PARTNERSHIP OPPORTUNITY

HELP SERIOUSLY ILL KIDS AND THEIR FAMILIES

1. DUCHENNE MUSCULAR DYSTROPHY

Neuromuscular disorders include approximately 60 separate disorders that have in common the progressive and irreversible wasting of muscle tissue. Each year in Australia, 1 in 1000 children are born with an inherited neuromuscular condition. These children are destined to a life of difficulty, often shortened by complications as a result of their weak muscles. The most common inherited neuromuscular disorder is Duchenne Muscular Dystrophy (DMD), which affects 1 in 3500 boys. DMD results in a progressive degeneration of the muscles of the limbs, diaphragm and heart, with boys losing the ability to perform the simplest of functions, such as scratching their noses, by their mid teens. Boys with DMD typically die in their early 20s from respiratory failure, as the muscles of breathing are no longer able to function. There is no cure for DMD and the many other forms of Muscular Dystrophy. We can, however, offer families treatment and hope for the future. All we need is your support.

2. WHAT IS THE TOUR DUCHENNE?

The Tour Duchenne was first held in 2009 and is the brain child of Julian Thompson. Julian and Sharyn Thompson heard the terrible news of their boy James, the inspiration of The Tour Duchenne having Duchenne MD on Fathers Day 2007. It was whilst training for another charity event held offshore that Julian thought that he should do something in Australia to raise more awareness and much needed funds for the fight to find a cure for his son and the other kids and families who are fighting this disease every day. And so, the Tour Duchenne Million Dollar Challenge was born. Like the name suggests our aim is to raise over $1 million for the fight of Duchenne Muscular Dystrophy. To help support the Duchenne community with services, facilities, care and respite needs and to help find a cure for one of the most insidious diseases that affects mainly boys early in their lives. At present, there is no cure for Duchenne Muscular Dystrophy. A devastating, progressive muscle-destroying disorder, it confines kids to an electric wheelchair prematurely and significantly reduces their life expectancy. Whilst we continue our fight for a cure, many kids and families need assistance in their lives with wheelchairs, breathing machines, house and car modifications and many other services. The next Tour Duchenne event will take place in March 2014 and will see 50 cyclists travel over 1,152 grueling kilometres in 8 days from Adelaide to Melbourne.

CONNECT WITH OTHER CORPORATE AND INDUSTRY LEADERS

3. WHO?
50 x Riders Corporate riders Celebrity Riders 6 x Lead Riders 12 x Support Crew

Total Riders & Support Crew - 66

4. THE RIDE 22 - 29 MARCH 2014

The ride will navigate some of the most remote, picturesque and at times challenging terrain in South Australia and Victoria. It will travel along the famous Great Ocean Road as we ride over 1,150kms in just 8 days. The ride is a fully supported, including: On road support vehicles, bike mechanics & crew Twin share accommodation All meals provided Massage Tour Duchenne cycling kit Tour Duchenne casual shirt & jacket Laundry each night

5. THE TOUR

162k

195k

142k

170k 106k 142k 133k

104k

1,154KS IN JUST 8 DAYS!

CREATE A REAL IMPACT IN THE COMMUNITIES THAT WE VISIT

6. FUNDRAISING
Riders $1,000 personal donation  Commitment to fundraise a further $11,500+  Support Crew Commitment to fundraise $500+ Fundraising Support Fundraising via Online personalised Web page  Fundraising ideas and personallised support 

7. COMMUNITY CELEBRATIONS & SCHOOL VISITS

Community Celebrations We engage the local communities as we travel through inviting them to a number of community celebration events. This provides the local community the opportunity to meet the team and support the cause by participating in auctions and raffles on the night. These are actively promoted in the local communities in the lead up to the event and will provide you with an opportunity to engage them. School Visits The school visits are a real highlight for all involved. We will visit at least 3 primary schools on the ride and speak to the kids, teachers and parents about DMD and ride safety. The visit is promoted within the school in the weeks leading up to our visit as the kids participate in a colouring in competition to win great prizes as provided by our wonderful sponsors. A perfect way to connect to the local community.

8. MEDIA & PR
The Tour Duchenne will be supported via a significant media and PR campaign including: Community Television commercials Community Radio announcements Social media strategies Websites and linked to affiliate organisations

9. PARTNERSHIP
A partnership with the Tour Duchenne not only offers your brand the opportunity to engage your consumers in a meaningful way but it also offers the chance to demonstrate your support of one the charities in desperate need of support. There are several opportunities for your brand to partner with this charity event. We have one partnership available as the Platinum Partner and 5 opportunities to become a Corporate Team Partner. The Tour Duchenne riders will be divided into 5 teams of 10 riders. As a Corporate Team Partner your brand will be featured more prominently on your team jerseys. Your logo will also appear on all other jerseys to ensure you still have a strong association across all riders.

CREATE VISUAL IMPACT AS A TRAVELLING BILLBOARD

OPTION 1 - PLATINUM PARTNER

As Platinum Partner your brand will receive the following benefits: The event will always be referred to as the Tour Duchenne presented by your brand Prominent branding on all Tour Duchenne knicks (side of both legs as shown) Corporate Team Partnership (10 riders) Each rider in your team will wear a Tour Duchenne jersey which your brand will be the prominent brand as shown. Your brand will also appear on the back of each and every jersey An invitation for up to three of your staff to ride in your team (rider donation & fundraising commitment included as part of the Presenting Partner package) Team visits to stores/workplaces in towns along the route Your logo will feature prominently on all Tour Duchenne support vehicles PR coverage (TV, Press, Radio, Print, On-line) Corporate exposure on event website with link to your website Opportunity to promote your association via your website and all other forms of consumer communication Framed Tour Duchenne Jersey for your board room valued at $500

Commitment: $150,000 *Green panels show where your brand will feature

OPTION 2 - CORPORATE TEAM PARTNER

As a Corporate Team Partner your brand will receive the following benefits: Corporate Team Partnership (10 riders) Each rider in your team will wear a Tour Duchenne jersey which your brand will be the prominent brand as shown. Your brand will also appear on the back of each and every jersey Team visit to stores/workplaces in towns along the route PR coverage (TV, Press, Radio, Print, On-line) Corporate exposure on event website with link to your website Opportunity to promote your association via your website and all other forms of consumer communication Your logo will feature on all Tour Duchenne support vehicles Framed Tour Duchenne Jersey for your board room valued at $500

Commitment: $30,000 Option to have one of your employees ride in your team. $11,500+ fundraising commitment still applies*

*Subject to rider fulfilling rider requirements

10. NEXT STEPS

We would be excited to build a relationship between your brand and the Tour Duchenne event so we are also open to discussing other partnership options. We can tailor a partnership program to meet your needs to ensure we deliver on your objectives. If you have any questions please dont hesitate to contact either Julian Thompson via email tourduchenne@googlemail.com or mobile 0450 136 303 or Bade Stapleton on the contact details on the final page of the document. We will be in touch shortly to discuss how we can help you to achieve your objectives for partnering in the 2014 Tour Duchenne.

For more information on this exciting opportunity please contact

Bade Stapleton - Managing Director Connect Sport Australia Pty Ltd M: 0407 114 439 E: bade@connectsport.com.au W: www.connectsport.com.au