ORIENTATION REPORT

Prepared By
Sanzida Islam
Customer Care Officer

Diagnostics,
ID # MT422

Executive Summary
Sanofi-aventis, Bangladesh is a subsidiary of Paris based globally reputed Group Sanofi-aventis. This is a global leading in pharmaceutical giant, possessing #1 position in Europe and #3 globally. Sanofi-aventis, Bangladesh renamed as above on September 15, 2004 after facing a long history of merger and acquisitions from May & Baker PPI and Hoechst Pharmaceuticals Company Ltd, 1958. At present, Sanofi-aventis Bangladesh comprises Aventis Limited, Fisons (Bangladesh) Ltd. and Hoechst Marion Roussel (HMR).

ORGANIZATION
Sanofi-aventis:
Operating in over a hundred countries, Sanofi-aventis markets major pharmaceutical products derived from its research and a very wide range of medicines adapted to local needs throughout the world. Sanofi-aventis is working to do more, perform better and move faster in the field of health. That is their vocation at Sanofi-aventis, the third leading pharmaceutical group in the world and #1 in Europe, 2nd in US. Sanofi-aventis is committed to finding new compounds that bring hope and are essential to medical progress. It is equally committed to providing millions of patients with new, innovative and efficacious drugs to combat disease, to participate actively in making medicines accessible to the greatest number of people possible, and to ensure that the development of our Group is integrated into a strategy of strong, sustainable and profitable growth. To meet these commitments, which are so crucial to our future, the Group has numerous resources that constitute the basis of its identity and creativity in the global pharmaceutical industry. Groups research organization ranks among the best in the world: with 11,000 scientific personnel, it is leaders in major therapeutic areas, such as cardiovascular disease, thrombosis, cancer, diabetes, central nervous system disorders,

internal medicine, and vaccines. Every day, through their involvement, actions and initiatives, they are working for what really matters: health.

Fig.1.1: Business Position of Sanofi-aventis across the globe (Source: intranet site of Sanofi-aventis)

Sanofi-aventis at a glance Paris, France Corporate headquarters: Chris Viebacher Chief Executive Officer Core business activities: Reaseon Other major sites: Prescription drugs, human vaccines and equity stake, an animal health joint venture with Merck & Co. Asia Pacific/ Japan, ITC-Inter Continental, France, Europe, Latin, US

Bridgewater, New Jersey, USA Paris, France Frankfurt, Germany Tokyo, Japan Paris Stock Exchange Aventis shares are traded on the: New York Stock Exchange Frankfurt Stock Exchange Approx. 105,000 Number of employees: No 1 Vaccines Between No 3rd , 4th Globally Ranking No 2nd In United States 21.90 Net Sales in 2010 30 Billions Annual Turnover Major products: Allegra/Telfast (allergies) Taxotere (oncology) Delix/Tritace (hypertension) Actonel (osteoporosis) Lantus ,Amaryl (diabetes) Ketek (respiratory tract infections) Lovenox, Plavix (Cardiovascular Thrombosis ) Vaxigrip, Flu zone (Vaccines) Frontline, Heart Guard (Animal Health ) United States France Germany

Primary markets:

 Japan

Ambitions:
Become a diversified global healthcare leader, focused on patients needs.

Mission:
Sanofi-aventis is dedicated to improving life through the discovery and development of innovative pharmaceutical products. It offers a range of patented prescription drugs to treat patients with serious diseases and have leading positions in a number of therapeutic areas, including respiratory/ allergy, cardiology/thrombosis, oncology and diabetes. Sanofi-aventis is also world leader in the areas of human vaccines and therapeutic proteins.

Principles:
Building a company that quickly achieves above-market sales growth European base and major presence in the US and Asia Defending all our products everywhere in the world Developing a balanced product strategy with highly innovative products that are not threatened by pricing strategies Defending mature products that are the foundation of medication in all countries of the world Being the generic manufacturer of our own products when off-patent

Uniqueness:
Sanofi-aventis uniqueness is they never give up. They want to overcome the challenges with its quality not quantity.

Values & Attitudes:

Sanofi-aventis has five values and Four Attitudes, All employees should follow these values & attitudes. They are as below:

Values
Values are how we all think, act and feel. It is the values we hold that make us the people and the company we are. Therefore, values define what we do and how we behave. Respect Innovation Confidence Solidarity Integrity.

OUR VALUES AT A GLANCE Innovation Confidence Respect Solidarity Integrity Forward-thinking Standing out We inspire We dare

Embracing diffrence We respect Socially responsible Acting ethically We care We commit

Attitudes Describe how it behaves in delivering against our Values the intangible mindset that conveys the shared way in which we approach our work. Open Passionate Engaged

Focused
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Sanofi Aventis House

Sanofi-Aventis is a diversified healthcare company not only a pharmaceutical company they act with all its partners to protect health, enhance life and respond to the hope of the 6.8 billion potential people in need. They do this through their people, primarily by providing medicines and vaccines. THIS IS WHY THEY ARE HERE. Sanofi-Aventis ambition is to be a global sustainable healthcare partner focused on patients needs.They demonstrates leadership both in business achievements and in

communities in which they operate. They wish to be recognized for their ability to transform scientific innovation into hope and solutions for patients. THIS IS WHAT THEY NEED TO DO TO BUILD A SUSTAINABLE FUTURE.

Range of Products:

Fig 1.2. Snapshot of some blockbuster products in 7 broad category

Sanofi-aventis, Bangladesh: Company history The sanofi-aventis group in Bangladesh comprises three legal entities, Aventis Limited, Fisons (Bangladesh) Limited and Hoechst Marion Roussel Limited. Lets have a look at the history that brought these companies together: In 1958, May & Baker and Pakistan Pharmaceutical Industry- PPI jointly established a company with share distributed as May & Baker 60% and PPI 40%. After 1971, the share percentage remained same, but instead of PPI now its share belonged to BPI, Bangladesh Pharmaceutical Industry. In 1989, due to global unification, this company became Rhone-Poulenc Bangladesh Ltd. with same equity proportion. In 1995, as global mergers took place with Rorer Inc. of the USA, the human pharmaceutical division of Rhone-Poulenc Bangladesh Ltd. renamed itself as Rhone Poulenc Rorer Bangladesh Ltd. Same year in October, in a global move Rhone-Poulenc Rorer acquired Fisons Ltd. Consequently Fisons (Bangladesh) limited was acquired in 1996. Fisons was incorporated on July 15, 1964 as a Private Company registered in the Province of East Pakistan in the name of Dacca Pharmaceutical (Fison Marker) Ltd. The company was renamed as Dacca Pharmaceuticals (Fisons) Ltd and as Fisons (Bangladesh) Ltd. on May 22, 1972 and on April 28, 1973 respectively. On December 16, 1999 Hoechst Marion Roussel of Germany and RPR merged globally to create Aventis.

May & Baker PPI, 1958

Hoechst Pharmaceuticals Company Ltd, 1958

Dacca Pharmaceutical (Fison Marker) Ltd,

1964

BPI, 1972

Dacca Pharmaceuticals (Fisons) Ltd, 1972 FISONS (Bangladesh) Ltd, 1973

Rhone-Poulenc Bangladesh, 1989 Hoechst Bangladesh Ltd, 1992

Rhone-Poulenc Rorer Bangladesh Ltd

FISONS (Bangladesh) Limited Hoechst Marion Roussel (HMR), 1996

RPR Bangladesh Ltd, 1995

Aventis, 1999

Fig. 1.4: Evolution

Sanofi-aventis (effective September 15, 2004)

of Sanofi-

aventis, Bangladesh

Hoechst Marion Roussel had been present in Bangladesh since 1958, the same as May & Baker.

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This company had been incorporated Hoechst Pharmaceuticals Company Ltd. (HPCL) under the companies Act 1913 on March 18, 1958. HPCL registered name as Hoechst Bangladesh Ltd. (HBL) with the Registrar Joint Stock Companies in order to encompass all business activities of the company on February 12, 1992. Again HBLs name changed to Hoechst Marion Roussel Ltd. due to Global Restructuring policy of Hoechst Ag. The new name HMR Ltd. has been registered with the Registrar of Joint Stock Companies on June 25, 1997. In October 2002, Rhone-Poulenc Rorer Bangladesh Ltd finally received the clearance certificate from Registrar of Joint Stock Companies to become Aventis Limited. The operational integration of RPR and HMR in Bangladesh has been completed. Production facility of HMR has been shifted from Chittagong to RPR plant at Tongi. The combined sales force of RPR, HMR and Fisons is one of the biggest sales team in the country. On September 15, 2004 Sanofi, the pharmaceutical section of Sanofi-Synthelabo and Aventis combined their businesses to form sanofi-aventis, the third largest pharmaceutical group in the world and number one in Europe. In Bangladesh, the legal integration process takes a few years. That is why there are three legal entities within the sanofi-aventis group in Bangladesh at present.

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General Manager Iftekhar ISLAM Director Industrial Affairs Md. Mahbubul HOQUE

Director Finance & Administration Tajdiqul ISLAM

Director Human Resources Shiefta Anwar

Associate Director Medical & Regulatory Affairs Dr. Mahmood Abedin Khan

Communication Executive Nozaira Sultana

Director Industrial Quality and Compliance Md. Muin Uddin Mazumder

Associate Director Supply Chain & Logistics Md. Rafiqul Alam

Director Sanofi-Pasteur M Nasir UDDIN

Director Specialty Business Dr. Afroz JALIL

Director Marketing & Business support Syed A B Tahmeed

Director Business Operations Primary Care Nahar MAHMUD

Chart: Organization of Sanofi-aventis, Bangladesh

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Therapeutic Areas:
In global market, the principle area of business of sanofi-aventis is ethical pharmaceuticals. Our major therapeutic areas are as below : Diabetes Oncology Thrombosis & Cardiovascular Central nervous system Internal Medicine Consumer Health Care Vaccines.

Human resources:
They are working to find out perfect person who has Courage, Creativity, Audacity, performance, Respect, Solidarity. The Activities of Human Resources: Recruitment & Selection

Recruitment, selection and placement of employee Employee Branding Interview for promotion Campus campaign Participation in job fair Training & Development Orientation of new employees Performance review / appraisal Training Need Assessment (TNA) Arranging training & workshop Evaluate the effectiveness of training programs Support organization development processes though Talent Management

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Employee Relation Employee coaching / counseling Grievance handling Observing special events - Family Day, Valentines Day, Pahela Baisakh Hosting Town Hall meeting Compensation & Benefit Salary disbursement Preparation of yearly payroll budget Coordination of group & health insurance Maintenance of HRIS Conducting Salary Survey Development of different HR policies Income Tax assistance

Finance & Administration:

Their activities are to arrange budget and controlling financial matters. The main functions of this department are as below Financial Accounting Financial Control Treasury Internal Compliance Information Solutions Administration Purchase IA Control

Administration

GENERAL ADMINISTRATION GENERAL SERVICES SAFETY & SECURITY HSE P.O. & SUPPLY CHAIN LEGAL AFFAIRS ESTATE EVENT MANAGEMENT REPAIR & MAINTENANCE

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Medical & Regulatory Affairs:

Contribute to become a diversified healthcare leader, focused on patients needs.

Key Activities
Clinical operations- studies to establish scientific aspects of products Scientific support for study conduct, protocols and reports, budget Publication of articles, newsletter Contribution in medical activities Medico-marketing support to Marketing/ Business Units Stakeholder and KOLs management Leverage and maximize local business opportunities with our core brands Developing and implementing projects in line with marketing strategies Support and cooperation in vaccine business of sanofi-Pasteur

Specialty Business:
Key Responsibilities
Scientific publications for international congress (average 8 in Oncology & 2 in Lantus) Registries (currently 4 registries are ongoing) Observance cancer awareness month Diabetes patients assistance program Diabetes awareness program Gathering for Cancer survivors

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Supply Chain:
Supply chain is one of the vital departments of any company. The supply chain department of sanofi-aventis in Bangladesh is much stronger and discipline. Deliver the best service to Customers by managing all supply chain processes (sales forecasting, supply, sales administration, distribution) with a single team in a most cost effective way and in the framework of the corporate and regional organization and guidelines. This department is tried to deliver on time with cost effective. They also arrange product with right temperature. It has 2 part Logistics & Distributions They also arrange product with right temperature. Sanofi-aventis has 12 depots in Bangladesh.

Information Solution:
Sanofi-aventis is using world class SAP software and also information solution is trying to solve many networking problems. Mission is to provide potential tools to maximize the sales force productivity and explores innovations to take in account all stakeholders.

Primary Care & Business Operations:

Primary Care Activities plan and go beyond borders encourage internal and external Healthy competition do not let our competitors go unchallenged reward performers take breaks and enjoy our lives too

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Key Facts Largest business unit: approx 405 colleagues Highest contribution: approx 80% companys sales Introducing new brands based on local market needs: e.g. Sanoket, Sarelox, Carbanem, Inflam-D, Kuracef Managing big matured brands: Fimoxyl, Sefrad, Flagyl, Stemetil, Pevisone, Oracyn-K, Butapan Managing institutional sales: tender, key accounts Managing international business: Sri Lanka, Myanmar

Marketing & Business Support:

Their team is highly strong. They are working how to provide service with customer satisfaction. They are the real tiger of any companies. Marketing Support sales teams- provide promotional tools and marketing supports Participates and collaborates in preparing marketing plan and companys annual budget Launches of new products / line extensions Sales forecast Trains FF Maintains relationship with doctors community (i.e., KOLs and physicians associations, etc.) Business Support Market Research. Training: People Make the Difference Customer Relations Marketing Services Product and Business Development Projects Hermes / Optima / Sales Reporting: SFE (sales force effectiveness

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Communication:
Without communication we cant do anything so this department is trying always communicating and connecting to the people.

INTERNAL Compliance:
Compliance refer to1. Ethics 2. Respect for laws. 3. Respect for values and principles mentioned in the Code of Ethics of the Group ;

Manufacturing Plant:
Sanofi-aventis site is located on a vast green area of about 25 acres of land at Tongi. I am really surprised to see this plant. The site not only manufactures products for its own marketing but for other renowned multinational and local companies as well, under toll manufacturing agreement. Sanofi-aventis Bangladesh Ltd also exports its formulation to few overseas countries and formalities are in progress to export in some other Asian and African countries. The factory atmospheres, product quality, product manufacturing all are outstanding.

Key Activities
Health, Safety and Environment (HSE), every ones concern. Preserving environment, at the heart of every employee. A commitment to quality, ethics and patient protection. Product development, a flagship activity.

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My opinion
As a multinational company sanofi-aventis is no.1 in Bangladesh & no 4th in the world. Sanofi-aventis vaccines and product quality is standard. The atmospheres, product quality, product manufacturing all are outstanding. Besides this, the relationship among every department & every co-workers & colleagues are very friendly and cooperative. I love to work here. I am feeling proud to join this global pharmaceuticals company because every company wants COST MINIMIZATION AND PROFIT MAXIMIZATION but Sanofi-aventis wants STANDARD QUALITY
PRODUCT, QUALITY SERVICE AND CUSTOMER SATISFACTION.

Thats all

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Because health matter

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