UNIVERSIDAD DE ZAMBOANGA

GRADUATE SCHOOL MASTER IN BUSINESS ADMINISTRATION ZAMBOANGA CITY COURSE SYLLABUS BA 109- Entrepreneurial Management SUMMER 2013-2014
Professor Academic Rank Email Address Mobile Phone Office Phone Consultation Hour : : : : : : Ramael L. Saturinas, D.M, Ed.D. Professor 1 ramaelsaturinas1117@gmail.com 09499113451/09275268761 062-9912117 local 140 3-4 Saturday

A. Course Description
This course is intended for anyone interested in starting a business or working for an entrepreneurial firm. Focuses on the skills and knowledge from spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty. This course helps potential entrepreneurs master the planning and growth issues required to make any new business a success. The course is also designed as a broad overview of entrepreneurial activities and issues, including identifying a winning business opportunity, gathering funding for and launching a business, growing the organization and harvesting the rewards. Creating and developing an entrepreneurial mindset in people, would help an organization face all challenges to enhancing the life of a product in the marketplace.

B. Course Objectives At the end of this course, students are expected to acquire and perform the following:
1. Assess the viability of a new business concept or idea; 2. Understand the issues involved in initiating a new venture in a Philippine context; 3. Identify the critical assumptions underlying a new business concept and the milestones in implementing the business concept; 4. Understand how entrepreneurs in different cultures and economies create, find, control, and use resources to build a growth-oriented venture; 5. Develop skills in entrepreneurial management including opportunity recognition, market assessment, and feasibility analysis;

6. Identify and discuss the most commonly cited characteristics found in successful entrepreneurs.

C. Course Outline Session 1: Entrepreneurs, Entrepreneurship and Small Business A Balanced Economy: Entrepreneurial Rebirth What is an Entrepreneur? The Difference between a Businessman and Entrepreneur Entrepreneurship and Small Business Existing Small Businesses Entrepreneurship and Society Session 2: The Entrepreneurial Personality -Ainee Mejia The Role of an Entrepreneur Entrepreneurial Qualities Wellsprings of Entrepreneurship: Are Entrepreneurs Born or Made GO NEGOSYO: Joey Concepcion's 50 Inspiring Entrepreneurial Stories Session 3: Entrepreneurship Development -Glowil Del Rio How does and Economy Grow? Entrepreneurship and Economic Growth The Philippine Environment for Entrepreneurship Session 4: The Entrepreneurial Process Joanna Marie Macatangay Classification of Entrepreneurship The Market Compatibility The Four Cs Theory Models of Entrepreneurship Session 5: Initiating the Enterprise Edwin Cardenas Concept to Initiation Commercialization of Technology Concept of Development Intellectual Property Commitment Product Development Session 6: Opportunity Identification and Verification Glenn Quilantang Existing Marketing Opportunities

Franchising Social Trends The Verification Process Operations Information Analysis

SESSION 7: MID-TERM EXAMINATION

Session 8: Evaluation of Environmental Factors Patricia Descalzo The Microenvironment The Macroenvironment Sociodemographic Factors Technological Factors Infrastructure Industry Environment Competition Organizational Factors Opportunity Analysis Session 9: Entrepreneurial Strategies and Plans Jess Casimiro The Importance of Strategic Planning Entrepreneurial Strategies Basis of Strategy Development Porters Competitive Strategies Developing the Business Plan Targeting the Plan Session 10: Managing New Venture Growth Flordelyds Herrera The Entrepreneur and Growth Growth and Planning Marketing for Growth Transitional Industries Maturing Industries Declining Industries Technology Adoption Market-Driven Growth Model Session 11: Building the Entrepreneurial Team Justine Mae Nur The McKinsey 7-S Framework Setting in Place the Structure Analysis and Problem Resolution

Organizing the Growing Enterprise

Session 12: Intrapreneurship -Nelisa Calaguan The Business of Corporations Small Medium, Large and Inefficient Management and Growth Disaggregation and Intrapreneurship Intrapreneurship The Intrapreneurship Model Defining the Intraprenuer

Session 13: Building the Intrapreneurial Organization Understanding Bureaucracy Innovation in Large Organizations Internal and External Strategies Session 14: Entrepreneurship: Issues and Prospects The Global Community: International Entrepreneurship Entrepreneurship and Governments Ethics and Entrepreneurship The Female Entrepreneur The Future and Entrepreneurship SESSION 15: FINALS EXAMINATION D. Course Learning Activities: Lecture/Report Presentation Case Studies Film Viewing with Reflection Undertake a research study by interviewing an entrepreneur about entrepreneurship Undertake a research study by interviewing Teachers and Principals in the Public Schools: The Impact of Entrepreneurship in the Curriculum Conduct Seminar on Shadow an Entrepreneur- Seek out local entrepreneurs and ask to observe them as they go about their business for the day. Ask the entrepreneur to share their insight on what it takes to become a successful entrepreneur . Becoming member in the ENEDA -Entrepreneurship Educators Association

of the PHILIPPINES
Entrepreneur Self-Assessment Survey E. Course Resources a) Entrepreneurial Management by: Shivganesh Bhargava copyright 2008 b) Entrepreneurship: Process and Management by: Ken R. Blawatt c) Introduction to Entrepreneurship by: SERDEF (Small Enterprises Research and Development Foundation)

d) e) f) g)

NEGOSYO: By, Joey Concepcion's 50 Inspiring Entrepreneurial Stories Case Readings Harvard Business Review Notes Access to the Internet and ability to use a web browser.

http://www.gonegosyo.net/programs/books/greenbook http://csentrepinoy.org.ph/ http://www.yankodesign.com/2013/04/26/plug-it-on-thewindow/ http://enedaphilippines.com/ http://hbr.org/

F. Grading Criteria: Requirements (Case Study/Seminar/Interview) Class Interaction/Group/Report Discussion Exam (Mid-term/Final) Total 30% 30 % 40% ----------------------100%

Prepared by: RAMAEL L. SATURINAS, D.M, Ed.D. Professor 1 Reviewed by: ANDREA G. TITULAR, CPA, Ph.D. Program Chair/Dean, SBM Approved by: BASHIRUDDIN A. AJIHIL, Ed.D. Vice-President for Academic Affairs/ Dean, Graduate School