A4 Flyer Title

The Accenture
Business Intelligence
Solution for Insurance
Real-time enterprise metrics
management, reporting and
what-if analysis to support
faster and better decision
making in insurance

Accenture Information
Management Services

Every day, senior executives in the insurance industry must

make complex, business-critical decisions that take into
account a wide array of performance metrics and market
intelligence. Facing rigorous regulation and complex
information-rich value chains, insurance companies have
an absolute need for detailed, granular knowledge of what
is happening in their operations, together with an ability to
analyze this information in real time to investigate specific
events, emerging trends and future what-if scenarios.
In many cases, the difficulty of achieving world-class business
intelligence (BI) in insurance is compounded by insurers’ legacy
information assets. At the same time, ongoing change in
consumers, competition and capabilities means insurance
businesses face growing pressure to break down their traditional,
rigid information silos. According to Accenture research on
information management in Europe and North America, 75
percent of CIOs plan to have a full enterprise-wide information
management strategy in place within three years while nearly
60 percent see BI as core to competitive differentiation.

The Accenture Business
Intelligence (BI)
Solution for Insurance
To help insurers meet these pressures
and move toward high performance,
Accenture Information Management
Services has developed the Accenture
Business Intelligence (BI) Solution for
Insurance—an integrated suite of
applications that meets insurers’ need
for business intelligence all the way
from raw data metrics to detailed
what-if analytics. The solution
integrates fully with industry-standard
systems—it is built on the Business
Objects platform, and will be made
available for other platforms such as
SAS, Cognos and Microsoft.
The Accenture BI Solution for
Insurance consists of three parts:
• Enterprise Metrics Management
(EMM). A unique offering
encompassing the strategy, process
and technology components needed
to ensure quick access to appropriate
and consistent performance metrics
via tailored, rules-based executive
dashboards. Comprised of 200 data
metrics coupled with a data
connector and a virtually
preconfigured portal, EMM can be
implemented swiftly and efficiently in
any insurer. By leveraging Accenture’s
pre-configured tool, insurance
industry knowledge and experience in
determining the right metrics to
include, insurance companies can
avoid ”reinventing the wheel” and
save millions on their technology
investment.
• Reporting. Comprehensive reporting
capabilities based on Web
intelligence reports that drill down
to the enterprise metrics and provide
detailed and flexible real-time
intelligence on the company’s
performance against any chosen
indicators. The reporting is structured
in a logical and hierarchical way,
enabling executives to conduct root
cause investigations to the most
granular level at the click of a button.
• What-if analytics and scenario
planning. Sophisticated modeling
capabilities, enabling performance
data drawn from the EMM and
reporting modules to be tested and
trailed against changes in any chosen
combination of variables. This enables
executives to model in advance
the impact and interdependencies
that would arise from any given
management action. Insurers using
the Accenture BI Solution for
Insurance find that this capability
rapidly establishes itself as an
invaluable and indispensable tool
for decision support across all areas
of the business.
How it works
The Accenture BI Solution for Insurance
operates through an accessible, user-
friendly graphical interface, with clear
and consistent use of dashboards,
charts and colors. All three of the core
elements—EMM, reporting and
analytics—are integrated in a single
solution, with seamless and interlinked
use of the same performance data
across each application.
The EMM application
A typical screenshot from the EMM
application is shown in Figure 1.
The key performance metrics are
displayed on the rules-based
dashboard in easy-to-read dials. These
can cover any time period chosen by
the user, with the ability to drill down
to lower levels of granularity and
access trend information on-screen.
For example, clicking on the loss ratio
dial enables the user to drill down to
the product class level, showing the
loss ratio on specific classes such
as auto, commercial multi-peril or
business owners’ coverage, depending
on the insurer’s precise business mix. Fig. 1
The reporting application
The EMM system feeds directly into
the reporting application. Typical
reports that users require include loss
ratio summary and detailed loss ratio
reports, each of which provide a
tabular view of the performance data,
and which can be configured flexibly
by choosing specific values for
elements such as coverage, product,
time period and customer state. Figure
2 shows another widely used report,
a loss-development triangle analyzing
the year in which premiums were
earned and the subsequent loss profile
over time.
The analytics application
Figure 3 shows a typical screenshot
from the analytics application. Fig. 2
By moving the various levers on the
dashboard, the user can investigate the
impact of a proposed change in one
element on the other inter-related
components. This provides an excellent
tool for what-if analyses, conducted
interactively and in real-time. For
example, when reviewing business
owners’ policies, what would be the
impact of a change in base rates or
territory modifiers on exposure? The
user needs only to move the relevant
levers to find out.

The benefits in action

By combining Enterprise Metrics
Management, reporting and what-if Fig. 3
analytics, insurance companies have a
cost-effective and easy-to-implement
solution encompassing all the elements
needed to support better decision
making and achieve high performance.
 About Accenture About Accenture
Information Accenture is a global management
Management Services consulting, technology services
and outsourcing company. Combining
Accenture Information Management
unparalleled experience, comprehensive
Services is a global cross-industry
capabilities across all industries and
organization focused on bringing
business functions, and extensive
clients solutions to better manage
research on the world’s most successful
their business, interact with customers
companies, Accenture collaborates
and make strategic, financial and
with clients to help them become
operational decisions. Working across
high-performance businesses and
Accenture’s service lines and industry
governments. With more than 175,000
groups, this network of 13,000
people in 49 countries, the company
professionals* specializes in information
generated net revenues of US$19.70
management services including
billion for the fiscal year ended
business intelligence, portals and
Aug. 31, 2007. Its home page
content management and data
is www.accenture.com.
management and architecture.
For more information about Accenture
Information Management Services,
visit www.accenture.com/
informationmanagement.
*as of August 1, 2007.

Copyright © 2008 Accenture Contacts

All rights reserved.
The best way to appreciate the
Accenture, its logo, and power of the Accenture BI Solution
High Performance Delivered for Insurance is to see it in action.
are trademarks of Accenture. To arrange a live demonstration and
a discussion about the benefits it could
deliver to your business, please contact:
Omer Sohail
Senior Director, Accenture Information
Management Services - Financial
Services Market Development
omer.sohail@accenture.com
Doug Winter
Partner, Accenture
Insurance Industry
doug.winter@accenture.com