MARUTI SUZUKI

History Maruti Suzuki

Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation of Japan. Maruti Suzuki is a leading manufacturer of passenger vehicles in India. Lovingly referred to as the people's car maker; over the past three decades Maruti Suzuki has changed the way people in India commute and travel.

Full Range of cars We offer 15 brands and over 150 variants ranging from people's car Maruti 800 to the latest Life Utility Vehicle, Ertiga. Our portfolio includes Maruti 800, Alto, A-star, Estilo, WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga.

THE JOURNEY OF MARUTI SUZUKI

The journey began 28 years ago with the principle of "Give" - a principle that has been bedrock of Maruti Suzuki's approach to sustainability. Get and Grow have been the natural outcomes over the years. Maruti Suzuki has now gone beyond its business and contributed to the society at large, as envisioned by its founders. Maruti Suzuki has strived towards offering high quality, latest technology and value for money products to its customers.

The Company started its business in the year 1909 as Suzuki Loom Works and then was incorporated as Suzuki Motor Corporation in the year 1920. With headquarters at Hamamatsu, Japan, Suzuki has steadily grown and expanded its business across geographies. During the post WW II period, the company's 'Power Free' motorized bike earned a good reputation. Post the success of its first motorized bike 'Power Free', the company launched a 125cc motorcycle 'Colleda', and later launched its first lightweight car 'Suzulight' that marked the start of Japan's automotive revolution. Each of these products were epoch- making in their own right as they were developed and manufactured by optimizing the most advanced technologies of that period. Suzuki today offers its customers a wide range of motorcycles, automobiles, outboard motors and related products such as generators and motorized wheelchairs. Suzuki's trademark is recognized throughout the world as a brand that offers high quality, reliable and genuine products. Suzuki stands behind this global symbol with a determination to maintain this confidence in the future as well, never stopping in creating such advanced 'valuepacked' products.

Vision:
Visions of any company are those values on which company works. As the MUL is started by Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the other hand Suzukis participation ensures not only need of the profit, but of the need of maximum profit. The only way for this Noras dilemma of selecting principals for companys working vision ,was to maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision asThe Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India Customer Delight1 is making sure that performance, after sales service and customer support are best and beyond expectation. Shareholders wealth2 is the prime concern for running business smoothly.MUL knows this and understands customer is king, he can change the fortune of any company, hence goes companys brand line: COUNT ON US!

Mission:
Mission is the statement of an organizations purpose, what it want to accomplish in the larger environment and its goals which are specific, realistic and motivating. Missions are described over visions and visions demand certain objectives. The main objectives/Missions of MUL are: - Modernization of the Indian Automobile Industry.

- Developing cars faster and selling them for less. - Production of fuel-efficient vehicles to conserve scarce resources. - Production of large number of motor vehicles which was necessary for economic growth. - Market Penetration, Market Development Similarly Product Development and Diversification. - Partner relationship management, Value chain, Value delivery network .

Customer Delight
Over three decades, Maruti Suzuki has won the hearts of customers through high quality products and services. Individual customers vouch for the quality and low Cost of Ownership of Maruti Suzuki products. Structured, independent studies like the J D Power Asia Pacific Customer Satisfaction Index, has ranked Maruti Suzuki as number one for the last twelve years in a row. This unique achievement is unparalleled in the world, across industries, as nowhere else in the world is the market leader no. 1 in customer satisfaction.

Awards and Accolades

During FY 2011-12, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies. To Maruti Suzuki Ranked No. 1 in the J D Power Customer Satisfaction Index for the 13th time in a row Maruti Suzuki wins the Businessworld International Business Awards 2012 (Exports Auto and Engineering Category) Ranked fourth in an Index of thought leaders in India published by London-based communication agency- Globe scan To Maruti Suzuki Products Maruti Suzuki Swift Indian Car of the Year 2012 (ICOTY 2012) Premium hatchback of the year by NDTV Car and Bike Awards 2012 Small car of the year 2012 by BBC India Top Gear Awards 2011 Car of the Year 2012 by CNBC TV 18 Overdrive Compact Car of the Year by Bloomberg UTVi and Autocar Golden Steering Wheel Awards 2012 by AutoBild India Business Standard Motoring Car of the Year 2012

Maruti Suzuki Swift Dzire ranked as the most dependable cars by customers in the J D Power Asia Pacific 2011 India Vehicle Dependability Study (VDS) ranked the highest in the entry midsize segment in the J D Power Initial Quality Survey (IQS) 2011 Maruti Suzuki Estilo ranked as the most dependable cars by customers in the J D Power Asia Pacific 2011 India Vehicle Dependability Study (VDS) Manufacturing Excellence With the merger, Maruti Suzuki India Limited will bring its entire diesel engine capacity under one single management control. We began our operations in 1983, with the first Maruti 800 rolling out from our Gurgaon plant. Over the next two decades Maruti Suzuki car models led by Maruti 800 brought about a revolution in the Indian car market. As the automobile market grew so did our production capacities, production process and infrastructure. Our scale and manufacturing today is completely different from when it began. Today, Maruti Suzuki's plants are comparable with the best in the world in terms of quality, productivity and operational efficiency. Maruti Suzuki India Limited approves merger with Suzuki Powertrain India Limited. Suzuki Powertrain India Limited, a subsidiary of Suzuki Motor Corporation, Japan, supplies diesel engines as well as transmissions for vehicles to Maruti Suzuki India Limited. Recently Maruti Suzuki Board of Directors approved a proposal to merge Suzuki Powertrain India Limited (SPIL) with Maruti Suzuki India Ltd. It is expected that the necessary regulatory approvals and legal requirements for the merger may be completed by end December 2012. Once the merger is approved, the books of accounts of SPIL will be merged with MSIL with effect from April 1, 2012

Facilities Gurgaon Facility

The Gurgaon facility spread over 300 acres is located around 25 kms south of Delhi. This facility houses three fully integrated plants. Together the three plants churn out around 9 lakh units annually.

K- series Plant
The Gurgaon premises also houses the 'K Engine' Plant. Commissioned in 2008, the K-series engine plant has an installed capacity of over 7.7 lakh units per annum. Since the launch of the engine cumulatively, over 10 lakh K-series engines have been rolled out. K-series engines are available in 1 litre, 1.2 litre and 1.4 litre capacities. The highly fuel efficient, technologically advanced Kseries engines have been very well appreciated by our customers for their performance. Several Maruti Suzuki cars such as the Alto K10, A-star, Estilo, WagonR, Swift, Swift Dzire, Ritz and Ertiga are powered by the Kseries engines.

Manesar Facility
The 600 acre Manesar facility located around 25 kms south of Gurgaon facility was inaugurated in February 2007. The Manesar facility houses two fully integrated plants with a capacity of 5.5 lakh units annually. The third assembly line is in advanced stage of completion and is expected to be completed in the year 2013. Both manufacturing facilities are highly automated with advanced robotics, contemporary paint, weld and machining infrastructure. While the different models can be assembled on same lines, inter plant flexibility helps to increase productivity. On a single line diverse car models can be made conveniently. Automatic tool changers, centralized weld control systems and advance numerical control machines help for quick change over between models. Suzuki Powertrain Suzuki Powertrain India Limited is a joint venture of Maruti Suzuki with Suzuki Motor Corporation, Japan.at Manesar. It manufactures world class diesel engines and transmissions for cars. SMC holds 70 per cent equity in SPIL the rest is held by Maruti Suzuki. This diesel engine plant has a capacity to manufacture 300,000 diesel engines a year.

Stakeholders

The company follows a partnership approach with its various stakeholders, and believes that the prosperity and wellbeing of the stakeholders will fuel the growth of the company in the future.

EXPORTS In recent years, the Company has expanded its presence in the overseas markets. It is not uncommon to find a Suzuki badge car in countries as different as Algeria, Netherlands, Chile, Sri Lanka, France and Italy. The Company has exported over one million units cumulatively. Some leading overseas markets for the Company include advanced western markets such as Netherlands, Germany, France and UK besides non European markets like Australia South Africa, Algeria, Chile, Indonesia, Sri Lanka and Nepal. Today, Maruti Suzuki exports, models such as A-star, Alto, Estilo, Ritz, M-800 across to over 125 countries. In 2011-12 the Maruti Suzuki exported over 127,300 units. For its sustained efforts in developing new international markets Maruti Suzuki won the Businessworld International Business Awards 2012 (in Exports Auto and Engineering Category).

Our Export Infrastructure of A-star :

The A-star is produced at Manesar facility with over 150 variants for exports. It is then transported on Auto wagon railway rake to our dedicated car terminal facility at Mundra Port. Maruti Suzuki has developed a world class washing & inspection centre with a capacity of 7500 cars parking at the port A-star cars are transported to Mundra by Auto-Wagon Railway Rake is also a revolutionary event for country's automotive logistics and a step towards putting in place required infrastructure for large scale exports of automobiles from India. The mega car terminal facility at Mundra is a part of the long term agreement signed between Maruti Suzuki and MPSEZL in year 2008 to develop a dedicated car handling facility. The mega car terminal, being built with an initial investment of INR 1 billion conforms to latest international standards.

Current automobiles
1. 800 (Launched 1983) 2. Omni (Launched 1984) 3. Gypsy (launched 1985) 4. WagonR (Launched 1999) 5. Alto (Launched 2000) 6. Swift (Launched 2005) 7. Estilo (Launched 2006) 8. SX4 (Launched 2007) 9. Swift DZire (Launched 2008) 10. A-star (Launched 2008) 11. Ritz (Launched 2009) 12. Eeco (Launched 2010) 13. Alto K10 (Launched 2010) 14. Maruti Ertiga(Launched 2012), seven seater MPV R3 designed and developed in India, will compete with Toyota Innova, Mahindra Xylo, and Tata Sumo Grande. In early 2012, Suzuki Ertiga will be exported first to Indonesia in Completely Knock Down car.

15. Maruti XA Alpha based compact SUV to compete with the Ford EcoSport & Renault Duster will be launched in the year 2014 16. Maruti Alto 800(Launched 2012), Maruti Alto 800 is finally out with a price tag of Rs.2.44 lakh (ex-showroom New Delhi). Maruti has rolled out three standard variants-Alto 800 Base, Alto 800 LX and Alto 800 LXi and three CNG variants -Alto 800 CNG Base,Alto 800 CNG LX and Alto 800 CNG LXi.The 0.8 litre of petrol engine is very fuel efficient and pushes the car to produce high class mileage of 17 to 22 km per litre. The 45.7BHP of peak power produced by the engine is also successful on road by delivering top-notch performance.

Imported automobiles
1. Grand Vitara (Launched 2007) 2. Kizashi (Launched 2011)

Discontinued automobiles
1. 2. 3. 4. 5. 6. 1000 (19902000) Zen (19932006) Esteem (19942008) Baleno (19992007) Versa (20012010) Grand Vitara XL7 (20032007)

Sales and service network

As of 31 March 2011 Maruti Suzuki has 933 dealerships across 666 towns and cities in all states and union territories of India. It has 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities throughout India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle.

Maruti Cars in India

Formerly known as Maruti Udyog Limited, Maruti Suzuki India Limited (MSIL) has come to be synonymous with India, like no other. The brand is to Indias automobile industry as haute couture is to fashion for Maruti cars wouldnt command 44.9 per cent of the market share without some ground to its supremacy. Commonly referred to as just Maruti, the Japanese auto giant Suzuki Motor Corporation currently holds a 54.2 per cent share in the company. Leading the nations automobile market for almost two and a half decades now, Maruti cars in India were the first of its kind in India to be massproduced. It also went on to become the first company in India to sell more than a million cars. There is surprise that Maruti is given the credit for bringing about the automobile revolution in our country. Maruti Udyog Limited was first established in 1981, though production did not start until 1983. And the first Maruti car to roll out was the iconic Maruti 800. Given the fact that the only other known cars available at that time were Hindustan Ambassador and Premier Padmini, Maruti cars in India brought about the much-needed technological evolution. It also held the title of Indias largest selling car until 2004. And with that, Maruti never looked back because it went on to sell over six million cars since the first 800 rolled out. However, it wasnt until 2007 that the top-brass at the firm decided to rename it to Maruti Suzuki India limited. They have two manufacturing facilities located in Gurgaon and Manesar, and together they have a production capacity of over 1.5 million units per year. Maruti plans to expand the capacity to up to 1.75 million units by 2013. Maruti Suzuki India Limited has an impressive portfolio with a total of 15 brands and over 150 variants of Maruti cars in India, ranging from the Maruti 800 to the latest Ertiga. The company offers equally competitive services through its network of 933 dealerships, 2, 946 service stations and 30 express service stations spread across the nation. Other than Maruti cars, the company also offers a wide range of services to enhance their customersexperience via Maruti Insurance, Maruti Finance, Maruti TrueValue, and Maruti Driving School among others. Also, Maruti does not believe in limiting its presence within our national boundaries, and hence, Maruti cars reach many advanced international markets such as Netherlands, Germany, France, UK, Australia, South Africa, Algeria, Chile, etc. While the company sold its 10th million vehicle in early 2012, it also exported over 1, 27, 300 units in the fiscal year of 2011-12 Maruti has 16 car models available in India. The available models are Maruti Suzuki 800,Maruti Suzuki Omni,Maruti Alto 800,Maruti Suzuki Eeco,Maruti Suzuki Alto K10,Maruti Suzuki Zen,Maruti Suzuki Wagon R,Maruti Suzuki A-Star,Maruti Suzuki Ritz,Maruti Suzuki Swift,Maruti Suzuki Swift Dzire,Maruti Suzuki Gypsy,Maruti Ertiga,Maruti Suzuki SX4,Maruti Suzuki Kizashi,Maruti Suzuki Grand Vitara,. The minimum priced model of Maruti is Maruti Suzuki 800 priced at Rs 2,10,027 and the maximum priced model of Maruti is Maruti Suzuki Grand Vitara priced at Rs 24,60,529

533 Maruti Car Dealers and Showrooms Available in India

Maruti Car Dealers in Ahmedabad 11 Maruti Car Dealers in Ahmedabad

o o o o o

KATARIA AUTOMOBILES LTD Address : OUTSIDE DARIYAPUR DARWAJA AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-22174304 . View Service Center for Maruti in Ahmedabad

View Location

o o o o o

KATARIA AUTOMOBILES LTD Address : OPP. APPAREL PARKNEAR KOKHARA BRIDGE MANINAGAR AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-22123599 . View Service Center for Maruti in Ahmedabad

View Location

o o o o

KATARIA AUTOMOBILES LTD Address : BEHIND ADANI PUMP NR. MAKARBA RAILWAY CROSSING MAKARBA S.G. HIGHWAY AHMEDABAD. City : Ahmedabad, Gujarat. View Service Center for Maruti in Ahmedabad

View Location

o o o o o

KIRAN MOTORS LIMITED Address : G/14 NARNARAYAN COMPLEX SWASTIK CHAR RASTA NAVRANGPURA AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-26420077 . View Service Center for Maruti in Ahmedabad

View Location

o o o o o

KIRAN MOTORS LIMITED Address : SARKHEJ-GANDHINAGAR HIGHWAY OPP. RAJPATH CLUB AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-26871132 . View Service Center for Maruti in Ahmedabad

View Location

o o o o

KIRAN MOTORS LIMITED Address : SURVEY NO 82/1/1 NEAR H.P. PETROL PUMP MOTERA ROAD AHMEDABAD. City : Ahmedabad, Gujarat. View Service Center for Maruti in Ahmedabad

View Location

o o o o o

MANAN AUTO LINK PVT. LTD. Address : NR. VIJAY CROSS ROADNAVARAGPURA AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-66063411 . View Service Center for Maruti in Ahmedabad

View Location

o o o o

POPULAR WHEELERS (INDIA) PVT. LTD. Address : DEVNANDAN MALL NEAR M.J. LIBRARY ASHRAM ROAD AHMEDABAD. City : Ahmedabad, Gujarat. View Service Center for Maruti in Ahmedabad

View Location

 o o o o

POPULAR WHEELERS (INDIA) PVT. LTD. Address : BESIDES SOLA BRIDGE S.G. HIGHWAY AHMEDABAD. City : Ahmedabad, Gujarat. View Service Center for Maruti in Ahmedabad

View Location

o o o o o

POPULAR WHEELERS (INDIA) PVT. LTD. Address : PATEL TRUST BUILDING NR. AVTAR HOTEL NAROL NARODA HIGHWAY ISANPUR CROSS ROADS AHMEDABAD. City : Ahmedabad, Gujarat. Fax No : 079-25736885 . View Service Center for Maruti in Ahmedabad

View Location

o o o o

UDAY AUTOLINK PVT. LTD. Address : GALAXY CORPORATE HOUSE OPP. GALAXY INTERCITY NR. DASTAN FARM S. P. RING ROAD KATWADA AHMEDABAD. AHMEDABAD. City : Ahmedabad, Gujarat. View Service Center for Maruti in Ahmedabad

View Location

Maruti Suzuki Cars Maruti Suzuki offers 2 new car models in Luxury segment, 2 in Midsize segment, 8 in Small segment, 4 in Utility segment in India. Choose a Maruti Suzuki car to know prices, features, reviews and photos. Car Model Avg Ex-Showroom Price

Maruti Suzuki Omni

Rs. 2,13,615

Maruti Suzuki 800

Rs. 2,14,819

Maruti Suzuki Alto 800

Rs. 2,50,007

Maruti Suzuki Eeco

Rs. 3,16,574

Maruti Suzuki Alto

Rs. 3,27,660

Maruti Suzuki Zen Estilo

Rs. 3,52,211

Maruti Suzuki Wagon R 1.0

Rs. 3,71,186

Maruti Suzuki A-Star

Rs. 3,87,482

Maruti Suzuki Ritz

Rs. 4,42,593

Maruti Suzuki Swift

Rs. 4,60,881

Maruti Suzuki Swift DZire

Rs. 5,05,763

Maruti Suzuki Gypsy

Rs. 5,99,325

Maruti Suzuki Ertiga

Rs. 6,12,818

Maruti Suzuki SX4

Rs. 8,32,516

Maruti Suzuki Kizashi

Rs. 16,97,521

Maruti Suzuki Grand Vitara

Rs. 23,65,275

Strategies of Maruti Suzuki

New Delhi: Maruti Suzuki which controls slightly over half of the domestic car market in the country has said that it would design small cars suitable for the Indian conditions as a strategy to beat the stiff competition with the entry of global auto makers. It would be launching compact cars with more features to meet the needs of the customers locally. In its annual report released on Wednesday, the company's Chairman, Mr R. C. Bhargava, stated, "The

car market is growing increasingly competitive. This is not surprising as global manufacturers are bound to come where they see a growing market. Maruti has a strategy for the future." He said that the company would capitalise on Suzukis research and development capabilities and internal resources to finance its expansion, thereby cushioning itself from the higher interest rates and borrowing costs and become cost competitive. Maruti is also betting on a faster growth in the small car market as fuel prices trend upwards boosting demand for such models worldwide. The Indian small car market is set to witness a plethora of compact models being launched starting from Tata Motors' much awaited 'Nano' to foreign players like Honda, Volkswagen, Toyota who are also either customising their existing model or launching a new model to cater to this market. Explaining the company's plan to stay away from the ultra low-cost segment, Mr Shinzo Nakanishi, Managing Director and CEO, said, "With growing incomes and aspirations, Indian consumers have exposure to global design. Most of them would want compact cars to be more stylish, loaded with features and superior engines and at least as reliable and fuel efficient as their earlier cars. We would meet the needs of these customers." The company's annual report also emphasised its growing focus on the export market. Maruti Suzuki is looking to make India an exclusive base to manufacture small cars for Europe. "We want to export 2 lakh units annually by 2010-11. At that time our target for the domestic market would be to sell one million cars for which we are expanding capacity," Mr Nakanishi said. In the fiscal 2007-08, Maruti exported 53,000 units, the highest ever till date. The company, however, painted a bleak picture on its outlook in the current financial year in the domestic market on account of US economy slowing down and high crude prices which has led to inflationary pressure globally. It has also expressed concerns over interest rates and tightened money supply. "The general expectation is that industrial growth including sale of automobiles will be adversely impacted. The company posted a 12 per cent increase in domestic sales in the first quarter of the current fiscal and will continue to make all efforts to maintain a reasonable rate of growth," the company outlined in the report.

MARUTI SUZUKI SEGMENTATION AND SALES TREND

INTRODUCTION The Indian Automobile Market is expected to grow at a CAGR of 9.5 percent amounting to Rs. 13,008 million by 2010. The Commercial Vehicle Segment has been contributing to the automobile market to a great extent. Many foreign companies have been investing in the Indian Automobile Market in various ways such as technology transfers, joint ventures, strategic alliances, exports, and financial collaborations. The auto

market in India can boast of attractive finance schemes, increasing purchasing power, and launch of the latest products. Total sales of major car manufacturers in India registered a figure of 0.674 million units at the end of March, 2007. The number of car exports in India was 39,295 units. General Motors, Maruti, and Honda accounted for 60 percent of the market sales at the end of April, 2007. There has been an increase in the purchase of motorcycles and cars both, in the rural as well as urban areas. Maruti Suzuki is Indias No. 1 customer satisfaction car company. Its sale is more than 50% of care of Indian car market. But now it is getting a good competition with other new car company and foreign companies and its sales is going down because other car companies are trying to present different types of new car in different segment. So in our study in we had tried to study Maruti Suzuki segmentation of cars and its sales trend and its effect on customer. This project is all about segmentation and sales trend study of Maruti Suzuki. Through our study we are trying to analyze the customer demand in different segments and advancement required in Marutis segmentation. We are also analyzing Maruti Suzuki sales trend. We had visited different dealers of Maruti Suzuki in pune and asked some question and based on that we are tying to analyze the data and sales trend of Maruti Suzuki. We had also collected some secondary data of different study done on Maruti Suzuki and based on that we are trying to present the sales trend analysis of Maruti Suzuki. OBJECTIVES The main objective of the study is to recognize the sales trend and segmentation of Maruti Suzuki . Special challenges that must be identified and addressed: To know the segmentation and sales trend of Maruti Suzuki. Along with this we are trying to assess companys performance compared with that of the competition.. To know the way Maruti has segmented its cars To know the areas in which the dealers satisfy their customer and the areas that they do not satisfy. To come out with the conclusion and recommendations based on the analysis and i nterpretation. METHODOLOGY In our market research process we had followed different steps of marketing research, such as :There are six steps involve in effective marketing research process: Step 1:Define the problem and research objectives It is extremely important to define the problem very clearly. The Objectives of the research have to be very clearly defined. No amount of Vagueness is acceptable here. More specifically defined the objectives would be to find out the kind of accounts being closed down and the objective would be stated as To study the reasons for closure of savings accounts in urban and metro areas. Step 2:Develop the research plan The second stage of marketing research calls for developing the most efficient plan For gathering the needed information. The marketing manager needs to know the Cost

of the research plan before approving it. Designing a research plan calls for Decisions on the data sources, research approaches, research instruments, Sampling plan, and contact methods. Data sources: - The researcher can gather secondary data, primary data, or both. Secondary data are data that were collected for another purpose and already exist somewhere. Primary data are data freshly gathered for a specific research Project. Research approaches: - Primary data can be collected in five main ways: through Observation, focus groups, surveys, behavioral data, and experiments. Research instruments:- Marketing researchers have a choice of three main research Instruments in collecting primary data: a) Questionnaires: - A questionnaire consists of questions presented to respondents for their answers. Because of its flexibility, the questionnaire is by far the most common Instrument used to collect primary data. Questions can be open-ended or closed-Ended. b) Qualitative measures: - Some marketers prefer more qualitative methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions. Qualitative research techniques are relatively unstructured measurement approaches that permit a range of possible responses, and they are a creative means of ascertaining consumer perceptions that may other-Wise be difficult to uncover. c) Mechanical devices: -Mechanical devices are occasionally used in marketing research .Mechanical devices like galvanometers measure the respondents interest or emotions aroused by exposure to a specific ad or picture. Sampling plan: - After deciding on the research approach and instruments, the marketing researcher must design a sampling plan. This calls for three decisions: a) Sampling unit: - Who is to be surveyed? The marketing researcher must define the target population that will be sampled. b) Sample size: - How many people should be surveyed? Large samples give more reliable results than small samples. However, it is not necessary to sample the entire target population or even a substantial portion to achieve reliable results c) Sampling procedure: - How should the respondents be chosen? To obtain a representative sample of the population should be drawn. Probability sampling allows the calculation of confidence limits for sampling error. Some marketing researchers feel that no probability samples are very useful in many circumstances, even though they do not allow sampling error to be measured. Contact methods:- Once the sampling plan has been determined, the marketing researcher must decide how the subject should be contact: a) Mail questionnaire: - The mail questionnaire is the best way to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewers. Mail questionnaires require simple and clearly worded questions. b) Telephone interview: - Telephone interviewing is the best method for gathering information quickly; the interviewer is also able to clarify questions if respondents do not understand them. The response

rate is typically higher than in the case of mailed questionnaires. c) Personal interview: - Personal interviewing is the most versatile method. The interviewer can ask more questions and record additional observations about the respondent, such as dress and body language. Personal interviewing takes two forms. In arranged interviews, respondents are contacted for an appointment, and often a small payment or incentive is offered. Intercept interviews involve stopping people at a shopping mall or busy street corner and requesting an interview. d) Online interviews: - There is increased use of online methods. There are so many ways to use the Net to do research. In this method, researcher can include a questionnaire on its Web site and offer a people to answer the questionnaire. Step 3:-Collect the information The data collection phase of marketing research is generally the most expensive and the most prone to error. In this case of surveys, four major problems arise. Some respondents will not be at home and must be contacted again or replaced. Other respondents will refuse to cooperate. Still others will give biased or dishonest answers. Finally, some interviewers will be biased or dishonest. Getting the right respondents is critical. It is important to recognize that not everyone in the sample population will be online. Step 4:-Analyze the information The next-to-last step in the process is to extract findings from the collected data. The researcher tabulates the data and develops frequency distributions. Averages and measures of dispersion are computed for the major variables. The researcher will also apply some advanced statistical techniques and decision models in the hope of discovering additional findings. Step 5:-Present the findings As the last step in marketing research, the researcher presents his or her findings to the relevant parties. The researcher should not overwhelm management with lots of numbers and fancy statistical techniques, but rather should present major findings that are pertinent to the major marketing decisions facing management. Step 6:-make the decision The managers who commissioned the research need to weigh the evidence. If their confidence in the findings is low, they may decide against introducing the in-flight internet service. If they are predisposed to launching the service, the findings support their inclination. They may even decide to study the issues further and do more research. The decision is theirs, but hopefully the research provided them with insight into the problem. Along with this there may be 3 type of research methodology these are :They are Exploratory Research Descriptive Research Casual Research Our research is based on the exploratory research.

Exploratory Research the objective of this research is to gather preliminary information that will help us to define the problem and to suggest any hypothesis. Which means first we have to define the problem and research objective . then we have to develop the research plan for collecting information. Now after collection data we have to interpret those data for any suggestion,

THANK YOU