Strategic Plan Template Bilingual

NAM E O F H OS P I TAL
S T RAT EG I C P L A N
医院战略规划
Select this paragraph and replace with the
descriptive name of the plan
(此处替换改为规划的具体描述名称)
200X-200Y
Descriptive Name of the PLAN
规划的具体描述名称
Strategic Plan Template Version 2, 2009. 战略规划模板第 2 版 2009

年
以下为作者对该模板版权的申明
This work is licensed under a Creative Commons Attribution 2.5
Australia License
Ian Hughes claims moral rights as author of this template. You are
free to use, copy, distribute, display, alter, transform, or build upon
this work provided you attribute the original template (but not any
plan or other work derived from it) to Ian Hughes.
Version 2 was developed with support from The Research Institute for
Asia and the Pacific in The University of Sydney, Australia.
If you have any comments or feedback please send them by email to
I.Hughes @ usyd.edu.au
Add publication and copyright data to this page. 在此页加入出版物与版权信息
Planning Team 规划团队

List names of 名单
All the members 成员
Of the Planning Team
With collaboration of 合作伙伴
List people 名单
And groups 团体
Who contributed to this plan 谁对此规划有贡献
N AME OF H OS P ITA L S TR ATEG IC P LAN 200X-200Y
CONTENTS 内容
Contents 内容..................................................................................................2
Introduction 介绍.............................................................................................3
how to customise your strategic plan 如何自定义你的战略规划..........................3
more template tips 更多模板使用提示...............................................................4
how to create a table 如何创建表格..................................................................4
Planning to plan规划的准备工作........................................................................5
Most Important Thing 最重要的事.....................................................................7
Purpose Formulation 目标分解..........................................................................8
Statement of Purpose 目标陈述......................................................................10
Vision 愿景....................................................................................... ..............11
Values Scan 价值审视.....................................................................................13
Driving forces 驱动力.....................................................................................14
Culture Scan 文化审视....................................................................................15
SWOT Analysis 态势分析............................................................................... ..16
Strategic issues 战略核心议题.........................................................................17
Action plan 行动计划......................................................................................19
Emergent issue 紧急处理问题.........................................................................21
Environmental Monitor 环境监控....................................................................22
2
INTRODUCTION 介绍
Read the instructions which are on this template. Then select and replace this typing
with your own introduction. 阅读模板的指导说明，然后选择和替换你自己的介绍。
This template only helps you with the layout and presentation of your strategic plan.
You must use reading, collaboration and input from stakeholders to develop the plan.
Remember the best presented and laid out plan is a waste of time if it is not
participatory. If you plan does not reflect what the people who will be affected by it want,
then it is a waste of time.
This 2009 version is written for hospital strategic planning, but can be adapted for
other purposes.
The template is designed in Microsoft Word 2003. Change the information on the cover
page to contain the information you would like.
Select the text in each of the labelled boxes, and replace it with the information
required for your strategic plan.
To add information in the body of your plan, use Styles such as Heading 1-5, Body
Text, Block Quotation, List Bullet, and List Number from the Style control on the
Formatting toolbar.
This template is complete with Styles for a Table of Contents and an Index. From the
Insert menu, choose Index and Tables. Click on the tab you would like. Be sure to choose
the Custom Format.
HOW TO CUSTOMISE YOUR STRATEGIC PLAN 如何自定义你的战略规划

TO CREATE YOUR OWN CUSTOMISED STRATEGIC PLAN, select and replace the text here with
your own, delete features you do not want, and type in the new features you would like.
When you make changes and save the document with a new name.
1) Insert your organisation name and address in place of the text on the cover page by
clicking once and typing. The address should be typed in the frame in upper right
corner of the title page.
2) Choose File Save As. Save the file under a new name to protect the original
version. You may want to come back to earlier versions of your strategic plan.
HOW TO CREATE BULLETS AND NUMBERED LISTS

 To create a bulleted list like this, select one or more paragraphs and choose
the List Bullet style from the Style drop-down list.
 To create a numbered list like the numbered paragraphs above, select one or
more paragraphs and choose the List Number style from the Style drop-
down list — Word will automatically number the paragraphs for you.
3
This Style—the Block Quotation—can be used for quotes, notes or

paragraphs of special interest. To use the Block Quotation Style,
highlight any paragraph and choose Block Quotation from the style
drop-down list on the Formatting toolbar.
MORE TEMPLATE TIPS 更多模板使用提示

There are three ways to view the various style names of the template sample text:
1) In Normal view, choose Tools Options. Click the View tab. In the Style Area Width
box, dial up a number such as “1” and click OK. Observe the style name next to
each paragraph; or
2) In Page Layout view, click on any paragraph and view the style name on the
Formatting toolbar; or
3) From the Format menu choose Style Gallery. In the Preview section click on Style
Samples.
HOW TO CREATE A TABLE 如何创建表格

TO CREATE A TABLE, Choose ‘Insert Table’ from the Table menu. To have it look like the
below table, click Table AutoFormat on the Table menu, and then choose the Elegant
format.
TO MODIFY AN EXISTING TABLE, such as the table below, position your cursor in any cell.
To modify the table, access the Table menu to select the desired action and/or result.
COMPETITOR RANKING CURRENT SHARE SHARE IN 3 YRS.
Largest competitor 50% 30%

Second largest 25% 20%
competitor
Third largest competitor 15% 12%
 Table: Projected growth of competitors over 3 years.
4
PLANNING TO PLAN规划的准备工作
OUR SYSTEM Write a descriptive title of the hospital, service or system

机制 the plan relates to 编写一个与规划相关的医院、服务或机制的
描述性名称
OUR COMMITMENT A statement that the Executive Officer will provide time
承诺 and resources needed to complete the participatory
planning cycle
说明，执行主管要求完成规划周期所需的时间与资源
OUR PLANNING List the names and positions of the people who will
TEAM 规划团队 make the plan
列出制定规划人员的名字与职位
THE STAKE List the people, groups and organisations who may be
HOLDERS 相关参与者 affected by this plan 列出对该规划可能产生影响的人、团体
或组织机构
TIME FOR When will the planning team meet? 规划团队的开会时间

PLANNING
时间表
PLACE FOR Where will the planning team meet? What places will
PLANNING be used for meetings, consultation etc. 规划团队在哪里
规划场所
见面? 哪些地方被用来开会、咨询和讨论等
STAKE HOLDER-TEAM RELATIONSHIPS 相关参与者与规划院队的关系
Draw a diagram connecting each stake holder to the planning team on a piece of paper
and attach it to the strategic plan at the end of this part. If you delete this paragraph you
can use the heading. 在小纸上画出每一个相关参与者与规划团队的关系表，并附在战
略规划书这部分的最后。如果你删除此段，你可以使用这个标题。
5
6
MOST IMPORTANT THING 最重要的事
Ask members of the Planning Team and key stakeholders to complete this sentence:
要去规划团队的成员以及主要参与者完成该句子：
The most important thing about this hospital over the next few years is …
对医院来说，未来几年最重要的事是：
Collect all answers together and summarise them using qualitative research thematic
analysis.
收集所有的答案，运用定性研究专题分析，将答案归纳在一起。
Make a short summary statement of the most important thing.

简要总结最重要的事。
7
PURPOSE FORMULATION 目标分解
The word "purpose" is often preferred to the word "mission". Another word
preferred by stake holders may be used. Answer each of five questions, then
combine the five answers into one statement of purpose. 目标经常被理解为任务。
回答以下五个问题，然后将归纳为一份目标陈述
1. WHAT 什么？ What services should

the hospital offer? What
functions should the
hospital perform?
医院提供哪些服务？
医院履行哪些职能？
2. WHO 谁？ Who are the people the

hospital should offer
services to? For whom
does the hospital
perform these functions?
医院该向谁提供服务？医院向
谁履行职能？
3. HOW 如何？ What services will the

hospital offer to meet
client’s needs?
医院提供怎样的服务以满足客
户的需求。
4. WHY 为什么？ What are the reasons

for this specific
hospital? Why should
the hospital exist? 为什么
需要这个医院存在？哪些理
由？
Combine these four statements into to make one statement of purpose.将这四点

总结归纳成一个总的目标陈述
WHAT? 什么？
8
Why?
为什么？
HOW? 如何？ WHO? 谁？
9
STATEMENT OF PURPOSE 目标陈述
10
VISION 愿景
Descriptive Name of Plan
Our vision of our future is ...我们对未来

的愿景是...
Give an expression of the vision here after you have

read and discussed what is meant by ‘vision’ in
participatory strategic planning. Do this when you are
ready to, as early in the planning process as you can.
阅读和讨论在战略规划中“Vision”的涵义，然后给出“我们对未来的愿景是什么”的答案。规划
过程中，越早确定愿景越好。
A clear and concrete statement of what the hospital can become is like a guiding star to
give direction, to inspire effort, and give meaning to the existence of the hospital. Giving
expression to a vision for the future provides a lodestar to guide planning and action, and
guides you in dealing with complex issues as they emerge.
一个明确而具体的“医院能是什么样”的陈述，就像那北极星，指引着我们前进方向，鼓舞和激
励着我们努力奋斗，并且赋予医院存在的意义。对未来的愿景给出表述，就像那北极星的出现，引
领着我们的规划与行动，并在复杂问题出现时，给予我们解决问题的指导。
Mahatma Ghandi urged us to be the change we want to see. Our vision of the hospital
is a statement of the change we want to be.
圣雄甘地要求我们必须改变成为我们想要看到的样子。对医院，我们的愿景就是对我们想要做出
什么改变的陈述。
Vision is the fundamental reason the hospital exists, why we are here as the hospital.
Vision is crucial both to guide future development of the hospital, and importantly, to
provide direction in times of confusion or crisis.
这愿景是医院存在的根本原因，为什么我们在这里办医院。愿景，对医院未来发展导向和在混乱
和危机时期引路导航，都至关重要。
11
Vision is the concrete statement of your ultimate dreams for the hospital and the way
we can impact on the world.
愿景是医院终极梦想的具体说明，是我们通向如何能够影响世界的康庄大道。
Clarifying the vision seems easy but can be a deceptively difficult task. A good vision
is: 明确愿景看似容易，实则是一项艰巨的任务。一个好的愿景是：
• Future oriented 未来为导向

• Easy to understand and remember 让人容易理解与记忆
• Unique to this hospital 为医院独有
• A call to service and care 对服务与护理的呼唤
• Inspiring 鼓舞人心的
• Brief - try for ten words or less in English or a few Characters in Chinese.
总结-试用10个以内的英语单词或一些中文单词
12
VALUES SCAN 价值审视
MEMBERS OF PLANNING TEAM 规划团队成员
Name 名字 Personal values 个人价值观
Each member of lists his or her own values

the planning team 列出他或她自己的价值观
规划团队的每一个成
员
use the tab key to add more rows 使用TAB键来添加更

多的行
THE STAKE HOLDERS 相关参与者

Stake holder Values 价值观
相关参与者
List each main List the values of each (if known)

stake holder 列出每列出他们每个人的价值观
个主要的相关参与者
Use statements made by stake holders when

possible
如果可能，使用他们的陈述
THE HOSPITAL 医院
Name of the Stated philosophy, principles or values
Organisation 陈述机构的哲学逻辑、原则与价值观念
机构名称
Copy or attach a written statement if one exists

复制或附上一份陈述文件，如果有的话
Source 来源
13
DRIVING FORCES 驱动力
SERVICES 服务 what will we do
我们做些什么
CUSTOMERS 客户 who will use our

services
谁使用我们的服务
TECHNIQUES 技术 what methods will

we use 我们使用什么技
术
COST CONTROL how we can afford

成本控制 to do it 做到这一点，我
们可以承担多少
OPERATIONS 运作 how we can do it

我们能做什么
RESOURCES 资源 resources we can

make use of
我们可利用的资源
REWARDS 奖励 what stake holders

will get
相关参与者能得到什么
DISTINCTIVE What makes our

COMPETENCY hospital different
独特的竞争力 from others? 什么
使我们的意愿与众不
同？
14
CULTURE SCAN 文化审视
CUSTOMERS Brief description of the culture of service users
客户简要描述使用服务的客户的文化
ORGANISATION Brief description of the culture of the organisation

机构简要描述机构的组织文化
LOCAL COMMUNITY Brief description of cultures in the local community

当地社区简要描述当地社区的文化
COMPETITORS Notes on cultures of other service providers

竞争者注释其他提供服务者的文化
PLANNING TEAM Cultural background of each member of planning team

规划团队规划团队每一个成员的文化背景
PLAN Implications of the cultural context for the plan

规划此规划的文化背景
15
SWOT ANALYSIS 态势分析
STRENGTHS 优势 WEAKNESSES 劣势
I
N 内
T
E 部
R
N
A
L
OPPORTUNITIES 机会 THREATS 威胁
E
X 外
T
E 部
R
N
A
L
16
STRATEGIC ISSUES 战略核心议题
Copy the following table, and fill out for three to five key strategic issues.
复制以下表格，并填写三至五个主要的战略议题。
In the ACTION box write what we intend to do about it. (Action should be appropriate
to domain). 在执行表格中，填写你打算做什么。（行动应适当）
STRATEGIC ISSUE Issues must be of strategic importance. Use a separate

战略议题 copy of this form for each of 3 to 5 key issues. 议题必须是
具有战略重要意义的。分别对这三至五个议题使用独立的表格填写。
COMPLEXITY Identify whether the issue fits in the domain of Order

DOMAIN (Known or Knowable), Unorder (Complicated or Chaos),
复杂 Disorder (Unknown) and if it is a Wicked problem. 弄清这
个议题是否适用（众所周知或可知的）、不适用（复杂的或混乱的）、
无规则的（不可知的），并且明确这是否是个坏事。
SITUATION NOW Briefly describe or summarise where we are at now.

当前情况简单陈述或概括我们现在是什么情况
FUTURE STATE Where we would like to be. 我们想要实现什么

未来预期
SUCCESS How we will know that we have arrived or are on track

INDICATORS towards the future state. 我们如何知道我们达到了未来的预期，
成功的衡量指标或在正轨上。
BROAD STRATEGIES This is the heart of the strategic plan. List the few most
广泛意义上的战略 important things you will do to achieve your future state.
Don’t go into detail here.
这是战略规划的核心。列出为了实现未来预期你需要做的几件最重要的
事情。在这里，不需要太深入具体。
RESOURCES What knowledge, skills, experience, technology, natural

资源 talent or other resources do we need to implement these
strategies and meet the success indicators? 实施这些战
略，达到成功指标，我们都需要那些知识技能、技术经验、天赋或其他
资源？
WHO? Who in the hospital will take responsibility for directing,

谁？ coordinating, enabling action on this strategic issue?
谁在医院负责这个战略议题的指挥协调工作？
17
18
ACTION PLAN 行动计划
Copy the template, and fill it out for each issue.
复制此表格，并根据每一个议题填写此表。
Objectives will be formatted as a numbered list automatically. 目标将自动编号列表

ISSUE 议题 Type your strategic issue here 在此处填入你的战略议题
STRATEGY 战略 1) First step or tactic 第一步或策略
2) Second step or tactic 第二部或策略
STEP OR TACTIC 步骤
ACTION WHO WHEN OUTCOME

行动谁什么时候结果
Copy this template and use it

many times in planning and
implementing action to implement
the strategy and achieve our
vision. For each action, name a
person with responsibility to
achieve or coordinate that
activity, when the person should
report on progress. Make a brief
note of the outcome when the
report is made, or the date for
completion arrives.
复制该表，并且在规划和实施活动中多次
使用。每一次行动，都列出责任人以及他
何时需要报告进程。在报告时或活动结束
日，简述结果情况如何。
19
20
EMERGENT ISSUE 紧急处理问题
This template should be kept and used when the planning process reveals a
need for immediate or changed action. 该模板用于当规划过程中出现紧急需求或行动
变化时。
DATE 日期 Date the form is filled out 填写该表的日期
ISSUE IDENTIFIED During the planning process differences between

明确问题 what is and what should be will be uncovered 在规划过
程中，“实际如何与应该为如何”的区别没有被发现
URGENCY When is action needed? What would be the

紧急 consequences of not acting or delaying action? 何时需
要采取行动？不行动或拖延行动会将哪些后果？
ACTION PLAN What you think should be done

行动计划你认为应该如何？
RESPONSIBILITY Who will be responsible for application

责任谁对此申请负责？
COMMITMENT Executive Officer or Coordinator approves of action

承诺执行主管或协调人员批准行动
ACTION TAKEN Report of what is done

采取行动报告采取了什么行动？
OUTCOME Report of what happened after the application

结果报告申请实施后，发生了什么
21
ENVIRONMENTAL MONITOR 环境监控
The hospital systems are nested within wider environmental systems. Copy
this Environmental Monitor and use it from time to time during the planning
cycle, especially if you notice changes.
医院系统被更广泛的环境机制所环绕着，复制此环境监控方法，不时地应用到规划周期中，特别是
当你注意到变化发生的时候。
DATE 日期
GLOBAL Are there any new technologies, or international

ENVIRONMENT events that may affect this hospital or system? 是否有新
国际环境的技术或国际事件可能对医院或机制产生影响？
NATIONAL AND What political events, national or regional government

STATE EVENTS policies, economic changes or other elements in the
国家和省级事件 national or state environment impact on us? 哪些国家或
省级的政治事件、政府政策、经济变革或其他环境因素对我们产生影
响？
SOCIAL AND What are the social and cultural expectations, events
CULTURAL and changes which might affect our systems?
ENVIRONMENT 哪些社会与文化预期、事件、变化可能会对我们的机制产生影响？
社会与文化环境
INDUSTRY OR What are current trends and events in the industry or

SERVICE SECTOR service sector?
产业或服务行业行业内当前的趋势和活动有哪些？
What recent or anticipated technological changes
might affect us?
有哪些最近的或预期的技术革新会对我们产生影响？
COMPETITIVE Which hospitals or other organisations offer similar or

ENVIRONMENT competing services? What are they doing?
竞争环境哪些医院或机构提供类似的或竞争性的服务？他们都在做什么？
LOCAL Local events, history, geography, epidemiology,

ENVIRONMENT economy, politics, population trends, interests,
当地环境 activities etc. 当地的事件、历史、地理、流行病、政治、人口
趋势、兴趣和活动等。
22
Congratulations on completing your strategic plan. 祝贺您完成该战略计划

_______________________________________
23

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NAM E O F H OS P I TAL

Strategic Plan Template Version 2, 2009. 战略规划模板第 2 版 2009

Add publication and copyright data to this page. 在此页加入出版物与版权信息

Planning Team 规划团队

how to customise your strategic plan 如何自定义你的战略规划..........................3

more template tips 更多模板使用提示...............................................................4

how to create a table 如何创建表格..................................................................4

Most Important Thing 最重要的事.....................................................................7

Purpose Formulation 目标分解..........................................................................8

Statement of Purpose 目标陈述......................................................................10

Vision 愿景....................................................................................... ..............11

Values Scan 价值审视.....................................................................................13

Driving forces 驱动力.....................................................................................14

Culture Scan 文化审视....................................................................................15

SWOT Analysis 态势分析............................................................................... ..16

Strategic issues 战略核心议题.........................................................................17

Action plan 行动计划......................................................................................19

Emergent issue 紧急处理问题.........................................................................21

Environmental Monitor 环境监控....................................................................22

HOW TO CUSTOMISE YOUR STRATEGIC PLAN 如何自定义你的战略规划

HOW TO CREATE BULLETS AND NUMBERED LISTS

This Style—the Block Quotation—can be used for quotes, notes or

MORE TEMPLATE TIPS 更多模板使用提示

HOW TO CREATE A TABLE 如何创建表格

COMPETITOR RANKING CURRENT SHARE SHARE IN 3 YRS.

Largest competitor 50% 30%

OUR SYSTEM Write a descriptive title of the hospital, service or system

TIME FOR When will the planning team meet? 规划团队的开会时间

STAKE HOLDER-TEAM RELATIONSHIPS 相关参与者与规划院队的关系

MOST IMPORTANT THING 最 重 要 的 事

Make a short summary statement of the most important thing.

1. WHAT 什么？ What services should

2. WHO 谁？ Who are the people the

3. HOW 如何？ What services will the

4. WHY 为什么？ What are the reasons

Combine these four statements into to make one statement of purpose.将这四点

HOW? 如何？ WHO? 谁？

Descriptive Name of Plan

Our vision of our future is ...我们对未来

Give an expression of the vision here after you have

• Future oriented 未来为导向

Each member of lists his or her own values

use the tab key to add more rows 使用TAB键来添加更

THE STAKE HOLDERS 相关参与者

List each main List the values of each (if known)

Use statements made by stake holders when

Copy or attach a written statement if one exists

CUSTOMERS 客户 who will use our

TECHNIQUES 技术 what methods will

COST CONTROL how we can afford

OPERATIONS 运作 how we can do it

RESOURCES 资源 resources we can

REWARDS 奖励 what stake holders

DISTINCTIVE What makes our

ORGANISATION Brief description of the culture of the organisation

LOCAL COMMUNITY Brief description of cultures in the local community

COMPETITORS Notes on cultures of other service providers

PLANNING TEAM Cultural background of each member of planning team

PLAN Implications of the cultural context for the plan

STRATEGIC ISSUE Issues must be of strategic importance. Use a separate

COMPLEXITY Identify whether the issue fits in the domain of Order

SITUATION NOW Briefly describe or summarise where we are at now.

FUTURE STATE Where we would like to be. 我们想要实现什么

MOST IMPORTANT THING 最重要的事