A STUDY ON MEASURING CONSUMER BEHAVIOUR IN AAVIN SATHUVACHARI

A group project Report Submitted to the

THIRUVALLUVAR UNIVERSITY In partial fulfillment of the requirments for the degreeof BACHELOR OF BUSINESS ADMINISTRATION BY V.RAJKUMAR:REG.NO.2978323 under the guidance of Mr. DEPARTMENT OF BUSINESS ADMINISTRATION

SSS COLLEGE OF ARTS, SCIENCE AND MANAGEMENT,

NO.15,Bye-pass road arcot-632503,vellore DT. 2011-2012

DECLARATION
I,V.Rajkumar, bonofide student of S.S.S college, Thiruvalluvar university, vellore, hereby declare that the project tittle A study on Measuring consumer behaviour in aavin SATHUVACHARI, VELLORE. In partial fulfillment of the requirements of the degree of bachelor of business administration of thiruvalluvar university , it my original work.

Date: Place:

Name&signature

(v.Rajkumar)

SSS COLLEGE OF ARTS, SCIENCE AND MANAGEMENT, DEPARTMENT OF BUSINESS ADMINISTRATION NO.15, Bye-pass road arcot-632503.

certificate
A STUDY ON MEASURING CONSUMER BEHAVIOUR IN AAVIN, SATHUVACHARI, VELLORE. BONOFIDE RECORD DONE BY V.RAJKUMAR: REG.NO:2978323

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION IN THIRUVALLUVAR UNIVERSITY. DURING THE FINAL YEAR DECEMBER 2011 TO 2012.

PROJECT GUIDE

Mr.K.V.SIVAKUMAR

Mr.A.N.SANKAR

M.com, M.A(Eco),M.Phil

M.E, M.B.A,MsIT

EXTERNAL EXAMINIER

INTERNAL EXAMINER

ACKNOWLEDGEMENT

I extend my heartful thanks to our respected chairmen Mr.A.K.Natarajan, S.S.S college of arts, science and, management by whom blessing and inspiration that i have completed this training successfully. I am very much greatful to our beloved treasurer Mr. A.N.Saravanan B.A managing trustee Mr.A.N.Selvam, M.com and MrA.N.Sankar,M.E, M.B.A, Msc., (IT )our secretary for his encouragement and for permitted us to do this project work successfully.

I heartily express my sincere thanks to Mr.A.N.Sankar, M.E, M.B.A, Msc (IT ),our principal and who has made approval for doing this project work successfully.

Our great full thaks to our HOD Mr.K.V.Sivakumar, M.com, .A., (ECO), M.phil. who has in our project worked successfully.

my greatfull thanks to our project guide Mr.

for having guided me throughout the training with valuable guidence and suggestion, by whom the report might have taken its final shape.

Our thanks to Mr.Sivanandham m.com, M.Phil, Mr.P.Suresh, m.com, M.B.A, M.Phil, Mr.S.Kalidas MCA, Dr.S.Selvaraj M.A, M.Phil, phd, Ms.P.Eswari m.com, M.phil, Mrs.K.Vijayalakshmi M.com, M.B.A, M.phil, Mrs.Padmini M.B.A, M.phil the honorable facaulty member of the department of business administration for their encouragement and support.

my special thanks to Mrs.LIDIYA managing director in marketing deparment granding permission for undergoing major project in aavin dairy in sathuvachari , vellore and providing required information and guidance.

I wholeheardly wish to offer sincere thanks to my dear parents & friends, who are motivating me in all the ways and means. I wish to record my special thanks to employees production, marketing, HR, Finance& security depts. of aavin dairy in sathuvachari, vellore. who have

spared there valuable time to enable me to submit the questionarie in time. Myheartly thanks to all my close friends who are all always with me ever. Last but not least, My heartfelt thanks to all the teaching and non teaching staff of SSS college, who are helped me for completing my entire project work successfully.