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The speaker making a statement which he or she believes to be true has to be able to back up his or her statement as well as to identify the source of information.
Do not say what you believe to be false. The speaker and the receiver mustnt use statements which they believe to be false because this can affect the quality of the conversation as well as the credibility of that person not respecting this rule. Do not say something for which you lack adequate evidence. Making statements which you cant prove / show evidence is a violation of the principle for quality. Giving information which cant be confirmed is same as making contributions which arent correct. However, sometimes we still respond to something even though we dont have any evidence, and one of the reasons for this can be inability or the unwillingness to accept something. Do not say what you dont believe yourself. Both speakers have to make sure that they dont say thinks that they themselves dont believe even if they have evidence and know the source of information. Saying something that you yourself dont believe can be considered as lying. 3. Maxim of Relevance: Be relevant! The participants have to say things related to the topic of the conversation otherwise all of their contribution which arent connected with the topic of the conversation will b considered irrelevant Being irrelevant in a conversation gives the impression that that speaker has difficulties concentrating on the topic or understanding the question or even as avoiding the sought answer. Making irrelevant contributions, especially on purpose, give the impression of indifference and tell the other speaker that this speaker is not interested in having a conversation on the topic chosen by the other speaker, or doesnt want to have a conversation with that person at all. Sometimes speakers give irrelevant responses because they dont know what else to say or nervous. Dont give unnecessary information which is not connected to the topic. When participating in a conversation all the information given has to be important and necessary for the conversation to be appropriate. Giving unnecessary information can make the conversation boring and unproductive.
Do not give more information than necessary. Not all of the sentences are about the weather.
4. Maxim of Manner: What is the best manner of conveying a message in order for the conversation to be successful. These rules help the speakers avoid some of the most common mistakes in a conversation and they also help them to organize their utterances in an appropriate way. Avoid obscurity of expression. The communication should be clear. This rule teaches us not to say things which are confusing or not clear. The speakers should avoid obscurity because they will not be understood and the other speaker or listener will not be able to follow or even continue the conversation. Instead, speakers should try to make their contributions clear and comprehensive for the sake of having a successful conversation. Avoid ambiguity. The communication must unambiguous. Make sure that contributions are clear and unambiguous. Shouldnt have two meanings. We should avoid statement which will make the listener have doubts about our answer. Sometimes we give ambiguous answers when we dont want to tell the truth or when we try to avoid the truth for example when we are being diplomatic. Avoid unnecessary wordiness. The communication should be brief. The speakers should not extend their contribution more than necessary because this way of conveying a message can appear unorganized and boring. The speaker has to try to be as brief as possible and try to reduce the amount of the information presented to the needs for comprehension. Avoid giving unorganized information. The communication should be orderly. We should organize the utterances in terms of importance, relevance and sequence of events. Organized contributions are much easier to follow and to remember. One should organize the utterances for the sake of better comprehension and better communication.