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Invest in promising companies across industries

Birla Sun Life

Frontline Equity Fund

An Open ended Growth Scheme

Highlights

Like it is with everything in our lives, we are always looking for steady and consistent growth. So it is with our investments. But the big question is how? Especially when the

Benefit from investments in promising companies across industries

economic scenario is ever changing. How do we always manage to stay a step ahead of the market? Well the answer is quite simple: Birla Sun Life Frontline Equity Fund (BSL Frontline Equity Fund) - a fund that endeavours to give your investments the much needed edge by investing in promising companies across industries.

Highlights do not indicate assurance of future scheme performance.

Investments In The Promising Companies Across Industries

Diversification across industries is key to stable growth. But how much to invest and in which industry is always a big question! A good indicator of diversification across industries is the BSE 200 (which consists of the Top 200 companies based on their market capitalisation). BSL Frontline Equity Fund invests in approximately the same proportion as the industries in the BSE 200, thus giving each industry its due importance and thereby keeping your money invested across industries at any given time. This discipline also reduces overdependence on a particular industry, giving stability to your portfolio. The fund manager may also pick promising companies that are not on the BSE 200 list, but heading swiftly towards it and growing much faster than companies already on the list.

Strong Dividend History

Since it was set up over 9 years ago, BSL Frontline Equity Fund has declared multiple dividends. Had you invested ` 1 Lakh in the dividend option of this scheme on its launch date, youd have earned ` 3 Lakh in tax-free dividends alone!

Dividends Declared Since Inception

Dividend History Dividend Date 2003 2004 2006 2007 29 Aug 31 Mar 14 Oct 27 Feb 28 Aug 29 Jun 08 Aug 31 Jul 29 Jan 06 Aug 04 Feb Dividend (` per unit) 1.00 2.00 1.00 8.00 6.00 4.00 2.00 1.50 2.00 1.25 1.25 30.00 Cum Dividend NAV (` per unit) 13.49 18.48 16.80 28.88 23.56 23.86 20.48 21.51 22.53 23.13 21.65

Recognized For Its Consistent Performance

BSL Frontline Equity Fund has adhered to its investment discipline, and has earned recognition from external evaluating agencies for its consistent performance.
CRISIL Mutual Fund Rank 2
Open Ended Consistent Equity (54 Schemes), 5 Years ended 30-Sep-11

2008 2009 2010 2011 Total

Value Research Rating

Equity: Large & Midcap (55 Schemes), for 3 & 5 yrs ended 31-Dec-11

Dividends mentioned above were on a face value of ` 10/unit. After payment of dividend, NAV will fall to the extent of the payout and statutory levy, if any. Inception date: 30 Aug 02. Declaration of dividend is at the discretion of the trustees and subject to availability of distributable surplus.

Past performance is no guarantee of future results. For ranking methodology, see below.

Past Performance may or may not be sustained in the future.

Our range of financial solutions

Savings Regular Income Tax Saving Wealth Creation

Our Wealth Creation Solutions aim to grow your money through equity/gold investments and are available in a range of conservative to aggressive options.
Financial Solution(s) stated are ONLY for ease of understanding the schemes aimed intent & does not guarantee any specific performance/returns.

Call 1-800-270-7000 (toll-free)

Visit www.birlasunlife.com

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Premium SMS charges apply. For Individual nature of tax benefits, please consult your tax advisor. Disclaimer: The portfolio of the scheme is subject to changes within the provisions of the Scheme Information Document. Please refer to the Scheme Information Document for asset allocation, investment strategy and risk factors. Ranking Methodology & Disclaimer: CRISIL Mutual Fund Ranking: CRISIL Mutual Fund Rank 2 - Consistent Equity Schemes Category (54 Schemes) 5 Years ended 30-Sept-11: CRISIL Mutual Fund Ranking is the relative performance ranking of mutual fund schemes within the peer group. The basic eligibility criteria for inclusion in the ranking universe are NAV history & assets under management in excess of category cutoff limits and complete portfolio disclosure. The ranking is done based on the following parameters. Superior Return Score (for 5 yr period): The Superior Return Score (SRS) is the relative measure of the return and the risk for the schemes compared to their peer group. The SRS is calculated for a period of five years, with separate one year periods weighted differentially with the most recent period having the highest weightage. Historic CRISIL Mutual Fund Performance: Historic CRISIL Mutual Fund performance is considered only for the Consistent category. Quarterly mutual fund ranks during the five year period of analysis are weighted with separate one year periods weighted differentially with the most recent period having the highest weightage. Entry/Exit load not considered. Past performance is no guarantee of future results. Ranking Source: CRISIL FundServices, CRISIL Ltd. Value Research Ratings: Value Research Fund Ratings are a composite measure of historical risk-adjusted returns. In the case of equity funds this rating is based on the weighted average monthly returns for the last 3 and 5-year periods. These ratings do not take into consideration any entry or exit load. Each category must have a minimum of 10 funds for it to be rated. Effective July 2008, a fund with less than Rs 5 crore of average AUM in the past six months is not be eligible for rating. Five-stars indicate that a fund is in the top 10% of its category in terms of historical risk-adjusted returns. Four stars indicate that a fund is in the next 22.5%,middle 35% receive three stars, the next 22.5% are assigned two stars while the bottom 10% receive one star. The Ratings are subject to change every month. The Rating is based on primary data provided by respective funds. Value Research does not guarantee the accuracy. The ratings are as on 31-Dec-11. Past performance is no guarantee of future results. Source: www.valueresearchonline.com. Statutory Details: Constitution: Birla Sun Life Mutual Fund has been set up as a Trust under the Indian Trusts Act, 1882. Sponsors: Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. [liability restricted to seed corpus of ` 1 Lac]. Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd. Scheme Name and Objective: Birla Sun Life Frontline Equity Fund (An Open ended Growth Scheme) with the objective of long-term growth of capital, through a portfolio with a target allocation of 100% equity by aiming at being as diversified across various industries and or sectors as its chosen benchmark index, BSE 200. The secondary objective is income generation and distribution of dividend. Entry Load (Incl. for SIP): Nil. Exit Load (Incl. for SIP): 1% of applicable NAV, if redeemed / switched out within 365 days from the date of allotment. Risk Factors: Mutual Funds and Securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the scheme will be achieved. As with any investment in securities, the NAV of the Units Distributed By: issued under the scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor/Investment Manager/Mutual Fund does not indicate the future performance of the Scheme and may not necessarily provide a basis of comparison with other investments. The name of the scheme does not, in any manner, indicate either the quality of the scheme or its future prospects or returns. Unitholders in the scheme are not being offered any guaranteed/assured returns. Please refer to Scheme Information Document for detailed scheme specific risk factors. Investors should carefully read the Scheme Information Document / Statement of Additional Information / Key Information Memorandum available at Investor Service Centers and with distributors before investing.