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2012 Progress report.

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Key Contacts
Chairman of Kent Campaign for the 2012 Games: Chair of Sport sectoral task group:
Chris Hespe (KCC) chris.hespe@kent.gov.uk (01622) 605002 Martin Laws (Rebound Centre) martin@trampoline.co.uk
(01634) 855507
Kent Manager for the 2012 Games:
Stephanie Holt (KCC) stephanie.holt@kent.gov.uk (01622) 605051 Chair of Tourism sectoral task group:
Sandra Matthews-Marsh (Visit Kent) sandra@visitkent.co.uk
Kent Campaign for the
Chair of Arts sectoral task group:
Sally Staples (KCC) sally.staples@kent.gov.uk (01622) 696515
(01227) 862780

Chair of Transport sectoral task group:


2012 Games
Chair of Economic Dev’t and Regeneration sectoral task group: Mick Sutch (KCC) mick.sutch@kent.gov.uk (01622) 221612
Jim McKenzie (KCC) jim.mckenzie@kent.gov.uk (01622) 221967
Chair of Volunteering sectoral task group:
Chair of Schools & Young People sectoral task group: Charlotte Osborn-Howard (Voluntary Action Maidstone)
Danny O’Donovan (KCC) danny.o’donovan@kent.gov.uk charlotte@vam-online.org.uk (01622) 677337
(01227) 361221

15261 JS
designed and produced by County Print & Design Tel: 01622 605368

Views, Comments and Feedback


Comments and feedback on the work of the Kent Campaign
for the 2012 Games should be addressed to: Progress Report
2008 Activities
Kent Support Office for the 2012 Games.
Sport, Leisure and Olympics Service,
Communities Directorate, Kent County Council
Commercial Services Building, Gibson Drive,
Kings Hill, West Malling, ME19 4QG www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 3

02 03

Kent Campaign for the Kent Campaign for the


2012 Games 2012 Games

The Kent Campaign for the 2012 Games involves a partnership of agencies from across the County, seeking to derive This Progress Report lists some of the 2008 achievements of the Kent Campaign for the 2012 Games
maximum benefit and legacy from the Games in the areas of sport; schools and young people; economic development working with and through its partners; using the catalyst of 2012 to deliver projects with long term
and regeneration; the arts; tourism; volunteering; transport; and communications & media. The Campaign was benefit for Kent, three and a half years out from the London Games.
established in February 2005 and has Dame Kelly Holmes as its Patron.
What is evident already is that much of the true legacy of 2012 for Kent will come from the cross sectoral working that
The Campaign is led and managed by the Sport, Leisure and Olympics Service of Kent County Council’s this project demands: tourism working with the arts; tourism working with sport; skills working with volunteering. 2012’s
Communities Directorate. ‘magic dust’ and Kent programmes such as the Kent School Games, Big Day Out, and the Cultural Olympiad launch have
already proved to be the catalyst to regularly bringing together partners who ordinarily have many opportunities and
The Campaign works through a Coordinating Group of some twenty or so partners, which provides the overall direction.
ambitions complementary to each other, but who rarely have found the vehicle to bring them together.
Eight sectoral task groups report to the Coordinating Group; each addressing and delivering the priorities within their
respective sectors identified above. The Kent Campaign encourages sectors and partners to use the Games as a tool; to Kent’s work around the 2012 Games is supported by a large number of organisations and individuals working within
exploit the ‘magic dust’ of the Olympics and Paralympics in order to stretch or more easily achieve existing ambitions and a strong ethos of partnership. Particular thanks must go to the London Organising Committee of the Olympic and
priorities. In certain distinct circumstances, new priorities are being worked towards. Paralympic Games as well as the South East Partnership for the 2012 Games, chaired by SEEDA. Kent shares the
national and regional ambitions. We will work ever more closely as 2012 nears.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 3

02 03

Kent Campaign for the Kent Campaign for the


2012 Games 2012 Games

The Kent Campaign for the 2012 Games involves a partnership of agencies from across the County, seeking to derive This Progress Report lists some of the 2008 achievements of the Kent Campaign for the 2012 Games
maximum benefit and legacy from the Games in the areas of sport; schools and young people; economic development working with and through its partners; using the catalyst of 2012 to deliver projects with long term
and regeneration; the arts; tourism; volunteering; transport; and communications & media. The Campaign was benefit for Kent, three and a half years out from the London Games.
established in February 2005 and has Dame Kelly Holmes as its Patron.
What is evident already is that much of the true legacy of 2012 for Kent will come from the cross sectoral working that
The Campaign is led and managed by the Sport, Leisure and Olympics Service of Kent County Council’s this project demands: tourism working with the arts; tourism working with sport; skills working with volunteering. 2012’s
Communities Directorate. ‘magic dust’ and Kent programmes such as the Kent School Games, Big Day Out, and the Cultural Olympiad launch have
already proved to be the catalyst to regularly bringing together partners who ordinarily have many opportunities and
The Campaign works through a Coordinating Group of some twenty or so partners, which provides the overall direction.
ambitions complementary to each other, but who rarely have found the vehicle to bring them together.
Eight sectoral task groups report to the Coordinating Group; each addressing and delivering the priorities within their
respective sectors identified above. The Kent Campaign encourages sectors and partners to use the Games as a tool; to Kent’s work around the 2012 Games is supported by a large number of organisations and individuals working within
exploit the ‘magic dust’ of the Olympics and Paralympics in order to stretch or more easily achieve existing ambitions and a strong ethos of partnership. Particular thanks must go to the London Organising Committee of the Olympic and
priorities. In certain distinct circumstances, new priorities are being worked towards. Paralympic Games as well as the South East Partnership for the 2012 Games, chaired by SEEDA. Kent shares the
national and regional ambitions. We will work ever more closely as 2012 nears.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 5

04 05

2008: Things are happening nationally and regionally…

Nationally: Regionally:

• London 2012 has raised more than two thirds of its domestic sponsorship target – funding that is essential if the UK is • 94 Handover Flag raising events took place on Olympic Handover Day (almost a quarter of the world wide total)
to stage a truly world class and inspirational Games
• An event for Paralympic Handover Day at Stoke Mandeville generated mass national interest
• London staged eight minute handover segments in both the Beijing Olympic and Paralympic Games closing ceremonies
– comprising Leona Lewis, David Beckham, Admiral Horatio Nelson… and an unfolding red double decker London bus • 200,000 people across the South East attended Cultural Olympiad launch weekend activities

• 640 officially recognised Pre Games Training Camps were promoted worldwide through two published documents • 128 potential Olympic Pre Games Training Camp venues in the South East received accreditation from London 2012
(Olympic and Paralympic) by London 2012 at the Beijing Games as well as 32 potential Paralympic Pre Games Training Camp facilities. This compares to 628 and 176 nationally for
Olympic and Paralympic respectively
• 39 Inspire Projects were staged – cultural interventions that demonstrate all three of the Cultural Olympiad core values,
and at least three of the seven Cultural Olympiad themes • Just under £13 million worth of 2012 contracts have been let to South East businesses through CompeteFor since
its launch early 2008, the majority in the sector of Business Services and Consultancy
• Thousands of partners including schools celebrated Olympic Handover Day and Paralympic Handover Day – 40,000
people had free tickets to the Visa London 2012 Party in the Mall • ‘Accentuate’ was successful as the South East’s bid project to gain £1.92 million of Legacy Trust funding

• Events were held across the UK to celebrate the launch of the Cultural Olympiad • 14 partners attended the Beijing Olympic Games and Paralympic Games as part of the Team South
East delegation
• Construction work has begun on a number of the Olympic venues, and has even been completed on one; the sailing
facilities at Weymouth and Portland • An event arranged by SEEDA was held to celebrate the achievements of the 27 South East Olympians and
18 South East Paralympians who competed at Beijing and who returned with a combined 23 gold, 15 silver
• 780 businesses won London 2012 related contracts; 46% of those being from outside London, and 68% of the and 16 bronze medals.
780 being small or medium sized.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 5

04 05

2008: Things are happening nationally and regionally…

Nationally: Regionally:

• London 2012 has raised more than two thirds of its domestic sponsorship target – funding that is essential if the UK is • 94 Handover Flag raising events took place on Olympic Handover Day (almost a quarter of the world wide total)
to stage a truly world class and inspirational Games
• An event for Paralympic Handover Day at Stoke Mandeville generated mass national interest
• London staged eight minute handover segments in both the Beijing Olympic and Paralympic Games closing ceremonies
– comprising Leona Lewis, David Beckham, Admiral Horatio Nelson… and an unfolding red double decker London bus • 200,000 people across the South East attended Cultural Olympiad launch weekend activities

• 640 officially recognised Pre Games Training Camps were promoted worldwide through two published documents • 128 potential Olympic Pre Games Training Camp venues in the South East received accreditation from London 2012
(Olympic and Paralympic) by London 2012 at the Beijing Games as well as 32 potential Paralympic Pre Games Training Camp facilities. This compares to 628 and 176 nationally for
Olympic and Paralympic respectively
• 39 Inspire Projects were staged – cultural interventions that demonstrate all three of the Cultural Olympiad core values,
and at least three of the seven Cultural Olympiad themes • Just under £13 million worth of 2012 contracts have been let to South East businesses through CompeteFor since
its launch early 2008, the majority in the sector of Business Services and Consultancy
• Thousands of partners including schools celebrated Olympic Handover Day and Paralympic Handover Day – 40,000
people had free tickets to the Visa London 2012 Party in the Mall • ‘Accentuate’ was successful as the South East’s bid project to gain £1.92 million of Legacy Trust funding

• Events were held across the UK to celebrate the launch of the Cultural Olympiad • 14 partners attended the Beijing Olympic Games and Paralympic Games as part of the Team South
East delegation
• Construction work has begun on a number of the Olympic venues, and has even been completed on one; the sailing
facilities at Weymouth and Portland • An event arranged by SEEDA was held to celebrate the achievements of the 27 South East Olympians and
18 South East Paralympians who competed at Beijing and who returned with a combined 23 gold, 15 silver
• 780 businesses won London 2012 related contracts; 46% of those being from outside London, and 68% of the and 16 bronze medals.
780 being small or medium sized.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 7

06 07

Key achievements in the Arts Sector 2008 2008 Arts Case Study
Launch of the Cultural Olympiad
The Cultural Olympiad, the four year cultural and creative programme leading up to London 2012, will celebrate Britain
welcoming the world, the inspiration of young people, and the delivery of a positive legacy.

‘Light Up Dover’, creatively managed and produced by internationally renowned The World Famous, saw an estimated
13,000 people flock to Dover Harbour to enjoy a groundbreaking fire show to celebrate the town’s rich history. The
• The idea of the 2012 Olympic torch relay entering the UK through Dover was the focus for 120 young people from
evening also served to highlight the Kent campaign, led by Kent County Council, to welcome the Olympic torch into the
primary and secondary schools from the area at a conference in April
UK through Dover for the London 2012 Olympics, as it did at the last UK Games in 1948. Sarah Weir, Director of the
• East Kent Local Authority Arts partnership created the concept of ‘Leap Years’ and appointed a full time programmer Cultural Olympiad launch weekend for London 2012, attended the event.
to deliver this programme to celebrate and utilise the Cultural Olympiad for its duration, in East Kent
‘Open Up Dover’ followed over the Saturday and Sunday 27-28 September and a range of buildings and sites, not usually
• A project conceived by University of Kent (Medway campus) and the Kent 2012 Arts sectoral task group received accessible, were ‘opened up’ to the public.
regional backing from the Arts Council South East. The Street Arts Web Portal will include a developmental forum for
Gravesham celebrated the Cultural Olympiad Launch by holding a Festival of Light Parade in Gravesend town centre.
the sector as well as an academic and practical journal element, to be launched spring 2009. A full archive, upcoming
Hundreds of school children, carrying lanterns and torches they had made themselves, were joined by Samba and Bhangra
events and ‘helpdesk’ element will be added by Autumn 2009
dance groups. The event was organised by North West Kent Racial Equality Council in partnership with Cultural Beats
• The concept of Kent’s Cultural Baton was successfully trademarked. The project will draw together and celebrate the Project, Gravesham Borough Council and Kent County Council.
21 ‘strands’ of the Cultural Olympiad. The production of the Baton will be commissioned by the end of 2009
In Swale, there was a range of storytelling events across the borough, coupled with an outdoor screening of archive
• University of Kent student, Berna Ucel, who is studying for a degree in Creative Events: Design and Production at footage and artists’ films to celebrate the official launch of the Cultural Olympiad.
UKC's Medway campus, played a significant part in the Beijing to London Handover Ceremony. Berna was Assistant
Young People from secondary schools and Pupil Referral Units across the County visited their local library to record their
Stage Manager for London 2012 in Beijing and worked alongside Leona Lewis and Jimmy Page as London celebrated
impressions of the Cultural Olympiad launch weekend directly on to the BBC Memoryshare Website, assisted by library
receiving the Olympic flag.
staff and Time2Give web wizard volunteers. This is a first in Olympic history that the stories of individuals and
communities in the host country have been captured in such a unique community archive project. Kent was chosen as
one of the few areas in the country to run this project.

Turner Contemporary completed the weekend of activity by organising a traditional Chinese dance workshop for all the
family to experience typical ribbon, fan and handkerchief dance with experienced Chinese dancers.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 7

06 07

Key achievements in the Arts Sector 2008 2008 Arts Case Study
Launch of the Cultural Olympiad
The Cultural Olympiad, the four year cultural and creative programme leading up to London 2012, will celebrate Britain
welcoming the world, the inspiration of young people, and the delivery of a positive legacy.

‘Light Up Dover’, creatively managed and produced by internationally renowned The World Famous, saw an estimated
13,000 people flock to Dover Harbour to enjoy a groundbreaking fire show to celebrate the town’s rich history. The
• The idea of the 2012 Olympic torch relay entering the UK through Dover was the focus for 120 young people from
evening also served to highlight the Kent campaign, led by Kent County Council, to welcome the Olympic torch into the
primary and secondary schools from the area at a conference in April
UK through Dover for the London 2012 Olympics, as it did at the last UK Games in 1948. Sarah Weir, Director of the
• East Kent Local Authority Arts partnership created the concept of ‘Leap Years’ and appointed a full time programmer Cultural Olympiad launch weekend for London 2012, attended the event.
to deliver this programme to celebrate and utilise the Cultural Olympiad for its duration, in East Kent
‘Open Up Dover’ followed over the Saturday and Sunday 27-28 September and a range of buildings and sites, not usually
• A project conceived by University of Kent (Medway campus) and the Kent 2012 Arts sectoral task group received accessible, were ‘opened up’ to the public.
regional backing from the Arts Council South East. The Street Arts Web Portal will include a developmental forum for
Gravesham celebrated the Cultural Olympiad Launch by holding a Festival of Light Parade in Gravesend town centre.
the sector as well as an academic and practical journal element, to be launched spring 2009. A full archive, upcoming
Hundreds of school children, carrying lanterns and torches they had made themselves, were joined by Samba and Bhangra
events and ‘helpdesk’ element will be added by Autumn 2009
dance groups. The event was organised by North West Kent Racial Equality Council in partnership with Cultural Beats
• The concept of Kent’s Cultural Baton was successfully trademarked. The project will draw together and celebrate the Project, Gravesham Borough Council and Kent County Council.
21 ‘strands’ of the Cultural Olympiad. The production of the Baton will be commissioned by the end of 2009
In Swale, there was a range of storytelling events across the borough, coupled with an outdoor screening of archive
• University of Kent student, Berna Ucel, who is studying for a degree in Creative Events: Design and Production at footage and artists’ films to celebrate the official launch of the Cultural Olympiad.
UKC's Medway campus, played a significant part in the Beijing to London Handover Ceremony. Berna was Assistant
Young People from secondary schools and Pupil Referral Units across the County visited their local library to record their
Stage Manager for London 2012 in Beijing and worked alongside Leona Lewis and Jimmy Page as London celebrated
impressions of the Cultural Olympiad launch weekend directly on to the BBC Memoryshare Website, assisted by library
receiving the Olympic flag.
staff and Time2Give web wizard volunteers. This is a first in Olympic history that the stories of individuals and
communities in the host country have been captured in such a unique community archive project. Kent was chosen as
one of the few areas in the country to run this project.

Turner Contemporary completed the weekend of activity by organising a traditional Chinese dance workshop for all the
family to experience typical ribbon, fan and handkerchief dance with experienced Chinese dancers.

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 9

08 09

Key achievements in the Communications Key achievements in the Economic Development


and Media Sector 2008 and Regeneration Sector 2008

• 2,624 column inches of coverage about the Campaign or elements of the Campaign were generated in printed media • Across the UK, Kent was one of the leading areas in the UK for the number of contracts awarded to county firms
(compared to 564 in 2007) through CompeteFor – London 2012’s business brokerage system. Kent contracts ranged from values of several
thousand pounds to over one million pounds.
• 179 separate media contacts were made in relation to the Kent 2012 Campaign (compared to 120 in 2007)
• Throughout the year partners across Thames Gateway Kent worked with London and Essex colleagues on a Thames
• 109 radio interviews, television items and on-line articles covering the Campaign, or elements of the Campaign,
Gateway Legacy Framework for the 2012 Games – designed to clarify where 2012 might be used as a catalyst and
were delivered (compared to 72 in 2007)
strategic context for Thames Gateway projects, and to provide clarity on where the Gateway can contribute to the
Games and its legacy.

“We have been inspired by the fact that we have become a supplier to the ODA
(Olympic Delivery Authority). What it has done is open other organisations eyes up,
that we work with, or we are introduced to, who we are inspired by the fact that we
are suppliers to the ODA.”
Kent business

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 9

08 09

Key achievements in the Communications Key achievements in the Economic Development


and Media Sector 2008 and Regeneration Sector 2008

• 2,624 column inches of coverage about the Campaign or elements of the Campaign were generated in printed media • Across the UK, Kent was one of the leading areas in the UK for the number of contracts awarded to county firms
(compared to 564 in 2007) through CompeteFor – London 2012’s business brokerage system. Kent contracts ranged from values of several
thousand pounds to over one million pounds.
• 179 separate media contacts were made in relation to the Kent 2012 Campaign (compared to 120 in 2007)
• Throughout the year partners across Thames Gateway Kent worked with London and Essex colleagues on a Thames
• 109 radio interviews, television items and on-line articles covering the Campaign, or elements of the Campaign,
Gateway Legacy Framework for the 2012 Games – designed to clarify where 2012 might be used as a catalyst and
were delivered (compared to 72 in 2007)
strategic context for Thames Gateway projects, and to provide clarity on where the Gateway can contribute to the
Games and its legacy.

“We have been inspired by the fact that we have become a supplier to the ODA
(Olympic Delivery Authority). What it has done is open other organisations eyes up,
that we work with, or we are introduced to, who we are inspired by the fact that we
are suppliers to the ODA.”
Kent business

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 11

10 11

Key achievements in the Schools 2008 Case Study


and Young People Sector 2008 20in12 Learning Programme

To respond to London 2012’s plans to inspire young people across the County,
Kent 2012’s Schools and Young People’s Group, in consultation with Head Teachers
and local children’s services partnerships, launched the Kent ’20 in12’ Learning
• The Beijing Olympic and Paralympic Games inspired more children than ever across Kent to complete the Summer Programme in September.
Reading Challenge – which in 2008 topically had the theme of sport! Working together on joint initiatives, Kent
The programme uses the 2012 Olympic and Paralympic Games to inspire learning across the curriculum for children and
County Council’s Libraries & Archives service and Sport, Leisure and Olympics service supported over 14,000 children
young people in Kent. By the end of 2008, the awareness raising of 2012 with schools had led to Kent having 34%
to take up the reading challenge across Kent, with 51% completing the six books compared to the 44% in 2007
of its schools registered with ‘Get Set’ – London 2012’s learning programme. This was significantly more than any other
• The first ever Kent School Games Finals took place in June 2008, after area competitions had been held across the local authority over in the UK.
county since autumn 2007, with 30,000 participants from 500 schools. The Kent School Games are believed to be
the largest competitive school or youth event ever to be staged in the UK and possibly Europe. The Finals comprised
of 52 separate events, resulting in 1,200 medals being awarded. A Celebration Evening was held in July 2008 to
present the Kent School Games Awards for Best Individual Performances and the Kent County Council Sporting
Excellence Awards to 10 of the most promising young performers

• Canterbury Christ Church University formally agreed to be partners of the 20in12 learning programme – designing,
delivering and managing not only the website www.kent20in12.org.uk for 20in12, but contributing academic
development time and the commitment of integrating 20in12 into teacher training at the university.
“Competing in the Kent School Games has helped me develop
as a person because prior to the event I did not know many of
my team members, so I used my communication and team
working skills to bond the team.”
Competitor in the Kent School Games

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 11

10 11

Key achievements in the Schools 2008 Case Study


and Young People Sector 2008 20in12 Learning Programme

To respond to London 2012’s plans to inspire young people across the County,
Kent 2012’s Schools and Young People’s Group, in consultation with Head Teachers
and local children’s services partnerships, launched the Kent ’20 in12’ Learning
• The Beijing Olympic and Paralympic Games inspired more children than ever across Kent to complete the Summer Programme in September.
Reading Challenge – which in 2008 topically had the theme of sport! Working together on joint initiatives, Kent
The programme uses the 2012 Olympic and Paralympic Games to inspire learning across the curriculum for children and
County Council’s Libraries & Archives service and Sport, Leisure and Olympics service supported over 14,000 children
young people in Kent. By the end of 2008, the awareness raising of 2012 with schools had led to Kent having 34%
to take up the reading challenge across Kent, with 51% completing the six books compared to the 44% in 2007
of its schools registered with ‘Get Set’ – London 2012’s learning programme. This was significantly more than any other
• The first ever Kent School Games Finals took place in June 2008, after area competitions had been held across the local authority over in the UK.
county since autumn 2007, with 30,000 participants from 500 schools. The Kent School Games are believed to be
the largest competitive school or youth event ever to be staged in the UK and possibly Europe. The Finals comprised
of 52 separate events, resulting in 1,200 medals being awarded. A Celebration Evening was held in July 2008 to
present the Kent School Games Awards for Best Individual Performances and the Kent County Council Sporting
Excellence Awards to 10 of the most promising young performers

• Canterbury Christ Church University formally agreed to be partners of the 20in12 learning programme – designing,
delivering and managing not only the website www.kent20in12.org.uk for 20in12, but contributing academic
development time and the commitment of integrating 20in12 into teacher training at the university.
“Competing in the Kent School Games has helped me develop

as a person because prior to the event I did not know many of

my team members, so I used my communication and team


working skills to bond the team.”
Competitor in the Kent School Games

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 13

12 13

Key achievements in the Sport Sector 2008

• 36 venues were selected to be accredited within London 2012’s Olympic Pre Games Training Camp Guide • The first ever Kent School Games took place in June 2008 (see page 10)

• Eight venues were selected to be accredited within London 2012’s Paralympic Pre Games Training Camp Guide • In the Summer, Visit Kent hosted a seminar for Kent hoteliers about the potential of Pre Games Training Camps, and
the opportunities such camps provide. Kent is pursuing a sport-targeted approach to attracting such camps.
• New Kent Disability Associate Officer roles were created in the sports of Wheelchair Rugby, Equestrianism and
Wheelchair Ice Curling

• New Kent Sports Development Officer roles were created in the sports of Golf, Handball, Hockey, Judo and Squash

• International teams training in Kent in 2008 included Canada, Iceland, France, USA, Ukraine, Slovenia, Estonia, Latvia,
New Zealand, Netherlands, Saudi Arabia, Russia, Portugal and Finland

• Prepare to Win, a DVD promoting Kent’s Pre Games Training Camp offer, was produced and distributed to a wide
range of National Olympic Committees, National Paralympic Committees, and a number of international
governing bodies

• Kent athlete Jamie Staff (Brabourne, Ashford) won gold in Cycling Team Sprint at the Beijing Olympic Games

• Kent Athletes Alistair McKean (Herne Bay) and James Morgan (Deal) won bronze medals in the Rowing Mixed Cox
Fours at the Beijing Paralympic Games

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 13

12 13

Key achievements in the Sport Sector 2008

• 36 venues were selected to be accredited within London 2012’s Olympic Pre Games Training Camp Guide • The first ever Kent School Games took place in June 2008 (see page 10)

• Eight venues were selected to be accredited within London 2012’s Paralympic Pre Games Training Camp Guide • In the Summer, Visit Kent hosted a seminar for Kent hoteliers about the potential of Pre Games Training Camps, and
the opportunities such camps provide. Kent is pursuing a sport-targeted approach to attracting such camps.
• New Kent Disability Associate Officer roles were created in the sports of Wheelchair Rugby, Equestrianism and
Wheelchair Ice Curling

• New Kent Sports Development Officer roles were created in the sports of Golf, Handball, Hockey, Judo and Squash

• International teams training in Kent in 2008 included Canada, Iceland, France, USA, Ukraine, Slovenia, Estonia, Latvia,
New Zealand, Netherlands, Saudi Arabia, Russia, Portugal and Finland

• Prepare to Win, a DVD promoting Kent’s Pre Games Training Camp offer, was produced and distributed to a wide
range of National Olympic Committees, National Paralympic Committees, and a number of international
governing bodies

• Kent athlete Jamie Staff (Brabourne, Ashford) won gold in Cycling Team Sprint at the Beijing Olympic Games

• Kent Athletes Alistair McKean (Herne Bay) and James Morgan (Deal) won bronze medals in the Rowing Mixed Cox
Fours at the Beijing Paralympic Games

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 15

14 15

Key achievements in the Tourism sector 2008

• Hosted overseas Press Trips for Visit Britain that played a role as reconnaissance for 2012 • Kent Greeters Programme was piloted successfully in Thanet 2008

• The London Campaign, part of Visit Kent's 2012 objectives to raise awareness of Kent as destination in the lead up • Through the ‘Celebrating Kent’ programme, free customer service training courses, out and about familiarisation trips
to the 2012 Games, focused on four themes in 2008: Heritage, Coast, Events and Shopping and included posters and people awards were delivered
in main line stations, London Underground and London Buses throughout July and August 2008. Follow up
• 130 venues took part in ‘Kent’s Big Day Out 2008’, with 16,000 residents getting involved. In the feedback from
research showed:
2008, 85% of local residents who participated rated it as excellent, 73% said they would visit the attraction again
• A 30% recall and 93% would recommend the attraction they visited to friends and family
• A 5% overall increase in awareness of Kent as a potential day trip destination
• The new monthly ‘Kent Tourism Business Barometer’ was launched, providing valuable timely date on industry
• 43% stated that they would now be likely to take a day trip to Kent in the next three months and 29% a
performance helping business understand the current market conditions and plan ahead.
short break

• 25% increase in people likely to use the train when travelling to Kent
• The Campaign had reached a young audience, with a high proportion of those under 44 years of age noticing
the adverts

• In July 2008, Visit Kent launched its Golf campaign which aims to build Kent's reputation as a golf destination in the
lead up to the 2011 Open at Royal St George’s in Sandwich. Activities have included exhibitions, print, website, and PR

• The Kent and Medway Tourism Development Strategy consultation was completed in December 2008. A steering
group was formed to work on reviewing recommendations, prioritising actions and identifying resources

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 15

14 15

Key achievements in the Tourism sector 2008

• Hosted overseas Press Trips for Visit Britain that played a role as reconnaissance for 2012 • Kent Greeters Programme was piloted successfully in Thanet 2008

• The London Campaign, part of Visit Kent's 2012 objectives to raise awareness of Kent as destination in the lead up • Through the ‘Celebrating Kent’ programme, free customer service training courses, out and about familiarisation trips
to the 2012 Games, focused on four themes in 2008: Heritage, Coast, Events and Shopping and included posters and people awards were delivered
in main line stations, London Underground and London Buses throughout July and August 2008. Follow up
• 130 venues took part in ‘Kent’s Big Day Out 2008’, with 16,000 residents getting involved. In the feedback from
research showed:
2008, 85% of local residents who participated rated it as excellent, 73% said they would visit the attraction again
• A 30% recall and 93% would recommend the attraction they visited to friends and family
• A 5% overall increase in awareness of Kent as a potential day trip destination
• The new monthly ‘Kent Tourism Business Barometer’ was launched, providing valuable timely date on industry
• 43% stated that they would now be likely to take a day trip to Kent in the next three months and 29% a performance helping business understand the current market conditions and plan ahead.
short break
• 25% increase in people likely to use the train when travelling to Kent
• The Campaign had reached a young audience, with a high proportion of those under 44 years of age noticing
the adverts

• In July 2008, Visit Kent launched its Golf campaign which aims to build Kent's reputation as a golf destination in the
lead up to the 2011 Open at Royal St George’s in Sandwich. Activities have included exhibitions, print, website, and PR

• The Kent and Medway Tourism Development Strategy consultation was completed in December 2008. A steering
group was formed to work on reviewing recommendations, prioritising actions and identifying resources

www.kentsport.org/london2012 www.kentsport.org/london2012
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16 17

Key achievements in the Volunteering Sector 2008


Other key achievements within Kent’s Campaign for the 2012 Games

• A Project Manager for the Kent eVent Team began her role in May 2008. The Kent eVent Team is a partnership Kent County Council was adjudged to be ‘excellent’ at both stages one and two in its Beacon Status application against
between Kent County Council and the voluntary sector in Kent, aimed at recruiting volunteers for events and one-off the theme ‘Olympic Games and Paralympic Games Legacy; using the opportunity of hosting the Games to encourage
communities to be more active’. One of only six authorities shortlisted nationally, partners contributed to stages two
sport, leisure and cultural activities across the county, including the build up to the Olympic Games and Paralympic
and three of the assessment process. The Beacon feedback recognised and reflected the strengths of the Kent
Games in London. More than 20 organisations and 158 volunteers had registered with the Kent eVent Team by the
2012 Partnership.
end of 2008.
Kent Resilience Forum considered 2012 resilience, public safety and security issues and recommended that a post be
established for this new work stream.
The Kent 2012 website was refreshed to be more public facing, including the addition of ‘Your 2012’ fact sheets.
Projects to the value of £31,805 were supported by grants of £6,090 from Kent County Council’s Small Grants Fund.
Projects delivered in 2008 with such support were:
• Beijing Challenge – over 1000 children took part in a Chinese obstacle course, organised by Canterbury City Council
• Big Day Out Plus - was a festival celebrating the diversity of Gravesham borough through music, sport, food and
dance, organised by Gravesham Borough Council and North West Kent Racial Equality Council
• One Vision - the Skillnet Group, a social enterprise, helped to support people with learning disabilities produce and
perform a musical at The Theatre Royal in Margate in November
• Table Tennis – equipment has been bought to establish a Table Tennis club at St Mary’s CE primary school in Dover and
more than 100 children have taken part
• Bhangra Aerobics - The Jugnu Bhangra Group launched a new concept linking aerobics with Bhangra Dance and has
promoted physical activity and cultural harmony within the community

www.kentsport.org/london2012 www.kentsport.org/london2012
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16 17

Key achievements in the Volunteering Sector 2008 Other key achievements within Kent’s Campaign for the 2012 Games

• A Project Manager for the Kent eVent Team began her role in May 2008. The Kent eVent Team is a partnership Kent County Council was adjudged to be ‘excellent’ at both stages one and two in its Beacon Status application against
between Kent County Council and the voluntary sector in Kent, aimed at recruiting volunteers for events and one-off the theme ‘Olympic Games and Paralympic Games Legacy; using the opportunity of hosting the Games to encourage
communities to be more active’. One of only six authorities shortlisted nationally, partners contributed to stages two
sport, leisure and cultural activities across the county, including the build up to the Olympic Games and Paralympic
and three of the assessment process. The Beacon feedback recognised and reflected the strengths of the Kent
Games in London. More than 20 organisations and 158 volunteers had registered with the Kent eVent Team by the
2012 Partnership.
end of 2008.
Kent Resilience Forum considered 2012 resilience, public safety and security issues and recommended that a post be
established for this new work stream.
The Kent 2012 website was refreshed to be more public facing, including the addition of ‘Your 2012’ fact sheets.
Projects to the value of £31,805 were supported by grants of £6,090 from Kent County Council’s Small Grants Fund.
Projects delivered in 2008 with such support were:
• Beijing Challenge – over 1000 children took part in a Chinese obstacle course, organised by Canterbury City Council
• Big Day Out Plus - was a festival celebrating the diversity of Gravesham borough through music, sport, food and
dance, organised by Gravesham Borough Council and North West Kent Racial Equality Council
• One Vision - the Skillnet Group, a social enterprise, helped to support people with learning disabilities produce and
perform a musical at The Theatre Royal in Margate in November
• Table Tennis – equipment has been bought to establish a Table Tennis club at St Mary’s CE primary school in Dover and
more than 100 children have taken part
• Bhangra Aerobics - The Jugnu Bhangra Group launched a new concept linking aerobics with Bhangra Dance and has
promoted physical activity and cultural harmony within the community

www.kentsport.org/london2012 www.kentsport.org/london2012
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18 19

2008 Case Study Tunbridge Wells saw Chris Bowles, who competed in the 1980 Moscow Olympics, hand the Olympic 2012 flag to James
Olympic Handover Day Martin, a 2012 Judo Olympic hopeful. Around 2,500 people attended this year’s Summer Slam. Activities included
Football with Charlton Athletic, a Beijing inspired obstacle course and a Samba drumming workshop.

To mark the moment London officially became the next host of the Games, a range Along with the flag raising ceremonies and the large events, and in partnership with Kent Alliance of Leisure Trusts and
of celebratory handover events took place across the country and county. In Kent, local authorities, free swimming was also offered across Kent for the day. Eighteen swimming pools opened their doors
free to the public and on average 20% more people swam than on a normal weekend day.
these were organised primarily by district and borough councils. The official
Olympic Handover Day on 24 August was celebrated by almost every local authority
in Kent through raising the London 2012 handover flag; with an additional five
flags being raised at other Kent events on that day. There were also five major
community celebrations;
The Herne Bay Festival featured a giant official London 2012 screen to watch the Handover moment live. Throughout the
day, up to 1,000 people joined in with free activities as part of ‘Get Active: Feel Alive’; a campaign aimed at promoting
local sport and physical activity opportunities.

The Handover flag was rowed ashore in Dover by 2012 Olympic hopeful Hannah Moon, and one of the original 1948
Olympic Torches was run from Dover to Deal by the Deal Tri Club and Dover Roadrunners. There was a range of free
activities, including street athletics and a firework display.

Hundreds turned out for a festival of sports, arts and culture at Whatman Park in Maidstone. The Handover flag was
delivered by river and passed to Kevin Alderton, Kent Blind Skiier World Record Holder and hopeful 2010 Paralympian; “I get very nervous in front of new people but I found I was able to communicate quite
and taster sessions were ran by local sports clubs.
well around different people. It was a real step for me, it inspired me.”
Thanet saw the official opening of the new Athletics track facility at the Marlowe Academy and hundreds of people took
Paralympic Handover Day, student with additional needs, about her school’s celebrations
part in a family fun run.

Olympic Bronze Medalist Ian Wynne joined the Mayor of Tonbridge and Malling to raise the handover flag at Tonbridge
Castle. In glorious weather (some parts of the County had it!), a crowd of 300 enjoyed a live band and afternoon tea
on the lawns.

www.kentsport.org/london2012 www.kentsport.org/london2012
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18 19

2008 Case Study Tunbridge Wells saw Chris Bowles, who competed in the 1980 Moscow Olympics, hand the Olympic 2012 flag to James
Olympic Handover Day Martin, a 2012 Judo Olympic hopeful. Around 2,500 people attended this year’s Summer Slam. Activities included
Football with Charlton Athletic, a Beijing inspired obstacle course and a Samba drumming workshop.

To mark the moment London officially became the next host of the Games, a range Along with the flag raising ceremonies and the large events, and in partnership with Kent Alliance of Leisure Trusts and
of celebratory handover events took place across the country and county. In Kent, local authorities, free swimming was also offered across Kent for the day. Eighteen swimming pools opened their doors
free to the public and on average 20% more people swam than on a normal weekend day.
these were organised primarily by district and borough councils. The official
Olympic Handover Day on 24 August was celebrated by almost every local authority
in Kent through raising the London 2012 handover flag; with an additional five
flags being raised at other Kent events on that day. There were also five major
community celebrations;
The Herne Bay Festival featured a giant official London 2012 screen to watch the Handover moment live. Throughout the
day, up to 1,000 people joined in with free activities as part of ‘Get Active: Feel Alive’; a campaign aimed at promoting
local sport and physical activity opportunities.

The Handover flag was rowed ashore in Dover by 2012 Olympic hopeful Hannah Moon, and one of the original 1948
Olympic Torches was run from Dover to Deal by the Deal Tri Club and Dover Roadrunners. There was a range of free
activities, including street athletics and a firework display.

Hundreds turned out for a festival of sports, arts and culture at Whatman Park in Maidstone. The Handover flag was
delivered by river and passed to Kevin Alderton, Kent Blind Skiier World Record Holder and hopeful 2010 Paralympian; “I get very nervous in front of new people but I found I was able to communicate quite
and taster sessions were ran by local sports clubs.
well around different people. It was a real step for me, it inspired me.”
Thanet saw the official opening of the new Athletics track facility at the Marlowe Academy and hundreds of people took
Paralympic Handover Day, student with additional needs, about her school’s celebrations
part in a family fun run.

Olympic Bronze Medalist Ian Wynne joined the Mayor of Tonbridge and Malling to raise the handover flag at Tonbridge
Castle. In glorious weather (some parts of the County had it!), a crowd of 300 enjoyed a live band and afternoon tea
on the lawns.

www.kentsport.org/london2012 www.kentsport.org/london2012
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20 21

2008 Case Study


Kent’s Campaign for the Olympic Torch

Some of the main features of any Games are the ceremonies; the opening
ceremony, medal ceremonies, closing ceremony, and the Olympic and Paralympic
Torch Relays. The Torch Relay is an important part of the build up to the Games.
Celebrating and uniting sport and culture, the Relay will bring the spirit of the
Games to the whole of the UK in the months leading up to the Opening Ceremony.
Kent County Council and its partners within the Kent Campaign for the 2012 Games, have been seeking to ensure that
Dover is the welcome point for the Olympic Torch when it first reaches the UK's shores in 2012.

Kent’s Torch Campaign in 2008 was further strengthened by the appointment of a part time role through a partnership
with Visit Kent, to take the Campaign forward.

www.kentsport.org/london2012 www.kentsport.org/london2012
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20 21

2008 Case Study


Kent’s Campaign for the Olympic Torch

Some of the main features of any Games are the ceremonies; the opening
ceremony, medal ceremonies, closing ceremony, and the Olympic and Paralympic
Torch Relays. The Torch Relay is an important part of the build up to the Games.
Celebrating and uniting sport and culture, the Relay will bring the spirit of the
Games to the whole of the UK in the months leading up to the Opening Ceremony.
Kent County Council and its partners within the Kent Campaign for the 2012 Games, have been seeking to ensure that
Dover is the welcome point for the Olympic Torch when it first reaches the UK's shores in 2012.

Kent’s Torch Campaign in 2008 was further strengthened by the appointment of a part time role through a partnership
with Visit Kent, to take the Campaign forward.

www.kentsport.org/london2012 www.kentsport.org/london2012
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22 23

Targets/Key Success Indicators

Timescales of measurement vary according to indicator 8 A Live Site established in the county
Letter-number after each target indicate which Priority Area they relate to, as appropriate Yes or no

Arts Communications and Media


1 Street and Celebratory Arts web portal live: 1 Number of press resources ‘distributed’ to journalists covering the Games
September 2009 20,000

2 Access to Street and Celebratory Arts web portal from Kent based organisations: 2 Number of column inches covering Kent Campaign/elements of Campaign achieved in national press,
To be established around a 2009 baseline calendar years 2008 - 2012 (cumlative)
5,000
3 Raise engagement in the Arts by 2011, measured through Kent’s Local Area Agreement
3% growth 3 Number of national television/radio/online items covering Kent Campaign/elements of Campaign,
calendar years 2008 – 2012 (cumlative)
4 A Creation Centre created in Kent 480
Yes or no
5 Local cultural events gaining access to the Inspire Mark (cumulative)
4 by 2012 Economic Development and Regeneration
6 Number of arts interventions in public spaces associated with 2012 (permanent or temporary) established within 1 Number of Kent businesses registered through CompeteFor
the County to develop the County’s Public Realm 4,200 by end 2011
5 by 2012 2 Number of Kent businesses published through CompeteFor
7 Participate in one Cultural Olympiad official Major Project 2,020 by 2012
One by 2012 3 Amount of additional direct business won in Kent by 2012, off the back of Games related activity
£5 million

www.kentsport.org/london2012 www.kentsport.org/london2012
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22 23

Targets/Key Success Indicators

Timescales of measurement vary according to indicator 8 A Live Site established in the county
Letter-number after each target indicate which Priority Area they relate to, as appropriate Yes or no

Arts Communications and Media


1 Street and Celebratory Arts web portal live: 1 Number of press resources ‘distributed’ to journalists covering the Games
September 2009 20,000

2 Access to Street and Celebratory Arts web portal from Kent based organisations: 2 Number of column inches covering Kent Campaign/elements of Campaign achieved in national press,
To be established around a 2009 baseline calendar years 2008 - 2012 (cumlative)
5,000
3 Raise engagement in the Arts by 2011, measured through Kent’s Local Area Agreement
3% growth 3 Number of national television/radio/online items covering Kent Campaign/elements of Campaign,
calendar years 2008 – 2012 (cumlative)
4 A Creation Centre created in Kent 480
Yes or no
5 Local cultural events gaining access to the Inspire Mark (cumulative)
4 by 2012 Economic Development and Regeneration
6 Number of arts interventions in public spaces associated with 2012 (permanent or temporary) established within 1 Number of Kent businesses registered through CompeteFor
the County to develop the County’s Public Realm 4,200 by end 2011
5 by 2012 2 Number of Kent businesses published through CompeteFor
7 Participate in one Cultural Olympiad official Major Project 2,020 by 2012
One by 2012 3 Amount of additional direct business won in Kent by 2012, off the back of Games related activity
£5 million

www.kentsport.org/london2012 www.kentsport.org/london2012
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24 25

Targets/Key Success Indicators

2 Number of performers competing at


Schools and Young People 2012 Olympic Games – 3 2012 Paralympic Games – 6
1 Number of young people involved in the Kent School Games (This is a target for the Sport Sectoral Task 3 Number of Kent coaches and officials involved in
Group also) 2012 Olympic Games – 4 2012 Paralympic Games – 4
30,000 during the 2009/10 season 4 Number of new single Sport Specialist facilities constructed or upgraded in Kent to enable accommodation of elite
2 Number of schools engaged with the 20 in12 Programme level training and development
600 by the 2011/12 academic year 6 by 2012
3 Number of schools registered as part of the Get Set network (measured against academic years) 5 Number of national squads or teams training or competing in Kent
600 by the 2011/12 academic year 71 between 2007 and 2012
4 Percentage involved in sport volunteers and leadership (within School Sport Partnerships, and measured 6 Number of national teams/squads agreeing to train in Kent in 2012 at official Pre Games Training Camps
against academic years) 5 Pre Games Training Camps by 2012
35% by 2011/2012 7 Percentage of 5 – 16 year olds participating in two hours per week of high quality School Sport and PE
5 Percentage participation in intra and inter competitive school sport activities (within School Sport Partnerships, 100% by 2012
and measured against academic years 8 Number of national or international sports events staged in Kent
54% by the academic year 2011/12 19 between 2007 and 2012
9 Number of adults participating in sport and physical activity for 30 minutes three times a week
Increase on 2006 levels by 2.2% by 2012
Sport
10 Number of coaches and officials supported to work at national level (cumulative)
1 Number of Kent athletes supported to compete at a national level in the run up to the 2012 Olympic Games and 24 by 2012
Paralympic Games (cumulative) S1
11 Number of Disability Sport Associate Officer posts established in the Paralympic Sports
550 by 2012
19 sports covered by 2012

www.kentsport.org/london2012 www.kentsport.org/london2012
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24 25

Targets/Key Success Indicators

2 Number of performers competing at


Schools and Young People 2012 Olympic Games – 3 2012 Paralympic Games – 6

1 Number of young people involved in the Kent School Games (This is a target for the Sport Sectoral Task 3 Number of Kent coaches and officials involved in
Group also) 2012 Olympic Games – 4 2012 Paralympic Games – 4

30,000 during the 2009/10 season 4 Number of new single Sport Specialist facilities constructed or upgraded in Kent to enable accommodation of elite
2 Number of schools engaged with the 20 in12 Programme level training and development
600 by the 2011/12 academic year 6 by 2012

3 Number of schools registered as part of the Get Set network (measured against academic years) 5 Number of national squads or teams training or competing in Kent
600 by the 2011/12 academic year 71 between 2007 and 2012

4 Percentage involved in sport volunteers and leadership (within School Sport Partnerships, and measured 6 Number of national teams/squads agreeing to train in Kent in 2012 at official Pre Games Training Camps
against academic years) 5 Pre Games Training Camps by 2012

35% by 2011/2012 7 Percentage of 5 – 16 year olds participating in two hours per week of high quality School Sport and PE
5 Percentage participation in intra and inter competitive school sport activities (within School Sport Partnerships, 100% by 2012

and measured against academic years 8 Number of national or international sports events staged in Kent
54% by the academic year 2011/12 19 between 2007 and 2012

9 Number of adults participating in sport and physical activity for 30 minutes three times a week
Increase on 2006 levels by 2.2% by 2012

Sport
10 Number of coaches and officials supported to work at national level (cumulative)
1 Number of Kent athletes supported to compete at a national level in the run up to the 2012 Olympic Games and 24 by 2012

Paralympic Games (cumulative) S1


11 Number of Disability Sport Associate Officer posts established in the Paralympic Sports
550 by 2012
19 sports covered by 2012

www.kentsport.org/london2012 www.kentsport.org/london2012
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26 27

Targets/Key Success Indicators

2 Joint Communications Plan for non Olympic/Paralympic travellers made with ODA/ LOCOG and Local Transport
Tourism Providers
1 Number of visitors to the County (All Priority Areas) In place 2011
49, 300,000 in 2012
3 Ebbsfleet, Dover and Ashford ‘badged and branded’ as a ‘welcome’ point to the Games Tra1
2 Economic Impact of Tourism (All Priority Areas) In place 2012
£2.7 billion in 2012

3 Number of Jobs supported by Tourism (All Priority Areas) Volunteering


55,000 in 2012

4 Number of people taking part in the Celebrating Kent Campaign 1 Number of Kent residents registered to be a volunteer on London2012.com
20,000 in 2012
4% of the total registrations at any time

5 Number of website hits on the Destination Management System 2 Number of Kent residents chosen to be a London 2012 volunteer
2.8 million in 2012
2,800

6 Number of Kent itineraries placed with Tour Operators 3 Percentage of volunteers registering with voluntary agencies locally and quoting 2012 as a motivating factor'
106 cumulative by 2013
10% by 2012
4 Percentage increase in growth in number of registrations with Volunteer Centres in Kent, measured initially from
2007 levels
Transport 2% year on year
5 Number of one-off volunteers registered with voluntary sector partners in Kent
1 Seamless Ticketing to the Games
2,500 by 2010
Achieved for rail and bus passengers from anywhere in Kent

www.kentsport.org/london2012 www.kentsport.org/london2012
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26 27

Targets/Key Success Indicators

2 Joint Communications Plan for non Olympic/Paralympic travellers made with ODA/ LOCOG and Local Transport
Tourism Providers
1 Number of visitors to the County (All Priority Areas) In place 2011
49, 300,000 in 2012 3 Ebbsfleet, Dover and Ashford ‘badged and branded’ as a ‘welcome’ point to the Games Tra1
2 Economic Impact of Tourism (All Priority Areas) In place 2012
£2.7 billion in 2012
3 Number of Jobs supported by Tourism (All Priority Areas) Volunteering
55,000 in 2012
4 Number of people taking part in the Celebrating Kent Campaign 1 Number of Kent residents registered to be a volunteer on London2012.com
20,000 in 2012 4% of the total registrations at any time

5 Number of website hits on the Destination Management System 2 Number of Kent residents chosen to be a London 2012 volunteer
2.8 million in 2012 2,800

6 Number of Kent itineraries placed with Tour Operators 3 Percentage of volunteers registering with voluntary agencies locally and quoting 2012 as a motivating factor'
106 cumulative by 2013 10% by 2012
4 Percentage increase in growth in number of registrations with Volunteer Centres in Kent, measured initially from
2007 levels
Transport 2% year on year
5 Number of one-off volunteers registered with voluntary sector partners in Kent
1 Seamless Ticketing to the Games
2,500 by 2010
Achieved for rail and bus passengers from anywhere in Kent

www.kentsport.org/london2012 www.kentsport.org/london2012
2012 Progress report. (Mar 09) (REV3)qxd 5/5/09 16:28 Page 1

Key Contacts
Chairman of Kent Campaign for the 2012 Games: Chair of Sport sectoral task group:
Chris Hespe (KCC) chris.hespe@kent.gov.uk (01622) 605002 Martin Laws (Rebound Centre) martin@trampoline.co.uk
(01634) 855507
Kent Manager for the 2012 Games:
Stephanie Holt (KCC) stephanie.holt@kent.gov.uk (01622) 605051 Chair of Tourism sectoral task group:
Sandra Matthews-Marsh (Visit Kent) sandra@visitkent.co.uk
Kent Campaign for the
Chair of Arts sectoral task group:
Sally Staples (KCC) sally.staples@kent.gov.uk (01622) 696515
(01227) 862780

Chair of Transport sectoral task group:


2012 Games
Chair of Economic Dev’t and Regeneration sectoral task group: Mick Sutch (KCC) mick.sutch@kent.gov.uk (01622) 221612
Jim McKenzie (KCC) jim.mckenzie@kent.gov.uk (01622) 221967
Chair of Volunteering sectoral task group:
Chair of Schools & Young People sectoral task group: Charlotte Osborn-Howard (Voluntary Action Maidstone)
Danny O’Donovan (KCC) danny.o’donovan@kent.gov.uk charlotte@vam-online.org.uk (01622) 677337
(01227) 361221

15261 JS
designed and produced by County Print & Design Tel: 01622 605368

Views, Comments and Feedback


Comments and feedback on the work of the Kent Campaign
for the 2012 Games should be addressed to: Progress Report
2008 Activities
Kent Support Office for the 2012 Games.
Sport, Leisure and Olympics Service,
Communities Directorate, Kent County Council
Commercial Services Building, Gibson Drive,
Kings Hill, West Malling, ME19 4QG www.kentsport.org/london2012

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