Professional Documents
Culture Documents
Overview
Perspectives
on building a
profile
Learning Behavioural
W = Learning
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d t
d
General managers
w t
d t
d
Marketing managers
w t
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with industry and users A desire to generate and transmit knowledge to ... The opportunity to study issues deeply and over the long term An objective stance towards +ve and -ve findings A different perspective
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Multiple worldviews
W1 W2
W3
W4
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Unknown to client
PUBLIC
BLIND
Unknown to designer
PRIVATE
UNKNOWN
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Key features
Focus
The
on key facet
throw
Build-up
One
Plateau Peak
Improvem ent
Dip
Improvemen t
Impr ovem
Decline
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W = Behavioural change
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Knowledge / behaviour
(Hersey and Blanchard, 1982) High
Group behaviour
Difficulty involved
Low
involved
Long
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W = Change management
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Establishing a sense of urgency 2 Creating the guiding coalition 3 Developing a vision and strategy 4 Communicating the change vision
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Empowering broad-based action 6 Generating short-term wins 7 Consolidating gains and producing more change
8
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profile through
papers / books Presenting at events Bidding / projects Postgraduate supervision Service to the academic community Lecturing
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Dichotomies
What
Incremental v Disruptive (paradigms) Opportunist v Dogged Analyst v problem solver / critic Introvert v Extrovert Prima Donna v Team Player Task v People Long Term reputation v Short Term impact Breadth v Depth Brilliant v Understood Work v Home
How
Sustainable
Examples
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CURRENT POSITION
QA - CERTIFIED FIRM'S VIEW
(postal questionnaire)
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Natural
Human
Built
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Microscopic
Conceptual / Virtual models Colour Air Light N-Sc
Periscopic
Experimental Buildings
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Conclusion
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