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www.facebook.com/cadvocacygroup www.twitter.com/cadvocacyg Email: cadvocacygroup@gmail.com Affiliated with the American Civil Liberties Union www.aclu.

org & the Parents Television Council www.parentstv.org

Dated July 29, 2013 Dear Richard Burgher, Re: Sponsoring Content with Profane Language Because of your sponsorship of the program "The Blackburns of Royal Palm Estate" on Sunday July 7, 2013, we are holding Marathon Insurance Brokers liable for the production of the grossly offensive matter contained therein and its assault on our children, perpetrated by the irresponsible operators of CVM Television. At 9:21pm on the foregoing date, the following dialogue was recorded: [Dialogue - Jennifer Chambers]: Wid har big old titty dem This transmission of the term titty is considered PROFANE, because it contains language so grossly offensive to members of the public who actually hear it as to amount to a nuisance. The content requires further internal editing by the broadcaster. This transmission violated regulation 30 (d) of the Television & Sound Broadcasting Regulations which state that no licensee shall permit to be transmitted - any indecent or profane matter. Titty (a derivative of Tits) is one of seven dirty words prohibited from broadcast radio and television at ANY time. As a corporate sponsor, Marathon Insurance Brokers made this broadcast possible and we outrightly condemn this deplorable affiliation and reckless media buy. The Blackburns of Royal Palm Estate is a local television show with amateur actors, substandard quality of production and mediocre story line which appeals mainly to low income householders. Ethics and morals should never be compromised by a corporate entity for the

Profane July 29, 2013 Pg. 2 benefit of reaching potential customers to the detriment of our children. As you know, corporate social responsibility is the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Since Marathon Insurance Brokers sponsored this offensive matter without regard for its own image and public decency, we are convinced that morals and values are lacking and there can be no corporate social responsibility because of that. We (the public) own the airwaves, not the Broadcasting Commission and certainly not the operators of CVM TV. We therefore reserve the right to take actions against anyone; including the regulator, when they operate in contravention of United States (first-world) contemporary broadcast regulatory standards. Considering that your response to our initial citation on July 26, 2013 was unfavorable then we have apprised each member of our group along with the viewing public on your lack of regard for public decency and reckless sponsorship and affiliation with objectionable content and will be escalating this advocacy without any further notice to you. Consumers will also be advised against supporting your business which we are very good at advocating, of which those effects you will feel in due time. We are demanding that you reconsider your proclivity to sponsoring this content on broadcast television and desist from doing so and inform the operators of CVM Television that they have violated the natural ethical standards of advertiser/broadcaster affiliation, which is to reflect a positive image of a corporate entity. Duty and corporate responsibility, good sense and taste MUST be reflected in your future advertising and sponsorship decisions. We will not tolerate any corporate entity that supports matter which lacks the foregoing elements on broadcast television. We are encouraging you to allow good sense to prevail or suffer the consequences of reckless advertising (sponsorship). Sincerely, Media Consumer

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