Chapter 5Writing Process Phase 2: Research, Organize,Compose DIFFICULTY (DIF)TYPEOTHER CODES5 = Most difficultAp: Application questionANS: Answer 3 = Average

difficultyCon: Conceptual questionREF: Page Reference1 = Least difficultDef: DefinitionOBJ: Chapter Objective NOT: Note (feedback/explanations)AAC: AACSB Competencies MULTIPLE CHOICE 1.Which of the following is not done during Phase 2 of the writing process?a.Composing b.Researchingc.Analyzingd.OrganizingANS:CDIF:3REF:p. 124OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT A-D:Researching, organizing, and composing are all done during Phase 2 of the writing process.Analyzing your purpose and audience takes place during Phase 1.AAC: Tier 1Reflective Thinking; Tier 2ConclusionAAC: Tier 1Communication; Tier 2Patterns2.Phase 2 of the 3-x-3 writing process begins with doing which of the following?a.Writing the rough draft b.Deciding how to organize the messagec.Analyzing your purpose and audienced.Gathering necessary informationANS:DDIF:3REF:p. 124OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT A-D:The first step of Phase 2 of the 3-x3 writing process is gathering necessary information, which isreferred to as research.AAC: Tier 1 Reflective Thinking; Tier 2ConclusionAAC: Tier 1Communication; Tier 2Patterns3.Lawrence has been asked to learn how many cars drive by a specific location that his company isconsidering for a new restaurant. Probably the most useful way to research this informationwould be bya.searching manually. b.searching electronically.c.investigating primary sources.d.experimenting scientifically.ANS:CDIF:5REF:p. 126OBJ:5-1TYPE:Ap 127

128UNIT 2 The 3-x-3 Writing Process TOP:Writing Process Phase 2: Research NOT A-D:Lawrence will probably locate the most useful information about how many cars drive by aspecific location by investigating primary sources. In other words, someone would go to thelocation and count the number of cars. This is an example of a primary source, as opposed to asecondary source, such as information in a book or article.AAC: Tier 1 Reflective Thinking; Tier 2Analysis4.Most businesspeople begin their research by doing which of the following?a.Accessing information electronically via the Internet, databases, or CDs b.Searching for information manually in librariesc.Putting together focus groupsd.Using controlled variables to conduct a scientific studyANS:ADIF:3REF:p. 125OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT AD:Most businesspeople begin any research process by seeing what they can find electronically fromthe Internet, databases, or CDs.AAC: Tier 1Reflective Thinking; Tier 2Conclusion5.Which of the following scenarios would

most likely require a scientific experiment?a.A research firm wants to find out how many people voted in the last election. b.A company wants to measure reactions to the price of a new flavored water product to learnhow much consumers would be willing to pay.c.A student wants to find out about the history of a specific company.d.A development team has to decide which of three possible locations would be best for anew bank branch.ANS:BDIF:5REF:p. 126OBJ:5-1TYPE:ApTOP:Writing Process Phase 2: Research NOT A-D:The only scenario that would require a scientific experiment is where the company wants tomeasure reactions to the price of a new flavored water product to learn how much consumerswould be willing to pay. In this scenario the company would present consumers with choiceswith controlled variables. All other scenarios could be accomplished with Internet research or investigation of primary sources.AAC: Tier 1Reflective Thinking; Tier 2Analysis6.Which of the following is an informal research method?a.Searching the Internet b.Looking in the company files for informationc.Conducting a scientific experiment to gather information under controlled circumstancesd.Looking in the card catalog at your public libraryANS:BDIF:3REF:p. 126OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT:a.Searching the Internet is a formal research method. b.Looking in the company files for information is an informal research method.c.Conducting a scientific experiment is a formal research method.d.Searching for information in your local library is a formal research method.

CHAPTER 5 Writing Process Phase 2: Research, Organize, Compose129 AAC: Tier 1Reflective Thinking; Tier 2Conclusion 7. Zoe is part of a team that will be coming up with new product ideas. The team has decided tohold a brainstorming session. What is the best thing the team can do during this session?a.Remember that the goal of a brainstorming session is quality, not quantity. b.Critique and evaluate each idea as it is presented during the brainstorming session.c.Set an established time limit.d.To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.ANS:CDIF:5REF:p. 127OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT:a.The goal of a brainstorming session is quantity, not quality. b.To encourage as many ideas as possible, do not criticize or evaluate each idea as it is presented in a brainstorming session .c. A brainstorming session should be kept short and have an established time limit .d.

Do define the problem and create an agenda at the beginning of a brainstorming session . AAC: Tier 1Reflective Thinking; Tier 2AnalysisAAC: Tier 1Communication; Tier 2Teamwork, Patterns 8. Which of the following is an example of using a formal research method?a.Ian talks with his boss to decide what items to include on the meeting agenda. b.Lynne uses various Internet search tools to find information about reducing spam.c.Ben looks in the company files for copies of minutes from previous meetings.d.Alexandra calls a few of her colleagues to find out how they feel about carpooling.ANS:BDIF:5REF:pp. 125-126OBJ:5-1TYPE:ApTOP:Writing Process Phase 2: Research NOT:a. Talking with the boss is an informal research method. b. Searching the Internet is a formal research method.c.Looking in the files is an informal research method.d.Calling a few colleagues is an informal research method. AAC: Tier 1Reflective Thinking; Tier 2Analysis 9. Cluster diagramming helps writersa.generate and organize ideas. b.gather primary information by sampling a group of individuals.c.gather information from indexes, encyclopedias, and references books.d.organize focus groups and develop outlines.ANS:ADIF:3REF:p. 127OBJ:5-1TYPE:ConTOP:Writing Process Phase 2: Research NOT:a.Cluster diagramming helps writers generate and organize ideas. b.Surveys are used to gather primary information by sampling a group of individuals .c. Cluster diagramming helps writers generate and organize ideas .d. Cluster diagramming helps writers generate and organize ideas . AAC: Tier 1Reflective Thinking; Tier 2ConclusionAAC: Tier 1Communication; Tier 2Patterns