A Research Project Report On Survey on Scope of Financian to the Pharmaceuticals and Drugs Distribution at Gorakhpur

Submitted in Partial Fulfillment of the Requirement of the Award of the Degree

MASTER OF BUSINESS ADMINISTRATION

(2012-2013)

Supervisor:
Prof K.M Upadhyay Faculty of Management 0603370038

Submitted By:
Jaya Gupta 4th Semester Roll No.

RAJ KUMAR GOEL INSTITUTE OF TECHNOLOGY

5- km. Stone, Delhi- Meerut Road, Ghaziabad (U.P. 201003)

ACKNOWLEDGEMENT
Success in any endeavor, calls for the cooperation and guidance. This was aptly brought to me while undergoing my research work for the project. I would like to take the opportunity to express my profound gratitude and indebtness to the following: At the outset, I would like to express my sincere gratitude to Prof K M Upadhyay (project guide) for his kind cooperation during the preparation of the project. I am also thankful to him showing the trust in me and assigning such project with the necessary tips and guidelines Proper guidance and help of other to achieve success in his mission plays an important role, similarly it was not easy for me to complete my research project. I take this opportunity to thank all the people who helped me with valuable inputs, guidance and suggestions during my tenure of project, without which this report would not have taken its final shape. I am also thankful to my friends and colleagues who gave me timely help to make the report in this form. It would be in just on my part if I dont thank the almighty for his blessings and his invisible helping hand. Last but not the least I also thank my parents for their invaluable support and encouragement, without them, I would not have to come to such height.

Table of Contents

Page No.s
1. Introduction to banking 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Definition of banking business History of banking in India Nationalization of banks in India Categories of bank Types of banks Services provided by banks in India Different types of Accounts 6-7 7-10 11-19 19-36 37 38-42 39-41 41 42 43-66 67 68 69 70 71 72-76 1-36 1-2 2-4 5 -6

2. Research objectives 3. Research methodology 3.1 3.2 3.3 Research design Sampling method and sample size Data collection tool

4. Data analysis and interpretations 5. Critical analysis of research 6. Limitations 7. Suggestions 8. Conclusion 7. Bibliography 8. Annexure Questionnaire

Definition of Banking Business

A bank is a business center that deals in financial services. A bank is a place where depositors money is safe-locked and begets more money on interest. In other words it is a secure place to dispose off earnings. Banking service in general includes receiving deposit money, lending money and processing transactions. India has a number of both government undertaken banks as well as private ones. www.bestindiansites.com brings the page consisting of the websites of some of the famous Indian banks.

Banking as defined in the Section 5 (b) of the Banking Regulations Act, 1949 is the business of "Accepting deposits of money from the public for the purpose of lending or investment". These deposits are repayable on demand or otherwise, and withdraw able by a cheque, draft, and order or otherwise. The deposits - Banking Company & Non Banking Finance Company or any other company - can accept demand deposits ( Saving / Current) which can be withdrawn by a cheque. Section 6 of Banking Regulations Act, 1949 elaborately specifies the other forms of business which a banking company may carry in addition to banking as defined in section 5.

These Include In A Nutshell

Safe Deposit Lockers Issuing Letters of Credit & Letters of Guarantee Sales and Purchase of Foreign Exchange Custodial Services

Investment services Issuing Demand Drafts & Travelers Cheques Collection of Cheques, Bills of exchange Discounting and purchase of Bills doing all such other things as are incidental or conducive to the promotion or advancement of the business of the company;

Any other form of business which the Central Government may, by notification in the Official Gazette, specify as a form of business in which it is lawful for a banking company to engage.

No banking company shall engage in any form of business other than those referred to above

History of Banking in India

Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of Indias growth process. The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. . The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They Are As Mentioned Below:

 Early phase from 1786 to 1969 of Indian Banks Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms. New phase of Indian Banking System with the advent of Indian Financial & Banking Sector Reforms after 1991. To make this write-up more explanatory, I prefix the scenario as Phase I, Phase II and Phase III. Phase I The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. Phase II Government took major steps in this Indian Banking Sector Reform after independence. In 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI and to handle banking transactions of the Union and State Governments all over the country.

Second phase of nationalization Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are the steps taken by the Government of India to Regulate Banking Institutions in the Country:

1949: Enactment of Banking Regulation Act. 1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1961: Insurance cover extended to deposits. 1969: Nationalization of 14 major banks. 1971: Creation of credit guarantee corporation. 1975: Creation of regional rural banks. 1980: Nationalization of seven banks with deposits over 200 cores. After the nationalization of banks, the branches of the public sector bank India rose to approximately 800% in deposits and advances took a huge jump by 11,000%. Banking in the sunshine of Government ownership gave the public implicit faith and immense Phase III This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalization of banking practices. The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money. confidence about the sustainability of these institutions.

Nationalization of Banks in India

The nationalization of banks in India took place in 1969 by Mrs. India Gandhi the then prime minister. It nationalized 14 banks then. These banks were mostly owned by businessmen and even managed by them.

Central Bank of India Bank of Maharashtra Dena Bank Punjab National Bank Syndicate Bank Canara Bank Indian Bank Indian Overseas Bank Bank of Baroda Union Bank Allahabad Bank United Bank of India UCO Bank Bank of India Before the steps of nationalization of Indian banks, only State Bank of India (SBI) was nationalized. It took place in July 1955 under the SBI Act of 1955. Nationalization of Seven State Banks of India (formed subsidiary) took place on 19th July, 1960. The State Bank of India is India's largest commercial bank and is ranked one of the top five banks worldwide. It serves 90 million customers through a network of 9,000 branches and it offers -- either directly or through subsidiaries -- a wide range of banking services.

The second phase of nationalization of Indian banks took place in the year 1980. Seven more banks were nationalized with deposits over 200 cores. Till this year, approximately 80% of the banking segment in India were under Government ownership. After the nationalization of banks in India, the branches of the public sector banks rose to approximately 800% in deposits and advances took a huge jump by 11,000%. 1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1969: Nationalization of 14 major banks. 1980 : Nationalization of seven banks with deposits over 200 cores.

In 1969, 14 major banks were nationalized and in 1980, 6 major private sector banks were taken over by the government. Today, commercial banking system in India is divided into following categories.

Categories Of Banks
Banks in India can be categorized into non-scheduled banks and scheduled banks. Scheduled banks constitute of commercial banks and co-operative banks. There are about 67,000 branches of Scheduled banks spread across India. During the first phase of financial reforms, there was a nationalization of 14 major banks in 1969. This crucial step led to a shift from Class banking to Mass banking. Since then the growth of the banking industry in India has been a continuous process. As far as the present scenario is concerned the banking industry is in a transition phase. The Public Sector Banks (PSBs), which are the foundation of the Indian Banking system account for more than 78 per cent of total banking industry assets. Unfortunately they are burdened with excessive Non Performing assets (NPAs), massive manpower and lack of modern technology. On the other hand the Private Sector Banks in India are witnessing immense progress. They are leaders in Internet banking, mobile banking, phone banking, ATMs. On the

other hand the Public Sector Banks are still facing the problem of unhappy employees. There has been a decrease of 20 percent in the employee strength of the private sector in the wake of the Voluntary Retirement Schemes (VRS). As far as foreign banks are concerned they are likely to succeed in India. Indusland Bank was the first private bank to be set up in India. IDBI, ING Vyasa Bank, SBI Commercial and International Bank Ltd, Dhanalakshmi Bank Ltd, Karur Vysya Bank Ltd, Bank of Rajasthan Ltd etc are some Private Sector Banks. Banks from the Public Sector include Punjab National bank, Vijaya Bank, UCO Bank, Oriental Bank, Allahabad Bank, Andhra Bank etc. ANZ Grindlays Bank, ABN-AMRO Bank, American Express Bank Ltd, Citibank etc are some foreign banks operating in India.

Types of Bank
Central Bank The Reserve Bank of India is the central Bank that is fully owned by the Government. It is governed by a central board (headed by a Governor) appointed by the Central Government. It issues guidelines for the functioning of all banks operating within the country. Public Sector Banks a. State Bank of India and its associate banks called the State Bank Group b. 20 nationalized banks c. Regional rural banks mainly sponsored by public sector banks Private Sector Banks a. Old generation private banks b. New generation private banks c. Foreign banks operating in India d. Scheduled co-operative banks e. Non-scheduled banks

Co-operative Sector The co-operative sector is very much useful for rural people. The co-operative banking sector is divided into the following categories. a. State co-operative Banks b. Central co-operative banks c. Primary Agriculture Credit Societies Development Banks/Financial Institutions

IFCI IDBI ICICI IIBI SCICI Ltd. NABARD Export-Import Bank of India National Housing Bank Small Industries Development Bank of India North Eastern Development Finance Corporation

List of banks in India ABN AMRO Bank N.V. Abu Dhabi Commercial Bank Ltd. American Express Bank Ltd. Arab Bangladesh Bank Limited Allahabad Bank Andhra Bank Antwerp Diamond Bank N.V. Bank International Indonesia Bank of America N.A. Bank of Bahrain & Kuwait BSC Barclays Bank Plc BNP PARIBAS Bank of Ceylon

Bharat Overseas Bank Ltd. Bank of Baroda Bank of India Bank of Maharashtra Canara Bank Central Bank of India Calyon Bank Citibank N.A. Cho Hung Bank Chinatrust Commercial Bank Ltd. Centurion Bank of Punjab Limited City Union Bank Ltd. Coastal Local Area Bank Ltd. Corporation Bank Catholic Syrian Bank Ltd. Deutsche Bank AG Development Credit Bank Ltd. Dena Bank IndusInd Bank Limited ICICI Bank IDBI Bank Limited Indian Bank Indian Overseas Bank Industrial Development Bank of India ING Vysya Bank J P Morgan Chase Bank, National Association Krung Thai Bank Public Company Limited Kotak Mahindra Bank Limited Karnataka Bank Karur Vysya Bank Limited. Lord Krishna Bank Ltd. Mashreqbank psc Mizuho Corporate Bank Ltd. Oman International Bank S A O G Oriental Bank of Commerce Punjab & Sind Bank Punjab National Bank Reserve Bank of India Societe Generale Sonali Bank Standard CharteredBank State Bank of Mauritius Ltd.

SBI Commercial and International Bank Ltd. State Bank of Bikaner and Jaipur State Bank of Hyderabad State Bank of India State Bank of Indore State Bank of Mysore State Bank of Patiala State Bank of Saurashtra State Bank ofTravancore Syndicate Bank The Bank of Nova Scotia The Bank of Tokyo-Mitsubishi, Ltd. The Development Bank of Singapore Ltd. (DBS Bank Ltd.) The Hongkong & Shanghai Banking Corporation Ltd. TamilnadMercantile Bank Ltd. The Bank of RajasthanLimited The Dhanalakshmi Bank Limited. The Federal Bank Ltd. The HDFC Bank Ltd. The Jammu &Kashmir Bank Ltd. The Nainital Bank Ltd. The Sangli Bank Ltd. The South Indian BankLtd. The Ratnakar Bank Ltd. The Lakshmi Vilas Bank Ltd UCO Bank UTI Bank Ltd. Union Bank of India United Bank Of India Vijaya Bank Yes Bank

Services Provided By Banks in India

Banking in India is so convenient and hassle free that one (individual, groups or whatever the case may be) can easily process transactions as and when required. The most common services offered by banks in India are as follow:

Wholesale Banking Services: The Bank's target market is primarily large, blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, emerging mid-sized corporate. For these corporate, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporate including multinationals, companies from the domestic business houses and prime Public Sector companies. It is recognized as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks. Retail Banking Services: The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to the customers through the growing branch network, as well as through alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile Banking. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Master card Maestro debit card as well. The debit card allows the user to directly debit his account at the point of purchase at a merchant establishment, in India and overseas. The Bank launched its credit card in association with VISA in November 2001. The Bank is also one of the leading players in

the "merchant acquiring" business with over 25,000 Point-of-Sale (POS) terminals for debit / credit cards acceptance at merchant establishments. Treasury Operations: Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio.

Bank accounts: It is the most common service of the banking sector. An individual can open a bank account which can be either savings, current or term deposits.

Loans: You can approach all banks for different kinds of loans. It can be a home loan, car loan, and personal loan, loan against shares and educational loans. Money Transfer: Banks can transfer money from one corner of the globe to the other by issuing demand drafts, money orders or cheques. Credit and debit cards: Most banks offer credit cards to their customers who can be used to purchase products and services, or borrow money. Lockers: Most banks have safe deposit lockers which can be used by the customers for storing valuables, like important documents or jeweler.

Banking Service For NRIs:

Non Resident Indians or NRIs can open accounts in almost all Indian banks. The three types of accounts that NRIs can open are:

o o o

Non-Resident (Ordinary) Account - NRO A/c Non-Resident (External) Rupee Account - NRE A/c Non-Resident (Foreign Currency) Account - FCNR A/c

Different Types of Cards Offered By Indian Banks

There are mainly two types of cards offered by the banks they are 1 Debit Card 2 Credit Cards Debit Card: - The word debit means subtract and, as the name suggest, your debit card will subtract money from your account each time you use it. A debit card has several of the advantages of a credit card in terms of convenience and reducing the use of cash and checks. Furthermore, you can use it as an ATM card as well, to withdraw cash from your account and carry out other ATM transactio Furthermore, you don't have to worry about making regular payments or paying interest rates and penalties if you forget to make a payment. In that sense, a debit card is more convenient than a credit card. Credit Card: - A credit card allows you to borrow money when making purchases. The money isn't directly debited from your bank account at the time of purchase; instead, you are sent a bill every month for the sum total of your purchases. You can choose to either pay your bill in full or in part. If you choose the latter, you will have to pay interest on the balance. The ability to obtain credit is both a blessing and a curse. It allows you to fund big purchases when you are short of money, giving you the option to pay them off over a period of time. However, you must be disciplined and not spend beyond your means.

If you plan to borrow using your credit card, you also need to understand the terms and, in particular, the way interest charges are computed. Silver Credit Card: - The best features you could ask for in a credit card. Combined with all the services offered by a world-class bank. Get all with the Silver Credit Card. Features of silver credit card 1. All-purpose credit card 2. Earn while you spend 3. Add on cards 4. Zero liability on lost card 5. Widely accepted Value plus Credit Card: - its power packed with a host of unmatched features that provides your family with true Value and savings. Like the name suggests, the Value plus Credit Card brings you added value unlike any other card. It is a Guaranteed Cash Back card which enables you to earn up to 5% Cash Back on your spends. Features of Value Plus Credit Card:1. Value Plus Cash back- Anytime Anywhere 2. Worldwide acceptance 3. Cash Advance 4. Revolving credit facility 5. Interest Free Credit Period 6. Balance Transfer Option 7. Lost Card Liability Health plus Credit Card: - Imagine a Credit Card that takes care of your financial health as well as your family's health and fitness. This is not just a card but a guarantee of a healthy and secure future.

Introducing the Health plus International Credit Card - India's first health Care Credit Card with a free inbuilt Cashless Mediclaim. This card comes to you from HDFC Bank in association with the United India Insurance Company (UIIC), one of the leading insurance service providers. This card is designed keeping your good health in mind. It brings you unique features like the Cashless Mediclaim facility and discounts at leading hospitals which make it an unmatched product.

Features of Health plus Credit Card 1. Cashless Mediclaim 2. Extra protection for your family - Add-on Float Cover 3. Cash Advance 4. Revolving credit facility 5. Interest Free Credit Period 6. Add-on Cards 7. Zero liability on lost card 8. Third Party Administrator (TPA) Gold Credit Card: - It's overloaded with travel benefits - discounts, cash back offers, air miles redemption. Get a Gold Card and get introduced to a whole new world of privileges. Features of gold credit card:1. Up to 5% cash back on air/ rail ticketing* 2. Greater reward points 3. Rewards points redemption 4. Worldwide acceptance 5. Revolving credit facility #

6. Free Add-on card Women Gold Card: - Presenting a Gold credit card exclusively for the new age woman. Another proud offering Credit Cards replete with discounts, cash back programmers, rewards and more! Features of Women Gold Card 1. 5% cash back on your Monthly household purchases* 2. 5% cash back on mobile bill payments through smart pay 3. Accelerated rewards programmed 4. Wide choice of redemption 5. Worldwide acceptance Platinum Plus Card: - India's only platinum Plus Credit Card offering exclusive travel and preferential benefits. Platinum plus Credit Card is the best Platinum offering in the market. It is the recognition of those who have "arrived in life". Features of Platinum Plus Credit Card:1. Exclusive travel benefits 2. Discounts at over 28,000 hotels and resorts worldwide 3. 5% Cash back on Airline Bookings through HRG-SITA

4. Worldwide Concierge Services

5. Accelerated Rewards Program - earn as you spend # 6. 0% Fuel surcharge 7. Revolving Credit Facility #

8. Balance Transfer Visa Signature Credit Card: - A cards for the rarest of the rare a card with unique and exclusive privileges that complement your refinement and style. Presenting the Visa Signature Credit Card, that grants you preferential access to services and benefits around the world. Customer care representatives provide round-the-clock assistance to help you avail these benefits Features of Visa Signature Credit Card:1. Signature Golf 2. Signature Access 3. Signature Holidays 4. Signature Concierge 5. Signature Rewards 6. Signature Assurance 7. Signature Benefits

Corporate credit card: - its not just a card, its a designation Experience the power of Corporate Card Believe in Black Corporate card is the first among few to provide you with truly world beating features on your credit card. It comes with a unique 24x7 Expense management solution called SMART DATA ONLINE, powered by MasterCard International. Features of Corporate Credit Card 1. Smart Data online Reports 2. My rewards 3. Fabulous Discounts all over the world

4. Petrol Surcharge Waiver 5. Revolving Credit Facility # 6. Protection Through Insurance Business Credit Card: - It makes Perfect Business Sense - Better Business with International Business card. Welcome to the world of exclusive privileges and world class services. International Business Card is designed to add value to your business, while keeping in mind the conveniences and lifestyle benefits for business owners and the self employed community specifically. Features of Business Credit Card 1. Higher Credit Limits 2. Spend Based Interest Rates 3. Petrol Surcharge Waiver Easy Shop International Card: - Daily Limits: Rs. 15000 at ATMs for Withdrawal and Rs. 25000 at merchant establishments for shopping Access your bank account at over 8,00,000 Visa/Maestro/Cirrus ATMs in India and abroad. 0 % petrol surcharge at select BPCL Petrol pumps*: As a Debit Card holder, any surcharge levied on your Card at select BPCL petrol pumps would be reversed in the subsequent month. Shop at more than 3, 50,000 outlets in India and 13 million worldwide. The amount is debited directly to your account Kisan Card:- Agriculture is the main occupation of the people of India. Nearly 2/3rd of our country's population is directly or indirectly engaged in agriculture. It contributes to 21% of our GDP. Keeping this in mind, we have designed the Kisan Gold Card to envisage a convenient and hassle-free loan to the farmer for meeting his production and investment requirements. Banks have been giving these loans, but with our technology edge we conceived a real plastic for the farmer for giving him the convenience to bank anywhere, anytime and not being restricted to a 10am-2pm banking culture. The card,

launched in association with Visa International, can also be used at POS terminals globally.

Different Types of Accounts

Saving Account These accounts are primarily meant to inculcate a sense of saving for the future, accumulating funds over a period of time. Whatever your occupation, we are confident that you will find the perfect banking solution. Open an account in your name or register for one jointly with a family member today. An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts and withdraw cash. Check up on your balances from the comfort of your home or office through Net Banking, Phone Banking and Mobile Banking. Need money urgently? Withdraw cash from any of the across the country. Saving plus Account Introducing the best banking option for you with HDFC Bank Savings plus Account. Now you can get access to some of the finest banking facilities with HDFC Bank's Savings plus Account. All you have to do is maintain an Average Quarterly Balance of Rs. 10,000/- and experience the benefits as mentioned below: 1658 ATM centers spread

Saving Max Account Welcome to a world of convenience. Presenting Savings ax account, loaded with maximum benefits to make your banking experience a pleasure. By maintaining an

average quarterly balance of just Rs. 25,000/- you get a host of premium services from HDFC Bank absolutely free*. No Frills Account N an effort to make banking simpler and more accessible for our customers, we have introduced the 'No Frills' Savings Account, which offers you all the basic banking facilities. You can even avail of services like Net Banking, Mobile banking free of cost. Kids Advantage Account In an effort to make banking simpler and more accessible for our customers, we have introduced the 'No Frills' Savings Account, which offers you all the basic banking facilities. You can even avail of services like Net Banking, Mobile banking free of cost. A Pension Saving Account is a Zero Balance Account that accumulates your pension over the years. It comes with a free International Debit Card and facilities like Phone and Net Banking. You can access this Account from any branch within the HDFC network and also request for transfer to another bank.

Family Saving Account The Family Savings Group links together upto four individual HDFC Bank accounts (same family) under a single group. Take advantage of the group Average Quarterly Balance (AQB) and operate your individual accounts without worrying about minimum balance. Kisan No Frills Account Free Balance Enquiry / Cheque Deposit / Mini Statement transactions on HDFC Bank ATMs Kisan Club Saving Account Free International Debit Card for 1st Year

Current Account Money transactions are at the heart of most business relations. And HDFC bank support and service can make all the differences in closing a deal, maintaining goodwill with business associates. Features and benefits a) Pre-printed personalized cheque book: All current account holders get a pre-printed personalized cheque book with the names of the account holders printed on the leaves for additional security. For regular current account holders, first cheque books come free after which a nominal fee of Rs.2 per leaf is charged for subsequent cheque books. b) Free ATM card: Individual & sole proprietor current account holders are entitled to a free ATM card, which gives instant, anywhere round the clock access to the account. ATM card can be used for a host of banking transactions such as cash withdrawals and mini statements. 3. 24 hours phone banking: Current account holders can enjoy the facility of free 24 hour phone banking. The telephone identification number enables conducting the full. 4. Wide network/intercity banking: It gives the facility to withdraw cash and make deposits into the account from any branch. 5. Net banking 6. Sweep in facility Easily transfer of funds from FD to current account. Types Of Current Account 1. Regular current account 2. Premium current account 3. Trade current account 4. Plus current account

Plus Current Account Now, with an HDFC Bank Current Account, experience the freedom of multi-city banking! You can have the power of multi-location access to your account from any of our 744 branches in 339 cities. Not only that, you can do most of your banking transactions from the comfort of your office or home without stepping out. We make it our business to help you with your business by offering you a Current Account with all the benefits you need to stay ahead of your competition. At HDFC Bank, we understand that running a business requires time and money, also that your business needs are constantly evolving. That's where we come in. We provide you with a choice of Current Account options to exclusively suit your business whatever the size or scope. Open an HDFC Bank Current Account & control your business operations centrally. Trade Current Account In today's changing business requirements, you need to transfer funds across cities, and time is of the essence. Bank Trade Current Account gives you the power of inter-city banking with a single account. From special cheques that get treated at par with local ones in any city where we have a branch, to free account to account funds transfer between Bank accounts, to free intercity clearing of up to 50 lakhs per month, our priority services have become the benchmark for banking efficiency. Trade Current Account requires you to maintain an average quarterly balance of Rs. 40,000. Read on to know the powerful features of the Bank Trade Current Account. Premium Current Account Your business needs a partner who can manage your finances while you concentrate on growing your business.

You can avail benefits of inter-city banking account with Premium Current Account, that requires an average quarterly balance of only Rs. 25,000, offers Payable-At-Par cheque book facility & FREE inter-city clearing transactions across our network up to Rs.25 Lacs per month.

A Current Account with the benefits of accessing your account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM. Enter into a profitable relationship and access all the privileges flowing your way. Regular Current Account A Current account is ideal for carrying out day-to-day business transactions. With the Bank Regular Current Account, you can access your account anytime, anywhere, pay using payable at par cheques or deposit cheque at any bank branch. It also facilitates FREE NEFT transactions & FREE RTGS collections for faster collections in your account. Regular Current Account requires you to maintain an average quarterly balance of only Rs. 10,000. With a vast network of branches in cities all over the country, and access to a multitude of ATM's, you can keep track of all your transactions anytime.

Flexi Current Account Tired of static transaction limits during peak seasons? Bank Flexi Current Account is the answer to your changing banking needs during peak seasons. With Bank Flexi Current Account your Cash Deposit and Anywhere Transaction limits are a multiple of the balance you maintain in your Current Account.

So, during peak seasons, you get the benefit of higher transaction limits due to the higher average balances maintained in your account. Whats more, during lean seasons, you need not bother about maintaining huge balances to enjoy high transaction limits, which you anyway may not need. Flexi Current Account requires you to maintain a minimum Average Monthly Balance (AMB) of just Rs. 75,000.

Demat Account HDFC bank offers a secure, convenient alternative to hold the securities in their physical form. Their depository services enable the customer to convert the securities to electronic format. When the customer chooses this option, he/she retain all the benefits of ownership, while eliminating the hassles caused by events such as loss of certificates, postal delays and counterfeiting.

Banks Demat Account Advantages 1. Free home service to open an account. 2. Personalized instructions book for transferring securities to reduce forgery. 3. No account opening charges. 4. No asset holding charges. 5. Nominal annual maintenance charges. 6. Competitive fees for transaction. 7. Queries on the net. Bank offers the customers simple and reinvestment Fixed Deposits, which can be opened with the minimum investment of Rs.10, 000. The customer can make additions to their deposits in multiples of Rs.50,000 each. Reinvestment deposits must be invested for a minimum period of 6 months.

Features and benefits: 1. Cluster deposits: Fixed deposits are held in units of Re.1, each of which is treated as a separate deposit. This allows the customer to encash part of the deposit amount (in multiples of Re.1) before the maturity date, while the remaining units continue to earn him interest at the contract rate. The customer can withdraw the exact amount he needs to minimize the interest loss. There is no limit on the number of units, or the frequency at which the customer can withdraw units during the tenure of the deposit. 2. Reinvestment deposit: In a reinvestment deposit, the interest accrued to the customers deposit at the end of each quarter is invested along with the principal. Effectively, the customer receives compound interest. End of the quarter, the interest and the principal are both rolled over, and the interest is calculated on the total sum. However, the interest accrued during each financial year is subject to tax regulations. 3. Automatic rollovers: As a fixed deposit holder, the customer can avail of the facility for automatic rollovers and payments (for both the principal and interest). The customer can select this option in the account opening document (AOD). The options available are: Rollover only principal Rollover principal & interest accrued in reinvestment deposit. It will rollover the deposit for the same tenure at the interest rate applicable on the maturity. This rate will not depend on the original contract rate. On or before the maturity date, the customer can make the following changes in the rollover instructions of the deposit. Change in tenure

Change in maturity instruction Change in payment instructions Change in principal(only reduced amount ) Change rollover of principal to rollover principal + interest, or vice versa. Types Of Fixed Deposit

1. Super Saver Account 2. Sweep-in Account Super Saver Account It is a combination of FD and a saving on C.A. you can have overdraft facility of up to 75% of your FD funds without breaking FD or losing interest on it. Features and benefits Avail an overdraft on your FD account maximum of 75% of principal FD amount. So neither do you break FD nor do you lose interest on it. Choose to roll own principal only on principal plus interest earned. Interest earned will be for the same tenure at an interest rate applicable on the maturity date. Avail of C.I. on the total amount when you reinvest the interest i. e. rollover of principal till at the end of the tenure. Higher returns S.S.A. allows your liquidity against your fixed deposit without breaking it. Senior citizen FD: the bank is offering special rates to senior citizen/retired personnel on short term deposit as well. The rate hike of 25% to 50% is extremely competitive.

Fees For overdraft limit up to Rs.2 lakh int. charges are only 2% over the deposit rate only for period you use.

If the overdraft is greater than 2 lakh, the int. charged is the banks PLR or FD rate plus 2% whichever is higher.

Sweep In Account This is a F.D. linked to a savings account. The event the customers savings account is short of funds, the F.D. is broken and the required funds are transferred into the savings account to take came of the short fall. Facilities are same as savings account. The advantages Fixed deposits are maintained in units of Re. 1: If the customer requires funds in his savings account, the exact and needed is swept into the savings account, thus minimizing the interest loss. Further, the amount swept in earns the tenure it has completed without any penalty. The rest of the deposit continues to earn the original interest maturity. The customer has the choice of rolling over the principal only or principal plus interest earned ( i.e. re invest the interest automatic rollover will be for the same tenure, at an interest rate applicable on the maturity date.) The customer avail of compound interest on the total amount when he reinvest the interest, i.e. rollover of principal interest, at the end of the tenure (month or quarter) The customer can minimize the interest loss as sweep in is maintained in the units of Re. 1. Further, the amount sweep interest for the tenure that it has completed without any penalty. The rest of the deposit continues to earn the interest rate till maturity. Linking of new fixed deposits and savings account: Every time the customer open a new deposit for Rs.5000 or above, he can request it to be linked to the sweep in fact note that fixed deposited are broken for sweep

in purpose in the order in which they are opened i.e. the earliest fixed deposit is broken first and the latest fixed deposit is broken in the last. The sweep in facility is also available on current accounts: The customer can link fixed deposit to the current account. In this case, the required minimum balance in the current account needs to be maintained. Senior citizen fixed deposit: As a value addition the bank is offering special rates to the senior citizens/retired personnel (60 years and above) deposits as well (e.g. 15 to 29 days). The rate hike of 0.25%5 to 0.50% is extremely competitive considering that base rate itself is high. Fees Sweep-in with savings account: If the customer maintained a fixed deposit of Rs.50,000 or more, there are no service charges applicable on the savings account, however, if the fixed deposit amount is below Rs.50,000 then the following service charges will be applicable on the savings account. If the average balance during the quarter in the savings account is below Rs.5000, then the service charges per quarter will be Rs.750. Sweep in with current account: In case of current accounts, the average balance applicable to the current account selected by the customer, needs to be maintained of the value of the fixed deposit. Service charges would be as per the current account selected by the customer. If the fixed deposit is held for less than 15 days, the interest for the amount transferred is forfeited.

Safe Deposit Lockers

Lockers are the place where one can keep their jewellery, share certificates and important documents which are very important to avoid risk of damage. And bank provides its customers safe and secure place to guard their valuables from theft, fire or any unforeseen circumstances. Features and benefits 1. Convenient sizes: Lockers are available in various sizes. Customers can choose locker of their choice, depending on their requirements. 2. Complete privacy: The spacious design and special mobile screens of lockers room provide complete privacy. Besides, there is only one locker per row, at a time. 3. Waterproof, fine proof and secure: The lockers are roused in a special area of the branch which is secured by strong room doors and temper proof locks. Besides, the walls of the locker room are specially treated to protect them from water seepage and fire. 4. Convenient hours of operations: Customers can operate the lockers during the branch timings and even on Sundays at select branches. Charges Rs.500 per annum. In case the customer is having a salary account of minimum of rupees 20000/- with the bank, the charges will be Rs. 250/- per annum only.

Direct Banking Channels

1. ATM 2. International debit card 3. Phone banking 4. Mobile banking 5. Net banking 6. International credit card ATM An ATM card is quite different from a credit card. Using the ATM card one can access his account and carry out most of his banking transactions round the clock. ATM card also prevents overextending by permitting to withdraw cash only as long as there is money in the account. Moreover using ATM card does not attract any charges. Features and Benefits (A) Cash Withdrawals/Fast Cash The customer can withdraw up to Rs.10000 per day on this ATM card. Moreover, if the customer needs to withdraw cash in hurry, he can use our fast cash option, which allows him to withdraw money in multiples of Rs.500. (b) Deposits ATMs enable the customers to deposit cash or cheques into his account at any time. All the customer has to do is to select the account in which he wants to make the deposit, fill the deposit slip, put the cash or cheque into the envelope provided at the ATM, and insert it into slot provided. (C) Balance Inquiry The customer can use his ATM card to check balance in his account.

(D) Mini Statement The customer can request a mini statement for a quick overview of the last 10 transactions in his account. The mini statement will be printed on the transactions slip. (E) Funds Transfer ATMs make transferring funds between two accounts easy. All the customer has to do is select the account froe which he wants to transfer funds, then indicate the amount of money he wants to transfer, and then the account in which he wants to make the transfer. Both the accounts must be linked to his ATM card and customer Id. A maximum of 10 accounts can be linked for this facility. (F) Cheque Book Request The customer can log a request for a cheque book or account statement at the ATM and it will be delivered to him. (G) Product Information If the customer wants to get information about any of our product offerings, all he has to do is select a banking product, and the information will be displayed on the ATM screen.

International Debit Card An ATM card that can be used at merchant locations. Features and benefits 1. Electronic Usage The card can be used at merchant locations that have an electronic date capture machine or an electronic point of sale machine 2. International Validity

The debit card can be used both in India & abroad to make purchases at merchant locations & withdraw local currency at ATMs. For foreign currency transactions done, the customer is sent a separate statement giving details of the FCY transactions done using the particular card. 3. Cash Withdrawal Debit card can also be used as an ATM card to withdraw cash up to the limit of rupees 15000/ per day. Charges Annual fee @ 100 per card. Add on card is given with a waiver of the first years annual fees. For cash withdrawal at SBI ATM locations, Rs.20 per transaction & Rs.50 per transaction at other ATM locations will be charged.

Phone Banking Phone banking facility is a free service currently offered at Mumbai, Delhi, Calcutta, Chennai, Chandigarh, Patiala, Pune and Ahmedabad. Features and benefits 1. Eligible customers can apply for the telephone identification number which along with the customer identification number enables access to phone banking facility. 2. Customers can call at the phone banking service and can get the information needed like account statements for specified period are generated at and dispatched from CPU within a day receiving the request. Instructions for financial transactions like funds transfer, demand drafts and term deposits are taken from the customer by the phone bankers. Besides this any type of query can be taken by the phone bankers.

Mobile Banking This service comes to the customer free of cost at HDFC bank. All the customer need to have is an HDFC bank savings/current/fixed deposit account and a mobile connection. Mobile banking works through a series of text messages (SMS). - Once the customer has activated this service, all he needs to do is to type in the specified code for the service he wants to avail. - Then he will receive a response in the form of a text massage on his mobile phone screen within a few seconds. For example, if the customer wants to check his balance, key-in the code HDFCBAL and send to the designated number which varies from operator to operator. Using Mobile Banking Facility The Customer Can Check his balance. Check on his last three transactions. Request for a statement. Request fro a cheque book. Enquire on a cheque status. Instruct stop cheque payment. View fixed deposit details.

Internet Banking Net banking is a convenient way of accessing bank account from anywhere and at any time. When the customer register for net banking, he is issued a password, which he can use with his customer ID number to do all the banking transactions, round the clock.

Features And Benefits A) Account Balance Inquiry:

Whether savings or current account, the balance can be found out including information regarding unlearned funds, ledger balance overdraft limits, sweep in amounts. B) Account Statement: The customer can view all the transactions on his account for either the current period or for a specific period determined by the account holder. The customer can also request his statement via mail. C) FD Inquiry: The customer can access details of his account such as principal balance, term of deposit, rate of interest, maturity date, maturity amount and instructions for payment.

D) New FD Request: The customer can open a new fixed deposit on net. All the customer has to do is to give the details of his account from which he wants to transfer the funds, the amount and terms for the FD, the branch and the relevant maturity in instructions. E) TDS Inquiry: Information on the tax deducted source for all the deposits for the current or previous financial year can be accessed. F) Funds Transfer: Funds can be transferred between the accounts, even if they are at different branches/cities. The funds can also be transferred to any person having account with HDFC bank anytime, anywhere using third party funds transfer option. G) Demand Draft: The customer can issue a DD or bankers cheque from his account. All the account holder gas to do is to select the account to be debited and to give the details of the amount,

location and beneficiary. The bank will even have the demand couriered to the customer at his mailing address. H) Stop Payment Request: Online request to stop payment on a cheque or series of cheques by just entering the cheque number and the reason for stopping the payment. I) Cheque Status Inquiry: The customer can view the status of a specific cheque issued on any of his accounts. J) Cheque Book Request: Online request for a new cheque book can be made. K) Demand On The Net: If the customer also holds a depository account with the bank, he can also access the depository accounts online. Through a Demat on the net, the account holder can also see his holdings as on the close of the last business day. The customer can view his transactions for last 7 days. The status of the shares submitted for demat in the last month can be checked.

Excel Banking
Standard Chartered has introduced a new package called Excel Banking, which according to the bank is the smart edge to your banking. Through excel banking a customer can make most out of his money.
Trade (International and Domestic) and Factoring Services A wide range of solutions tailored to meet customer's requirements for both domestic and international businesses is offered. HSBC is also one of the leading banks involved in the bullion business through its offices in Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata, New Delhi and is supported by the Group's global expertise in the precious

metal business. HSBC is the leading provider of trade services in India and its trade centers are ISO 9002 certified. Institutional banking Working closely with Group offices in India and overseas, trade services, payments and cash management, treasury and capital markets, custody and clearing, and correspondent and electronic banking activities are offered to banks, financial institutions, securities houses, insurance companies, asset management companies and other non-banking companies, non-government and development organizations.

OBJECTIVES

To find out the banking services being offered to Indian citizens by banks. To analyze the awareness of banking facilities among 1 st and 2nd year female engineering students about the services and facilities given by banks in India.

To find out the family income level and then find out the awareness about banking services among the female students. To gain knowledge on banking services To analyze the people awareness about the various accounts

To know how frequently people use the banking services

RESEARCH METHODOLOGY

While deciding about the method of data collection to be used for the study, the researcher should keep in mind two types of data viz. primary and secondary.

Primary Data
Primary data are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data either through observation or through direct communication with respondents in one form or through personal interviews. This, in other words, means that there are several methods of collecting primary data, particularly in surveys and descriptive researches. Important ones are: i. Observation method ii. Interview method iii. Questionnaire method iv. Schedules method v. Other methods which include a) Warranty cards

b) Distributor audits c) Pantry audits d) Consumer panel e) Using mechanical devices f) Through projective techniques g) Depth interviews .

Secondary Data:Secondary data are those which have already been collected by someone else and which have already been passed through statistical process. When researcher utilizes secondary data, then he has to look into various sources from where he can obtain them. secondary data may either be published data or unpublished data. Usually published data are available in:i. Various publications of the central, state and local governments. ii. Various publications of foreign governments or of international bodies and their subsidiary organizations. iii. Technical and trade journals. iv. Books, magazines and newspapers v. Reports and publications of various associations connected with business and industry, banks, stock exchanges etc. vi. Reports prepared by research scholars,universities,economists etc. in different fields, and vii. Public records and statistics, historical documents. The sources of unpublished data are many; they may be found in diaries, letters, unpublished biographies and autobiographies and also may be available with scholars and research workers, trade associations, labour bureaus and other public/private individuals and organizations.

Researcher must be very careful in using secondary data. He/She must make a minute scrutiny because it is just possible that the secondary data may be unsuitable or may be inadequate in the context of the problem which the researcher wants to study.

4.1Research Design
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. A research design serves as a bridge between what has been established (the research objectives) and how to accomplish these objectives. In fact, the research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. More explicitly, the design decisions happen to be in respect of: i) What is the study about? ii) Why is the study being made? iii) Where will the study be carried out? iv) What type of data is required? v) Where can the required data be found? vi) What period of time will the study include? vii) What will be the sample design? viii) What technique of data collection will be used? ix) How will the data be analyzed? x) In what style will the report be prepared? The function of research design is to provide for the collection of relevant evidence with minimal expenditure of effort, time and money. But how all these can be achieved depends mainly on the research purpose. Research purposes may be grouped into four categories, viz. (i) Exploration, (ii) Description, (iii) Diagnosis, and (iv) Experimentation. To achieve the aims and objectives of this study, a broad based study was done. The research was a descriptive research based on the survey approach or we can say the research design of this study is descriptive type as the objectives are to identify and

analyze the customer profile, their preferences, satisfaction level and impact of sales promotion activities. Exploratory Research These are also known as formulating research studies. We have been using this research in our work because main purpose is that of formulating a problem for more precise investigation of developing the working hypothesis from an operational point of view. Descriptive Research We have applied this research design method in our research because in this research we are concerned with describing the characteristics of particular individuals, groups. The overall design of this research is very rigid. Probability or random sampling is done in this sampling design. Summary of Research Design Types of Research: Data Sources: Descriptive Primary: Questionnaire Secondary: Internet, books, Journals & Research Instruments: Sampling Design: Sample Size Sample Region Tools of Data Collection 80 Female Engineering Students. Questionnaire Magazines. Questionnaire

Data Collection Method

Sample Survey

Sampling Method And Sampling Size:

Sampling may be defined as the selection of some part of an aggregate or totality on the basis of which a judgment or inference about the aggregate or totality is made. In other words, it is the process of obtaining information about an entire population by examining only a part of it. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples. Probability samples are those based on simple random sampling, systematic sampling, stratified sampling, cluster/area sampling where as non-probability samples are those based on convenience sampling, judgement sampling, and quota sampling techniques.

Data Collection Tool:

The tool for data collection was Questionnaire This study was based on survey research. Survey Research is a systematic collection of information directly from respondents. A questionnaire consists of a set of questions presented to respondents for their answer. Because of its flexibility, the questionnaire is by far the most common instrument used to collect primary data. Questionnaires need to be carefully developed, tested, and debugged before they are administered on a large scale. In preparing a questionnaire, the professional marketing researcher carefully chooses the questions and their form, wording, and sequence. The form of the question asked can influence the response. Marketing researchers distinguish between closed-end

and open-end questions. Closed-end questions prespecify all the possible answer. Open end-questions provide answers that are easier to interpret and tabulate. Open-end questions often reveal more because they do not constrain respondents, answers. Finally, the questionnaire designer should exercise care in the wordings and sequencing of questions. The questionnaire should use simple, direct, unbiased wording and should be pre-tested with a sample of respondents before it is used. The lead question should attempt to create interest. Maximum question used in questionnaire were kept dichotomous and multiple-choices so that it ensures maximum flexibility in answers by respondents and would help in getting necessary information more objectively.

DATA ANALYSIS AND INTERPRETATION 1. Frequency distribution of respondent according to their knowledge about types of cards offered by Indian bank (N=80) Credit & debit card facilities Cards Offered % Not offered Silver credit 70 88% 10 card Value plus 25 31% 55 credit card Health plus 22 28% 58 credit card Gold credit 36 45% 44 card Womans 20 25% 60 gold card Platinum 16 20% 64 plus card Visa 44 55% 36 signature credit card Commercial 36 45% 44 % 12% 69% 52 55% 75% 80% 45% 55% Total 80 80 80 80 80 80 80 80

card Corporate credit card Business credit card Easy shop international card Kisan card

25 56 12 48

30% 70% 15% 60%

55 24 68 32

70% 30% 85% 40%

80 80 80 80

Source:-Questionnaire Survey The cards about which the awareness among the respondent (based on the no of respondent having knowledge) was relatively high are Silver credit card Business credit card Kisan card Visa signature credit card Gold credit card No of respondent 70 56 48 44 36
no of respondents
70 60 50 40 30 20 10 0 silver credit card business credit card kisan card visa signature credit card gold credit card

Name of the card Silver credit card Business credit card Kisan card Visa signature credit card Gold credit card

Figure 1 Table 1 represents that out of respondents 80, 70 respondents aware about Silver credit card, 56 respondents aware about Business credit card,48 respondents aware about Kisan card ,44 respondents are aware about Visa signature credit card,36 respondents aware about Gold Credit card. Reason of High Awareness: 1. Old banks/ new banks: The awareness of old banks types of cards is high among respondents. 2. Indian banks / foreign banks: The awareness of Indian banks types of cards among the respondents is high. 3. Recent introduction: The cards which are recent introduced are less awareness among the respondents rather than the earlier introduced cards. (b)The card about which the awareness among the respondents was relatively low is:Table 1

Name of the card Easy shop international card Platinum plus card Womans gold card Health plus credit card Value plus credit card (Source data appendix 1)

No. of Frequency 68 64 60 58 55

70 60 50 40 30 20 10 0 easy shop international shop platinum plus card woman's gold card health plus value plus credit card credit card Series1 Series2 Series3

figure 2 Table 2 represents that out of 80 respondents, 68 respondents low aware about Easy shop international card ,64 respondents low aware about Platinum plus credit card,60 respondents low aware about womens gold card,58 respondents low aware about Health plus credit card, 55 respondents low aware about value plus credit card. Reason for Low Awareness; Low promotional strategy: The awareness is low about these cards due to low promotional strategy by banks. People in India are not a frequent user of cards

In India not every shop have the facility of cards Q 2. Frequency distribution of respondent according to their knowledge about the preference of cards? Name of cards Debit card Credit crad Prepaid card Most % preferred 65 81% 75 5 94% 6% Preferred % 15 5 15 19% 6% 19% Least % preferred 0 0 0 60 0 75% Total 80 80 80

Source :- Questionnaire Interpretation

Survey

Mean score :- the response categories were given weights , most preferred was given a weight of 3, preferred was given a weight of 2 and least preferred was given a weight of 1. The scores of preference for the three cards were calculated by multiply the weight with respective frequencies thus Mean score =w* frequency Mean score of debit card = (65*3) + (15*2) + (0*1) __________________ =2.48 80 Mean score of credit card = (75*3) + (5*2) + (0*1) ___________________=2.94 80

Mean score of prepaid card= (5*3) + (15*2) + (60*1) _____________________=1.31 80

Name of the card Debit card Credit card Prepaid card

Mean score 2.48 2.94 1.31

prepaid card

credit card

debit card

0.5

1.5

2.5

3.5

Figure 3 Analysis:On the bases of the mean score we come to know that the most preferred card id the credit card whose mean score is 2.94 then is the debit card whites score is 2.48and the least preferred is the prepaid card whose mean score is 1.31 .

Q3 frequency distribution of the respondent about the difference b/w debit & credit card

Difference b/w credit & debit card Credit card are for borrowing money Debit cards are used for drawing money from your bank account Credit card users have to pay interest Debit card users do not pay interest

True 70 45

% 88% 56%

Total 80 80

55 35

69% 44%

80 80

Source: - Questionnaire
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Credit card are for borrowing money Debit cards are used for drawing money from your bank account Credit card users Debit card users do have to pay interest not pay interest

Series1

Figure 4 Table represents that out of 80 respondents, 4 difference between debit card and credit card, 70respondents aware of the difference 1, 45 respondents high aware of the difference 2, 55 respondents aware of the difference 3,35 respondents aware of the difference 4

Q4 frequency distribution of respondent about types of bank a/c they know and use? Bank accounts Know only Regular saving 17 a/c Saving plus a/c 49 Saving max a/c 20 No frills a/c 10 Institutional 10 saving a/c Salary a/c 60 Kids advantage 29 a/c Pension saving 54 a/c % 21% 61% 25% 13% 13% 75% 36% 68% Know & use 51 27 0 0 0 5 0 0 % 64% 34% 0% 0% 0% 6% 0% 0% Dont know 12 4 60 70 70 15 51 26 % 15% 5% 27% 88% 88% 15% 64% 33% Total 80 80 80 80 80 80 80 80

Family saving a/c Kisan no frills a/c Kisan club saving a/c Plus current a/c Trade current a/c Premium current a/c Regular current a/c Reimbursement current a/c Flexi current a/c Regular fixed deposit a/c Five year tax saving fixed deposit a/c Super saver facility a/c Demat a/c

43 7 15 21 69 12 75 0 12 65 48 12 68

54% 9% 19% 26% 86% 15% 94% 0 15% 81% 60% 15% 85%

0 0 0 0 0 0 0 0 0 4 14 0 5

0% 0% 0% 0% 0% 0% 0% 0% 0% 5% 18% 0% 6%

37 73 65 59 11 68 5 80 68 11 18 68 7

46% 91% 81% 74% 14% 85% 6% 100% 85% 14% 23% 85% 9%

80 80 80 80 80 80 80 80 80 80 80 80 80

Source: - Questionnaire 4. (A). Frequency distribution of respondents according to their knowledge about types of accounts given in table (N=80) Regular current account Trade current account Demat account Regular fixed deposit account Salary account Pension saving account Saving plus account Five year tax saving fixed deposit account Family saving account Kids advantage account No of respondent know only 75

Name of the account Regular

Trade current account Demat account Regular fixed deposit account Salary account Pension saving account Saving plus account Five year tax saving fixed deposit account Family saving account Kids advantage account

69 68 65 60 54 49 48 43 29

No of respondent know only Kids advantage account

Saving plus account No of respondent know only

Regular fixed deposit account

Regular 0 20 40 60 80

Figure 5 shows 75 respondents know about regular saving a/c, 69 respondents know about trade current a/c, 68 respondents know about Demat a/c, 65 respondents know about regular fixed deposit a/c, 60 salary a/c.54 respondents know about pension a/c.49 respondent know about saving plus a/c.48 respondent know about five year tax saving fixed deposit a/c. 43 respondent know about kids advantage a/c. (b). Frequency distribution of respondents according to their knowledge and use $ know only about types of accounts given in table (N=80) Regular saving a/c Saving plus a/c Five year tax saving fixed deposit a/c Demat a/c

Salary a/c No of respondent 51 27 19 5 5

Name of the account s Regular saving a/c Saving plus a/c Five year tax saving fixed deposit a/c Demat a/c Salary a/c

No of respondent

Regular saving a/c Saving plus a/c Five year tax saving fixed deposit a/c Demat a/c Salary a/c

Figure 6 Figure 6 shows 51 respondents know and use of regular saving a/c, 27 respondents know and use of Saving plus a/c , 19 respondents know and use of five year tax saving deposit a/c a/c, 5 respondents know and use of Demat a/c, 5 respondents know and use of salary a/c. (C): Frequency distribution of respondents according to their knowledge about dont know awareness in types of accounts given in table (N=80) Reimbursement current a/c Kisan no frill a/c No frill a/c Institutional saving account Premium current account Flexi current account Super saver facility account Kisan club saving account

 Saving max account Plus current account Name of the account Reimbursement current a/c Kisan no frill a/c No frill a/c Institutional saving account Premium current account Flexi current account Super saver facility account Kisan club saving account Saving max account Plus current account

No of respondent dont know 80 73 70 70 68 68 68 65 60 59

No of respondent dont know

Su sti Pr pe Kis e tu a r bu m tio Sa Plu ium Fle sav n cl rs n u x e em a i b Ki l s cu cu r fa s ving s cu en s r av rre rr ci av m an tc ax rent ng nt ent lity ing Nio no ur a ac a a a a re fri fra co cco nt ilcl co cc ou cc o cco cco l l a/c a /c un n un un un un unt a/c t t t t t t

59 60 65 68 68 68 70 70 73 80

No of respondent dont know

Figure 7
In

Re im

Figure 7 shows 80 respondents dont know about Reimbursement current a/c, 73 respondents dont know about Kisan no frills a/c, 70 respondents dont know about No Frill a/c, 70 respondents dont know about institutional saving a/c ,68 respondents dont know about premium current a/c,68 respondents dont know about flexi current a/c,68 respondents dont know about super saver facility acoount,65respondents dont know about kisan club saving a/c,60 respondents dont know about a/c, 59 respondents dont know about plus current a/c 32 .

Q5 frequency distribution of respondent according to their knowledge about the amount of fixed deposit required for getting a locker in a bank (N=80) S. No. 1 2 3 4 5 5a 5b 5c Amount of fix deposit locker facilities Rest- 5000 Rs-10000 Rs-15000 Dont know Any other amount Rs-500 Rs-1000 Rs-1500 Total
No. of Respondent 40 35 30 25 20 15 10 5 0
50 00 Rs -1 00 00 Rs -1 50 00 Do An n tk y ot no he w ra m ou nt Rs -5 00 Rs -1 00 0 Rs -1 50 0

No. of Respondent 38 12 10 8 2 5 3 2 80

No. of Respondent

Figure 8 Sino. 1 2 3 Name of the banks HSBC OBC ICICI Bank For lockers(Rs) 10000 400 5000 small For big lockers(Rs) 15000 1500 10000

On the basis of data the awareness of respondents given in the above figure is fairly good

Re st -

Q 6. Frequency distributions of respondent according to knowledge about the interest rate 0ffered by Indian banks (N=75) (A) In case of saving account (percentage)
Table 2

2 3.25(%) 12

3.25 3.75(%) 25

3.75 6(%) 6 9.5(%) 23 13

Not respond Total Respondent 7 80

2 3.25(%) 3.25 3.75(%) 3.75 6(%) 6 9.5(%) Not respond

Figure 1

On the basis of table 12 data the awareness of respondents about interest rate of saving a/c are moderate.

(b) In case of current account (percentage)

Table 3

0(%) 15

.5 2(%) 50

. Above 2(%) 8

Not respond 7

Total Respondent 80

Not respond

. Above 2(%) Series1 .5 2(%)

0(%)

10

20

30

40

50

60

Figure 2

On the basis of table 12 data the awareness of respondents about interest rate of Current a/c are very low ( c ) In case of fixed deposit accounts(percentages) Table 4 S.No. 1 2 3 4 Fixed deposit A/C For One year For two year For Three year Beyond Three Year 1.5 - 5 45 56 25 7 5 7.25 20 20 35 51 7.25 - 9 5 2 5 6 Above 9 10 2 15 16 Total 80 80 80 80

80 70 60 50 40 30 20 10 0 For One year For two year For Three year Beyond Three Year Above 9 7.25 - 9 5 7.25 1.5 - 5

Figure 3

On the basis of table 12 data the awareness of respondents about interest rate of For one year fix deposit Low For two year fix deposit Low For three year fix deposit Low Beyond three year fix deposit Low
Table

(interest rate of the current banks data) Current a/c (%) One year fix deposit (%) 7.5 8.5 7.5 7.75 7.25 Two year fix deposit (%) 8.5 8.5 8.5 8.75 8.5 Three year fix deposit (%) 8.5 8.75 8.5 9 8.75 Beyond three year fix deposit (%) 8.75 8.75 8.75 8.75 8.75

S.No. Name of the Saving banks a/c (%)

1 2 3 4 5

SBI HDFC Corporation bank OBC Bank of India

3.5 3.5 3.5 3.25 3.5

0 0 .5 .25 0

Q 7: Frequency distribution of respondents according to their knowledge about service facilities are provided by banks (N=80) Table 6 S.N. 1 2 3 4 Services provided by Banks No. of respondents mentioning the facility ATM 74 Online booking of railway 56 ticket Online trading of shres 40 Online payments of utility 45 bills
No. of respondents mentioning the facility

Total Respondents 80 80 80 80

ATM Online booking of railway ticket Online trading of shres Online payments of utility bills

Figure 4 Table 14 represents the respondents data about the service provided by banks are: (a) The awareness about ATM IS 74respondents because it is widely known and used. (b) The awareness about online booking of railway tickets is 56respodents. (c) The awareness about online trading shares is 40 respondents. (d)The awareness about online payments of utility bills is 45 respondents.

Q 8. Frequency distributions of respondent according to knowledge about the rank five banks on the basis of services to customers(N=80) Table 7 S.NO. Name of the Banks Weighted average of frequency 1 HDFC 2.4 2 ICICI Bank 2.13 3 Union Bank of India 1.78 4 Indian Bank 1.75 5 Indian Overseas Bank 1.47 (Source data appendix 5)
Weighted average of frequency

1 HDFC 2 ICICI Bank 3 Union Bank of India 4 Indian Bank 5 Indian Overseas Bank

Figure 5

Weight age of average frequency = weight x frequency No of respondents Table 13 represents the rank of the banks given by respondents on the basis of weight age average of frequency, HDFC bank is on the first rank with 2.4waf, ICICI bank is on the second rank with 2.13waf, Union bank of India on the third rank with 1.78waf, Indian bank is on the fourth rank with 1.75waf and Indian overseas Bank is on the fifth rank with 1.47waf.

Q 9. Frequency distributions of respondent according to knowledge about the first bank to provide ATM facility in India.( N=80)
Table 8

S. N0. 1 2 3 4

Name of the bank ICICI Bank SBI HDFC HSBC

No. Of Respondents

No. Of Respondents 40 18 10 12

HSBC HDFC No. Of Respondents SBI ICICI Bank 0 10 20 30 40

Figure 6

HSBC is the first bank which started providing ATM facility in India. Table 16 represents it. On the basis of respondents data, 12 respondents know that HSBC is the first bank to provide ATMs in India.

Q 10. Frequency distributions of respondent according to their knowledge about correct matching 0f promotional slogans with relative banks (N=80s) (a) Top three banks on the basis of respondent frequency.
Table 9

S. No.

Name of the bank

1 SBI 2 PNB 3 Allah bad Bank (Source of appendix 6)

Correct Match By Respondents 33 31 29

(b) Least three banks on basis of respondent frequency

Table 10

S. No 1 2

Name of the bank Indian overseas bank HDFC

Correct Match By Respondents 14 17 18

3 OBC (Source of appendix 6)

Figure 7

1. The high awareness of respondents about mission& vision of banks areThe awareness about mission& vision of SBIThe awareness about mission& vision of PNBThe awareness about mission& vision of Allahabad bank2. The low awareness of respondents about mission& vision of banks areThe awareness about mission& vision of Indian overseas bankThe awareness about mission& vision of HDFC bankThe awareness about mission& vision of OBC bank -

33 31 29 14 17 18

Chi Square Test

Family income a factor in the level of awareness about banking services Ho: there is no difference between respondent of different income groups and there level of awareness about 1. offers of debit card 2. offers of credit card 3. services provided by banks 4. promotional slogans 1. Awareness about debit card. to income group N=80 Income Group Lower Upper Total Level Of Awareness HLA 16 26 42 LLA 18 20 38

34 46 80

E (16) = 42*34/ 80= 17.85 E (18) = 38*34/ 80=16.15 38*46/80=21.85 O 16 18 26 20 E 17.85 24.15 16.15 21.85

E (26) = 42*46/80=24.15 E (20) = (O-E)2 3.42 37.82 97.02 3.42

O 16 18 26 20

E 17.85 16.15 24.15 21.85

(O-E)2/E 0.19 0.21 0.14 0.16 0.70

Tabulated X2 0.05 for (2-1)(2-1)= 1 d.f 3.841 since calculated x2 is less then the tabulated value hence hypothesis may be accepted at 5% level of significance .

2. Awareness about services offered by banks like ATM, Online booking of railways, Online trading of shares, online trading of utility bill. to income group N=80 Income Group Lower Upper Total Level Of Awareness HLA 11 43 54

LLA 19 7 26

30 50 80

E (11) = 54*30/80=20.25 E (43) =54*50/80=33.75 O 11 19 43 7 E 20.25 9.75 33.75 16.25

E (19) =26*30/80=9.75 E (7) =26*50/80=16.25 (O-E)2 85.56 85.56 85.56 85.56 (O-E)2 4.23 8.78 2.54 5.27 20.82

Tabulated X2 0.05 for (2-1)(2-1)= 1 d.f 3.841 since calculated x2 is more then the tabulated value hence hypothesis may be rejected at 5% level of significance .

3 Promotional slogan of three banks HDFC, SBI, Allahabad Bank Income Group HDFC State Bank Of India Allahabad Bank Total Level Of Awareness HLA LLA 18 6 19 13 15 52 9 28 E (19) =52*32/80=20.8 E (6) =28*24/80=8.40 E (9) =28*24/80=8.40

24 32 24 80

E (18) =52*24/80=15.6 E (15) =52*24/80=15.6 E (13) =32*28/80=11.20

O 18 19 15 6 13 9

E 15.6 20.8 15.6 8.40 11.20 8.40

(O-E)2 5.76 3.24 0.36 5.76 3.24 0.36

(O-E)2/E .36 .155 .023 .685 .289 .042 1.55

Tabulated X2 0.05 for (3-1)(3-1)= 2*2 df 9.488 since calculated x2 is less then the tabulated value hence hypothesis may be accepted at 5% level of significance ;

4 Awareness about credit card offers. N=80

Income Group Know about offer of credit card Dont know about the offer of credit card Total

Level Of Awareness Credit card are for Credit card user borrowing money pay interest 36 6 9 45 29 35 E (9) =38*45/80=21.37

42 38 80

E (36) =45*42/80= 23.62 E (6)=42*35/.80=18.37

E (29) =38*35/80=16.62

O 36 9 6 29

E 23.02 21.37 18.37 16.62

(O-E)2 153.26 153.01 153.01 153.26

(O-E)2/E 6.48 7.16 8.32 9.22 31.18

Critical Analysis

1)

Whenever Internet transactions are discussed, immediately the thought of credit card comes to everybodys mind. This is because in US the payments by credit cards are quite common. Even before online purchases have become popular, normally purchases are made through credit cards only. Therefore in US there was no problem in making people to switch over to online purchases as this mode of payment is already in vogue. Even in US, much discussion is going on as to how to avoid frauds, misappropriation, etc of credit cards once the card number is given online to a merchant. Encryption technologies. Secure socket layers, etc are being introduced to avoid such things In spite of all these measures, still reports keep coming regarding credit card frauds here and there. In other words, there is no 100% foolproof to make credit card payment a safe mode of payment.

2)

In other countries, where credit cards payment system is not as popular as US, online shopping through credit cards resulted in great failures. At least in Singapore, a mega shop had experienced a fraud of huge magnitude and decided to suspend immediately their online business. Similar stories are not uncommon in other countries too.

Limitations
The study is limited only to the 1st and 2nd year engineering female students.

Students are less aware about the various banking facilities as they mainly enjoy the ATM facility.

The use of Net Banking depends on internet users and facility of internet and still this facility in India is not available so easily so this is great limitation for net banking awareness.

Less advertisement by banks of their various facilities available they only concentrate on popular facilities so this is also a limitation for less awareness of various banking facilities among respondents.

Suggestions
Banks should do more advertisement about their facilities so that many people come to know about its facilities. The internet facility must be provided in all the branches of banks either small or big then only all the people will come to know about Net Banking. Existing customers of bank should be informed time to time in order to update the knowledge of new banking facilities and increasing awareness for the same.

Mobile banking Banks should go for mobile partnerships as the next wave of banking will consist mobile banking as more and more people are using SMS and therefore, SMS can be used for making transactions through mobile. The mobile era will lead to more partnerships between companies in different sectors.

More ATM should be opened New ATMs should be opened in the localities & public places so that people can get money at anytime without any problem.

Net Banking should be supported All banks should support the net banking so that people can utilize the net banking at maximum.

Conclusion

From the survey I come to know about the various services offered by the banks in India. This survey helped me to increase my knowledge in the banking sector. From the survey I come to know the level of awareness among the people. The level of awareness among the people is very low. The sample population is less aware about the various services provided by the different banks. The recent services like online booking of railway tickets, payment of utility bill, online share trading. People were nil or we can say that only few of them know about it. The sample population are also not aware about the various account provided by the banks .like no frill account, institutional saving account, pension account etc .most of the students were also not about the differences between the debit and credit card . From the research we come to know that the people are unaware about various services due to less interaction with the banks. And also due to low promotion by banks of there services and facility provided by them to there customers Overall conclusion of the research being carried out is that as the Indian banking sector is witnessing a technological revolution. While the private sector banks have taken a lead by rapidly offering newer channels to the consumers, public sector banks are still lagging behind with operational inefficiencies. Public sector banks have the government as a majority shareholder. Absence of dynamic and proactive management, lack of autonomy for restructuring operations, overstaffing and unwieldy branch network are dampening their growth prospects. So Govt. pay attention on this in order to retain the existence of public sector banks.

Bibliography

Books Corporate Strategies from Richard Lynch 2nd Edition 2000 published by PIT NAM publishing 1997 Banking strategy, credit appraisal and lending decisions by Hrishikes Bhattacharya Strategic marketing management by Richard M.S Wilson & Colin Gilligan 2nd edition Research Methodology in social services (by P C Tripathi) Other Sources Economic Times Annual Reports of ICICI Websites: ICICIdirectonline.com www.HSBC.co.in www.HDFC.com Magazine Business Today February 24,2008.

RESEARCH TOPIC: - Awareness About Selected Banking Facilities Among 1st and 2nd Year Female Engineering Students- An Exploratory Survey
Dear Sir / Madam,
The survey aims at finding out offerings and related services of banks to citizens of India. You might have availed of or may be thinking to realize the benefits of these services in future .You are requested to spare some moments of your valuable time and express your believes/ opinion / thinking on the basis of your experience and knowledge .Your help in completing the survey is of high value. We will be grateful to you .Information will be kept confidential and be used for research report in the aggregate manner NAME:MBA IV th Sem. RKGIT, Ghaziabad.

Questionnaire for survey

1. In your knowledge which of the following types of credit and debit cards are offered by Indian banks(please tick in the appropriate boxes) Offered Not offered Silver credit card Value plus credit card Health plus credit card Gold credit card Womans gold card Platinum plus card Visa signature credit card Commercial card Corporate credit card

Business credit card Easy shop international card

Kisan card 2. Which of the cards in your knowledge are preferred /most used (please tick in box) Most preferred Preferred Least preferred Debit card Credit card Prepaid card

3. Which of the following statements about differences between debit & credit card is true (please tick) 4. Credit cards are for borrowing money Debit cards are used for drawing money from your bank account Credit card users have to pay interest Debit card users do not pay interest

Which of the following types of bank account you know about and use

Know only Know and use Dont know Regular saving account Saving plus account Saving max account No frills account Institutional saving account Salary account Kids advantage account

Pension saving account Family saving account Kisan no frills account Kisan club saving account Plus current account Trade current account Premium current account Regular current account Reimbursement current account Flexi current account Regular fixed deposit account Five years tax saving fix deposit Account Super saver facility account Demat account

5. What is the amount of fix deposit required for getting a locker in a bank? Rs 5000 Rs 10000 Rs 15000 Dont know

Any other amount (Specify) Rs.____________________________________ 6. Please indicate the interest rates offered by banks in the case of following accounts Saving account _____________________________________ Current account_____________________________________ Fixed deposit account________________________________ 1. For one year__________________________________ 2. Two year __________________________________ 3. Three year __________________________________

4. Beyond three year______________________________ 7. Which of the following services / facilities are provided by the banks? ATM Online Booking Of railways Online trading of shares Online payment of utility bills

8. Rank five banks on the basis of there reputation for service to customers . (Most reputed should get rank 1, next to it should get rank 2 and so on ) Rank Rank HDFC Indian Overseas Bank Axis Bank State Bank of Hyderabad ICICI Bank HSBC ABN Ambro Standard Chartered Union Bank of India Indian Bank

9. Which was the first bank to provide ATM facility in India? (Please tick) ICICI HDFC SBI HSBC

10. Match the slogans with the names of the banks and write the letter of the bank in box against the name of the bank.

Banks
A. B. C. D. E. F. G. CENTURIAN BANK OF PUNJAB BANK OF INDIA UNION BANK OF INDIA ORIENTAL BANK OF COMMERCE HDFC ALLAHABAD BANK IDBI

H. I. J. K. L.

PNB BOB STATE BANK OF INDIA INDIAN OVERSEAS BANK VIJAYA BANK

Slogans
100 years banking with passion Relation ship beyond banking A tradition of trust The name u can bank upon Good people to bank with Where every individual is committed We understand your world Aao sochein bada A friend you can bank upon Good people to grow with Pure banking nothing else ______________________________________________________________________ PROFILE: Name:Age:Gender:Estimated family income: Upto 50,000 Upto 1,00,000 Beyond 1,00,000

THANKS FOR YOUR COOPERATION