SYBMS Sem 3 Syllabus

3.1)Managerial Accounting: Nature of Management Accounting, Functions of a Management Accountant, Different types of costing, Job costing, Batch costing, Process costing, Uniform costing, Standard costing, Managerial costing and Break even Analysis, Budgetary control, Types of Budget, Flexible Budgeting, Capital Budgeting.

3.2)Managerial Economics II National Income Analysis: National Income Calculations and their applications Business Fluctuations, features and causes. Balance of payment Analysis: Concept and causes of disequilibrium Devaluation and its impact on trade Mechanism of International Payments Flexible exchange rate systems. Policy Environment: Monetary and Fiscal policy Impact on business decision making Trade Policies Role of World Trade Organisation. Globalisation: Gains and Problems Emerging regional trade blocks International capital flows (with special reference to India) Foreign Direct Investment Portfolio Management. Case Studies on Government policy and business environment relating to any one of the following countries: India, U.S.A., China and Japan.

3.3)Marketing Management: Introduction to marketing concept, Difference between Sales and Marketing, Relevance of Marketing concept to Indian Companies, Marketing mix, Marketing structure, Market Opportunity analysis, Marketing Research and information system, Consumer Behaviour, Marketing segmentation, Targeting and posting, Designing Products, Brands, Packaging and service New product development and P.L.C. Distribution. Pricing, Promotion, Social responsibility and marketing ethics.

3.4)Material Management: Introduction to the concepts of operations and Operations Management Development of Production Function. Relation of Production with other functions like design function, purchase function, plant layout maintenance etc. Product Classification, Product selection (steps for identifying the product for manufacturing), Product development (market pull, technology push, inter functional approach). Brief description / importance of Research, Development and Design of a Product Facilities planning (how much to produce, level of automation, facilities required for manufacturing, where to produce arranging required facilities how to produce etc). Production System Plant Layout Differences between various types-of layout (Product layout, Process layout, Cellular layout, Static of layout etc) Various types of Material Handling Systems. Their guidelines /principles, distinguishing features uses Overview of various types of maintenance systems Meaning / Functions Nature of Production, Planning & Control Importance of Materials Management (corporate policy, organization, research, planning, source selection) Value analysis and Value Engineering Purchase management importance of purchasing various Rs of purchasing systems. Need for forecasting price / policy on seasonal commodities and capital equipments. Simple problems on various types of forecasting including exponential smoothing. Inventory management, its prime importance in our country today. Inventory Control Techniques ABC, FSN, GOLF, VED, SOS, HML, Make-or-buy decisions. Problems on ABC analysis. Warehousing and stores management. Centralized and decentralized stores. Brief introduction to various methods of stores accounting. Need for stock verification. Management of scrap / waste / surplus / obsolete materials.

JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning. Explanation of EOQ its advantages / limitations modifications. Types of inventory systems (P-system and the Q-system). Need for safety stock / reserve stock. (Simple problems on these topics.) SQC. Techniques of SQC. Control Charts X-bar chart, RChart, P-Chart, C-Chart, Graphical representation. (Direct problems on them)

3.5)Business Aspects in Banking & Insurance Overview of Indian Baking Sector Structure of Indian Baking Sector Sources of funds for a bank Various deposit products Types of bank financing fund based and non fund based Cash credit, bank overdraft, term loan, demand loan, export / import financing rural, farm lending etc. Bank guarantee Introduction to NPAs and its management Classification of NPAs and recovery strategy Central Banking Concept Functions and role of RBI Money Creator Credit Regular Supervision of Banking Sector Reforms in Indian Baking Narsimham Committee I & II Fundamentals of Investment Banking Fund based and Fee based services Innovations in banking E Banking Introduction to NBFCs Role and Classification Introduction to Insurance Basic Principles of Insurance Significance of Insurance to Business Reasons for slow growth of insurance business in India Types of Insurance Life, Fire, Marine, Crop / Agriculture Insurance Bancassurance Policy Servicing and Claims Settlement Nomination and assignment Surrender Value and Paid up Value of Policy Procedure to take life insurance policy Claim settlement under life insurance policy

3.6)Strategic Management Introduction to Strategic Management Definitions & Concepts (Company / Business / Management levels) Nature, importance & benefits of strategic Management Strategic Management models & guidelines for effective Strategic Management Overview of Strategic Management Process Strategy Formulation -Setting objectives (Vision, Mission, goals) -Analysing internal and external environment (SWOT) -Strategy making Entrepreneurial Model Adaptive Model Planning Model Types of strategies Analysing and choosing the right strategy Strategy Implementation Implementation of strategy to functional areas -Production - Operations - Marketing - Finance - Human Resource Management -Others (R & D, Innovation, Quality enhancement etc) Strategy Evaluation - Review -Feedback -Control General Characteristics of an effective Evaluation System Contingency planning and auditing