CAMPAIGN MEMO To: From Date: Re: Interested Parties Addisu Demissie, Booker for Senate Campaign Manager

Aug. 14, 2013 Booker Shows Electoral Strength

More than 350,000 New Jersey Democrats voted in yesterdays August special election a contest held during the height of vacation season and amid heavy rains and flooding. Turnout far outpaced any New Jersey non-presidential primary in the last decade. Newark Mayor Cory Bookers 39-point victory in a race against the speaker of the New Jersey General Assembly and two long-time members of Congress positions him well to consolidate Democratic support, as he seeks to reach out to Independents and moderate Republicans to expand his electoral coalition before the Wednesday, October 16 special general election. Prior to yesterdays primary, the Booker campaigns internal projections predicted a total turnout of well over 300,000. By comparison, other projections were generally much lower. In just nine weeks, the campaign blended cutting-edge electoral analytics, volunteer-driven organizing that emphasizes neighbor-to-neighbor contact, and the operations of local political organizations that had endorsed the mayor. In consultation with the Benenson Strategy Group, the Booker campaigns turnout model was created by Dan Porter and Matt Holleque of BlueLabs the Obama campaigns director and deputy director of predictive modeling, who constructed all the Obama campaigns turnout scores in 2012. In total, the Booker campaign recruited 3,752 volunteers to work on the campaign, and they made 934,617 voter contact attempts during the campaign both door knocks and phone calls. During the four-day get-out-the-vote (GOTV) period from Saturday to Tuesday, the campaign knocked on more than 200,000 doors and filled more than 2,558 volunteer shifts as it worked to ensure the voters it had identified got to the polls. From north to south, Booker attracted record Democratic turnout, notching win totals that exceeded 70 percent in some counties, and he won in the most hotly contested county in the state Middlesex which includes parts of both representatives districts. Before the election, many observers predicted sub-10 percent turnouts and less than 200,000 people to go to the polls. Many districts had Democratic turnouts of more than 20 percent. In total, at least 220,000 more New Jerseyans showed up yesterday to vote for the Democratic candidates than turned out on the Republican side. Please see the attached spreadsheet for county-by-county turnout numbers for every election since 2000.