PCUVISUALCOMMUNICATIONDESIGNACADEMICPROGRAM2013

SEM CORECOURSES
DESIGNBASICS 5 4

SKILLCOURSES
DRAWING 3

APPLICATIONCOURSES

SUPPORTINGCOURSES
ARTHISTORY1 COPYWRITING 2 2

GENERALSTUDIES COURSES
PHILOSOPHYOFRELIGION BAHASAINDONESIA ETHICS 2 2 2 2 2 2

CREDITS (SKS)

TYPOGRAPHY1

22

VISUALPERCEPTION

5 4

DESIGNSKETCH

ARTHISTORY2 PERCEPTIONPSYCH.

2 2

PANCASILA&CIVICS FUND.OFNAT.SCIENCE ENGLISH

TYPOGRAPHY2

22

VCD1

ILLUSTRATION1 COMP.GRAPHICS1

3 2 3

INDO.CULTURALHIST. COMMUNICATIONPROC. AESTHETICS1 DESIGNAPPRECIATION1 GRAPHICPROD.PROCESS

2 2 2 2 2 2 2 2 2 PROFESSIONALETHICS 2 19 18 23

LAYOUT

VCD2

ILLUSTRATION2 COMP.GRAPHICS2 PHOTOGRAPHY1

3 2 2 2 2 2 2 2 RESEARCHMETHODS 2 DESIGNMETHODOLOGY 2

AESTHETICS2 DESIGNAPPRECIATION2 DESKTOPPUBLISHING ADCOMMUNICATION

4
VCD3 5

ANIMATION1 AUDIOVISUAL1 PHOTOGRAPHY2 PRESENTATIONTECH.

VCD4

AUDIOVISUAL2

ELECTIVECOURSE* SOCIALPSYCHOLOGY ARTSOCIOLOGY MANAGEMENT

2 2 17 2 2 5 13 10 39 14 144

*)ELECTIVECOURSES:Animation2, Comics,PackagingDesign,UrbanArt, ExperimentalPhotography, Entrepreneurship,WebDesign,Film Production,Advertising,Event Organizing,GameDesign,Community OutreachProgram(3sks)

7 8

VCD5

SEMINAR FINALPROJECT

3 10 17

INTERNSHIP

43

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PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

1st SEMESTER
DV 4205 Design Basics 5 credits Objective: This course aims at the knowledge and understanding of two dimensional basic design. Provides knowledge of design principles, elements, process, and organization. Various techniques, visual aspects of various characteristics of media, and creativity are practiced. Topics: - Design elements and principles Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: none DV 4241 Typography 1 4 credits Objective: Introduction to typography as an essential factor in visual communication design. Introduction to various typefaces, and its use in character and sensitivity. Topics: - History and development from anatomical typography through combination typefaces - Typographical functions in communication Methods: Lecture (1 hr), Studio (6 hrs) Prerequisite: none DV 4209 Drawing 3 credits Objective: In this course, students will acquire drawing basics as visual language and expression in conveying and exploring ideas. Students will refine the skill in using drawing as a means to communicate their expressions and exploration of ideas, as a means of internal and external communication. Topics: - Visual elements and composition. Methods: Lecture (1 hr), Studio (4 hrs) Prerequisite: none DV 4201 Art History 1 2 credits Objective: General historical knowledge of various aspects of culture, art, and religion of different nations. Students will be able to analyze and explain those aspects through projects. Topics: - Prehistory - Egypt, Crete, Mesopotamia, Ancient Greece, Byzantium, Renaissance Methods: Lecture (2 hrs) Prerequisite: none DV 4326 Copywriting 2 credits Objective: General practical knowledge of copywriting requirements, from planning to implementation. Students will be able to improve their creativity in writing for a range of disciplines and media. Topics: - Creative persuasion - Media and its creative language Methods: Lecture (2 hrs) Prerequisite: none DU 4167 Philosophy of Religion 2 credits Objective: To understand about the quintessence of religion, the truth of faith, getting to know God, and His salvation works. Also about the strategy and Christians World View and the Bible as the foundation of Ch ristian faith. Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

Topics: - Faith and religion - Philosophy of religion - Christian World View - The Bibles role Methods: Lecture (2 hrs) Prerequisite: none DU 4122 Bahasa Indonesia 2 credits Objective: Bahasa as a means to communicate and reflect ones identity, a nd also a method in academic writings. Topics: - Function and position of Bahasa - Syntax, integration and intervention - Spelling and structure - Effective sentence, writing format, and academic writing format Methods: Lecture (2 hrs) Prerequisite: none DU 4161 Ethics 2 credits Objective: To counsel the understanding of Christian ethics principles and their application in everyday life; at work, in the society, and living by the Christian faith in the community. Topics: - Ethics - Christian and cultural ethics - Social ethics Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

2nd SEMESTER
DV 4321 Visual Perception 5 credits Objective: This course aims at the knowledge and understanding of visual thinking and language. Provides knowledge of gestalt and visual literacy exercises. Topics: - Visual perception - Gestalt Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: must pass Design Basics DV 4242 Typography 2 4 credits Objective: An understanding of typography as a means of visual communication with an artistic expression. Development of sensitivities of the correct, aesthetical, and functional use of typography as a design element. Enhancing creativity through making and explaining typography works. Topics: - Typographical expression - Designing a typeface through software Methods: Lecture (1 hr), Studio (6 hrs) Prerequisite: must pass Typography 1 DV 4322 Design Sketch 3 credits Objective: An understanding and capability of sketching as a means of generating and communicating ideas in visual communication design. Development of sensitivities of the aesthetical and functional use of sketches as a design element and communication means. Topics: - Design sketches for various visual communication purposes Methods: Lecture (1 hr), Studio (4 hrs) Prerequisite: must pass Drawing DV 4202 Art History 2 2 credits Objective: Students gain knowledge about the development of western art that covers characteristics from a range of periods. -Isms and their backgrounds of forthcomings, their main figures, and their effects on art in Indonesia. Topics: th - Various prominent and significant aspects in art history from Renaissance, Gothic, to the 20 century. Methods: Lecture (2 hrs) Prerequisite: none DV 4219 Perception Psychology 2 credits Objective: The understanding of the meaning of perception in psychology, and several aspects of personality and culture that influence perception. Perception also means not only about individual perception but also mass perception, especially that relates to visual design. Topics: - Psychological aspects of perceptions between sensory functions - Intelligence, thought, memory, fantasy, association, cognition, emotion, etc. - Visual communication process - The psychology of color Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

DU 4168 Pancasila and Civics 2 credits Objective: To live in a country one must understand its ideology. It is important to understand about the idea of living as a nation and a country. Pancasila as the foundation of the country must therefore be reflected in everyday life. A strong nation must also be supported by national defense and perspective. There must also be unity for the national development. Topics: - Pancasila as Indonesians viewpoint - Pancasilas position in the Republic - The concept of a Pancasila State and the system of governance of Indonesia - The significance of God in a monotheistic country. - National defense, national perspective - National politics and strategies Methods: Lecture (2 hrs) Prerequisite: none DU 4169 Fund. of Natural Science 2 credits Objective: This course reflects on facts of life on earth, human existence, intellectual development, and on evolution. Technological advances and the escalation of living necessities has lead to environmental degradation, energy crisis, etc. How far of ethical responsibility do humans have towards technological development. Topics: - The development of the human mind - Scientific discussions on evolution - Environment and globalization - Technology and responsibility Methods: Lecture (2 hrs) Prerequisite: none DV 4124 English for Academic Purposes 2 credits Objective: Communicating in English is a must in this global world. Students here develop their English usage through short readings. Topics: - Reading for information - Practicing problem - Reading for pleasure - Building reading scale Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

3rd SEMESTER
DV 4255 VCD 1 5 credits Objective: Students understand, create, and implement visual elements as effective and efficient symbols for information design. Topics: - Semiotics (Icon, Index, Symbol) - Realist decorative - Infographics (Charts, Sign System, Pictograms, Maps) Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: must pass Visual Perception DV 4247 Illustration 1 3 credits Objective: An understanding of illustration as a means of visual communication design and art. The development of technical skill to convey ideas into illustrations. The ability to effectively plan and produce communicative illustrations. Topics: - The basics of illustration - Fiction and non-fiction - Exercises in creating illustrations for different uses - Exercises in using different media Methods: Lecture (1 hr), Studio (4 hrs) Prerequisite: must complete Design Sketch DV 4251 Computer Graphics 1 2 credits Objective: A knowledgeable skill in vector drawings and illustration techniques and its application in various design cases. Topics: - Vector drawings and illustrations techniques - Adobe Illustrator Methods: Lecture (1 hr), Studio (1 hr) Prerequisite: none DV 4327 Layout 3 credits Objective: An intensive course for a knowledgeable skill in layout in various media and purposes that supports various applications of visual communication design. Topics: - Layout in 2D and 3D Methods: Lecture (1 hr), Studio (4 hrs) Prerequisite: none DV 4217 Indonesian Cultural History 2 credits Objective: Students gain general knowledge about the development of culture in Indonesia influenced by religion, ethnicity, and location. Topics: - Prehistory - Artistic qualities - Hindus and Islams influences on art in Indonesia - New values in todays art of Indonesia Methods: Lecture (2 hrs) Prerequisite: none Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

DV 4281 Communication Process 2 credits Objective: To be able to create and explain a model of communication process and be able to describe several factors that limit or permit communication or several factors that intensify habits. To be able to analyze ads from the communication process point of view and can then apply the knowledge in everyday activities. Topics: - Communication purpose and the role of verbal and visual language in human behavior - The limitations of communication process - Behaviors in advertisements Methods: Lecture (2 hrs) Prerequisite: none DV 4213 Aesthetics 1 2 credits Objective: Students will have a broad knowledge of aesthetical problems, concepts, and important theories in art. Students will understand the relations between concepts and theories in various artistic phenomena. Topics: - Short history and meaning of Aesthetics - Aesthetics today - Problems in aesthetics philosophy - Different kinds of aesthetics and their thinkers Methods: Lecture (2 hrs) Prerequisite: none DV 4227 Design Appreciation 1 2 credits Objective: Students will gain understanding about the development of design and its problems as foundation in critically appreciating design works, especially in relation to their effect on human civilization. Topics: - Development of design, especially design in Europe that influenced modern design - Design development in Indonesia and its different cases in concept, production strategy, etc. Methods: Lecture (2 hrs) Prerequisite: none

DV 4221 Graphic Production Process 2 credits Objective: A basic knowledge of the history and various techniques of printing that can be applied to the visual communication design process. And an understanding of terms used in the graphics world. Topics: - The history of printing - Introduction to printing methods and techniques - Measurements in printing Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

4th SEMESTER
DV 4256 VCD 2 5 credits Objective: Students utilize design elements in creating design for public communication. Creating and working with aspects of public perceptions in creating meaning for logos and corporate or institutional identity. Topics: - From message to visual communication - Visual communication system, graphical system, and corporate identity Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: must pass VCD 1 DV 4248 Illustration 2 3 credits Objective: To build an effective skill in translating ideas or messages into creative visual form. Understanding different criteria in illustration in relevance to visual communication design. Topics: - Picture, Illustration, Illumination - Exercises in illustration for products, print materials, or everyday objects in graphics Methods: Lecture (1 hr), Studio (4 hrs) Prerequisite: must complete Illustration 1 DV 4252 Computer Graphics 2 2 credits Objective: A knowledgeable skill in image editing and raster based editing techniques and its application in various design cases. Topics: - Photo editing - Digital Imaging techniques - Adobe Photoshop Methods: Lecture (1 hr), Studio (1 hr) Prerequisite: must complete Computer 1 DV 4263 Photography 1 2 credits Objective: An introduction, understanding, and basic know-how in taking and making a photograph through digital photography. Topics: - History of Photography - Basic photography - Black and white and color film photography - The darkroom - DSLR Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: none DV 4214 Aesthetics 2 2 credits Objective: Students will have a deep understanding of several basic concepts and theories about art, and have a structural way of thinking in discussing art using aesthetical terms, concepts, and theories. Topics: - Background of art and fine art concepts - Concepts and theories of art Methods: Lecture (2 hrs) Prerequisite: none Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

DV 4228 Design Appreciation 2 2 credits Objective: Students will understand about the development of modern and postmodern design as foundation in analyzing and determining position in its development with various methods. Topics: - Development of modern and postmodern design and their influence in Indonesia - Design appreciation in graphic design Methods: Lecture (2 hrs) Prerequisite: none DV 4223 Desktop Publishing 2 credits Objective: In this course students get to know, understand and able to apply different aspects from the overall process of digital publishing, from layout to final output, with various formats of print or screen media. Topics: - Digital typography - Editorial layout - Prepress - Company surveys and final project team work Methods: Lecture (2 hrs) Prerequisite: must complete Graphic Production Process

Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

5th SEMESTER
DV 4257 VCD 3 5 credits Objective: Students gain new perspectives in graphic design, understand the relationships between verbal and visual, and able to be a problem solver in the community by effectively using targeted media. Topics: - Media - Verbal-visual - Service learning - Destination branding Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: must pass VCD 2 DV 4283 Animation 1 2 credits Objective: Students will learn how to use a 3D software, make 3D renderings, and create a simple animation. Topics: - User interface - 2D & 3D modeling, surface modeling, box modeling - Lighting, material - Camera, animation, particles Methods: Lecture (1 hr), Studio (1 hr) Prerequisite: must pass Computer Graphics 2 DV 4275 Audio Visual 1 2 credits Objective: Students understand and learn to implement audio visual production stages, from the camera angle takes, production book, and audio dubbing. Topics: - Audio Visual - Production stages, tools - Camera shots, angles, lighting setup - Editing, mixing, storyboard, production book Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: none DV 4264 Photography 2 2 credits Objective: An introduction, understanding, and basic know-how of the use of flash photography indoor or in the studio and outdoor, with models, objects, and products as subject matters. Topics: - Flash photography - The photography studio - Photographing models, objects, and products - Digital photography Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: must complete Photography 1 DV 4307 Presentation Techniques 2 credits Objective: Students can apply the skills and theories of presentation techniques that effectively target the audience. Topics: - Planning process for presentation materials fit for target audience - The right and self assured presentation techniques - Control of presentation tools Passing grade for all courses (except for some General Studies Courses) is C.

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

- Application in Visual Communication Design Methods: Lecture (2 hrs) Prerequisite: none DV 4225 Design Methodology 2 credits Objective: In this course students learn about theoretical foundation in design and how to reach targets methodically, and also be introduced to the structure of methodology and creating a method for problem solving. Critical analyses and readings of every design movement currently happening will also be observed. Topics: - Why design needs methodology - Problem solving methods - Systematic design process Methods: Lecture (2 hrs) Prerequisite: none DV 4245 Advertising Communication 2 credits Objective: To enhance students perspective and overall understanding of communication and advertisings role in product marketing plan. Topics: - Communications function - Marketing and advertising - Advertising management Methods: Lecture (2 hrs) Prerequisite: none DU 4163 Professional Ethics 2 credits Objective: To explain the paradigm of faith and science in Christian faith perspective, that integrates faith and science and technology that focuses in truth. Topics: - Christian mind - Faith and science - Professional ethics - Faiths commitment and sciences commitment Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

10

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

6th SEMESTER
DV 4258 VCD 4 5 credits Objective: Students gain perspective about the relationships between message content, target, and communication strategy through choice of image and visual communication media that are integrated. Topics: - Media communication and market competition through ads - Positioning, Advertisement case studies, image development, and targeting - Visual and media strategies for consumer goods - Partial survey and creating ads through targeted and integrated comprehensive design package - Integrated Marketing Communication Methods: Lecture (1 hr), Studio (8 hrs) Prerequisite: must pass VCD 3 DV 4277 Audio Visual 2 2 credits Objective: Students learn and understand how to implement audio visual production stages professionally. Topics: - Video clips and TVC - Tasks in commercials, budgeting - Film and TV production, production book Methods: Lecture (1 hr), Studio (1 hr) Prerequisite: must complete Audio Visual 1 DV 4231 Research Methods 2 credits (offered every semester) Objective: To help students learn and understand theoretically and practically the methodology of research, so they can plan and execute an academic research independently. Topics: - Research process and scientific explanation - Problem and research proposal - Scale, measurement, and relation between the variables - Population and sample - Collecting, processing, and presenting data - Research writing Methods: Lecture (2 hrs) Prerequisite: must pass VCD 3

ELECTIVE COURSES*: DV 4309 Advertising* 2 credits Objective: To be able to communicate a message verbally and visually by paying attention to aspects of a brands essence. Students conduct a simple research about a products insight and customers insight. This elective course focuses on creative ideas through the process of strategy decision before the execution stage. Topics: - Print Ads, Radio Ads, TV commercials, etc. - Ad awards, creativity awards - Ambient media, creative media - Product insight, customer insight Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: test

Passing grade for all courses (except for some General Studies Courses) is C.

11

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

DV 4284 Animation 2* 2 credits Objective: Students will learn advanced techniques of a 3D software, make advanced 3D renderings, and create a more advanced animation. Topics: - User interface - 2D & 3D modeling, surface modeling, box modeling - Lighting, material - Camera, animation, particles Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: must pass Animation 1, & interview DV 4295 Comics* 2 credits Objective: This course aims at giving the ability to understand comics as a form of creative visuals as a whole. Students will also learn about developing stories, themes, plots, character, composition, panels, visual style, and relations to culture and social aspects, and also production and publication. Topics: - History and techniques - Developing plots, characters, local content - Comic production and publication Methods: Studio (4 hrs) Prerequisite: must pass Illustration 2 DV 4303 Entrepreneurship* 2 credits Objective: Students will acquire entrepreneurial spirit and the ability to create a business plan. Topics: - Entrepreneurship & Identifying new business opportunities - Funding and evaluating a new business - Types of ownership - Marketing plan, organizational plan Methods: Lecture (2 hrs) Prerequisite: none DV 4313 Experimental Photography* 2 credits Objective: This course will let students explore visual concepts, themes, genres, techniques, and critiques in the world of photography, conventional and/or digital. Students will find broader references of works and important photographers from different genres. Students will also create innovatively a body of personal work that is thematic, has character and concept, with guided technical approach. Topics: - Genres, conceptual works, references - Experimentation in studio - Experimentation in digital imaging - Short documentary essay photography Methods: Studio (4 hrs) Prerequisite: must pass Photography 2 and portfolio submission DV 4324 Event Organizing* 2 credits Objective: Students will have the knowledge and understanding about event as one of the many visual communication mediums. Students will also have the basic theories and concepts of event organizing, and gain basic techniques in event organizing concept. Topics: - Intro to event organizing Passing grade for all courses (except for some General Studies Courses) is C.

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PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

Methods: Lecture (2 hrs) Prerequisite: none DV 4311 Film Production* 2 credits Objective: Students will have the knowledge and understanding about film as one of the many visual communication mediums. Students will also have the basic theories and concepts of film production, and gain basic techniques in film production. Topics: - Preproduction, Production, Postproduction - Acting, lighting, audio - Teamwork Methods: Studio (4 hrs) Prerequisite: must pass AV 1 & interview DV 4325 Game Design* 2 credits Objective: Students will have the knowledge and understanding about game as one of the many visual communication mediums. Students will also have the basic theories and concepts of game design, and gain basic techniques in game concept design. Topics: - Intro to game as visual communication medium - Game mechanics Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: test and interview DV 4268 Packaging Design* 2 credits Objective: To give knowledge about packaging design in theory and application, from idea to final form, and also to provide experience for students in packaging design as well as creating real solutions for factual packaging design problems. Topics:

- Packaging design, graphic design - Marketing and application - Service learning

Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: test and interview DV 4317 Urban Art* 2 credits Objective: This course will let students explore visual concepts, themes, genres, techniques, and critiques in the world of urban art. Students will find broader references of urban art works. Students will also create innovatively a body of work that is thematic, has character and concept, with guided technical approach. Topics: - Urban art Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: none DV 4291 Web Design* 2 credits Objective: Students gain the skills in basic techniques of building a web page, and combining technical aspects and graphical skills in creating a creative website. Topics: - HTML, page layout, table & layer - Editing document, image, frame - Web hosting Passing grade for all courses (except for some General Studies Courses) is C.

13

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

- Flash, action script, publishing Methods: Lecture (1 hr), Studio (2 hrs) Prerequisite: must pass Computer Graphics 2 and interview DV 4996 Community Outreach Program* 3 credits Objective: Community Outreach Program (COP) is an inter-discipline educational activity set to give a learning experience to the students by living in the community to give respond to the actual social life & help the community development problems. This program is a part of the curricula for bachelor degree as well as the supporting medium to foster community development. Topics: - Service Learning - Civic life and intercultural communication More info: http://lppm.petra.ac.id/ppm/COP/index.php Methods: Community development Prerequisite: none

DV 4271 Social Psychology 2 credits Objective: To gain knowledge and understanding about social psychology and all its aspects, including how to think and act or behave in facing students academic duties, and also problems that may arise from the wider so cial environment. Topics: - Aspects of Social Psychology - Various social phenomena - Social motives and their characteristics in the way of thinking and behavior Methods: Lecture (2 hrs) Prerequisite: none DV 4293 Art Sociology 2 credits Objective: To improve knowledge of the relationships between art, artistic creativity process, and societys art products. And also about arts relationships with social class, tradition, and politics. Students gain understa nding about sociology in terms of art, which includes literature, visual art, music, film, and architecture. Topics: - Relationships between art, artistic creativity, and society - Sociology with the focus on art Methods: Lecture (2 hrs) Prerequisite: none DV 4273 Management 2 credits Objective: To understand the basics of economic activities, its conjuncture and variables. And to study about organizational plan, mission, SWOT analysis, and human resource aspects. To also learn about basic marketing, especially mixed marketing, segmentation, product positioning, and advertising management. Topics: - Economic conjuncture and variables - Organizational plan, SWOT analysis, human resources - Mixed marketing - Advertising management Methods: Lecture (2 hrs) Prerequisite: none

Passing grade for all courses (except for some General Studies Courses) is C.

14

PCU VISUAL COMMUNICATION DESIGN COURSE DESCRIPTIONS ACADEMIC PROGRAM 2013

7th SEMESTER
DV 4259 VCD 5 5 credits Objective: Students learn to sort out, analyze, and make decisions in design planning, and also about integrated teamwork and each members part and discipline. This is a preparation course before final project. It aims at problem solving and its application to create functional and applicative design works, and developing a portfolio. Topics: - Design styles, new media, digital media, modern packaging, interactive media, essay photography - Choosing, analyzing, creating surveys, and presenting a factual topic in a forum - Developing a portfolio Methods: Lecture (1 hr), Studio (10 hrs) Prerequisite: must pass VCD 4 DV 4301 Seminar 3 credits (offered every semester) Objective: The ability to present and discuss textual work in a seminar forum as a basis for writing a thesis. Topics: - What is a seminar - Its organization and management - Pluses and minuses of seminar compared to other academic forums - Writing a personal research topic and presenting it in a seminar Methods: Lecture (3 hrs) Prerequisite: must pass VCD 4 and Research Methods DV 4501 Internship 6 credits (offered every semester) Objective: Students will have the chance to gain real life practical experience and training that is appropriate to his/her desired profession, and can develop a report from the internship. Methods: Independently with supervision from an advisor Prerequisite: must pass VCD 4

8th SEMESTER
DV 4999 Final Project 10 credits (offered every semester) Objective: Students will be a visual communication designer that is competent in problem solving and explaining underlying concepts and design methods within the confines of aesthetics and science. Topics: - Final project - Thesis paper - Presentation Methods: Independently with supervision from advisors Prerequisite: must pass all courses with a minimum of 134 credits

Passing grade for all courses (except for some General Studies Courses) is C.

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