RESEARCH METHODOLOGY PROJECT REPORT ON

ADDICTION OF SOCIAL MEDIA IN YOUNG GENRATION

Project report submitted to SKN SSBM in partial fulfillment of requirement of research Methodology. By LAKHAN SHARMA (68) RAHUL MENGHAR (39) DHREEJ MALPE (37)

Under the guidance of Prof. MANJULA DULIPALA

Acknowledgement Any project never falls short of its expectations unless guided by the right person at right time. Success of project is an outcome of hard work in right direction and professional guidance. I am grateful to the Honorable Dean Dr. John Peter for providing all necessary facilities to carry out the project work and whos encouraging what has been a perpetual source of inspiration. It is my foremost duty to express my deep since of guidance and respect to the guide Prof. Manjula Dhulipala for his uplifting tendency and inspiring us for making up this project work completely successful. I am indebted to the library personnels for offering all the help in completing the project work. Last but not lest o is thankful to our students and those helped me directly or indirectly throughout this project work LAKHAN SHARMA RAHUL MENGHAR DHREEJ MALPE

Date: Place:

DECLARATION
We, the undersigned, hereby declare that the project report entitled. ADDICTION OF SOCIAL MEDIA Written and submitted by us to SKN school of management studies, in fulfillment of the requirement for the subject of Research Methodology under the guidance of PROF. MANJULA DULIPALA. This is original work and the conclusions drawn therein are based on the material collected by our self.

Sr. no 1 2 3

Name LAKHAN SHARMA RAHUL MENGHAR DHIRAJ MALPE

Roll no 68 39 37

Sign

Place:Date:-

Index Sr.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. Chapter Introduction Company profile Research methodology Data analysis Observations and findings Recommendation / suggestion Conclusion Bibliography References Annexure question

Introduction This study examine young generation addiction of social media with specific regards to facebook, twitter,linkedin etc. The internet has an indescribable power to influence, connect and mobilize the current population .Technological advances are no longer shocking but simply expected. Todays society has different expectations for all types of relationships. s. Relationships are now different because the tools used to maintain peer topeer connections have undergone a vast alteration. The primary focus is on the Internet and, with that, the development of social media .social media users are also referred as net generation who have grown up understanding the power of the internet .young generation unconsciously addicted to social media and as result they feel constant societal pressure to be connected with their peer through maintaining a continuous connection with technology. Independent research has been done concerning young generation dependence on social media.

OBJECTIVES OF OUR STUDY

1. Popularity/Visibility We would like to build a large digital following and increase visibility for our brand. 2. Media Attention We would like to attract the attention of bloggers and journalists for the purpose of gaining press mentions and coverage. 3. Influencer Attraction We would like to create a word-of-mouth campaign, starting with those most influential in the appropriate areas for our product/service. 4. Sales We want this campaign to lead to an increase in sales, and discernible ROI from the program. 5. Engagement We would like customers and prospective customers to interact with our brand, answer our questions and let us know how they feel about our products/services.

LIMITATIONS

They are mostly people who have already bought something from you; as such they have a vested interest in your companys future You have no opportunity to pre-screen research participants for objectivity Not everyone uses social media, and, of those that do many are not willing to spend time responding to your research questions The people who do respond are those either who have time on their hands or who have very strong opinions on the subject under discussion

facebook
facebook is a social networking service launched in February 2004, owned and operated by Facebook Inc. Facebook was founded by Mark Zuckerberg .

industry internet
type of site- social networking service employees -4619 [till 2012] net income US$ 53million [2012] products news feed,timeline,graph search,message,photos & videos,groups,events,pages. More than 1 billion people use Facebook. A January 2009 complete .com study ranked facebook as the most used social networking service by worldwide monthly active users. Facebook has the ability to bring people together in a wide variety of relationships. s. A major factor contributing to the high usability of social media is that it connects people without any boundaries Facebook is both a consumer and contributor of free and open source software.

Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text based message up to 140 characters ,known as tweets. Twitter was created in march 2006 by Jack Dorsey and by July , the social networking sites was launched The service rapidly gained worldwide popularity, with over 500 million registered users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Industry internet Headquarters- san francisco , United States Area served- worldwide

Research methodology
This research is made with the help of primary and secondary data

1) Primary data
Research through sample questionnaire 2) Secondary data Information collected through various internet websites. 3) Sources of study

Sampling of questioners Survey on 50 peoples hostel, cafeteria, & staff quarter Area of survey Sinhgad campus

We found different different Age group people

TABLE NO. 1.1 AGE 16 17-21 22-25 26-30 31- Above NO.of people out of 50 0 29 16 2 3

31& above 6% 26-30 4%

No of people

under16 0%

22-25 33%

17-21 57%

TABLE NO.1.1 According to our survey

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Maximum people under age 17-21 are using social media 57% are of 17-21 age group. 33.33% are of 22-25 age group. 3.70% are of 26-30 age group. Minimum are from 26-30 age group 5.5% are of 31 and above.

Male female ratio of using social media.

TABLE NO. 1.2 Gender Male Female No.of people 32 18

35 30 25 20 15 10 5 0 male Female Column2 Column1 no of persons no of persons

TABLE NO. 1.2 According to survey

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 64% of social media users are males. 36 % are females.

Type of social media people use or follow on a regular basis

TABLE NO. 1.3 Using social media on regular basis Twiter Facebook Linkedin My space Other No.of people 5 37 2 0 6

50 45 40 35 30 25 20 15 10 5 0 Twitter Facebook Linkedin myspace other Series 1

TABLE NO. 1.3

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According to survey 9.37% are using twitter. 75% are using facebook. 1.56%are using linkedin. 0%are using myspace. 12.5%are using other. Maximum people are using facebook

Total time people spend on social media site daily TABLE NO. 1.4
Total time spend on social media Less then 30 min. 31 to 60 min. 61 to 90 min. 90 above No. of people 23 22 3 2

13

y
30

25

20

15

No people

10

0 less than 30 mins 31 to 60 mins 61 to 90 mins 91 to 120mins

TABLE NO.1.4

According to survey 46.29% people are spending less than 30 minutes. 44.44% are spending 31to60 minutes. 7.4% are spending 61to90 minutes. 1.8% are spending 91to120 minutes.

Maximum people are spending less than 30 minutes on social media sites.

Addiction of social media. TABLE NO.1.5

Addictio n of social media Strongely Agree Agree Natural Disagree No. of people 5 20 12 8
14

Strongely disagree

no of people
strongly agree agree neutral disagree strongly disagree

7% 17%

9%

41% 26%

TABLE NO.1.5 According to survey 9.25% are strongly agreed that they are addicted to social media 40% are agreed that they are addicted to social media. 25.9% are neutral. 16.66% disagree that they are addicted to social media. 7.40% are strongly disagreed.

Maximun people are agreed they are addicted to social media

Find that they spend more time than intended on social media.
TABLE NO. 1.6 Spend more time intended on social Very Often Often No. of people 3 11
15

Never Sometime Rarely Very Rarely

7 21 4 4

25

20

15 Series 1 10

0 very often often never sometimes rarely very rarely

TABLE NO. 1.6 According to survey 5.5% feel that they spend very often more than intended time on social media. 22.22% feel that they often spend more time than intended on social media. 14.8% feel that they never spend more time than intended on social media 42.59% feel that they sometimes spend more time than intended on social media. 7.4% feel that they rarely spend more than intended time on social media.

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 7.4% feel that they very rarely spend more than intended time on social media. Maximum people feel that they sometimes spend more than intended time on social media.

They check their social media sites before something else that they need to do.
TABLE NO. 1.7 Spend more time intended on social Very Often Often Sometime Rarely Very Rarely Never No. of people 4 12 21 4 6 3

25 20 15 10 5 0 Series 3 Column1 no of people no of people

TABLE NO. 1.7

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According to survey 7.4% people feel that they very often check their social media sites before something else that they need to do. 25.9 % people feel that they often check their social media sites before something else that they need to do. 42.59% people feel that they sometimes check their social media sites before something else that they need to do. 9.25% people feel that they rarely check their social media sites before something else that they need to do. 11.11% feel that they very rarely check their social media sites before something else that they need to do. 3.70% feel that they never check their social media sites before something else that they need to do. Maximum people feel that sometimes they check their social media sites before something else that they need to do.

They feel their productivity suffers because of social media.

TABLE NO. 1.8 People feel their productivity Very Often Often Sometime Rarely Very Rarely Never No. of people 5 10 15 7 0 13

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No of people
very rarely 0% rarely 15% very often 9%

often 20%

sometimes 30% never 26%

TABLE NO.1.8 According to survey 10 % people feel that their productivity suffer very often because of social media. 20 % people feel that their productivity often suffer because of social media. 25% people feel that their productivity never suffer because of social media. 30% people feel that their productivity sometimes suffers because of social media. 15% people feel that their productivity suffer rarely because of social media. None of them feel that their productivity very rarely suffer because of social media. Maximum people feel that their productivity sometimes suffer because of social media.

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They try to cut down their amount of time they spend online and fail.
TABLE NO. 1.9 People feel their productivity Very Often Often Sometime Rarely Very Rarely Never No. of people 0 5 28 2 8 7

no of people
30 25 20 15 10 5 0 very often often sometimes rarely very rarely never no of people

TABLE NO. 1.9 According to survey 0% people feel that they very often try to cut down the amount of time they spent online and fail. 10% people feel that they often try to cut down the amount of time they spent online and fail.

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 55% people feel that they sometimes try to cut down the amount of time they spent online and fail. 5% people feel that they rarely try to cut down the amount of time they spent online and fail. 15% people feel that they very rarely try to cut down the amount of time they spent online and fail. 15% people feel that they never try to cut down the amount of time they spent online and fail. Maximum people people feel that they sometimes try to cut down the amount of time they spent online and fail.

They find them self saying just few more minutes while using social media
TABLE NO.2.1 Find some pople saying just few more mini. While using social md. Often Sometime Rarely Very Rarely Never No. of people 0 5 28 7 10

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no of people
35 30 25 20 15 10 5 0 often sometimes rarely very rarely never no of people

TABLE NO. 2.1 According to survey 0% people find often them self saying just few more minutes while using social media. 11% people find sometimes them self saying just few more minutes while using social media. 55% people find rarely them self saying just few more minutes while using social media. 15% people find very rarely them self saying just few more minutes while using social media. 19% people find never them self saying just few more minutes while using social media.

Maximum people feel that they sometimes find rarely them self saying just few more minutes while using social media.

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People comment on their social media usage

TABLE NO.2.2 People comment on social media Very Often Often Sometime Rarely Very Rarely Never No. of people 8 7 13 12 10 0

no of people
never 0% verry rarely 18% very ofen 15% ofen 15%

rarely 26% sometimes 26%

TABLE NO. 2.2 According to survey 15% people feel very often other comment on their social media usage. 15% people feel often other comment on their social media usage. 25% people feel sometimes other comment on their social media usage. 25% people feel rarely other comment on their social media usage. 20% people feel very rarely other comment on their social media usage.
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 No one people feel that never other comment on their social media usage. Maximum people feel that no one comment on social media usage.

How is social media useful

Maximum people feel that social media is useful to them as it helps them to connect them with their friends and gain knowledge and for their business advertisements the future of social media Most of the people think that the future of the social media is very bright . who will compete with facebook Most of the people think that no one can compete with facebook because of easy access. Where as some of them think that twitter and google+ can compete with facebook.

They ever advertise on facebook.

TABLE NO. 2.3 They ever advertise on facebook Yes No No. of people 20 30

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35 30 25 20 NO OF PEOPLE 15 10 5 0 YES NO

TABLE NO. 2.3 According to the survey 40% of the people have advertise on facebook. 60% of the people havent advertise on facebook. Maximum number of havent advertise on facebook.

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Observations and Findings Social media usage has increased rapidly in youth in past few years.
Social media has become very large source of information.

Social media has some advantages as well as some disadvantages

Advantages- people can connect anywhere in the world

Less efforts ,user-friendly

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 suggestion
Make sure your social profiles are complete and up to date

Cross promote your social profiles.

Check your email contacts for new people to connect with on social networks, and do this periodically.

Stop buying followers and fans

Use Google Analytics to measure your social media efforts.

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Conclusion This project helped to gain to knowledge about social networking site. Today social networking became a medicine which has no expiry date. Social networking is like a mosquito net in which people are connected with each other through this everyone is connected with each other. It works as a middle men between all people connected to each others.

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Bibliography 1) Survey with the help of questionnaire. Internet Sites:1) www.Facebook.com 2) Facebook incorporation

3) Twitter

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Questionnaires
Sinhgad Technical Education Societys

SKN SINHGAD SCHOOL OF BUSINESS MANAGEMENT

Survey about use of social media

Name: ------------------------------------------occupation ------------------------- location ------------------_

Contact No.:-------------------------------- Time----------------------Date: ---------------------------------

Appendix A: Survey Questionnaire

Q:1 AGE A) 16 and Under C) 22-25 B) 17-21 D)26-30 E)31 AND OVER

Q.2 Gender A) Male B)Female

General Social Media Use Q:3 What type of Social Media do you use or follow on a regular basis? Check all that apply.
A) Twitter C) LinkedIn B) Facebook D) MySpace E) Other

Q:4 ho time do you spend on social media sites daily?

A) Less than 30 Minutes C) 61-90 Minutes B) 31-60 Minutes D) 91-120 Minutes

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Self-Perception Q:5. Do you feel that you are addicted to Social Media? A) Strongly Agree C) Neutral B) Agree D) Disagree E) Strongly Disagree

Six Components of Social Media Q:6. How often do you find that you spend more time than intended on Social Media? A)Very Often D) Sometimes B B) often E) Rarely c) Never F) Very Rarely

Q:7. How often do you check your social media sites before something else that you need to do? A) Very Often D) Rarely B) Often E) Very Rarely C) Sometimes F) Never

Q:8. How often do you feel your productivity suffers because of social media? A)Very Often D)Sometimes B) Often E) Rarely C)Never F) Very Rarely

Q:9. How often do you try to cut down the amount of time you spend online and fail? A)Very Often D) Rarely B)Often E)very Rarely C) Sometimes F) Never

Q:10. How often do you find yourself saying just a few more minutes when using social media.? A)Very Often B)Often C) Sometimes D) Rarely E) Very Rarely F) Never

Q:11. How often do other people comment on your social media usage? A)Very Often D) Rarely B) Often E) Very Rarely C) Sometimes F) Never

Q:12 How social media is useful by your view? -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------31

Q 13. What is the future of social media ? ------------------------------------------------------------------------------------------------------------------------------Q14. Who can compete facebook in future? -----------------------------------------------------------------------------------------------------------------------------------------Q15.Have you ever advertise on facebook? yes No

------------Signature Thank you

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