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PROJECT TITLE : TECHNO ECONOMIC FACTORS CONSIDERED WHILE SETTING UP A PETRO RETAIL OUTLET
Submitted to :
Mrs. Namita Pragya
Submitted By :
Sanchit Baijal BBA Oil & Gas Marketing Enrolement No. R170210040 SAP ID- 500011864 Batch : 2010-201
Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Overview of Petro Retail Outlets in India Overview of city Dehradun Steps involved in setting up an Retail outlet Site information Precautions taken care for site selection Technological & Economical Factors invoved in setting up an Retail outlet Three proposed location to open a new Retail Outlet Comparison of the 3-Proposed Sites according to various Parameters
10. Conclusion
Introduction
A Petro Retail Outlet is one from which Petrol & diesel is sold or is offered for sale to consumers/the public for purposes of use or consumption. These retail outlets is opened by a particular company in any place it requires like in the country . A retail outlet offers consumers engine oil also for there vehicles.
Dehradun is the provisional capital of Uttarakhand state. It is nestled between the Himalayan foothills to the north and the Shivaliks to the South. The town offers breathtaking scenery. City of Dehradun is major hub of tourists of india . Many People from India , comes here for there recreation activity & to enjoy the weather of Dehradun. Dehradun is situated at an altitude of 2,200 ft in the Doon Valley between two of the most important rivers in India, the Ganga and Yamuna. It offers beautiful scenery and a moderate climate in summer, and so is an ideal place to relax and escape the heat of the plains below. The town also serves as a convenient base for visiting the area's many tourist sites. Dehradun has experienced tremendous growth in recent years, and currently has a population of around 550,000. It is also famous for the Doon School, which is often referred to as the Eton of India.
Marketing intelligence is important for planning & setting up an new Retail Outlet Informaton of MI contains: a. b. c. d. e. Population Counts Spending Habbits New Development Nearby ATMs , Petrol Stations, Convinient stores Age Profile
Technological Factors : 1. Dispencing Units 2. Automation 3. Valves 4. Storage facility 5. Fire Fighting Equipements 6. Tanks & Pumps 7. Automatic Tank Gauging
Economic Factors : 1. NOCs from various Departments 2. Allied Retail Business 3. Salaries & wage 4. Lobour Cost 5. Land & construction Cost 6. Tie ups with different stores
3. Sela qui: This site is near industrial area & pharma city. Various
Schools & Colleges are also near to it. Cost of land is very low in this area . For a retail outlet to open in this could be beneficial.
Parameters
Land Availability Land Cost Location In & Around proposed sights Visibility Of the Location Class of people Population Density Legal Issues Environmental Factors Traffic Density Fire & Police Facility Other Competitors Availability of Technology Automobile Frequency Manpower Availability Presence of High Tension Wires Dividers Flyovers Parking Facility Any Proposed Flyover or Divider in near Future
Rajpur
Less Maximum Posh Area Less visible High class High No Low High Yes Many Yes Medium Yes No Yes No No Not yet
Ballupur
High Reasonable Trade ,Education & Transportation Hub Highly Visible Medium Class High No High Maximum Yes Few Yes High Yes No No No Yes Not yet
Sela qui
Very High Minimum Industrial Area Visible Lower Class Low No Very High Low No Yes Yes Average Yes No No No Very less Not yet
Conclusion
I have conducted my survey on all the three sites in dehradun& finally I came to conclusion that Ballupur is the best suitable site for my retail outlet to be set up.
I finalized Ballupur Because of the Following Reasons: It is in the Central location of Dehradun Traffic Density is Maximum on the road It has three major factors of this location : It is a trade hub It is a education Hub It is a transport Hub
Connects to the national haighway 72 Easily approachable Roads are wide Few competitors are there Class of people residing Major availability of institutions like fri, ima , branded showrooms like automobile showrooms , garments showrooms , sports showrooms etc.
Thank You