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Unit 5. Help Sheet

Development File
Following completion of 5 out of the 6 x 1 week projects, you must now produce a Development File that explores the 6 platforms set out in the original brief and re-listed overleaf. This is an excellent opportunity to identify particular areas of interest, individual skill sets, areas for improvement and possible routes for future employment. Your investigations should look at what you have done, what you have learnt, discuss and think about how these experiences can be integrated into future practice, and perhaps most importantly think about how the experiences you have had relate to the contemporary creative landscape. It is very important that you look beyond each project that you have completed as these were designed to act merely as an introduction to the platforms. The platform topics are far more extensive in their entirety and the platform descriptions* go some way to explaining the potential for the added exploration of each. Overleaf, you will nd further reference for each platform as an aid to get started. Please note, your research should look beyond this initial reference and established content relevant to your own practice and interests. The Development File is your opportunity to produce a comprehensive study into the contemporary creative industries and by relating this to personal practice you will be in a far better position to begin planning your Personal Research Project next term.

09/12/11

UNIT 5. Creative Platforms: UAL Assessment Criteria

Subject Knowledge: Understanding and application of subject knowledge and underlying principles Analysis: Examination and interpretation of resources Personal and Professional Development: Management of learning through reection, planning, self direction, subject engagement and commitment Communication and Presentation: Clarity of purpose; skills in the selected media; awareness and adoption

The development le should be completed for your return to college in the new year. This will help you to progress onto Stage 2 of Unit 5 (see page 3).

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Contd. *Platform Descriptions & Further Reference

> Information Design Understanding through analysis. The examination of information and the consequent representation. Edward Tufte Nicholas Felton (Feltron Reports) The Human Footprint (Ch4 documentary) Chad Hagen Nonsensical Infographics catalogtree Lamosca owingdata.com visualcomplexity.com Jonathan Harris (Number 27) Information is Beautiful > Communication and Persuasion The communication of messages which inform and enhance the viewer/ user experience. Adbusters Do Lectures socialdesignsite.com Cesk sen (lm) osocio.org pop-up shops First Things First Manifesto Tibor Kalman makepovertyhistory Fluxus thomas.matthews We Are What We Do Barbara Kruger Anthony Burrill Mark Wallinger IDEO > Identity The denition of visual characteristics which communicate and inform distinct visual meaning. Wolff Olins Pentagram Chermayeff & Geismar Logo, by Michael Evam No Logo, by Naomin Klein The Brand Handbook, by Wally Olins logodesignlove.com > Sequential Design Design which incorporates the linkage or connection of the constituent parts of different elements. Eadweard Muybridge everynone.com (Words) Bill Viola Robin Rhode The Life Size Zoetrope (lm) David Hockney Steve McQueen (Deadpan), Press Here, by Herv Tullet ippies.com onedotzero Daniel Eatock (Picture of the week) Exquisite corpse Fischli & Weiss > Interactive Design Design which anticipates, integrates and controls the input of a third party. Troika Indianen Before I die by Candy Chang ash mobbing brokencitylab Gitta Gschwendtner Sennep U V A instructables.com rAndom International Bookcrossing ART+COM The Big Draw > Editorial Design and Typography The comprehension of language and copy determined by informed design decisions. Visual Editions APFEL Unit Editions MadeThought Its Nice That Things designarbeid The Typography Workshop Spin pleasedonotbend.co.uk Wim Crouwel Brighten The Corners Josef Mller-Brockmann Mind Design Fully Booked, by Gestalten newspaperclub.com Penguin Design Wolfgang Weingart Hendrik Werkman

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Unit 5. Contd.
Content and Dates

Stage 2
The nal part of this project will take place after the nal one week brief, in weeks 2 & 3 of Term 2. You will be assisted by a timetabled recorded tutorial with your tutor and you will be expected to discuss your completed development le. All of the work completed in Unit 5 will form the basis of a written Evaluation (500 words). This process will help you to develop a proposal for your Personal Research Project (500 words). In this proposal you should identify a platform specic focus for your personal research project including a rationale, objectives, methodology, planned outcomes and a preliminary timetable. At this point it is not necessary to dene specic outcomes as these should be determined by the research you make. You must make a 10 min presentation of the work you have produced and the resulting personal research proposal to the class on the 27th January 2012 and HAND-IN all of the work that you have produced for BOTH unit 5 and unit 6.

09/12/11 27/01/12

Unit 5 & 6. Hand-in: Key Information

27/01/12

In order to receive a grade for Units 5 & 6 you must hand in ALL (7 items) of the listed Assessment evidence on the 27/01/12 at 10am. If any of the following components are missing from your submission or the work received FAILS to reach the required standard you will be asked to re-submit any missing /unsatisfactory work, if this happens you can only receive a PASS for that unit. Any submission received after 10.20am on the 27/01/12 can only receive a PASS. Extenuating Circumstances must be applied for in advance and forms can be collected form the front desk here, all work must be submitted in its current state at the set deadline (27/01/12). Any students qualifying for Accommodated Assessment must notify staff at least 1 week prior to deadline of their wish to take an extension. If eligible, students will be given an alternative deadline for completion.

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Unit 5 & 6. Hand-in: Key Content

27/01/12

Unit 6. Required Assessment Evidence

1. Body of research to include interviews, questionnaires, notebooks, reading, bibliography, database, appropriate examples of correspondence and other relevant material. 2. Daily Journal (minimun 20 days) with written and visual documentation (must be word processed text). 3. Evaluative report (2000 word processed text). 4. Completed Work-Based Learning Handbook

Unit 5. Required Assessment Evidence

1. Development File with reections, seminar notes, assessment records, tutorial notes and action plans (by reections we mean; an improved understanding of the platform areas through further investigation and comprehensive research. This combined with notes, ideas and plans will help you to form the basis of your Individual Programme of Study). 2. Evaluation (500 word processed text) and Personal Research Project Proposal (500 word processed text) This proposal should include a rationale, objectives, methodology, and planned outcomes. 3. Visual and Verbal Presentation of IPS (10 minutes).

UNIT 6. Work-based Learning 2 UAL Assessment Criteria

Subject Knowledge: Understanding and application of subject knowledge and underlying principles Analysis: Examination and interpretation of resources Research: Systematic identication and investigation of appropriate sources Experimentation: Problem solving, risk taking, experimentation and testing of ideas and materials in the realisation of concepts Technical Competence: Skills to enable the execution of ideas appropriate to the medium Communication and Presentation: Clarity of purpose; skills in the selected media; awareness and adoption of appropriate conventions; sensitivity to the needs of the audience Collaborative and/or Independent Professional Working: Demonstration of suitable behaviour for working in a professional context alone, or with others

UNIT 5. Creative Platforms: UAL Assessment Criteria

Subject Knowledge: Understanding and application of subject knowledge and underlying principles Analysis: Examination and interpretation of resources Personal and Professional Development: Management of learning through reection, planning, self direction, subject engagement and commitment Communication and Presentation: Clarity of purpose; skills in the selected media; awareness and adoption