
Technology
Handling
Features
Quality
Service
Design
Price
Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven
34. Rate your brand with other brands in terms of its Performance.
Highly Satisfied -1, Satisfied 2, Neither satisfied nor dissatisfied 3, Dissatisfied 4, Highly dissatisfied 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H.S S Performance N. S nor D Dis H. Dis
35. Rate your brand with other brands in terms of its Design. Highly Attractive -1, Attractive -2, Neither Attractive nor Unattractive -3, Unattractive-4, Highly Unattractive 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H.A A Design N. A nor UA UA HUA
36. Rate your brand with other brands in terms of Service Highly Satisfied 1, Satisfied 2, Neither Satisfied nor dissatisfied 3, Dissatisfied 4, Highly dissatisfied - 5 8
Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven
H. S
Dis
H. Dis
37. Rate your brand with other brands in terms of Value for Money. Highly worthful -1, worthful -2, Neither Worthful nor Unworthy 3, Unworthy 3, Highly Unworthy 5. Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven H. W W Value for Money N. W Nor UW UW H. UW
38. Rate your brand with other brands in terms of its Handling.
Very Easy 1, Easy -2. Neither Easy nor Difficult 3, Difficult 4, Very Difficult - 5
Product Category Colour Television LCD Television Set Plasma Television Set Two Wheeler V. E E Handling N. E Nor D D V. D
Four Wheeler Refrigerator DVD and Media Devices Personal Computer Laptop Video Camera/Handy Cam Washing Machine Microwave Oven 39. Have you ever recommended the products that you have to your friends and relatives?
Yes
No
40. If yes, specify the products that your friends and relatives have bought the products that
Yes
No
a. If yes, rank the factor that influenced you to buy the following product Influencing Factors for buying the brand Value for Money Performance Handling
10
Features
Quality
Price
Category
Service
Design
Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven
b. If no, by whom have been influenced to buy the product? Rank them in the order of merit.
Influencers to buy the product Advertisement Sales Force 11 Friends Relatives Spouse
Category
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computer Laptop Video Camera Washing Machine Microwave Oven 42. Tick the mode of payment for buying the products.
Children
Payment Mode Category Colour TV LCD TV Plasma TV Two Wheeler Ready Cash Credit Card Debit Card Bank Loan Hire Purchase Sellers Installment Scheme
Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven
43. To what extent you are satisfied with the product with respect to the following. Highly Satisfied - 1, Satisfied 2, Neither satisfied nor dissatisfied 3, Dissatisfied 4, Highly Dissatisfied - 5 Factors for Switching Brands
Performance Value for Money Price
Category
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven 44. How did you dispose the previous product that you had? Category Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera 12 Mode of Disposal of the previous product Exchanged Sold As Donated To Sold To Retained As With New Scrap Others Some One Spare
Handling
Features
Quality
Service
Design
Category
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven
Frequent Repair
Mal Functioning
Outdated Model
Damaged
46. To what extent you feel that the products had created an impact on your family.
Great Change -1, Good Change -2, Moderate Change -3, Little Change -4, No Change -5 Category Life Style Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven Impact on Family and Self Image and reputation Appreciation Comfort Status
47. How do you perceive the presence of the product by you and by your family members?
Strongly Agree -1, Agree -2, Neither Agree Nor Disagree -3, Disagree -4, Strongly Disagree - 5 Category Perception of the product by the respondent and his family members Part as a member Cant be Pride and Love too much Others in the family separated Prestige
13
Two Wheeler Four Wheeler Refrigerator DVD Player Personal Computer Laptop Video Camera Washing Machine Microwave Oven
48. Can you recall the captions, jingles, and other components of the Print and TV Ad?
No
Models
b) If no, specify the reasons for not able to recollect them (Rank from 1- 15)
S. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Print and Television Commercial Too much of noise and unclear voice Irritating and unpleasant picturising Tough to Understand Similar to Other Brands Confusing Message Cant able to read Frequency is less and short timings Too Many Advertisement of many products Could not be seen and Read Advertisement It is not Eye catching Too much of message Frequent Changes in Design and Models All are biased Information and Nothing is True Highly Complex Most of them cant be read Rank
49. In general, how would you react if a new product is launched in the market? 14
Product Category
Reaction of the respondent in the case of new product launch Wait for Wait positive Seek Immediately Immediately for the feedback advice Never buy with buy price to from of Buy offers fall other others users
Colour TV LCD TV Plasma TV Two Wheeler Four Wheeler Refrigerator DVD Player PC Laptop Video Camera Washing Machine Microwave Oven 50. Express your opinion on the following statement. Strongly Agree -1, Agree -2, Neither Agree nor Disagree -3, Disagree -3, Highly disagree -5 Statement Social Considerations Importance of liking of others while buying this item. Observe and Use what others are buying Achieving a sense of belongingness with people of my choice through this purchase. This product is an expression of social image. Psychological Considerations Buying an expensive brand provides prestige. It is enjoyable to show possession of this product. If someone ridicules my product, I would feel irritated. Buying latest and novel model reveals the proxy of success. Using this product to define and expressing I. Seeing anyone using this model/brand tells a lot about that person. SA A NANorDA DA HDA
15