Gautam Ghosh India Marketing Lead and Platform Evangelist

Society is undergoing dramatic change

FROM
Passive recipients of information Constrained by natural (or psychological) boundaries Face to face

TO
Active knowledge sharers/drivers Borderless

Invisible

Living within our means

Have It All

Job for Life

Continuous Learning

Tomorrows consumers are todays digital natives

The Digital Natives

96% of them have joined a social network

Gen Yers at university spend longer on social networks than in lectures

Social Business

Social Media Marketing And Talent Communities

Social CRM

Enterprise 2.0

Key facts for candidate use of Social Media

14% of job seekers devote all of their time searching on social media sites 31% use Linkedin to search for jobs and manage their professional networks 18% of jobseekers use Facebook to search for jobs An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job
* Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com

The development of the Recruitment market

Recruitment is changing
Old model Social Recruiting

People connect on social networks

350 300 250 200 150 100 50 0 2007 2008 Job Board 2009 2010 2011 Facebook

Number of Active Users in India Facebook 35 M Job Boards 2 million

Talent communities
People from career database

People from social networks

People visiting website

Content & Videos from social networks

Branded Talent Community

Jobs posted

Content, Conversations

People interested

Develop

Company Employees
Attract

Engage

People with Skills

Employment Branding: EMC

External employment branding - encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter - Facebook - Wordpress - LinkedIn Help Save Nick Glasgow a social media campaign to save an employee suffering from cancer

http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagementand-recruiting

Showcase work culture- Employee blogs

HR and recruitment focused community platform

Source: http://www.microspotting.com/

Connect recruiters with potential employees

Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies

Source: http://microsoftjobsblog.com/

Onboarding Candidates
Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum

Source: http://campusconnect.infosys.com/forum/

Listen and Respond to Conversations

?
PROBLEM SOLUTION

Across different forums, social networks, platforms on the social web

Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

Listening to the social web

Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation

Finding & Attracting good talent How?

Great Talent Knows Other Great Talent Identify, create and participate in conversations in relevant online communities Showcase organizational culture on own community and on social outposts Advocacy program to build pipeline Talent identification campaigns

Be present where talent can find you

Listen in on communities relevant to your business Identify active contributors to the community Encourage your employees to participate in such forums Project your company as a thought leader

http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/

Idea: Social aggregation on Corporate site

Online platform that aggregates conversations mentioning :

Company brand/product Clients/custo mers

http://beta.cpbgroup.com/#cpb

Social aggregation on Corporate site

Twitter on Zappos: Online platform that aggregates all twitter mentions of :

Zappos Related brands/prod ucts Clients/custo mers

http://twitter.zappos.com/

Showcase work culture- Employee blogs

HR and recruitment focused community platform Empower employees to share their work to showcase how exciting it is to work

http://www.microspotting.com/

Talent Identification Contest

Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson

http://www.youngfreealberta.com/

Engaging with active prospects

Connect active prospects with recruiters Connect active prospects with current employees Social background check and evaluation

Using a Twitter Account

Using a Facebook Page

Targets Asia Pacific candidates Needs effort for engagement

Social background check & evaluation

Use social tools for a thorough background check on potential recruits - Personal blogs -LinkedIn recommendations -Group memberships on LinkedIn -Tweeting pattern

THANK YOU!
T: 91-97422-39954
Email: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger