Professional Documents
Culture Documents
I. Executive Summary
A one- to three-page synopsis of the plan providing highlights of the current situation,
objectives, strategies, principal actions programs, and financial expectations.
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V. Objectives
Setting objectives converts the strategic vision and directional course into target outcomes
and performance milestones.
A. Long-term
B. Short-term
C. Financial
1. Faster revenue growth?
2. Faster earnings growth?
3. Higher dividends?
4. Wider profit margins?
5. Higher returns on invested capital?
6. Stronger bond and credit ratings?
7. Bigger cash flows?
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