KRISTIN D.

DAY
6013 Birchcrest Drive Edina, MN 55436 612-859-6089 Kristin.Day@hotmail.com

Sales Executive Experienced Leader Results Driven

Strategic sales and executive leader with rich experience in retail merchandising, collaboration and organizational effectiveness. Demonstrated ability to achieve results and exceed goals in various sales roles. Practical, decisive, hard-driving professional with a creative management style and a strong ability to influence. Bold strategic planner and doer whose energetic personality consistently results in outstanding financial performance and superior client relations. Experienced leader with high moral and ethical standards with proven experience in customer relationships. Key expertise includes: Sales leadership Innovative and strategic thinker Colloboration

Brand management Effective communication Proven team management skills

PROFESSIONAL EXPERIENCE
DISNEY CONSUMER PRODUCTS, Minneapolis, MN 2006-Present Director of Home, Consumables & Seasonal Sales Core Responsibilities Responsible for strategic direction, new product development, budgeting, promotional planning, category management, sales growth and account penetration Home, Consumables and Seasonal businesses Work with marketing, category business directors and licensees to develop and create instore promotional programs Accomplishments Increased Home business by from $68M to $110M maximizing core categories such as bedding, bath and beach Penetrated Seasonal Confection endcap opportunities delivering over $9M in incremental sales within first year Developed and implemented Princess Halloween Boo-tique for Halloween 13 capturing incremental 4.8 pp market share with exclusive core product offering

MORES INTERNATIONAL LIMITED (MIL) APPAREL INC, Minneapolis, MN

2003-2006

National Account Manager Core Responsibilities Develop customer relationships, maximize profits, maintain current knowledge of trends and products, pricing and services. Collaborated with Hong Kong creative team to develop and present clothing programs to Targets buyers. Negotiate costs with our suppliers to hit Targets desired markup structure while delivering the desired specs and maintain our companys desired financials goals. Responsible for marketing effectiveness by identifying short and long-term market trends by providing pertinent information and recommending appropriate and effective courses of action.

KRISTIN D. DAY
Page |2 Accomplishments Grew Infant/Toddler apparel category 125% above goal in first year at MIL. Collaborated with the marketing team in Hong Kong during an intensive 8 day meeting to streamline the following: o Gathered, summarized and communicated production information globally o Designed a review and approval process for all garment details and accessories o As team leader created an internal and educational process to meet Targets quality standards which resulted in a 25% efficiency improvement. BEST BUY CO., Inc. Minneapolis, MN 2002-2003 Senior Buyer: Entertainment Developed customer relationships, maximized profits, maintained current knowledge of trends and products, pricing and services for the Entertainment Division. Aggressively grew DVD sales by 25% in year one from $800M to $1B. Led team of buyers to competitively grow the DVD market and maintain the VHS catalog in order to achieve current target and financial goals. TARGET CORPORATION, Minneapolis, MN 1990-2001

Entertainment Division Buyer, Music, Movies and Books (1998-2001) Developed and executed sales, margin, and inventory plans for the divisions critical multicultural categories including Hispanic and African American music, movies and books. Developed strong relationships with vendors to deliver productive assortments to the floor. Expanded the Hispanic music niche by including books and magazines in the top Hispanic stores. Resulting in an increase of 89% in sales from $2.7M to $5.1M Spearheaded the creation of a unique set of analytical tools which drove the size, scope and targets of the ethnic marketing efforts. These tools provided the ability to effectively measure and trend market demand which lead to improved product placement, pricing and purchasing activities. Inventory Manager; Automotive, Intimate Apparel (1994-1998) Manage, train and led a team of 6 Business Analysts who had purchasing and support sales oversight of $250M + Led the inventory supply chain group effort in reducing inventory levels by 3% annually while increasing inventory turns by 15% per year. Developed a management team who were cross-trained in team building, cross functional relationships and other techniques which resulted in achieving business goals, sales targets and a reduced turnover rate. Senior Business Analyst; Mens and Boys Apparel (1990-1994)

EDUCATION
UNIVERSITY OF MINNESOTA, Minneapolis, MN B.A., Communications/Business

ACTIVITIES
International volunteering