Aircel group is an Indian mobile network operator headquartered in Chennai, that provides wireless voice, messaging and data

services in India. It is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group of India, with Maxis Communications holding a majority stake of 74% Aircel commenced operations in 1999 and today is the leading mobile operator in Tamil Nadu, Assam, North-East India and Chennai. It is Indias fifth largest GSM mobile service provider and seventh largest mobile service provider (both GSM and CDMA) with a subscriber base of over 63.35 million, as of December 2012 with 62.24% of them being active. It has a market share of 7.33% among wireless operators (includes GSM, CDMA, and FWP operators) in the country.

Sponsorships and brand ambassadors

Aircel is one of the sponsors of the Indian Premier League cricket team Chennai Super Kings and I-League side Shillong Lajong FC. It is also the major sponsors for the Chennai Open (the onlyATP tennis tournament in India) and the Professional Golf Tour of India. Aircel also spearheads the Save the Tiger campaign for protecting India's tigers. The brand ambassadors of Aircel include the Indian cricket team captain Mahendra Singh Dhoni and Tamil actor Suriya. Aircel is also engaging with Mary Kom, the female boxer, Dhanush, another Tamil actor and Sameera Reddy, a Bollywood actress for their Celebrity Chat series.

Share-holders
shareholders (UTSB), making it the largest IPO in Malaysia and Southeast Asia. Maxis has 74% stake and the remaining Maxis, Aircel's majority stake holder at that time,[when?] raised 11.2 billion (USD 3.36 billion) for its 26% is owned by Apollo Hospitals.

Type Industry Founded

Joint venture Telecommunications 1999

Headquarters Chennai, Tamilnadu, India Key people Sandip Das, Director Kaizad Heerjee, COO[1] Anup Vikal, CFO[2] Jean Pascal, Head Operating Division[3] Products Revenue Parent Website Mobile telephony, Wireless broadband services US$ 1.159 billion (2012)[4] Maxis Communications (74%)[5] aircel.com

Core business[edit source | editbeta]

3G and BWA[edit source | editbeta]
On 19 May 2010, the 3G spectrum auction in India ended. Aircel paid 6499.46 crores for spectrum in 13 circles the least cost per circle compared to other operators. The circles it will provide 3G in are Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, Karnataka, Kerala, Kolkata, Madhya Pradesh and Chhattisgarh, North East, Orissa, Punjab, Tamil Nadu, Uttar Pradesh (East) [10] &Uttarakhand and West Bengal. On 11 June 2010, the broadband wireless access (BWA) spectrum auction in India ended. Aircel paid 3438.01 crores for spectrum in eight circles, the second highest wins overall - afterMukesh Ambani led Reliance Infotel. The circles it has won spectrum are Andhra Pradesh, Assam, Bihar, Jammu & Kashmir, [11] North East, Orissa, Tamil Nadu and West Bengal. It also has 3G spectrum in all these circles. Aircel has introduced new price plans for its consumers and are termed to be the cheapest in the country. [12] Following the key players in 3G, Aircel also slashed its 3G tariff.

3G coverage[edit source | editbeta]

Aircels 3G service is currently available in the following cities and towns in 13 telecom circles: This is an incomplete list, which may never be able to satisfy particular standards for completeness. You can help by expanding it with reliably sourced entries.

No Tele . State/ com of Regio Circl to n e wn s

Cities/Towns

And Andhr hra a Hyderabad, Vijayawada, Vizag, Tirupati, Kurnool, Nellore, Kakinada, Rajahmundry, Gu 12 Prad Prade ntur, kadapa, Karimnagar, Nizamabad, Warangal esh sh

Assa Assam 6 m

Guwahati, Tinsukia, Dibrugarh, Jorhat, Tezpur, Sibsagar

Bihar Biha r

Patna Patna (Incl Danapur and Hajipur), Muzzafarpur, Katihar, Chapra and Gaya

Jharkh 2 and

Jamshedpur,Ranchi,Dhanbad

Jam Jamm mu u& & Kash Kash mir mir

Jammu, Srinagar

Karn Karnat Bangalore, Mysore, Shimoga, Hassan, Mangalore, Mandya, Gulbarga, Dharwad, Have atak 16 aka ri, Davangere, Kolar, Tumkur, Udupi, K.G.F, Chikmagalur,Chitradurga, Maddur a

Kera Kochi/Ernakulam, Kozhikode, Palakkad, Thiruvananthapuram, Malappuram, Kannur, T Kerala 14 la hrissur, Alappuzha, Ambalapuzha, Kollam, Kottakkal,Thalassery, Kasaragod, Manjeri.

Kolk Kolkat N/ ata a A

N/A

Mad Madhy hya a 3 Prad Prade esh sh

Ujjain, Indore, Bhopal

Aruna chal Prade Nort sh h East

Megha 1 laya

Shillong

Manip ur

Imphal

Mizora m

Nagal and

Dimapur, Kohima

Tripur a

Agartala

Oris Orissa sa

Bhubaneswar, Rourkela, Sambalpur, Cuttack, Balasore

Tami l Tamil Nad Nadu u

Chennai, Madurai, Coimbatore, Salem, Erode, Tirunelveli, Hosur, thirukovilur, Tiruchira palli, Tiruchirapalli

Uttar Easter Prad n Uttar esh Prade (Eas sh t)

Lucknow, Kanpur, Allahabad, Varanasi, Jhansi, Gorakhpur

West West Ben Benga gal l

Asansol, Durgapur, Siliguri, Kharagpur

Kolkata is a metro circle and is not included in West Bengal circle, even though it is part of West Bengal state.

Aircel Business Solutions[edit source | editbeta]

Aircel Business Solutions (ABS), part of Aircel, sells enterprise solutions such as Multiprotocol Label Switching Virtual Private Networks (MPLS VPNs), Voice over Internet Protocol (VoIP) and managed video services on wireless platforms including WiMAX.

Other business initiatives[edit source | editbeta]

Aircel on 27 May 2011 launched the Apple iPhone 4 apart from Bharti Airtel, which is one of the most [13] popular smartphones in the contemporary world. Telecom operator Aircel announced that its partnership with Wikipedia Foundation to offer free mobile Wikipedia access to its customers. The alliance is aimed at making knowledge available on Wikipedia accessible to all Aircel customers in both rural and urban areas for free. This initiative is a part of the [14] foundations Wikipedia Zero Programme to reach mobile internet users around the World

Cost cutting[edit source | editbeta]

As a part of a major re-organization in their operations, the company decided to halt operations in five [15] telecom circles, namely Madhya Pradesh, Gujarat, Haryana,Kerala Rajasthan andPunjab. It also [16] decided to cut 600 jobs. This is part of a slew of steps to cut costs and thereby make the company more efficient in the highly competitive Indian telecom market. As of November 2012, Aircel has closed down dealerships in Madhya Pradesh, Haryana, UP west and Gujarat. Only online recharge facility is available in these circles. Aircel still continues their operations in Rajasthan and Punjab as of November 2012. They have more than 26 lakh customers in Rajasthan circle and are adding about 1.4 lakh customers per month in this circle. As per the December 2012 subscription data published by TRAI, Aircel had lost about 2 million subscribers and its subscriber base stood at 63.3 million. Major loss in subscribers were from UP West, Gujarat, Kerala, Madhya Pradesh, Haryana, and Andhra Pradesh [7] which accounted for 75% of the subscribers lost in December 2012.

Sponsorships and brand ambassadors[edit source | editbeta]

Aircel is one of the sponsors of the Indian Premier League cricket team Chennai Super Kings and ILeague side Shillong Lajong FC. It is also the major sponsors for the Chennai Open (the onlyATP tennis tournament in India) and the Professional Golf Tour of India. Aircel also spearheads the Save the Tiger campaign for protecting India's tigers. The brand ambassadors of Aircel include the Indian cricket team captain Mahendra Singh Dhoni and Tamil actor Suriya. Aircel is also engaging with Mary Kom, the female boxer, Dhanush, [17] another Tamil actor and Sameera Reddy, a Bollywood actress for their Celebrity Chat series.

Share-holders[edit source | editbeta]

Maxis, Aircel's majority stake holder at that time, raised 11.2 billion (USD 3.36 billion) for its shareholders (UTSB), making it the largest IPO in Malaysia and Southeast Asia. Maxis has 74% stake and the remaining 26% is owned by Apollo Hospitals.
[when?]

Controversies and acquisition rumours[edit source | editbeta]

Aircel is being investigated by CBI for alleged irregularities in the Maxis takeover. According to CBI, Aircel's previous owner C. Sivasankaran was forced to sell his stake to Maxis by the then Telecom Minister Dayanidhi Maran in 2005. As a result, Maxis did a quid pro quo investment of Rs. 5 billion in a [18] DTH company owned by the Maran family.

There were also rumours in September 2012 that the Russian company Sistema was in talks to acquire [19] Aircel. However, that hasn't been confirmed by either of the companies. Sistema is the parent company of MTS, which is a CDMA operator in India. Aircel was one among seven operators to receive notices from the Department of Telecommunications for [20] not meeting radiation norms in their base tower stations in September 2012. As a part of its cost cutting practices, Aircel started scaling down services in five circles. However, Aircel also shut down many cell sites which left many of its customers without coverage. Users had to travel to areas covered by Aircel in order to obtain a porting code

MISSION STATEMENT

We are conditionally committed to exceeding our customers expectations. We will provide network and services that are innovative and reliable, allowing our customers any time anywhere communications. We will attract, develop and retain an exceptional team of people. We are committed to enhancing the quality of real life in the community in which we operate. We will meet the financial expectation of our shareholders.

GOALS AND VALUES

Customers: Our customers are our most valued assets. we will strive to exceed their expectations at all time by providing them with superior services that embody value, innovation, quality and care.

People: our people are our greatest resources. we will attract, train and retain the best. we will challenge them to develop their full potential in the context of our company goals.

Integrity: We will maintain and strive for the highest levels of personal and professional integrity and honesty in all ours dealings. We will keep our promises.

Respect: We will treat with respect & dignity all people we deal with.

Excellence: We are committed to excellence in all what we do. There will be no place for mediocrity.

Work: We will promote a work environment that embraces creativity, promotes empowerment, and encourages team work, innovation, prudent risk taking, honest and open communication and respectful iconoclasm.

Quality: The hallmark of our internal and external outputs and processes will be quality. this will pervade every aspect of our functioning.

COMPANY OFFERING (PRODUCTS)

Aircel mainly deal in its core business of cellular connection it provides verity of products such as Postpaid mobile connection. Prepaid mobile connection. Recharge vouchers. Value added services. Broadband connections

AIRCEL RAKSHA ENTERPRISE

Introduction:
Aircel raksha is most popular show room in in tirupur city started in 2005 jan founded by MR. RAM KUMAR . it

provides mobile telephony and wireless broad band services more than 30 employees has been worked . . Raksha Enterprises
Contact Name Mr. T. Rizwan(MANAGER) Mobile 9976601010 Telephone 0421 4321238, 4540238 Address 347, Avinashi Road, City Tirupur Postal Code 641603 District Tirupur State Tamil Nadu Email aircel.raksha@gmail.com OBJECTIVE

1. To understand the awareness of the retailers towards the customers requirement of Aircel. 2. To analyze, the customers preferences of the services provided by Aircel from the perspective of retailers. 3. To understand the features and plans offered by preferred Aircel services in comparison other services. 4.To understand the performance of Aircel activation with reference to the services provided.

ORGANISATION STRUCTURE

MANAGING DIRECTOR

FINANCE

HUMAN RESOURCE MANAGEMENT

MAINTANENCE

SERVICE

TECHNICAL DEPARTMENT

MARKERTING

AGENT

EXECUTIVES

EXTERNAL WORKERS

DATA ENTRY

ANALYSING

DISPATCHING

BILLING

PREPAID PLANS

Talk Extra Festive Dhamaka Start up kits - plans Special Offer Top Ups RateCutters Aircel ISD Card Easy Recharge Handset Offer Roaming FAQs Full Talktime

One Nation

POST PAID PLANS

Start up kits - plans

Add On Packs Aircel ISD Packs Roaming FAQs

DEVICES:

Alcatel Philips iPhone BlackBerry Services INQ Huawei Nokia Samsung Lava Sony Ericsson G-Fone Wynncom G Fone Magicon Aircel Device Store

Services

Dialer Tune Music Connect Subscription Services

Missed Call Alert Pocket Finder PocketInternet 24 Pocket Internet Games Pocket Payment Aircel Pocket Internet Aircel Pocket Apps Aircel nexGTv My Aircel MNP on Aircel Aircel Wi-Fi

COMPETITORS ON RAKSHA ENTERPRISES IN TIRUPUR :

RAKSHA ENTERPRISES
347, Near. Baw a Pharmac y, Avinashi Road, Tirupur-3 Cell: 9976601000, 9976601010 E-mail: airc el.raksha@gmail.com

AIRCEL LTD,
347, Avinashi Road, Tirupur -3 Cell: 9976601007, 9976685558 E-mail: raamgally@hotmail.com

AIRCEL LTD.
Vinoth Complex, 33 B, Sabari Salai, Kumaran Road, Tirupur -1 PH: 2237117 Cell: 9842001234, 9965521238 E-mail: raamgally@hotmail.com

ANBURAM ENTERPRISES
Weavers Colon y, P.N. Road, Tirupur-2 PH: 4342042, 2277702 Cell: 9842201423, 9842201466

ANNA CELLCOM
PH: (STD:04257) 224794 Cell: 9842701633

APEX CEL LINK

396, Dharapuram Road, Tirupur -4 PH: 4255119 Cell: 9865201313 E-mail: ap ex.cellink@gmail.com

ASWE TELECOM
Cotton Market Complex, 4, Palladam Road, Tirupur-4 Cell: 9865201332, 9865201333 E-mail: aswetelecom@gmail.com

EXCEL MOBILES
60, Ram Nagar 1 Street, P.N. Road, Tirupur-2 PH: 4333444 Cell: 9865201818, 9842201401 E-mail: excelmobile@g mail.com

MARKETING:
Aircel India has adopted an aggressive data-centric approach to enhance its market share in the country. With 3G spectrum in 13 circles, the company has recently rolled-out innovative data offerings. A few months back, the telco also launched One Nation, One Rate roaming plan that offers users one rate for voice, SMS and data in home circles and on roaming. The company also possesses BWA spectrum in 8 circles. Like other operators, Aircel has also adopted a precautionary approach and is in no hurry to roll out its 4G network. Aircels Chief Marketing Officer Anupam Vasudev, who was also a speaker at Light Reading India's 4G World India, talks at length about the companys data-centric strategy, initiatives for 3G uptake, marketing initiatives and 4G plans. Aircel is a data led telecom player, offering innovative products and services in data space. In 2013, we are betting big on data, with the voice market maturing. In fact, our data revenue doubled in the calendar year 2012 over 2011 and subsequently our 3G subscriber base also grew four times last year. Our innovative products and services that have been launched in the recent past have garnered great response from our subscribers. Going forward, Aircel plans to keep this momentum going and will continue to find innovative ways to deliver value for money products and services to our subscribers. We have two different market play because there are some circles where we are new and other circles where we are well entrenched. In the circles where we are well entrenched, our plan is to be among the top two players. In other markets where we are new, we want to get profitable and not chase rankings. Aircel is, therefore, looking at a profitable growth model to deal with high operational costs and to increase profit margins. Data is the future market and Aircel, as a brand, has taken a position to play the data game. We intend to increase our share of non-voice revenues and data, and VAS will lead this segment from the front. We are also looking at tapping the rural potential in our country. We are exploring data, devices and content-based services. We believe that subscribers are now looking for integrated solutions rather than piece-meal services. We are working with handset manufacturers, content companies and leveraging our Pocket Internet brand to provide bundled services in 2013.

Raksha enterprises Marketing:

Supply-Chain Management In the Supply-chain management, I came in contact with the following Key personnel: 1.1 Zonal Head 1.3 Senior Executive

2.1 Distributor Head 2.2 MIS Executive 2.3 DSM/FOS Functions of the key Personnels: Distributor point: To place their SIM and other products in the market the company selects few destinations. The company has its own selection criteria for selecting a raksha agency as the distributor point. The raksha provides their products to these distributor point established in different parts of the zone. The distributor purchased goods in abundance and company give a particular commission to the distributor as per decided. From the distributor point the products get placed in the market. For the proper functioning of the task the distributor keeps: 1) DSMs 2) Runner 3) MIS Executive/s 1) DSM:It stands for Daily Sale Man. These are basically the shop floor workers of the company. They visit the market daily and place

the products from distributor point to the retailers. The No. Of DSM depends upon the distributor and company has no role regarding their posting. Senior executive of the company declares the target of the month to a particular distributor. This target is further divided among DSM. The distributor further divides this target on daily basis so that the month target can be achieved. The company regularly introduces new schemes which benefits everyone i.e. distributors, retailers and customers. By doing this, the company tries consistently to increase its sales. Everyday the Sr. Executive Visits the assigned distributor point, declares a target for the day to the distributor along with some schemes, if introduced by company. The distributor convey this message to his DSM. DSM visits the market which basically includes the retailer shops. They carry company products like SIM cards, recharge coupons, posters etc. Each DSM has their define territory within which they have to visit to the retailer shop and sell companys products. Along with selling products, they also decorate the shops by companys posters, danglers etc. 2) Runner:These are the personel appointed by distributor to collect the ID of the customers from the retailers shops. They also work to distribute the flexy charts and other scheme poster of the company. They have to visit the market on the daily basis. 3) MIS Executive:MIS stands for Mangement Information System. At distributor point distributor appoints an executive. The functions of the executive include to prepare a note of total no. Of activations, amount of stock available & issued and activation of the sold SIMs. It plays a key role to comprehandthe message coming from the market.

Human resource management:

Girish Nair to head Aircel group HR

chennai: Aircel Ltd has appointed Girish Nair as its corporate vice president and group head, human resources (HR). He will be responsible for formulating and implementation of Aircel''s HR strategies across the circles.
news

Nair comes from Aztecsoft Ltd where he was senior vice president for global. A psychology graduate with an MBA degree with specialisation in HR, Nair is an active member of several HR forums.

Raksha enterprise human resource management

1.Cutomer relationship management 2.selection 3.Recruitment 4.training 5.job rotation 6.wages and salary admistration

1.Cutomer relationship management:

Customer relationship management (CRM) is a model for managing a companys interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

2.selection:
The process of interviewing and evaluating candidates for a specific job and selecting an individual for employment based on certain criteria. Employee selection can range from a very simple process to a very complicated process depending on the firm hiring and the position. Certain employment laws such as anti-discrimination laws must be obeyed during employee selection.here raksha considering candidates experience,educational qualification .

3.Recruitment:
recruitment refers to the process of attracting, screening, selecting, and onboarding a qualified person for a job. At the strategic level it may involve the development of an employer brand which includes an 'employee offering'.

4.training:
Training and development refers to any effort to advance the present or prospected workers' performance, by increasing an employee's capability through learning. This process changes the employee's mind-set and also boosts his/her skills and knowledge.

5.job rotation :
Job rotation is a management technique that assigns trainees to various jobs and departments over a [2] period of a few years. Surveys show that an increasing number of companies are using job rotation to train employees. There are both positive and negative effects involved with job rotation that need to be [3] taken into consideration when a company makes the decision to use this technique.
[1]

6.wages and salary administration : Salary and wages will be to plan depends their performance ,depends incentives, salary etc.