Proposal

for

Sponsorship Opportunities
at

LEGIAN BEACH FESTIVAL 2013

5th September - 8th September 2013

Theme: 'Explore Indonesia'

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Table of Contents

History of Legian Beach Festival 4 Legian Beach Festival 2012. 5 Activities for 2013.................6 Expenses................................8 Marketing & Promotion......9 Sponsorship Opportunities10 Conclusion...........................12

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Introduction
Legian Beach Festival 2013 will mark the 7th anniversary of this popular event with the theme 'Explore Indonesia'. It will run from Thursday, 5th September 2013 to Sunday, 9th September 2013. The Festival will be located next to Legian Beach, between Jalan Padma and Jalan Melasti, along the shore front road. Legian, with its white sand beaches and challenging waves for surfing, is a very popular spot on the island of Bali. Both local people and visitors to Bali come to bask in the heat of the sun in this tropical destination and to enjoy the various activities on offer or just relax on the beach. The Festival offers many different activities such as fun sports (Surfing Competition, Fun Bike Ride, Beach Volleyball, Fashion Show, Painting Competition and more besides). Visitors will also enjoy live modern music, Balinese dance performances and professional performances of traditional dance and music from other regions of Indonesia. Visitors can enjoy all the activities while tasting local, national and international cuisine as Legian Beach Festival includes also a food festival section. The aim of the event is for visitors to discover and learn about Indonesian culture. The activities are well thought out and reflect Indonesias natural wealth and the diversity of its cultural tradition. The Festival was created not only to share the beauty of the beach, but also to develop the Legian area through tourism. The Committee of Legian Beach Festival, led by Drs. Nyoman Sarjana, fully supports the Legian community by working closely together with both government agencies and private tourism companies. The number of visitors increases every year, and many people plan their holidays so that they can attend this wonderful event. We, as the Committee, hope that this four-day Festival will be help the Legian area by creating long-term economic growth and promoting Legian Beach all over the world. Legian Beach Festival will be beneficial for businesses in this area and also generates a positive increase in job opportunities for local residents. The event provides jobs not only in tourism management but also in the other sectors. The Festival needs support resources such as food, drinks and handicrafts. The event was also established to introduce the culture, traditions and customs of Bali and other areas of Indonesia as well as opportunities to promote investment in tourism. In 2013, the Festival will be held in September which is one of the most popular months for tourism in Bali, especially European people. We anticipate an even larger Festival than before and plans are well under way to make it another unforgettable event for visitors. Through this event, we hope to make Legian area one of the most frequently visited areas for visitors from all over the world.

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History of Legian Beach Festival

The inaugural event of Legian Beach Festival took place in 2007 at Hotel Bali Mandira and has been staged every year since then. Each year the Festival has more successful than the previous year as it has included an ever increasing variety of activities. Several years ago, the Committee started devising new events to attract more visitors to the Festival. These activities worked well but visitors also want to see new attractions each year at the Festival. As a result the Committee works hard to create new events, such as the Surfing and Painting Competitions, as it recognises the importance of catering to the needs of many different visitors to Bali and the Festival. This is one of the Festival's many strengths and is why Legian Beach Festival has been run each year and will continue to be an annual event. Visitors come back each year and look forward to seeing the changes. Nowadays, Legian Beach Festival attracts more and more people from all over the world as well as local residents and visitors from other parts of Indonesia. Each year the Festival has a theme and the 'Explore Indonesia' theme has proved very popular as it gives visitors a great opportunity to learn more about other regions of Indonesia and see live performances of traditional Indonesian regional culture.

2007 - 1st Event: 'Beautiful Indonesia' 2008 - 2nd Event: 'Beautiful Indonesia' 2009 - 3rd Event: 'Explore Indonesia' 2010 - 4th Event: 'Explore Indonesia' 2011 - 5th Event: 'Explore Indonesia' 2012 - 6th Event: 'Explore Indonesia' 2013 - 7th Event: 'Explore Indonesia'

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Legian Beach Festival 2012

Legian Beach Festival 2012 was a huge success: the Festival was held at the beginning of July which was high-season for visitors to Bali. Many people from all over the world as well as many local people came to enjoy the food festival located in front of the Live Music stage. Our prestigious previous sponsors have helped us to make the event a truly memorable occasion for everyone. The number of visitors to the Festival in 2012 has been the largest yet with an estimated 2,000 people which ensured that our sponsors enjoyed an excellent opportunity to promote themselves and their products during this 4-day event. Some sponsors were also given an opportunity to stage their own 'show' on our stage to promote their company and products. In addition to this, they were able to display their company logo on our 100 flags, 50 street banners, Festival website and facebook page. Last year, 15 restaurants joined us for the food festival. Next to this area live modern music was performed on the main stage which ran from 10am until 10pm everyday. This drew large numbers of people who enjoyed food while watching the shows. Restaurant food sales increased every day. Local businesses who sold handicrafts, paintings, jewellery, clothes and toys in the Bazaar were very happy with the number of visitors and the Festival proved to be a profitable business opportunity for them. The majority of these businesses signed to join Legian Beach Festival 2013 before the end of the 2012 event. In 2012 the Festival hosted some top bands which played live on the stage every day during the four days. The music line-up music was:
Ronaldgang - Blues Rock, regulars at Mannekepis (Fridays), Centerstage, Hard Rock Hotel, Bali (Sundays) and other venues in Bali and Indonesia Caroline Band - Indie (Bali). Enerudji - Jazz & Blues (Bali) Underground Jazz Movement - Jazz (Bali) Crazy Ed - Blues alternative acoustic (Jakarta) - Composer, Singer and Musician Khatulistiwa - Dynamic ethnic Fusion (Bali) regulars at JP's Warung, Jl. Dhyanapura, Seminyak (Bali) and others venues in Bali. The Bisst - Australian Rock fused with Batak music (Medan & Bali), regulars at Uncle Norm's, Kuta and others venues around Kuta (Bali) with an exciting modern dance performance. Kingston Soul - Reggae

With 60 participants, the Surfing Competition was a great success as well. The amazing waves along Legian Beach created an exciting show and many people came to enjoy this event. As the aim of the Festival is to mix different cultures and activities, the participants of the competition were both visitors to Bali and local residents. Please check our page on facebook to find all the pictures.

For more information about the event 2012, please check our website and have a look to the photo gallery on our page on facebook.

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Activities for 2013

Now in its 7th year, Legian Beach Festival with its theme 'Explore Indonesia' is all set to inform, entertain and delight visitors to the Festival which will be held along the beachfront road between Jalan Melasti and Jalan Padma, Legian, Kuta from 5-8 July 2012. At each end will be a stage for live performances. There will be many activities throughout the day starting at 10am until 10pm. These include: Performances of traditional dances and music from many parts of Indonesia incljuding Bali (featuring dancers & musicians from Sanggar SIP who have performed internationally) as well as performers from Jakarta, Bogor, Provinsi Jambi, Tanjung Pinang, Sulawesi and other regions Daily Parade & professional Barong Performance at 5 pm Performances of live modern music from talented musicians and singers Regional Indonesian culinary delights from Bali (lawar, sate, babi guling), Sumatra (Padang),West Java, East Java to name but a few International cuisine from Mexico, India, Italy and other Western countries: 20 stalls Fun Bike Ride & door prizes: 1,000 participants Surfing tuition & competitions: 16 participants Stand-up paddle exhibition Painting Competition: 100 participants Miss Legian Beach Festival 2013 Competition: 30 participants Fashion shows: 20 participants Stalls with a great variety of clothes, crafts, souvenirs: 83 stalls Activities for children

The Festival 2013 will be opened by a Press Conference and an Opening Ceremony and will finish with a Closing Ceremony. Press Conference: Location: Date: Time: Opening Ceremony: Location: Date: Time: Legian Beach at the end of Jl Legian. Thursday 5 September 2013 from 17:00 until late Padma Hotel, Legian Thursday, 5 September 15:00 17:00

The Opening Ceremony comprises a huge parade of people walking through the Festival. Hundreds of artists will perform in front of visitors. The Governor of Bali and the manager of the event will give a speech with information about the purpose of the event and also the programme of Legian Beach Festival 2013. Legian Beach Festival 2013 p 6 of 12

Closing Ceremony: Location: Date: Time: Padma Hotel, Legian Saturday, 9 September 2013 15:00 17:00

The Closing Ceremony of Legian Beach Festival 2013 will include a speech by the manager of the 2013 Festival. During the Closing Ceremony, visitors will be able to watch the prize-giving for the various competitions held throughout the Festival. The winner of each competition will receive a prize and a certificate of participation in Legian Beach Festival 2013. In addition to this, trophies will also be presented.

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Expenses
N 1 Cost (Rupiah)
General Licences Administration Cleaning & Restitution Traditional prayers Food & drinks for Committee Security Media promotion Printing Uniforms 2 Stages with sound & light systems Activities Opening Ceremony Dances Live music Painting Competition Volley ball Surfing Competition Fashion Show Fun Bike Ride Press Conference Food Festival Barong 5.000.000 45.000.000 40.000.000 15.000.000 75.000.000 20.000.000 70.000.000 75.000.000 40.000.000 80.000.000

75.000.000 60.000.000 50.000.000 20.000.000 15.000.000 60.000.000 20.000.000 30.000.000 15.000.000 60.000.000 30.000.000

Total

900.000.000

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Marketing & Promotion

Electronic Media: Please check our website: www.legianbeachfestival.com Or contact us direct at: info@legianbeachfestival.com Tel: +62-878-6114-7099 Visit our pages on facebook: Legian Beach Festival and YouTube: legianbeachfestivalbali Printed Media: Bali Advertiser Bali Daily Bali Post Bali Tribune The Beat Bisnis Bali Denpost Dewata Post Faja Bali Harian Merdeka Harian Nusa The Jakarta Post Jawa Post Magic wave Radar Bali Warta Bali Broadcast Media: Bali Radio.net Bali TV Dewata TV Indosiar METRO TV RCTI SCTV Trans TV7 TVRI Bali Advertisements for our Sponsor(s): The logo of our sponsor(s) will appear on flags, posters, street banners and T-shirts to generate substantial publicity. Flags: Flyers: Street banners: T-shirts: 300 flags will fly alongside Legian Beach 10,000 flyers for local, national and international promotion 100 banners around Bali 1,000 items for the Legian area

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Sponsorship Opportunities
Gold Sponsorship
One sole sponsor will provide 100% of the funds needed to stage Legian Beach Festival 2013.

Benefits for Gold Sponsor:

The Sponsoring company will receive all the facilities as they will be the sole sponsor of the event.

The Sponsor's company logo (or products represented) will be placed on all promotional flags, banners, flyers etc. The company will be permitted to place its own flags with logo along the beach and the streets: up to 40 flags. The representative(s) of the company will present the prizes to the winners of the different competitions during the Closing Ceremony. Branding across all official media: TV, Radio, newspapers, electronic media, etc. Opportunity to promote the company during the Press Conference. Opportunity to promote the company during the Opening Ceremony on stage, on the beach. Opportunity to hold their own event on the stage during the Festival: up to 3 events. 3 stands in the Festival (3m x 3m). Links on the Festival website.

Silver Sponsorship
The Sponsoring companies will each provide 50% of the total funds needed to stage Legian Beach Festival 2013.

Benefits for Silver Sponsor:

The sponsor companies will receive the following facilities. The company's logo (or products represented) will be placed on our promotional flags, banners, flyers. Branding across all official media: TV, Radio, newspapers, electronic media, etc. The company will be permitted to place its own flags with logo along the beach and the streets : up to 25 flags. Opportunity to promote the company during the Press Conference. Opportunity to hold their own event on the stage during the Festival: up to 2 events. 2 stands in the Festival (3m x 3m). Links on the Festival website.

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Bronze Sponsorship
The Sponsoring companies will each provide 33% of the total funds needed to stage Legian Beach Festival 2013.

Benefits for Bronze Sponsor:

The Sponsoring companies will receive the following facilities: The company's logo (or products represented) will be placed on our promotional flags, banners, flyers. Branding across all official media: TV, Radio, newspapers, electronic media, etc. 1 stand in the Festival (3m x 3m). Opportunity to hold their own event on the stage during the Festival: 1 event. The company will be permitted to have its own flags with logo along the beach and the streets: up to 10 flags. The name of the sponsor company will appear as our sponsor on the website of Legian Beach Festival 2013.

Supporting Sponsors
The Sponsoring company will provide funds to stage Legian Beach Festival 2013.

Benefits for the Sponsor:

The company's logo (or product represented) will be placed on our promotional flags, banners, flyers. Links on the Festival website. The company will be permitted to have its own flags with logo along the beach and the streets: up to 3 flags.

Conclusion
Becoming a sponsor of Legian Beach Festival 2013 represents a significant marketing opportunity for companies and their brands. As we anticipate several thousand visitors from all over the world as well as Indonesia, your brand will be highlight and known internationally. Sponsoring this event also helps the Balinese community to promote your image across the island of Bali. For further information or if you would like to take up a sponsorhip opportunity, please email us at : legian_beach_festival@yahoo.com, or call our Chairman:

Nyoman Sarjana: on +62-811-386-589

We look forward to welcoming you to Legian Beach Festival 2013 and to assisting you with your marketing and promotion goals.

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