Mobile Payments Readiness Index

mobilereadiness.mastercard.com/thailand

THAILAND
Mobile Commerce Clusters Consumer Readiness

Environment

31.6

Financial Services

Infrastructure

Regulation

Country Score

Index Average

SUMMARY
WHAT YOU NEED TO KNOW

Led by strong Consumer Readiness scores, Thailand has a score of 31.6 on the MasterCard Mobile Payments Readiness Index. Consumer scores reveal a higher-than-average familiarity, willingness, and usage frequency of

all types of mobile payments. With improvements made to the Environment and Infrastructure components of the Index, Thailand could set the stage for greater use of mobile payments in the future.

Mobile coverage is very low in Thailand 38% versus 94% average Consumers are above-average users of mobile payments, particularly m-commerce Improvements to the payments ecosystem could yield large mobile payment expansion

COUNTRY OVERVIEW

Market Forces
The structural systems currently in place in Thailand require upgrading before mobile payments can take off. The main obstacle to mobile payments adoption is the low percentage of the population in Thailand covered by mobile networks 38 percent versus the average of 94 percent. Expanding mobile coverage is vital for the wider adoption of mobile payments.
Household consumption expenditure in Thailand Index Average: $11,015

MOBILE COVERAGE

38%

Thailand

Index Average

Household consumption expenditure per capita, at approximately $2,500, is below the $11,000 average of the 34 countries

surveyed in the Index. By advancing these crucial elements of the mobile payments ecosystem, Thailand will be better

positioned to increase consumer usage of mobile payments.

Consumer Sentiment
Consumers in Thailand are using mobile payments at above-average levels. With a particular enthusiasm for m-commerce, Thai consumers are beginning to embrace the value of this new technology. While there is aboveaverage usage of all three payment types, usage still trails willingness. This disparity suggests that the current payments ecosystem would benefit from improvements that make it easier to expand mobile payments to as many consumers as possible.

GLOBAL PERSPECTIVE ON CONSUMER SENTIMENT IN THAILAND

100%

75%

50%
27% 20% 18% 16% 14% 11% 29% 17% 32% 21%
10% 5%
17% 9%

25%

25% 19%

11% 8%

0%

P2P

POS m-comm FAMILIAR

Country Score

P2P

POS m-comm WILLING

Index Average

P2P

POS

m-comm

USING
Leading Country Score

To view this data in more detail, visit mobilereadiness.mastercard.com/thailand

MASTERCARD CONCLUSION

Consumers in Thailand are using mobile payments, but they are not yet able to use them as much as theyd like. In order for mobile payments to expand to its full potential in Thailand, elements of the payments

ecosystem must be upgraded. Specifically, mobile phone penetration and network coverage must increase in order for mobile payments to become a mainstream fixture in the payment habits of Thai consumers.

THAILAND

31.6
IN
DE

X AVG 33

.2

View Data Sources at mobilereadiness.mastercard.com/about

Mobile Payments Readiness Index

mobilereadiness.mastercard.com/thailand