100% Networked

Network Analytics for LTE profitability

Accenture

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Accenture Network Analytics

With data spread across different networks its hard to see the whole picture. This blur of information can be brought into focus with new generation of network analytics

Network capacity, planning and deployment

Use accurate and granular traffic forecasts to help improve asset utilization by up to 5%.

Network service assurance

Use deeper insight and responsiveness to service outages, increasing service uptime by up to 10%.

Network control and optimization

Analyze customer behavior to potentially improve ROI by up to 15%.
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Copyright 2013 Accenture All rights reserved.

Network Planning and Optimization Closed Loop

Network Design addresses strategic and operational needs thereby improving service quality and revenues Strategy
Marketing
Budgeting Planning

Deployment
Network Provisioning Workforce Management Technology Selection Infrastructure Requirements Deployment Strategies Network Inventory Network Configuration

Operation
Network Usage Customer Service Inventory Special Projects

ERP

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TeleCom Processes: Holistic view

Decision support model integrates commercial and technical information
Customer Analytical Record (CAR *)
Data Dimensions Customer
Classification Type Status Dwelling Type Tenure Credit Credit Limit Open to Buy Credit Limit Hit Late Payments Location Zip Code State Region Demographics Acct. Holder Age Acct. Holder Sex Lifestage Segment HH Ownership # of HH Residents Max. Education Income Level Residency Tenure

Network Analytics Extensions

Usage Behavior
Linear Viewership By Channel Group

Product
Ownership Voice Data Video Widgets

Interaction
Acquisition / Churn Account Voice Data Video Widgets VAS Ent. Features Devices Customer Support Days Since Contact Contacts Last Wk. Contacts YTD Complaints Last Wk Spec. Act. Last Wk Complaints YTD

Value
Last Bill Amount 3 Month Avg. Bill $ Entertainment MRC

Network
2-3-4G Access NW topology
Backhauling

Service Level
Traffic XDR

Voice
Data QoS NW counters QoE calculation Availability
Congestion

Linear Plan
Widgets

PPV Viewership by Genre, Day, Time VoD Viewership by Category, Genre

Radio config Core User plane Signaling Transport Link usage Backup routes Devices Capabilities Screen size

VAS
Contract Bundles Under Contract Remaining Months Devices STB Ownership STB Capabilities BHR Ownership

Entertainment NRC
VoD Pay-Per-View Widgets OCC

Ethnicity

Widget Usage by Category, Genre

Application Probes Facebook Youtube Whatsapp

(*) CAR is Accentures patented methodology filed under US Patent # US 7,047,251 B2

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Network Analytics Presents a Better Approach

Legacy Approach Traffic Forecasting Network Dimensioning
Singular Forecasting based on MoU / Data volume (Erlang theory) Threshold-based planning Independent service Voice: Erlang/Peak based Data resources dimensioned on best effort assumption Broad based expenditure estimates - Average load per cell - Average MOU - Manual effort

Network Analytics Approach

Analyze Current Network usage from Business Perspective Per cell forecasting statistical model Per cell dimensioning Continuous dimensioning Managing QoE targets for each IP multimedia service Integrated analysis (voice, data, cost, etc.) QoE Centric: service, value and budget estimation per cell

Operational and Capital Expense Management

Network Utilization Value Return on Investment Optimization

Macro Two Dimensional Revenues - Per minute - Per byte

Detailed and Multi-Dimensional: Per minute/ Event/ Byte/ Service / Per location/ Customer Segment/ etc. Multiapproach: Inducted Revenues, Connection Service Quality , OTT Quality Of Experience
Clustering and prioritizing capacity and quality upgrades to improve ROI
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Budget allocation based on available capacity for congested cells

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Traffic Forecasting: Network Usage Business PoV

Business Perspective
Market segment geographic distribution and drill down Service used by customer type Device presence in the network (type, models, etc.) Device Vendors Market Share Speed of moving

Geographical ARPU analysis

Device presence in the network

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Traffic Forecasting: Network Usage Technical PoV

Technical impacts
Assess bandwidth user demand per service. Identify busy hours Monitor network performance status per service Identify trends, seasonality and event impacts. Evaluate data traffic and signaling needs per cell. Etc.

Network usage per service

Video Browsing

Network Performance Status

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Traffic Forecasting Congestion Prediction

Advanced forecasting approach anticipates cell congestion and focuses on clients quality of experience. Sample cell congestion forecast
Mbps

+ 3 month forecast

+6 month forecast

+9 month forecast
Congestion probability
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Continuous Dimensioning
Based on an accurate congestion, forecasting cells can be dimensioned closer to cell traffic peak, thereby increasing network investments efficiency.
100000 90000

80000
70000 60000 50000 40000

30000
20000 10000 0 0 5 10
Cell Capacity

15

20
Inefficiency Area
11

Over Peak Dimensioning

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Operational and Capital Expense Management

Network expansion requirements determined at the lowest grain (e.g., cell). This feeds into the bill of materials required to manage anticipated forecasted traffic for each cell.
Cell AZK1 Sample Upgrade
Component Baseband Unit Radio Frequency Unit Power Unit Quantity 0 1 1

Cost 2.356,54

OpEx and Capex investment estimation is based on real pricelists applied at the cell level.

Cell CA02 Sample Upgrade

Component Quantity

Baseband Unit
Radio Frequency Unit Power Unit

1
4 2

Cost 12.729,76

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Network Usage Service Based Value

The value of traffic for cell upgrades can now be determined according the TelCo strategy balancing tree dimensions

Upgrade of a cell attracts additional traffic

100000 90000

Inducted traffic value dimension

Inducted Revenues

80000
70000 60000 50000 40000

30000
20000 10000 0 0 5 10 15 20

OTT Quality of Experience

Connection Service Quality

Inducted Traffic

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Network Usage Service Based Value

Specific location capacity expansion value should be based on Inducted Revenues
Increment customer ARPU and network usage

Connection Service Quality

Contain costs of customer operations

OTT Quality Of Experience

Increase appeal in the market and loyalty Location with low bandwidth for popular services: video streaming, social networking, etc. Areas where popular website register longest page download time
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ToP Spenders location Premium Services (ex video, music, bandwidth boost) location Regions where is located under used equipment

Lower Troughtput locations Dropped Session locations In house network coverage location Locations where claims came from

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Return on Investment Optimization

Potential cell revenue per year
1200

1000

Cell I 10K

Cell B 30K

Upgrade Cost

800

Cell C 100K
600 Cell F 10K 400

Cell G 100K

Cell A Cell D 50K Cell L 25K 25K

Cell H 10K

Network Analytics can identify which cell upgrades generate the best ROI, while staying in line with budget constraints

200

Cell E 35K

0 0% 20% 40% 60% 80% 100%

Congestion
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Summary
There is a critical need to adopt an analyticsbased approach to optimize network Capex and OPEX. Granularity of analysis and speed of intelligence across network optimization are critical to enhance end-customer experience and value. Telecos need a flexible and scalable network analytics framework to handle data of everincreasing volume, velocity and variety. Accenture has technical and domain knowledge to help operationalize network analytics insights:
the comprehensive understanding of data and network architectures KPIs to tell you where to extract meaningful data and tools and methodologies to analyze large quantities of data all backed by 20,000 analytics skilled professionals worldwide
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