The

company came into existence in 1872 in Switzerland Nestle group of companies introduced Maggi brand in India in 1982 , with the launch of Maggi noodles

 Over

the years Maggi has launched several products under its Brand Name.

With

more than 15 flavors in stock, it is widely tasted & admired for its Original Maggi Flavor Now it enjoys around 90% market share in this segment

Rice Mania

Maggi Tomato

Veg. Atta Noodles

Cuppa Mania

 It

is a Product Of Indo Nissin Food Goal was to create food that could be eaten anywhere any time In 1958 Nissin Introduced Chicken Ramen as the first instant ramen Nissins has over 21900 employees and Net sales of $3.2 billion per year It operates 29 plants in 11 countries

 It

was launched in India 1991 For past 10 years it has been distributed by Marico Brand is credited with Innovating a new category of Cup-noodles in Indian Market Top Ramen holds 90% share in the Cup-noodles Market It is also credited with the launch of Curry noodles in India

1.

H0 There is no significance difference between customer preference for Maggi and Top Ramen H1 There is more customer preference for Maggi H0 There is no significance difference between Brand recall for Maggi and Top Ramen H1 There is more Brand recall for Maggi

2.

 Sampling


Method:- Non-Probability Sampling

Convenience Sampling

Questionnaire

type:- Closed ended questions

Coverage

Area:- Mumbai, Thane.

Sample

Size:- 120

24%

Maggi

76%

Top Ramen

12% 35%

Daily Weekly

53%

Occasionally

60%

50%

40%

30%

20%

10%

0%
One pack Two pack Family pack

Which brand's latest advertisement you can recall?

20%

80%

Maggi Top Ramen

Availaibility
80 70 60 50 40 30 20 10 0 Poor Average Good Excellent

Maggi
Top Ramen

Packaging
70
60 50

40
30 20

Maggi
Top Ramen

10
0 Poor Average Good Excellent

Offers Provided

50 45 40 35 30 25 20 15 10 5 0
Poor Average Good Excellent

Maggi Top Ramen

y y

H0: There is no significant difference between customer preference for Maggi and Top Ramen. H1: There is more Customer Preference for Maggi.

Chi-square method:X2cal =32.02 Table Value=3.84 X2cal > Table value Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

y y

H0: There is no significant difference in brand recall for Maggi and Top Ramen. H1: There is more brand recall for Maggi.

Chi-square method:X2cal =43.2 Table Value=3.84 X2cal > Table value Therefore, null hypothesis is rejected and alternate hypothesis is accepted.

 Limited

sample size

Limited coverage area Not consider other competitor Not consider substitute

 In

promotion front Top Ramen failed to make an impact. marketing strategy

Aggressive

Focus

on rural market into new segment

Enter

 Strengthen

the distribution channel of the rural

areas
Advertisement

campaign with the brand

ambassador
Constant

eye on competitors

Increase in per capita income of an Indian time is limited

But So

fast to cook ready to eat food market is booming is the key

Innovation

 Kothari,C. Panneerselvam,R.

 www.

Mofpi.nic.in www.marketing practice.blogspot.com www.toprammen.com www.nestle.in

Thank You