PROJECT REPORT ON COMPARITIVE ANALYSIS OF SHAREKHAN WITH OTHER BROKERAGE COMPANIES.

FOR SHAREKHAN LIMITED Under the supervision of ANIL SHARMA (Assistant Manager)

SUBMMITED BY:Deepak Kumar Singh Roll No.:- C-16

SUBMMITED TO:Prof. CHAND TANDON

SUMMER INTERNSHIP REPORT ON COMPAPARITIVE ANALYSIS OF SHAREKHAN WITH OTHER BROKING COMPANIES. FOR SHAREKHAN LIMITED BY DEEPAK KUMAR SINGH ROLL NO.:- C-16 In partial fulfillment for the award of the degree of Post Graduate Diploma in Business Management 2012-2014 NEW DELHI INSTITUTION OF MANAGEMENT F-13, OKHLA INDUSTRIAL AREA NEW DELHI 110020
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ACKNOWLEDGEMENT

I express my heartliest and sincere thanks to Mr. Anil Sharma (Company Guide), Prof. Chand Tandon (faculty guide) and all my teachers who provided me their valuable time and information. This summer internship project would not have been possible without their valuable support and guidance. Their continuous support, affectionate encouragement and patience have greatly eased my burden and made this project possible. It was a great opportunity for me to work with Sharekhan, pioneers in the field of online trading and the retail broking arm of SSKI Investors Pvt. Ltd. I am indebted to all staff members of Sharekhan Ltd. for their valuable support and co-operation during the entire tenure of this project. Not to forget, all those who kept our spirits surging and helped me in delivering my best. Last but most important I thank God Almighty who guided me and bestowed me with the wisdom and an opportunity to carry out the project.

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DECLARATION
I, Deepak Kumar Singh of New Delhi Institution Of Management bearing Roll No-C-16 (2012-2014) declare that every part of the project report on COMPARITIVE ANALYSIS OF SHAREKHAN WITH OTHER BROKERAGE COMPANIES that I have submitted is original. I was in regular contact with the nominated guide Prof. Chand Tandon and discussed the project 5 times.

Date of Project Submission: Facultys Comments:

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EXECUTIVE SUMMARY

We all know that stock market is the place where we deal in buying and selling of shares, debentures, bonds, etc. The business of stock market is totally handled by the brokers or agents. The word "market" denotes both the primary market and the secondary market. The primary market refers to the market where securities are created, while the secondary market is one in which they are traded among investors. The securities market is also known as secondary market and its instruments are shares, bonds, debentures, etc. The market is regulated by SEBI and brokers play an important role in share market. They are the members of stock exchanges. These are the persons who buy, sell or deal in securities. The main aim of the project is to have a practical knowledge about share market and have profound understanding of the products like Demat account, portfolio management services, mutual funds and IPOs. Nowadays investment has become a very important part of income saving and Sharekhan as a broking firm provides you with different products like equity, commodity, currency, bonds, IPO, etc where you can invest and expect higher returns as compared to other investments. There has been growing competition between the brokerage firms since last decade and it has become difficult for investors to choose the best out of them.

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TABLE OF CONTENTS
SL NO. 1. Objective 2. Methodology 3. Introduction To Stock Exchange 4. Company Profile 5. Introduction To Sharekhan Ltd. 6. Products of Sharekhan 7. Organization Structure 8. Requirements for Opening DP Account 9. Competitors 10. SWOT Analysis 11. Research Methodology 12. Analysis of Questionnaire 13. Findings and Limitations 14. Conclusion 15. Bibliography PAGE 7 8 9-15 16 17-24 24-29 30 31 32-56 56-57 58 59-63 64 65 66

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OBJECTIVE OF THIS REPORT

To have knowledge about share market and have profound understanding of the products like Demat account, portfolio management services, mutual funds and IPOs.

To learn some basics of technical analysis.

To study the pattern of research service used by Sharekhan (telephonic and direct survey) to find clients. To analyze whether the clients of Sharekhan are satisfied with its research service or not.

The broad objective of the project is to make clients and let them know about the different services offered by Sharekhan. Also to convince them about how Sharekhan services outscore their rivals and how in future they will be benefitted from the services offered by Sharekhan.

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METHODOLOGY
Methodology is a system of broad principles or rules from which specific methods or procedures may be derived to interpret or solve different problems within the scope of a particular discipline. A methodology for a project is a combination of step by step methods and techniques for successful planning and delivery of projects. It is a scientifically proven disciplined approach to project planning, development and implementation. It controls the entire project management process to assure the success for current technologies and business goals. We can collect data for project in two ways:a) Primary source b) Secondary source I have used both the methods to make this project. For primary data, firstly questionnaire was made and was filled by customers, then analysis of this feedback has been done. Further we made telephone calls to the customers in order to know their preference. Secondary data has been collected from internet, magazines, journals, books, etc.

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STOCK EXCHANGE IN INDIA

A stock market is a public market for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. A stock exchange (formerly a securities exchange) is a corporation or mutual organization which provides trading facilities for stock brokers and traders, to trade stocks and other securities. Stock exchanges also provide facilities for the issue and redemption of securities as well as other financial instruments and capital events including the payment of income and dividends. The securities traded on a stock exchange include: shares issued by companies, unit trusts, derivatives, pooled investment and bonds. Bombay Stock Exchange National Stock Exchange Regional Stock Exchange The emergence of stock market can be traced back to 1830. In Bombay, business passed in the shares of banks like the commercial bank, the chartered mercantile bank, the chartered bank, the oriental bank and the old bank of Bombay and shares of cotton presses. In Kolkata, Englishman reported the quotations of 4%, 5%, and 6% loans of East India Company as well as the shares of the bank of Bengal in 1836. This list was a further broadened in 1839 when the Calcutta newspaper printed the quotations of banks like union bank and Agra bank. It also quoted the prices of business ventures like the Bengal bonded warehouse, the Docking Company and the storm tug company.

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Between 1840 and 1850, only half a dozen existed for the limited business. But during the share mania of 1860 -65, the number of brokers increased considerably. By 1860, the number of brokers was about 60 and during the exciting period of the American Civil war brought disillusionment and many failures and the brokers decreased in number and prosperity. It was in those troublesome times between 1868 and 1875 that brokers organized an informal association and finally as recited in the Indenture constituting the Articles of Association of the Exchange. On or about 9th day of july,1875, a few native brokers doing brokerage business in shares and stocks resolved upon forming in Bombay an association for protecting the character, status and interest of native share and stock brokers and providing a hall or building for the use of the members of such association. The entrance fee for new member was Rs.1 and there were 318 members on the list, when the exchange was constituted. The numbers of members increased to 333 in 1896 362 in 1916 and 478 in 1920 and the entrance fee was raised to Rs.5 in 1877, Rs.1000 in 1896, Rs.2500 in1916 and Rs.48000 in 1920. At present there 23 recognized stock exchanges with about 9000 stock brokers. Organization structure of stock exchange varies. 14 stock exchanges are organized as public limited companies, 6 as companies limited by guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock exchanges have been permanent recognition. Others have to seek recognition on annual basis. These exchange do not work of its own, rather, these are run by some persons and with the help of some persons and institution. All these are down as functionaries on stock exchange.

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These are 1. 2. 3. 4. Stockbrokers Sub-broker Market makers Portfolio consultants, etc

1. Stockbrokers Stock brokers are the members of stock exchanges. These are the persons who buy, sell or deal in securities. A certificate of registration from SEBI is mandatory to act as a broker. SEBI can impose certain conditions while granting the certificate of registrations. It is obligatory for the person to abide by the rules regulations and the buy-law. Stock brokers are commission broker, floor broker, arbitrageur etc. 2. Sub-broker A sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists the investors in buying, selling or dealing in securities through stockbroker. The broker and sub-broker should enter into an agreement in which obligations of both should be specified. Sub-broker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he must fulfill certain rules and regulation. 3. Market makers Market maker is a designated specialist in the specified securities. They make both bid and offer at the same time. A market maker has to abide by laws, rules and regulation of the concerned stock exchange.

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4. Portfolio consultants A combination of securities such as stocks, bonds and money market instruments is collectively called as portfolio. The portfolio consultants are the persons, firms or companies who advice, direct or undertake the management or administration of securities or funds on behalf of their clients. At present there are 23 recognized stock exchanges in India. Indian stock exchange allows a member broker to perform following activities: Act as an agent Buy and sell securities for his clients and charge commission for the same Act as a trader or dealer as a principal Buy and sell on his own account and risk.

BOMBAY STOCK EXCHANGE

The Bombay Stock Exchange is the oldest exchange in Asia. It traces its history to the 1850s, when four Gujarati and one Parsi stockbroker gathered under banyan trees in front of Mumbai's Town Hall. The group eventually moved to Dalal Street in 1874 and in 1875 became an official organization known as 'The Native Share & Stock Brokers Association'. In 1956, the BSE became the first stock exchange to be recognized by the Indian government under the Securities Contracts Regulation Act. The Bombay Stock Exchange developed the BSE SENSEX in 1986, giving the BSE a means to measure overall performance of the exchange. In 2000 the BSE used this index to open its derivatives market, trading SENSEX futures contracts.
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The development of SENSEX options along with equity derivatives followed in 2001 and 2002, expanding the BSE's trading platform. The Bombay Stock Exchange switched to an electronic trading system in 1995. It took the exchange only fifty days to make this transition. This automated, screen-based trading platform called BSE On-line trading (BOLT) currently has a capacity of 8 million orders per day. The BSE has also introduced the world's first centralized exchange-based internet trading system, BSEWEBx.co.in to enable investors anywhere in the world to trade on the BSE platform. The BSE is currently housed in Phiroze Jeejeebhoy Towers at Dalal Street, Fort area.

NATIONAL STOCK EXCHANGE

The National Stock Exchange of Independent India was set up by Government of India on the recommendation of Pherwani Committee in 1991. Promoted by leading financial institutions essentially led by IDBI at the behest of the Government of India, it was incorporated in November 1992 as a tax-paying company. In April 1993, it was recognized as a stock exchange under the Securities Contracts (Regulation) Act, 1956. NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital market (Equities) segment of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced in June 2000. The National Stock Exchange is stock exchange located at Mumbai, India. It is the 11th largest stock exchange in the world by market capitalization and largest in India by daily turnover and number of trades, for both equities and derivative trading. NSE has a market capitalization of around US$1 trillion and over 1,652 listings as of July 2012.
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The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange fifty), an index of fifty major stocks weighted by market capitalization. NSE is mutually owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries in India but its ownership and management operate as separate entities. It is the second fastest growing stock exchange in the world with a recorded growth of 16.6%. Trading at NSE Fully automated screen-based trading mechanism. Strictly follows the principle of an order driven market. Trading members are linked through a communication network. This network allows them to execute trade from their offices. The prices at which the buyer and seller are willing to transact will appear on the screen. When the prices match the transaction will be completed. A confirmation slip will be printed at the office of the trading member. Advantages of trading at NSE Integrated network for trading in stock market of India. Fully automated screen-based trading system that provides higher degree of transparency. Investors can transact from any part of the country at uniform prices. Greater functional efficiency supported by totally computerized network.
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MCX Stock Exchange

MCX Stock Exchange Limited (MCX-SX), Indias new stock exchange, is recognized by Securities and Exchange Board of India under Section 4 of Securities Contracts (Regulation) Act, 1956. The Exchange was notified as a recognized stock exchange under Section 2(39) of the Companies Act, 1956 by the Govt. of India on December 21, 2012. In line with global best practices and regulatory requirements, clearing and settlement of trades done on the Exchange is conducted through a separate clearing corporation MCX-SX Clearing Corporation Ltd. (MCX-SX CCL). MCX-SX commenced operations in Currency Derivatives (CD) segment on October 7, 2008 under the regulatory framework of SEBI and Reserve Bank of India (RBI). MCX-SX commenced trading in Capital Market (Equity Cash) and Futures & Options (Equity Derivatives) Segments with effect from February 11, 2013 and started SX40 index futures and options on May 15, 2013. List of Stock Exchanges In India Bombay Stock Exchange National Stock Exchange Ahmedabad Stock Exchange Bangalore Stock Exchange Bhubaneshwar Stock Exchange Calcutta Stock Exchange Cochin Stock Exchange Coimbatore Stock Exchange Delhi Stock Exchange Guwahati Stock Exchange Hyderabad Stock Exchange Jaipur Stock Exchange Ludhiana Stock Exchange Madhya Pradesh Stock Exchange Madras Stock Exchange Magadh Stock Exchange Mangalore Stock Exchange Meerut Stock Exchange OTC Exchange Of India Pune Stock Exchange Saurashtra Kutch Stock Exchange Uttar Pradesh Stock Exchange Vadodara Stock Exchange

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PROFILE OF THE COMPANY

Name of the company Year of Establishment Headquarter Sharekhan Ltd. 1922 Sharekhan SSKI A-206 Phoenix House, Phoenix Mills Compound Lower Parel, Mumbai, Maharashtra. Service Provider Depository Services, Online Services & Technical Research Over 4000 www.sharekhan.com Your Guide To The Financial Jungle To be the best retail broking brand of stock market To educate and empower the individual investor to make better investment decisions through quality advice. Among top 3 branded retail service provider No.1 player in online business
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Nature of Business Services

Number of Employees Website Slogan

Vision

Mission

Sharekhan in fact

INTRODUCTION OF THE COMPANY

Sharekhan is one of the leading retail brokerage of Citi Venture which is running successfully since 1922 in the country. Citibank has 80% share holding in Share Khan. Earlier it was the retail broking arm of the Mumbai based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, Depository services, online trading, investment advice, mutual funds, online IPOs, etc. The firms online trading and investment site - www.sharekhan.com was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over one lakh customers. The number of trading members currently stands at over 18 Lacs. While online trading currently accounts for just over 5 per cent of the daily trading in stocks in India, Sharekhan alone accounts for 65 per cent of the volumes traded online. On April 17, 2002 Sharekhan launched Speed Trade, a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. This was for the first time that a net-based trading station of this caliber was offered to the traders. In the last one year SpeedTrade has become a de facto standard for the Day Trading community over the net. Sharekhan has always believed in investing in technology to build its business. The company has used some of the best-known names in the IT industry, like Sun Microsystems, Oracle, Microsoft, Cambridge Technologies, Nexgenix, Vignette, Verisign Financial Technology India Ltd, Spider Software Pvt Ltd. to build its trading engine and content.
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Sharekhans ground network includes over 1950 centres in 500 cities in India, of which 32 are fully-owned branches. It also has international presence through its branches in UAE and Oman. Sharekhan is lead by a highly regarded management team that has invested crores of rupees into a world class infrastructure that provides its clients with real time service and 24/7 access to all information and products. Share khan professional network offers real time prices, detailed data and news, intelligent analytics and electronic trading capabilities right at the finger tips. This powerful technology is complemented by their knowledgeable and customer focused relationship managers. Online share trading is beneficiary for customer as well as for the company because in online customers have not to take much pain for investing money in the market. All process is done automatically in a few seconds. Companies provide research reports, monthly magazine, etc through internet. These reports help investors for investment in securities. Online share trading is less time consuming and cheap, so online trading is much better as compared to offline trading.

SSKI Group
SSKI group comprises institution broking and corporate finance. The institutional broking division caters to the largest domestic and foreign institutional investors, telecom and media. SSKI group holds a sizeable portion of the market in each of these segments. As the forerunner of the investment research in the Indian market, it provides best research coverage amongst broking houses in India. Its research team is rated as one of the best in the country. It has been voted four times as the Top Domestic Brokerage House by Asia money survey. SSKI is consistently ranked amongst the top domestic brokerage houses in India.
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SSKI Group Companies

SSKI Investors Services Ltd. (Sharekhan) S.S. Kantilal Ishwarlal Securities SSKI Corporate Finance I dream Product

About Sharekhan Stock Broking Limited

Sharekhan Pvt. Ltd. is one of the cornerstones of the Sharekhan edifice, flows freely towards attaining diverse goals of the customer through varied services. It creates a plethora of opportunities for customers by opening up investment vistas backed by research based advisory services. Here growth knows no limit and success recognizes no boundaries. Helping the customer create waves in his portfolio and empowering the investor completely is the ultimate goal. The contentrich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks. Stock Broking Services It is an undisputed fact that the stock market is unpedictable and yet enjoys a high success rate as a wealth management and wealth accumulation option. The difference between unpredictability and a safety anchor in the market is provided by in-depth knowledge of market functioning and changing trends, planning with foresight and choosing risk options with care. This is what we provide in our stock broking services. We offer services that are beyond just a medium for buying and selling stocks and shares. Instead we provide services which are multi
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dimensional and multi-focused in their scope. There are several advantages in utilizing our stock broking services, which are the reasons why it is one of the best in the country. We offer trading on a vast platform: National Stock Exchange and Bombay Stock Exchange. More importantly, we make trading safe to the maximum possible extent, by accounting for several risk factors and planning accordingly. We are assisted in this task by our in depth research, constant feedback and sound advisory facilities. Our highly skilled research team comprising of technical analysts as well as fundamental specialists, secure result-oriented information on market trends, market analysis and market predictions. Our stock broking services are widely networked across India, with the number of our trading terminals providing retail stock broking facilities. Our services have increasingly offered customer oriented convenience, which we provide to a spectrum of investors, high networth or otherwise, with equal dedication and competence. But true to our spirit, this success is not our final destination, but just a platform to launch further enhanced quality services to provide you the latest in convenient, customer friendly stock management. Over the years we have ensured that the trust of our customers is our biggest returns. Factors such as success in the Electronic c ustody business has helped build on our tradition of trust even more. Consequently our retail client base has expanded very fast. Our foray into commodities broking has been path breaking and we are in the process of converting existing traders in commodities into the more organized mainstream of trading in commodity futures, both as a risk hedging mechanism.
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In the future, our focus wil be on the emerging businesses and to meet this objective, we have enhanced our manpower and revitalised our knowledge base with focus on futures and options as well as commodities business. Depository Participants The onset of the technology revolution in financial services industrysaw the emegence of Sharekhan as an electronic custodian registered with National Securities Depository Ltd. (NSDL) and Central Depository Services Ltd. (CDSL). Sharekhan set standards enabling further comfort to the investor by promoting paperless trading across the country and emerged as the top 3 depository participants in the country in terms of customer serviced. Offering a wide trading platform with a dual membership at both NSDL and CDSL, we are a powerful medium for trading and settlement of demateralized shares. We have established live internet access to accounts and an easier transaction process in order to offer more convenience to individual and corporate investors. A team of professtional and latest technological expertise allocated exclusively to our Demat division including technological enhancements make our response time quick and our delivery impeccable. A wide national network makes our efficiencies accessible to all. Distibution of Financial Products The paradigm shift from pure selling to knowledge based selling drives the business today. With our portfolio offerings, we occupy all segments in the retail financial services industry. Around 1800 team of highly qualified and dedicated professional background are committed to maintaining high levels of client service delivery. This has propelled us to a position among the top distributors for equity and debt issue with an
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estimated market share of around 20% in terms of applications mobilized, besides being established as the leading procurer in all public issues. To further tap the immense growth in the capital markets we enhanced the scope of our retail brand Sharekhan-thereby providing planning and advisory services to the mass affluent. Here we understand the customer needs and lifestyle in the context of present earnings and provide adequate advisory services that will necessarily help in creating wealth. Judicious planning that is customized to meet the future needs of the customer deliver a service that is exemplary. The edge that we have over competitiors is our portfolio of offerings and our professional expertise. The investment planning for each customer is done with an unbiased attitude so that the service is truly customized. Our monthly magazine, provides up-dated market information on market trends, investment options, opinions, etc. Thus empowering the investor to base every financial move on rational thought and prudent analysis and embark on the path to wealth creation. Private Client Group This specialized division was set up to cater to the high net worth individuals and institutional clients, keeping in mind that they require a different kind of financial planning and management that will augment not just existing finances but their life cycle as well. Here we follow a hard-nosed business approach with the soft touch of dedicated customer care and personalized attention. For this purpose we offer a comprehensive and personalized service that encompasses planning and protection of finances, planning of business needs and retirement needs and a host of other services, all provided on a one-to-one basis.
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Our research reports have been widely appreciated by this segment. The delivery and support modules have been fine tuned by giving our clients access to online portfolio information, constant updates on their portfolios as well as value added advice on portfolio churning, sector switches, etc. The investment recomendations given by our research team in the cash market have enjoyed a high success rate. The various services provided by Sharekhan Ltd. Are as follows : Demateralization of shares Transferring of shares Equity, Commodity & Currency Trading Platform (Online/Offline) Mutual fund services Depository services Portfolio Management

Serving all customer profiles

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First Step Classic Account Speed Trade Platinum Circle

For those investing in the stock market for the first time For those who transact occasionally For those who transact actively in the market For those looking for personalized and exclusive investment and portfolio management services

PRODUCTS OFFERED BY SHAREKHAN

CLASSIC ACCOUNT This is an user-friendly product which allows the client to trade through website www.sharekhan.com and is suitable for the retail investors who is risk-averse and hence prefers to invest in stocks or who do not trade too frequently. Features Online trading account for investing in equity and derivative via www.sharekhan.com Live terminal and single terminal for NSE, BSE and MCX. Integration of Online trading, Saving Bank and Demat account. Instant cash transfer facility against purchase and sales of shares. Competitive transaction charges. Instant order and trade confirmation by E-mail. Streaming quotes (Cash & Derivatives)
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Personalized market watch Single screen interface for cash, derivatives and more. Provision to enter trigger price, stop loss and view the same online in market watch.

TRADE TIGER Trade Tiger is an internet-based software application that enables you to buy and sell the securities in an instant. It is ideal for active traders and jobbers who transact frequently during days session to capitalize on intraday price movement. Features Instant order execution and confirmation. Single screen trading terminal for NSE, BSE and MCX. Technical studies. Multiple charting. Real time streaming quotes, tic-by-tic chart. Market summary. Hot keys similar to brokers terminal. Alerts and reminders. Back up facilities to place trades on direct phone lines. Live market debts.

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DIAL- N-TRADE Dial-n-trade facility enables you to place orders for buying and selling shares through your telephone. All you have to do is dial one of our dedicated numbers 1800-22-7050 or 30307600 or 1800-270-7050 enter your TPIN number (which is provided at the time of opening your account) and on the authentication youll be directed to a tele-broker who will buy and sell shares for you. Features Simple and secure interactive voice response based system for authentication. No waiting time. Enter your TPIN to be transferred to our telebrokers. You also get the trusted, professional advice of our tele-brokers. After hours order placement facility between 8.30a.m and 9.00a.m. Reliable service, wherever you are. IPO ONLINE Customers can apply to all the forthcoming IPOs online. This is quite hassle-free, paperless and time saving. Simply allocate fund to IPO account, apply for the IPO and the company takes care of every investor. It also provides daily tips to customer if they wish and a nominal fee will be charged. MUTUAL FUND ONLINE Investors can apply to mutual funds of Reliance, Franklin Templeton Investments, ICICI Prudential, SBI, Birla, Sundaram, HDFC, Tata, etc.

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REASONS TO CHOOSE SHAREKHAN LIMITED We all know that it is No.1 registrar in IPOs and every tenth investor is from Sharekhan.It has a strong base in Indian market. A client base of nearly 800 blue chip corporates, managing over 2 crore accounts. Sharekhan stock brokers ltd. Member of National Stock Exchange and Bombay Stock Exchange ranks among the top 3 stock brokers in India. With over 18,00,000 customers, it ranks among top 3 depository participant in India. There are various reasons to choose this company are : Experience SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia Money broker's poll held , SSKI won the 'India's best broking house for 2004' award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutuonal-level research and broking services to individual invcestors. Technology With their online trading account you can buy and sell shares in an instant from any PC with an internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares. Accessibility Sharekhan provides advice, education, tools & execution services for investors. These services are accessible through our centres across the country (Over 1950 locations in 500 cities) over the internet (through the website www.sharekhan.com) as well as over the Voice Tool.
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Knowledge In a business where the right information at the right time can translate into direct profits, you get access to a wide range of information on our content-rich portal, sharekhan. You will also get a useful set of knowledge-based tools that will empower you to take informed decisions. Convenience You can call their Dial-N-Trade number to get investment advice and execute your transactions. They have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & 1800-227050 from anywhere in India. Customer Service Their customer service team will assist you for any help that you need relating to transactions, billing, demat and other queries. Our customer service can be contracted via a toll-free number, email or live chat on www.sharekhan.com. Investment Advice Sharekhan has dedicated research teams of more than 30 people for fundamental and technical researchs. Our analysts constantly track the pulse of the market and provide timely investment advice to you in the form of daily research emails, online chat, printed reports and SMS on your mobile phone.

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Benefits
Free Depository A/c Instant Cash Transfer Multiple Bank Option Secure Order by Voice Tool Dial-n-Trade. Automated Portfolio to keep track of the value of your actual purchases. 24x7 Voice Tool acess to your trading account. Personalised Price and Account alerts delivered instantly to your Cell Phone & E-mail address. Live chat facility with Relationship Manager on Yahoo Messenger. After hours order placement facility between 8.30a.m and 9.00a.m. Special Personal Inbox for order and trade confirmations. On-line Customer Service via Web Chat. Buy and Sell even single share Anytime Ordering.

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ORGANIZATION STRUCTURE OF SHAREKHAN

DIRECTOR Jaydeep Aurora

DIRECTOR Tarun Shah

DIRECTOR Shankar V

Online Business Head Kalyanraman

AVP- Mumbai Online Sanjay Batale

Team Manager

Assistant Manager

Sales Executive

Trainees

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REQUIREMENTS FOR OPENING ONLINE ACCOUNT

Sharekhan depository services Dematerialization and trading in Demat mode is safer and faster alternative to the physical existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries, settlement risk and paperwork. This system works through depository participant (DP) who offers Demat services and the securities are held in electronic form for the investor directly by the depository. Sharekhan depository services offers dematerialization services to the individual and corporate investors. We have a team of professionals and the latest technology expertise dedicated exclusively to our Demat department, apart from a national network of franchise making our service quick, convenient and efficient. OPENING A DP ACCOUNT WITH SHAREKHAN You can open a DP account, either through a Sharekhan branch or through Sharekhan franchise centre. There is no fee for opening DP account with Sharekhan. However a nominal deposit (refundable) is charged towards the service which will be adjusted against the future billings. DOCUMENTS REQUIRED TO OPEN DEMAT ACCOUNT All investors have to submit their proof of identity and proof of address along with prescribed opening form. 1. Proof of identity: You can submit a copy of passport, voter ID card, driving license, Pan Card with photograph. 2. Proof of address: You can submit a copy of passport, voter ID card, driving license, Pan Card with photograph, ration card or bank passbook. 3. Passport size photograph: Two Passport size photograph.
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COMPETITORS OF SHAREKHAN
Majors competitors of Sharekhan are as follows: 1. ICICI Direct 2. India Bulls 3. India Infoline 4. Angel Broking 5. Religare Introduction To ICICI Direct ICICI Direct is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities (I-Sec) is the top equity house in India with over 20 lakh customers. ICICIDirect.com is the flagship website of I-Sec. This website was the first online trading platform launched in India to provide browser based equity, commodity and currency trading; all under one login. ICICIdirect.com is the official website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance. ICICI direct also provide current stock market information which includes stock prices, news, market research reports, stocks tips, events, IPO News and company results. Its 'Centre for Financial Learning' initiative offers number of online and classroom programs for investors.
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The 3-in-1 account, which includes ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account, is the best offering for retail investors in India as it provides easiest way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches to get help on financial products which are sold through ICICI direct. Comparison of ICICI Direct with Sharekhan The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan stock brokers in India.

Type of Broker Supported Exchange Account Type

Full Service Broker BSE, NSE, MCX 3-in-1 Account (I-Secure Plan)

Full Service Broker BSE, NSE, MCX, NCDEX, NSEL Classic Account

Stock Broker Fees / Charges ICICI Direct Trading Account Rs 975 Opening Fees Trading Account NIL AMC Demat Account NIL Opening Fees Rs 450 DematAccountAMC

Sharekhan NIL NIL 750 Rs 400

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Trading Brokerage Charges ICICI Direct CM Segment - Cash 0.55% Delivery CM Segment - Cash 0.275% Intraday F&O Segment Futures F&O Segment Options Minimum Brokerage Charges Share Broker Features ICICI Direct 3 in 1 Account Mobile Trading Charting After Trading Hour Orders SMS Alerts Online Demo Online Portfolio 0.05% - 0.03% Rs 95 - Rs 65 per lot

Sharekhan 0.50% 0.10% 0.10% 2.5% or Rs 100 per lot whichever is higher

Rs 25

10p per share

Sharekhan

pg. 34

ICICI Direct Stock / Equity Commodity Currency Initial Public Offers Mutual Funds Bond / NCD Debt General Insurance, Life Other Investment Insurance Options Customer Service Offered ICICI Direct 24/7 Customer Service Email Support Online Live Chat Phone Support Toll Free Number Through Branches Research / Tips / Reports Published ICICI Direct Daily Market Report Free Tips Quarterly Result

Sharekhan

Sharekhan

Sharekhan

pg. 35

Pros, Cons and Other Review Comments ICICI Direct

Pros

Offers 3-in-1 account which makes stock market investment very easy for casual investors. Wide range of investment options available under one portal. Provides a low bandwidth website which works well where internet connection is slow.

Sharekhan It has a strong network of over 1950 branches across India. The fund transfer from and to the trading account is free. The share transfer from and to the DP account is free when trading from Sharekhan trading account. The 'Trade Tiger' is the most popular trading terminal in India. Sharekhan doesnt offer 3-in-1 account as it doesnt offer banking services. Sharekhan brokerage is high in comparison to the discount.

Cons

ICICI Security charges high brokerage in comparison to other brokers. Poor performance of website is reported in peak hours.

pg. 36

INTRODUCTION TO INDIA BULLS Indiabulls Securities (ISL) is the India-based Stock Broker. ISL is part of Indiabulls Group, a leading business house in India with businesses spread across many sectors including Infrastructure, Power, Real Estate and Financial Services. Indiabulls Securities provides integrated capital market related services in India including Stock Broking, Equity Research, Depository Services, IPO Investment, Commodities Trading and Trading in Currency Derivatives. Indiabulls offers these services through its popular online trading platform (Power Indiabulls) and also though a wide network of branches and sub brokers. The Indiabulls Online Trading Platform, Power Indiabulls (PIB) is desktop trading application designed and developed in-house by ISL. It's a fully integrated user friendly trading application. Indiabulls also provides a Mobile Trading Platform 'Mobile Power Indiabulls (MPIB)'. MIPB is among the best mobile trading application available to Indian Stock Market Investors. The MIPB offers Live Market Watch, Facility to Buy & Sell Stocks, View Reports and Messages on variety of smart phones. Comparison of Sharekhan with Indiabulls The side-by-side comparison of Sharekhan and Indiabulls is given below:-

pg. 37

Type of Broker Supported Exchange Account Type

Full Service Broker BSE, NSE, MCX, NCDEX, NSEL Classic Account

Full Service Broker BSE, NSE, MCX Power Indiabulls

Stock Broker Fees / Charges Sharekhan Trading Account NIL Opening Fees Trading Account NIL AMC Demat Account Rs 750 Opening Fees Demat Account Rs 400 AMC Trading Brokerage Charges Sharekhan CM Segment - Cash Delivery CM Segment - Cash Intraday F&O Segment Futures F&O Segment Options 0.50% 0.10% 0.10% 2.5% or Rs 100 per lot whichever is higher

Indiabulls Securities Rs 950 NIL NIL Rs 450

Indiabulls Securities 0.40% 0.04% 0.04% 2.5% or Rs 100 per lot whichever is higher
pg. 38

Minimum Brokerage Charges Share Broker Features Mobile Trading Charting After Trading Hour Orders

10 paise per share

4 paisa per share

Sharekhan

Indiabulls Securities

SMS Alerts Online Demo Online Portfolio Investment Options Available Sharekhan Stock / Equity Commodity Currency Initial Public Offers (IPO) Mutual Funds Bond / NCD Debt Indiabulls Securities

Customer Service Offered Sharekhan Email Support Online Live Chat Phone Support
pg. 39

Indiabulls Securities

Toll Free Number Through Branches Research / Tips / Reports Published Sharekhan Daily Market Report Free Tips Quarterly Result Analysis News Alerts Pros and Cons Sharekhan It has a strong network of over 1950 branches across India. The fund transfer from and to the trading account is free. The share transfer from and to the DP account is free when trading from Sharekhan trading Indiabulls Securities Indiabulls has good network of branches across India. Brokerage is negotiable and can be reduced up to 50-60%. 10 times exposure for intraday trades. Indiabulls provides trading platforms which are easy to
pg. 40

Indiabulls Securities

Pros

account. The 'Trade Tiger' is the most popular trading terminal in India.

use, rich in features and to suite different customer needs.

Cons

Sharekhan doesnt offer 3-in-1 account as it doesnt offer banking services. Sharekhan brokerage is high in comparison to the discount brokers. Sharekhan charges Rs 400 as AMC for Demat account from 2nd year.

Power Indiabulls Trading Terminal cost Rs 750 one time change. There are no standard rates, fees or brokerage published on website. You should be very careful with hidden charges. No centralized support or sales team. Business is done through branches and subbrokers. Indiabulls doesn't provide 3-in-1 account.

pg. 41

INTRODUCTION TO INDIAINFOLINE (IIFL) IIFL was incorporated in 1995; India Infoline (IIFL) is the brokerage firm of India Infoline Group, a fastest growing financial services solution provider in India. India Infoline is listed on BSE (532636) and NSE (INDIAINFO) for securities trading. IIFL offers trading platform and research-based advice for entire range of financial products including Stocks, Derivatives, Commodities, Insurance, FD's, Loans, Bonds etc. Equity / Commodity Broking and Research are the key offering of India Infoline. IIFL has a wide network of 4000+ branches spread over 900+ cities across India (as of Dec 2012). IIFL is very popular among retail investors and traders as their branches are spread all over India. In Oct 2012, IIFL reported the average daily turnover of Rs 4,355 cr in equity and Rs 2,254 Cr in commodities. IIFL won the 'Best Broker with Global Presence' award at the BSE IPF D&B Equity Broking Awards 2012. IIFL has presence through its subsidiaries in Colombo, Dubai, New York, Mauritius, London, Singapore and Hong Kong.

Comparison of IndiaInfoline(IIFL) with Sharekhan The side-by-side comparison of ICICI Securities Pvt Ltd. and Sharekhan Ltd. is given below:-

pg. 42

Type of Broker Supported Exchange Account Type

Full Service Broker BSE, NSE, MCX, NCDEX, NSEL Classic Account

Full Service Broker NSE, BSE, MCX, NCDEX Standard Account

Stock Broker Fees / Charges Sharekhan Trading Account NIL Opening Fees Trading Account NIL AMC Demat Account Rs 750 Opening Fees Demat Account Rs 400 AMC Trading Brokerage Charges Sharekhan CM Segment - Cash 0.50% Delivery CM Segment - Cash 0.10% Intraday

India Infoline (IIFL) Rs 750

Rs 555 Rs 300

India Infoline (IIFL) 0.50% 0.05%

pg. 43

F&O Segment Futures F&O Segment Options Minimum Brokerage Charges Share Broker Features

0.10% 2.5% or Rs 100 per lot whichever is higher 10 paise per share

0.05% 1% of Premium or Rs 100 per lot whichever is high Rs 0.05 per share

Sharekhan 3 in 1 Account Mobile Trading Charting After Trading Hour Orders SMS Alerts Online Demo Online Portfolio Investment Options Available Sharekhan Stock / Equity Commodity Currency Initial Public Offers Mutual Funds Bond / NCD

India Infoline (IIFL)

India Infoline (IIFL)

pg. 44

Customer Service Offered Sharekhan Email Support Online Live Chat Phone Support Toll Free Number India Infoline (IIFL)

Research / Tips / Reports Published Sharekhan Daily Market Report Free Tips Quarterly Result Analysis News Alerts India Infoline (IIFL)

Pros

Sharekhan It has a strong network of over 1950 branches across India. The fund transfer from and to the trading account is free. The share transfer

India Infoline (IIFL) 4000+ branches in 900+ cities make them your neighborhood broker. Being a full service broker, they offer wide range of financial products
pg. 45

from and to the DP account is free when trading from Sharekhan trading account. The 'Trade Tiger' is the most popular trading terminal in India.

and services. IIFL offers Systematic Investment Plan in Equity, Commodity and Mutual Fund. India Infoline Ltd is a publicly traded company listed at BSE and NSE.

Cons

Sharekhan doesnt offer 3-in-1 account as it doesnt offer banking services. Sharekhan brokerage is high in comparison to the discount brokers. Sharekhan charges Rs 400 as AMC for Demat account from 2nd year.

1. SMS alerts at additional Rs 249 per month 2. Demat debit charges is 0.05% (Minimum Rs 15 Maximum Rs 100) per debit transaction. Demat credit charges is NIL. 3. India Infoline doesn't provide 3in-1 account.

pg. 46

INTRODUCTION TO ANGEL BROKING Angel Group has emerged as one of the top 3 retail broking houses in India. Incorporated in 1987, it has memberships on BSE, NSE and the two leading commodity exchanges in India i.e. NCDEX & MCX. Angel is also registered as a depository participant with CDSL. Angel's retail stock broking house offering a gamut of retail centric services.

E-broking Investment Advisory Portfolio Management Services Wealth Management Services Commodities Trading

Comparison of Sharekhan with Angel Broking The side-by-side comparison of Sharekhan Ltd. with Angel Broking is given below :-

Type of Broker Supported Exchange Account Type

Full Service Broker BSE, NSE, MCX, NCDEX, NSEL Classic Account

Full Service Broker BSE, NSE, MCX Angel Diet

pg. 47

Stock Broker Fees / Charges Sharekhan Trading Account Opening Fees Trading Account AMC Demat Account Opening Fees Demat Account AMC Trading Brokerage Charges Sharekhan CM Segment - Cash Delivery CM Segment - Cash Intraday F&O Segment Futures F&O Segment Options Minimum Brokerage Charges Share Broker Features Sharekhan Mobile Trading Charting
pg. 48

Angel Trade Rs 0 Rs 347 Rs 0 Rs 0

NIL NIL Rs 750 Rs 400

Angel Trade 0.40% to 0.10% 0.04% to 0.01% 0.04% to 0.01% 0.04% to 0.01%

0.50% 0.10% 0.10% 2.5% or Rs 100 per lot whichever is higher 10 paise per share

Angel Trade

After Trading Hour Orders SMS Alerts Online Demo Online Portfolio Investment Options Available Sharekhan Stock / Equity Commodity Currency Initial Public Offers (IPO) Mutual Funds Bond / NCD

Angel Trade

Customer Service Offered Sharekhan Email Support Online Live Chat Phone Support Toll Free Number Through Branches Research / Tips / Reports Published Sharekhan DailyMarketReport
pg. 49

Angel Trade

Angel Trade

Free Tips Quarterly Result Analysis News Alerts

Sharekhan

Pros

It has a strong network of over 1950 branches across India. The fund transfer from and to the trading account is free. The share transfer from and to the DP account is free when trading from Sharekhan trading account. The 'Trade Tiger' is the most popular trading terminal in India.

Angel Trade User friendly browser-based / application based online trading platform. Investors have different investment options like Equity Trading, F&O, Commodities, PMS, Mutual Funds, Life Insurance, Personal Loans, IPO and Depository Services available under one roof. The auto square off time is at 3:15 and an investor can buy up to 4 times the value in his account.

pg. 50

Sharekhan doesnt offer 3in-1 account as it doesnt offer banking services. Sharekhan brokerage is high in comparison to the discount brokers. Sharekhan charges Rs 400 as AMC for Demat account from 2nd year.

Cons

Useless Online Chat Support. They can't answer any of the questions you ask. The standard answer is 'Sir as per our policy we cannot provide you details on chat however can arrange call back for you'. Online money transfer from trading account to bank account is not available.

INTRODUCTION TO RELIGARE Religare is an emerging markets financial services group with a presence across Asia, Africa, Middle East, Europe, and the Americas. In India, Religares largest market, the group offers a wide array of products and services including broking, insurance, asset management, lending solutions, investment banking and wealth management. With 10,000plus employees across multiple geographies, Religare serves over a million clients, including corporate and institutions, high net worth families and individuals, and retail investors.

pg. 51

Religare Securities Ltd. (RSL), a wholly owned subsidiary of Religare Enterprises Limited (REL), an emerging markets financial services group is a market leading securities firm in India. The company offers equity & currency broking services to more than 7,50,000 clients using both, offline and online platforms and also offers depository participant services. RSL employs more than 4800 employees and has a wide distribution reach that spans across more than 1500 locations in India. People who wonder where Religare word came from, it's a Latin word meaning 'to bind together'.

Comparison of Sharekhan with Religare Broking The side-by-side comparison of Sharekhan Ltd. with Religare Broking is given below:-

Type of Broker Supported Exchange Account Type

Full Service Broker Full Service Broker BSE, NSE, MCX, NCDEX, BSE, NSE, MCX NSEL Classic Account Excel Account

pg. 52

Stock Broker Fees / Charges Sharekhan Trading Account Opening Fees Trading Account AMC Demat Account Opening Fees Demat Account AMC Trading Brokerage Charges Sharekhan CM Segment - Cash Delivery CM Segment - Cash Intraday F&O Segment Futures F&O Segment Options Minimum Brokerage Charges Share Broker Features Sharekhan Mobile Trading
pg. 53

Religare Rs 500 NIL NIL Rs 300

NIL NIL Rs 750 Rs 400

Religare 0.25% 0.025% 0.05% 1% on premium or Rs 50 per lot whichever is higher. 1p per share

0.50% 0.10% 0.10% 2.5% or Rs 100 per lot whichever is higher 10 paise per share

Religare

Charting After Trading Hour Orders SMS Alerts Online Demo

Investment Options Available Sharekhan Stock / Equity Commodity Currency Initial Public Offers (IPO) Mutual Funds Bond / NCD Religare

Customer Service Offered Sharekhan Email Support Online Live Chat Phone Support Toll Free Number Through Branches Religare

pg. 54

Research / Tips / Reports Published Sharekhan Daily Market Report Free Tips Quarterly Result Analysis News Alerts Pros, Cons and Other Review Comments Sharekhan Religare It has a strong network of over 1950 branches across India. The fund transfer from and to the trading account is free. The share transfer - 3 to 4 times exposure is Pros from and to the DP given in cash as well as F&O segment. account is free when trading from Sharekhan trading account. The 'Trade Tiger' is the most popular trading terminal in India. Religare

pg. 55

Cons

Sharekhan doesnt offer 3-in-1 account as it doesnt offer banking services. Sharekhan brokerage is high in comparison to the discount brokers. Sharekhan charges Rs 400 as AMC for Demat account from 2nd year.

- There are no standard rates, fees or brokerage published on website. You should be very careful with hidden charges.

SWOT ANALYSIS
STRENGHTS Cost advantage Effective communication High R & D Innovation Online growth Loyal customers

pg. 56

WEAKNESS Lengthy process in opening Demat account Tight documentation process Bad marketing procedure Less corporate office OPPORTUNITIES Increase in wealth Positive market sentiments Growth of technology and awareness Increased internet usage THREATS Price wars Product substitution Competition Cheaper technology Market fall Other national, international, social, political factors.

pg. 57

RESEARCH METHODOLOGY
My research is based on Delhi NCR region. I did market survey of three locations which are given below:1. Noida Sector 18 2. Noida Sector 16 3. Jhandewalan My research is based on descriptive, qualitative, quantitative research. Descriptive Research : It includes surveys and fact finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. Researcher has no control over the variables of this type of research. Qualitative Research : In my research I needed comparison of different stock brokers. So it was on the basis of qualitative data. In short qualitative research aims to discover the underline motives of human behavior. Quantitative Research: It is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. Hence it was used in my project for collection of all the numerical data.
pg. 58

ANALYSIS OF THE QUESTIONNAIRE

Do you invest in Share market? RESPONSE YES NO NUMBER OF RESPONDENT 40 60

60

NUMBER OF RESPONDENT

50 40 30 20 10 0
YES

RESPONSE

NO

pg. 59

 Have you heard of Sharekhan?

RESPONSE YES NO

NUMBER OF RESPONDENT 70 30

70

NUMBER OF RESPONDENT

60 50 40 30 20 10 0 YES NO

RESPONSE

pg. 60

 WITH WHOM ARE YOU REGISTERED WITH? COMPANY SHAREKHAN LTD. ICICI DIRECT INDIA BULLS INDIAINFOLINE ANGEL BROKING OTHERS NUMBER OF RESPONDENT 28 20 13 17 10 12

12% 28% 10%

Sharekhan ICICI Direct

17% 20% 13%

India Bulls Indiainfoline Angel Broking Others

pg. 61

 How frequently do you trade? Response Daily 2 to 3 times a week Once in a week 2 to 3 times in a month No set pattern Number of Respondent 8 15 18 25 34

8%

34%

15%

Daily 2-3 times a week Once a week 2-3 times a month No set pattern
18%

25%

pg. 62

 In case you dont invest in Sharekhan, what is your perceived problem? Response Risk Factor Previous Bad Experience Brokerage No knowledge Others Number of Respondent 25 10 18 20 27

27%

25%

Risk Factor

Previous Bad Experience

Brokerage
10%

No Knowledge Others

20% 18%

pg. 63

FINDINGS According to the survey most of the customers of Sharekhan Ltd. say that it is pocket friendly and better than other stock brokers due to customer satisfaction. Lack of promotional activities undertaken by Sharekhan Ltd. in Delhi NCR region. Investors take risk as well as returns into their mind while making investment. People pay more emphasis on brokerage than service provided by brokerage houses. LIMITATIONS As only Delhi NCR region was surveyed so it does not represent the view of the total Indian market. Size of the research may not be substantial. There was lack of time on the part of respondents. The survey was carried through questionnaire and the questions were based on perception. There may be biasness in the information provided by the market participants. Complete data was not available due to company privacy and security reasons.
pg. 64

CONCLUSION
On the basis of the study it is found that Sharekhan Ltd. is better service provider than other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. Sharekhan Ltd. provides the facility of relationship manager for encouraging and protecting the interest of the investors. It also provides the information through internet and mobile alerts. Further it also provides its research on the future prospect of IPOs. Further it was observed that most of the people are not interested in share market. Most of the people are not aware about share market, they believe investing their money in bank, buying gold and property will give them better returns. Many of the people who knew about share market didnt want to take the risk of investing the money in it. Sharekhan and other broking firms should organize seminars and other similar activities to enhance the knowledge of prospective and existing customers so they feel more comfortable and risk free while investing in the stock market.

pg. 65

BIBLIOGRAPHY
Books :Financial Management Research Methodology Internet:Wikipedia www.sharekhan .com www.moneycontol.com Others:Magazines Assistant Manager Mr. Anil Sharma (Sharekhan Ltd.) Team Leader Mr. Sachin Kumar (Sharekhan Ltd.) I.M Pandey C.R Kothari

pg. 66