WORK HARD PLAY OFTEN

SUMMER ISSUE

012
SWOOP GIRL SURFING WITH
MORGAN BECK HIPPY TREE’S
THE HOTTEST MIKE SIORDIA
VOLLEYBALL PLAYER
ON THE PLANET PHOTOGRAPHER
BO BRIDGES
DRESS TO IMPRESS AT NEW SPIT STUDIO
THE KENTUCKY DERBY
HOTSPOT
WINTER NEVER ENDS EVE THURSDAYS
FOR SNOWBOARDING’S 12TH & HIGHLAND
STEVE FISHER MANHATTAN BEACH

SWOOP MAGAZINE 1
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2 SWOOP MAGAZINE - Laser IPL/Limelight Treatment SWOOP
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TABLE
OF
CONTENTS
18 ICON AIRCRAFT
By KELLY BOTHAMLEY
BUY
20 DRESS TO WIN
AT THE KENTUCKY DERBY
By KELLY BOTHAMLEY GO
22 KARMA FOUNDATION
By ANNAMARIE PICCIONI
GIVE
26 SWOOP GIRL
MORGAN BECK
By ANNAMARIE PICCIONI KNOW
34 THINK
SURFING WITH HIPPY TREE
By KEVIN SOUSA

40 WINTER NEVER ENDS

FOR STEVE FISHER
By KAT BROWN PLAY
46 BETINIS BIKINIS
Photography By JENNEL COOPER
STYLE
50 DENIM OF VIRTUE
Photography By RACHEL FARABAUGH
TRAVEL
55 SUMMER SLEEK

PARTY
Photography By JENNEL COOPER

60 MISADVENTURES:
COSTA RICA
By NEMO TAYLOR

64 PARTY SPIT STUDIO

Photography By BO BRIDGES & AARON BUSH

80 PARTY A NIGHT OUT

Photography By AMY THEILIG

82 PARTY EVE THURSDAYS

Photography By SWOOP MAGAZINE

4 SWOOP MAGAZINE SWOOP MAGAZINE 5

SWOOP
MASTHEAD
FOUNDER & PUBLISHER
Scott Bailey

MANAGING PARTNERS & STAFF

Richard Swift | Teddy Williams | Brad Harrison
Jeff Glattstein | Susan Harvey | Nelson

VICE PRESIDENT
Susie Polmar

MARKETING CONSULTANTS
Randy Meistrell | Trey Martin

EVENT COORDINATOR
Beau Williams

CREATIVE DIRECTORS
Rachel Farabaugh | Abigail Russell
www.designRACY.com : : : :

EDITOR
Kelly Bothamley

CONTRIBUTING WRITERS
Kelly Bothamley | Kat Brown | Annamarie Piccioni
Kevin Sousa | Nemo Taylor

COVER PHOTOGRAPHER
Jennel Cooper | www.360studiophotography.com
info@360studiosphotography.com

CONTRIBUTING PHOTOGRAPHERS
Bo Bridges | bobridges.com | bo@bobridges.com
Aaron Bush | aaronbush.com | abphotos@mac.com
Rachel Farabaugh | rachelfarabaugh.com
Jennel Cooper | Dave Lehl and Sims
Hippy Tree | Nemo Taylor | Amy Theilig

MODELS
Joey Baker | Morgan Beck | Jason Cooper
Portia McGroarty | Cristin Schult

JEWELRY
Liz Law | www.bylizlaw.com | lizlaw1@gmail.com

FASHION
Stlying by Bettina Bell | bettina@bitinis.com
Bettinis Bikinis | www.bettinis.com
Denim of Virtue | www.denimofvirtue.com

HAIR & MAKEUP

Kassandra Karr | karrkassandra@yahoo.com

PHOTOSHOOT LOCATIONS
Mucho, MB | Shade Hotel, MB

6 SWOOP MAGAZINE SWOOP MAGAZINE 7

 SWOOP SUBSCRIBE
CONTRIBUTORS TO
SCOTT BAILEY
Founder & Publisher
SWOOP
6
CALL 310.578.574
NIK BELCEVICH
Partner & Event Coordinator EMAIL SUSIE@SWOOPMAGAZINE.COM
6 issues for $3
0
SUSIE POLMAR
Advertising Director

BEAU WILLIAMS
Event Coordinator

TREY MARTIN
Marketing Consultant

RACHEL FARABAUGH
Creative Director

ABIGAIL RUSSELL
Creative Director

8 SWOOP MAGAZINE SWOOP MAGAZINE 9

10 SWOOP MAGAZINE SWOOP MAGAZINE 11
12 SWOOP MAGAZINE SWOOP MAGAZINE 13
14 SWOOP MAGAZINE SWOOP MAGAZINE 15
16 SWOOP MAGAZINE SWOOP MAGAZINE 17
BUY
ICON
AIRCRAFT
By KELLY BOTHAMLEY
Their new model, Tired of dealing with long security lines, seat
kickers, screaming children, and the other
the A5, is part
common doldrums associated with air travel?
ICON aircraft offers you an easily solution:
buy your own plane. ICON aircraft is the
sports car, part brainchild of motor sport enthusiast Kirk
Hawkins and skateboarder Steen Strand.
boat, part airplane, Together, these two entrepreneurs have worked
together to make the world of personal sport
and one hundred aircraft accessible for everyone. Now, for the
low, low price of $139,000 (and a security
percent downright deposit of $5000), the gift of flight can be yours.
In 2004, the FAA reduced the requirements
awesome. for earning one’s wings by creating the Sport
Pilot License. Drastically cutting the amount
of time and money it takes to learn to fly, the
SPL allows beginners to earn their license in
weeks and not months. The new SPL limits the
pilot (and one passenger) to daytime flying in
18 SWOOP MAGAZINE BUY
good weather with uncongested skies, making
it perfect for those who wish to get away
to be towed behind your car on weekend
trips to the lake. It’s efficient enough to
for the weekend without having to resort to fly 300 miles on one, 20 gallon tank of
crowded freeways or stale peanuts in coach. unleaded gas, and powerful enough to
carry you, your friend, and your luggage for
Taking advantage of these new and beginner-
friendly FAA regulations aimed at promoting
the weekend. Plus, you won’t have to lean
over the snoring guy next to you in order
consumer recreational flying, Hawkins
and Strand have teamed up with ground
to catch a glimpse of the Las Vegas strip.
breaking engineers and designers to create
and manufacture the first line of light-sport
The first round of flight testing has gone
smoothly, and ICON expects to begin
aircraft planes available to the public. delivering the first round of nearly 300
pre-ordered planes to consumers by 2010.
ICON hopes to revolutionize the world of
recreational aircraft by providing a plane that www.iconaircraft.com
is not only sleek, but also affordable. Their
new model, the A5, is part sports car, part
boat, part airplane, and one hundred percent
downright awesome. Given its features, the
A5 is ideal for recreational weekend warriors.
With its retractable wings, it’s compact enough
BUY SWOOP MAGAZINE 19
GO
DRESS TO
WIN
at the
KENTUCKY
DERBY
By KELLY BOTHAMLEY
The first Saturday of every May, America holds it
breath while watching the “greatest two minutes
in sports” take place in Louisville, Kentucky.
For an electrifying 120 seconds, America watches
as a fleet of three-year-old Thoroughbred
horses tears around the Churchill Downs
racetrack towards the finish line and the coveted
blanket of roses waiting to adorn the victor.
Most are familiar with the long-held traditions of
the Kentucky Derby: Mint Juleps, cheese grits,
designer dresses, oversized hats, revelry in the
infield, and celebrities crowding Millionaires
Row. However, this year Churchill Downs is
expanding its horizon and introducing several
new and equally entertaining traditions into the
mix. In hopes of turning a “two minute” event into
a “Derby week” experience, Churchill Downs
is promoting several other attractions. This year,
Derby-goers can plan ahead to attend parties,
charity events, and concerts, in addition to two
days of premium horse racing at Churchill Downs.
In celebration of the 135th Kentucky Derby,
and her 50th birthday, Barbie will be making a
special appearance. This year, Churchill Downs is
teaming up with Mattel to introduce the Kentucky
Derby Barbie doll. Dressed in a floral sun dress,
faux pear necklace, spring sandals, and (of course)
an oversized white hat with colorful flower
accents, the ultimate fashion icon is prepared
give stylish socialites and celebutantes a run for
their money. 135 life-sized versions of Barbie’s
20 SWOOP MAGAZINE GO
hat, designed by milliner Christine A. Moore,
will be auctioned off and sold to benefit the
Clothes Off Our Back Foundation and associated
charities including Feeding America, The Art of
Elysium, Hope North, and H.E.L.P. Malawi. Those
interested in owning a made-to-order version of
Barbie’s hat should visit www.thederbystore.com.
Held the Friday before the Derby, the Oaks
Stakes is an equally popular race between
the nation’s top three-year-old fillies normally
drawing crowds upwards of 100,000. This year,
the Oaks will be “Pinked Out” in partnership
with Susan G. Kolmen for the Cure, the world’s
largest breast cancer foundation. In order to
raise money and awareness for breast cancer
research, Churchill Downs has agreed to donate
$1 for every attendee up to $135,000 in honor
of the 135th running of the race. Spectators
are encouraged to dress in their finest pink
outfits as a showing of support. Activities for
this year’s Oaks Day will include a survivor’s
parade, the honoring of Susan G. Komen’s
founder, Nancy G. Brinkler, as the First Lady
of Oaks, the first ever Kentucky Oaks winner’s
circle formed by breast cancer survivors, and
a competition between stylish attendees for the
First Lady of Fashion title and a VIP trip to New
York City Fashion Week. For more information,
please visit www.kentuckyoaks.com/Komen.
Bravo and its hit television show Top Chef will
also be in attendance for Derby weekend.
Several of the show’s “Chef-testants” will be
included in Bravo’s special one-hour telecast,
“Ladies First: Bravo at the Kentucky Derby,”
on May 1 from 5-6pm EDT. The program
will feature the food, fashion, and celebrity
experience associated with the Oaks
Day festivities including Churchill Downs’
partnership with Susan G. Komen. Coverage
of Derby Day events will also be provided by
Bravo, beginning with the celebrity red carpet
arrivals on May 2 beginning at 4pm EDT.
There is undoubtedly something for everyone
at this year’s Kentucky Derby and Oaks Stakes.
From Barbies to Mint Juleps, cheese grits to
Top Chefs, the fanfare and tradition of the
Kentucky Derby has expanded from a nail-biting
two minutes into a week-long experience.
GO SWOOP MAGAZINE 21
GIVE
KARMA
FOUNDATION
By ANNAMARIE PICCIONI
The law of karma states, for every event
that occurs, there will follow another event
whose existence was caused by the first.
The Karma Foundation brings this concept of
karmic relevance to life. Eric Stotz, Chairman,
Founder, and CEO, along with his managing
partners Dylan Marer and Marvin Epstein, have
developed a unique platform, where high-class
enjoyment of the luxury lifestyle supports a
purpose driven pay-it-forward social activism.
As “The World’s Premier Luxury Lifestyle
Organization,” the Karma Foundation is
a membership association comprised of
established male and female entrepreneurs and
executives. The primary mission of this foundation
is to provide members with remarkable, upscale
lifestyle services and unique experiences that
will enrich their lives, expand their networks,
and benefit noble charitable causes. The four
pillars of the Karma Foundation experience
(Networking, Revelry, Philanthropy, and Ultimate
Access) each contribute a vital component to
this comprehensive membership service:
NETWORKING
“Karma is very pleased to have assembled
such an exclusive member base that includes
a worldwide community of philanthropists,
entertainment moguls, successful business
owners, and taste-makers” says Stotz. “These
individuals have all made a significant impact
in their specialized fields of industry.” Members
gather on a quarterly basis in posh surroundings,
for member only events called Roundtables.
These networking weekends provide the
perfect environment for members to expand
their business influence, exchange ideas, and
socialize with fellow captains of industry.
22 SWOOP MAGAZINE GIVE
Vail and Whistler, resort experiences in
the Bahamas, St. Bart’s, Fiji, Thailand, and
Brazil, and exclusive celebrity experiences
including movie premieres, the Cannes Film
Festival, and the Sundance Film Festival.
PHILANTHROPY
The Karma Foundation has raised over three
hundred thousand dollars for various charities
around the world. A portion of the net proceeds
REVELRY
from every major Karma event is donated to these
Karma’s Executive Producer Dylan Marer, has
selected charities. Philanthropic organizations
created quite the reputation for producing
that have benefited from Karma fundraising
high profile, invitation only, world-class events
include Susan G. Komen Foundation, Torch
in support of noble, charitable causes. Dylan
Foundation, March of Dimes, Head to Hollywood,
has surpassed all expectations with Karma’s
Pay it Forward Foundation, Marconi Foundation
“Kandy” branded events, including the
for Kids, AIDS Walk Los Angeles, Canuck Place
famous “Kandyland” and “Kandy Halloween.”
Children’s Hospice, Do As One, and Children
Marer explains, “Our Kandy events create
Uniting Nations. Their latest philanthropy, Journey
a sexy, fun, unique environment for Karma
Forward, a charity that focuses on individuals
Foundation members and guests which
with severe spinal injuries, will be the primary
include over one thousand, lovely ladies
beneficiary of this summer’s “Kandyland” event.
hand picked from all over the world.” These
events have attracted international interest,
ULTIMATE ACCESS
with attendees traveling from every part of the
The final piece of the Karma Foundation
globe to share in this exclusive experience.
experience is the “Ultimate Access Network.”
This is a unique global hospitality service
This past February, Karma unveiled their latest
that provides members with unique and
Kandy creation, the “Kandy Masquerade Ball”
exclusive travel opportunities. Services
at the Playboy Mansion. Kandy events are the
include VIP access to the world’s hottest
hottest ticket in town and sell out every year.
nightlife spots, restaurants, golf courses,
Be advised to mark your calendars for their
sporting events, hotels, casinos, and resorts.
fourth annual “Kandyland” also held at the
Karma’s “Luxe Services Network” is a
Playboy Mansion, scheduled for June 6, 2009.
premium service that provides global access
This summer’s extravaganza promises to be
to exclusive luxury benefits including exotic
the best yet, as featured guest attendees will
include international playmates from around the
car rentals, private yacht charter, private
jet charter, mansion rentals, and more.
world. In September, join Karma for the third
annual “Kandy Kruise,” the only full ship charter
What began as an idea for a pay-it-
of it’s kind. An unmatched excursion experience
forward community has developed into an
that Karma Foundation President, Marvin
internationally recognized foundation. In just
Epstein describes as a “high seas cocktail”
four years, Stotz and his team are proud to
where guests “shake well and have fun.”
have built a worldwide trusted network of
successful industry leaders with a passion
In addition to these exceptional marquee
for helping people throughout the world.
events, Karma also hosts a “Luxe adventure
series” focused on high-end, exclusive
Details and information on participation
lifestyle experiences unique to the world’s
and involvement can be found at
top destinations. Featured trips will soon
www.TheKarmaFoundation.com.
include ultra high-end ski vacations to Aspen,
GIVE SWOOP MAGAZINE 23
 briXton
MAY july
05.07.09 RESIN MUSIC PRESENTS: KATCHAFIRE | The Hooliganz 7:00 PM $25ADV/$30DOOR 07.02.09 IRON BUTTERFLY | Kate Russell | Final Gravity 7:00 PM $15

05.08.09 THE ATOMIC PUNKS | 5150 | Black Stabbath 7:00 PM $15 07.10.09 MICHAEL SCHENKER GROUP | Jonas Complex | Ninth Cicle 7:00 PM $25

05.09.09 AMBROSIA | Aspen | Titanic Johnson 6:00 PM $20 07.11.09 THE TUBES | Gretchen Bonaduce's Ankhesenamen 7:00 PM $25

05.10.09 BRENTON WOOD | BRENDA HOLLOWAY | 2ND CHANCE 7:00 PM $30ADV/$40DOOR 07.18.09 AL STEWART | Couchois Brothers 7:00 PM $20

05.15.09 BULLET BOYS | TUFF | SILENT RAGE 7:00 PM $15 07.20.09 MISSING PERSONS 7:00 PM $18ADV/$20DOOR

05.22.09 ERIC SARDINAS | Kate Russell | Thee Rhythm Kings 7:00 PM $13ADV/$15DOOR 07.23.09 LED KA'APANA | HAPA | JOHN CRUZ 7:00 PM $25

05.23.09 LEON RUSSELL | Kate Russell 7:00 PM $25 07.25.09 SMITHEREENS 7:00 PM $20

05.24.09 COLIN HAY | MARCUS EATON 7:00 PM $18 07.26.09 PATO BANTON & The Now Generation Band 7:00 PM $15ADV/$18DOOR

05.28.09 JR RICHARDS | Dr. Iven 7:00 PM $12ADV/$15DOOR

august
05.29.09 SASSY MINXX 7:00 PM $15

05.30.09 IGNITE | WESTERN WASTE | GABRIELLE'S FALLEN | EKEN IS DEAD 8:00PM $10

05.31.09 VAST | Reggie Ginn | Thrift Store Hooker 7:00 PM $12ADV/$15DOOR 08.01.09 JIMMIE VAN SANT | National Dust 7:00 PM $15ADV/$18DOOR

08.06.09 DWELE 7:00 PM $27ADV/$30DOOR

june
08.08.09 NAKED EYES | Gretchen Bonaduce's Ankhesenamen 7:00 PM $15

08.20.09 JASON BOLAND & THE STRAGGLERS | SUGARWALL 7:00 PM $15

06.05.09 40 OZ TO FREEDOM 7:00 PM $13 Merchants of Moonshine

06.06.09 AGGROLITES 7:00 PM $18ADV/$20DOOR 08.22.09 LIGHTS | CARESS OF STEEL 7:00 PM $15

06.11.09 YELLOWMAN | Dubluva 7:00 PM $15ADV/$18DOOR 08.29.09 THE IRON MAIDENS | True 2 Crue 7:00 PM $12ADV/$15DOOR

06.12.09 DEAD MAN'S PARTY | JOSHUA TREE 7:00 PM $15

06.13.09 ROD PIAZZA | The MoneyMakers | Anderson Hall 6:00 PM $12.50

06.16.09 MIDNIGHT | Freedom 7:00 PM $20ADV/$25DOOR TO PURCHASE TICKETS, GO TO TICKETS.BRIXTONSOUTHBAY.COM

06.18.09 SHAWN MULLINS | TYLER HILTON | Alex Woodward 7:00 PM $20 OR CALL THE CLUB AT 310.406.1931
06.19.09 ONE DROP REDEMPTION (Tribute to Bob Marley) | Andrew Bees 7:00 PM $10ADV/$12DOOR 100 W. TORRENCE BLVD. REDONDO BEACH, CA 90277

06.20.09 ULI JON ROTH 7:00 PM $25

06.28.09 THE ABYSSINIANS | ETANA | Rude Boy Roots 7:00 PM $15ADV/$18DOOR

24 SWOOP MAGAZINE SWOOP MAGAZINE 25

KNOW
SWOOP
Profile MORGAN BECK
GIRL of the

MONTH
Nicknames Mo, Momo, Moeisha, Beck, Becky

Age 22

MORGAN
Birthdate March 30th, 1987

Hometown Coto De Caza, CA

Resides Berkeley, CA

School UC Berkeley

Study Sociology
BECK
By Annamarie Piccioni

Talk about a dynamic woman! Morgan Beck,

22 is a current student at the University of
California, Berkeley. A born & bread, southern
California native, Morgan understands how
fortunate those of us living here are to reside in
one of the most beautiful places in the world.

When asked about what she loved most about

her hometown, Morgan stated, “It is the most
relaxing, beautiful, green, gorgeous place ever.
It has a bit of an east coast feel and I just love
the feeling of being home.” Although, she says,
and I quote “The food up here (in Berkeley)
is the bomb!”, Morgan looks forward to moving
back to the southern part of the state, to either
Newport or Huntington Beach, after she
completes her last semester at Berkeley.

Morgan recently finished her last college

volleyball season with the Golden Bears, head-
ing immediately to Egypt where she traveled
with US National Team to played against the
Egyptian National Team. She will graduate this
fall, with a degree in Sociology, completing
her college coursework in 3.5 years as she took
a full semester off to train for the Olympics
Photography Jennel Cooper with the national volleyball team in Colorado
Model Morgan Beck Springs. Although she did not make the Olympic
Location Shade Hotel
Wardrobe Bettinis Bikinis team this time, Morgan is still on the national
Jewelry Liz Law team and would like to continue playing
Hair & Makeup Kassandra Karr
Makeup MAC volleyball after college.
Itsy Bitsy Bikini $64 TOP, $64 BOTTOM

26 SWOOP MAGAZINE KNOW KNOW SWOOP MAGAZINE 27

Morgan is excited to graduate and can’t wait
to get back to Southern California as she
admits, “I have missed living there so much.”.
Morgan plans to continue on the national team
or to transition to the beach, in pursuit of a
professional beach volleyball career. She also
has an interest in modeling. Think she’s got a
chance?? I’ll tell you one thing, as a person
who spends the majority of my life in sports
marketing, I would have no reservations about
picking Morgan up as a client. Let’s face
it readers,.. she’s a looker!

But this month’s SWOOP GIRL is much

more than just a pretty face. While traveling
abroad, Morgan witnessed poverty and
hunger first hand. After viewing some of
the living conditions where people are
stacked on top of each other in apartment
buildings, in a country whose population
increase is1.4 million people a year, Morgan
has been inspired to explore philanthropic
endeavors to help feed people who are
starving and dying from diseases. “It is
really humbling to experience” to realize
that “people can live like kings for $25 a
month”. Morgan is interested in encouraging
people to be more generous, even in these
times of economic struggle, as what would
be a very small amount to spare for us,
comparatively would make a huge difference
to inhabitants of third world countries.

FIRSTS, FAVORITES, & MOSTS

First Job
Taking orders at the local breakfast place
by my house. My mom quit for me when the
manager yelled at me because he made the
coffee overflow. My mom was there and said
to him, “I’ll be taking her” and we walked out.

First CAR
My 2002 Ford Explorer...she was sexy!
But I had to donate that car to my brother
for his 16th and I was so bummed so my
parents got me a 2002 sexy little C Class
Benz! But now I just ride my vespa scooter
everywhere. BTW all my automobiles
were white...even scoot scoot.
Skipper Bikini $68 TOP, $64 BOTTOM

28 SWOOP MAGAZINE KNOW KNOW SWOOP MAGAZINE 29

 Favorite Sport/Sports Team
Have to love volleyball! Especially beach.
I mean how much better can it get?
Playing on the beach all day with a bunch
of cool people. I guess football isn’t so
bad either...actually I love football.

Favorite (Greatest) Moment

Beating Nebraska to get into the final
four in 2007! Or when my boyfriend
proposed and I didn’t know what was
going on. Hahaha pretty funny moment.

Favorite Restaurant
TK Burger in Huntington and newport
and also fujiyama sushi

Favorite Meal
Sushi or burgers!

Favorite Place In The World

Hawaii but I have always want to travel to
all the tropical places in the world. I love
being on the beach in a bathing suit in
warm weather. It makes me so happy!

Favorite Ice Cream

All 31 flavors. You could put any ice cream
in front of me and I will eat it. Sugar is
my weakness

Favorite TV Shows
American Idol (Gokey tears the house
down), Lost, Greys Anatomy, Desperate
Housewives (great show), SHARK WEEK!

Favorite Movies (Top 5)

This one is really tough. I go through phases
with movies and usually after I watch a movie
once I never really want to watch it again.
However I love Adam Sandler, Will Farrell,
and Jim Carey. I love comedies (obviously)
and refuse to watch scary movies.

Favorite Kind of Music

Everything... even country

Favorite Magazine
Scary I know but I have gotten really into bridal
magazines. But any magazines that are full of
fashion, or gossip, or great new ways to get your
skin firmer and your legs skinnier I am all about!

30 SWOOP MAGAZINE KNOW KNOW SWOOP MAGAZINE 31

Favorite Hobbies & Interest
BEEEAAACCCHHH!!! LOVE IT! Love So Cal

Favorite Human Quality

Honest people who do not judge. Peace
and Love baby....peace and love

Most embarrassing memory

I don’t really get embarrassed. I am a pretty
outgoing person and I usually plan on
embarrassing myself so by the time I actually

WANNA BE
do I am prepared.

Most painful moment, how did

you get through it
Right now might be the most painful moment
of my life. I am currently take 24 units so THE NEXT WOR
K HAR
D PLA
Y OFT
EN

SWOOP GIRL?
I can graduate in May. I just have to keep
myself going and push myself and remind
myself that it is the home stretch. I usually
write down everything that I have left to do
and as I do them I cross them off and it makes
me feel like I have accomplished something Tell us why you want ISSUE
012 M
AY/ JUNE/
so it motivates me to keep going. I am the JULY

type of person that never gives up so I make to be in Swoop

it a challenge so it is more enjoyable....
like it isn’t already challenging enough. and be sure to send
a photo!
Most influential person in your life
My parents! They have stuck by my side through
everything. They have disciplined me and
pushed me and praised me. They have always
been there whenever I need them and have
guided me down the right path. At times ISSUE

012
NUMB
ER
I may not like them but they are my #1 fans.

SWOO
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All submissions go to: E 1

swoopgirls@swoopmagazine.com 5/5/09
11:45:
38 AM

32 SWOOP MAGAZINE KNOW SWOOP MAGAZINE 33

THINK
SURFING
WITH HIPPY TREE’S
MIKE SIORDIA
It’s a cool afternoon at Barnacles Bar & Grill
in Hermosa Beach and Mike Siordia’s dreads are
fitfully trying to escape from his Rasta headgear.
He was born and raised in Hermosa and has
seen things change.
“Good, hard working people pushed East and
South. This (Hermosa) used to be the heart of
the South Bay and it’s being sold to the highest
bidder. The house I live in was built here in 1910.
”I roll my eyes at him. “You gonna’ make me
fact check that?”
34 SWOOP MAGAZINE THINK
By KEVIN SOUSA
“That’s what Hap Jacobs told me, and he
owns it.” Sidorida presses through a smile.
Hap Jacobs is a legendary surfer, shaper,
Hermosa Beach icon, and just one of the many
things that connects Siordia to the rich history of
surfing here in Hermosa. He was influenced by
Bobby Warcola and Mike Purpus, legends that he
not only grew up around but learned the sport
from. There was no idolization of some image on
TV, it was in his face everyday. Then it happened.
That AH HA moment in a 10-year-old’s life
when, in the shadow of the Hermosa Beach
Pier, he paddled into a wave on his own,
made the drop, and dipped into pure glass.
“This is what I want to do forever” he
thought. And that is what he does. A 12 year
veteran of competitive surfing, Siordia says
that he is over the scene. “You know,
everything has been done, so I just go back
and see what once worked and make it
work for me.”
Siordia makes it work on a quiver full of
history. From the experimental James Wheatly
twin fin to 9’5” nose riders to retro style fish
and glassed in short boards, he rides them
with passion and desire mixed with raw
talent. A definitive presence in any line up.
“Hippy Tree just found me. They had a
picture of me from the newspaper on their
bulletin board with me hitting the lip on
a big ole 9’5” dreads flying and…”
“It seems to go back to reinventing yourself,”
says Andrew Sarnecki. He founded Hippy
Tree along with partner Josh Sweeny in
2003 as an alternative clothing company that
oozes style and turns its back on flash and
corporate morass. In Hippie Tree, Siordia has
found a place to showcase his timeless old
school style and charm.
“Siordia is a soulful, crafty guy.” Sarnecki
explains. “We are not an athletic-driven
brand. We don’t want to sponsor people,
we want ambassadors to spread the Hippy
Tree brand. Hippy Tree is a family, and we
look for like minds and someone who’s going
to spread that vibe. We don’t want to get
stale, and Siordia fits.”
Back at Barnacles, the shadows start creeping
and Siordia lights up, “I just want to smile
everyday and be a simple kind of man.”
Timeless…
THINK SWOOP MAGAZINE 35
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36 SWOOP MAGAZINE SWOOP MAGAZINE 37

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PLAY

WINTER
NEVER
ENDS FOR
RISING
STAR
STEVE
FISHER
By KAT BROWN

It might be hard to believe that a guy who

is an X Games gold medalist and who always
seems to be at the top of the US Grand Prix
standings wouldn’t consider himself to be all
that competitive, but Steve Fisher makes
sure to keep his life in balance. At 26, “Fish”
is a seasoned member of the US snowboarding
team and is looking forward to going after
some Olympic hardware in 2010.

Like many extreme-sports athletes, he started

out on a skateboard. “As a young kid I was
always infatuated with skateboarding,”
he remembers. “I started when I was like six
years old and then I transferred to other board
sports: surfing, snowboarding, skateboarding.
There actually were a fair number of skate
parks, and there was a strong skate culture
where I grew up, in Minneapolis.

We’d build ramps in abandoned warehouses,

stuff like that. Not exactly the kind of place
where most parents would take their kids on
a Saturday morning.”

40 SWOOP MAGAZINE PLAY PLAY SWOOP MAGAZINE 41

 Surprisingly though, Steve says both his parents
have been supportive of his hobby-turned-
profession from the get-go. “My parents would
come and watch and they saw how much
I enjoyed skateboarding. So, in fourth or fifth
grade they brought home a snowboarding
magazine for me and later tried to find me
snowboarding equipment. I had to ski for a year
until we could get the kid-sized equipment.
But after that I literally spent every day going
to the local hills, and pretty much just taught
myself snowboarding.”

A few years back, Steve’s father was diagnosed

with prostate cancer, and Steve was there to
support his always-supportive dad every way
that he could. “Dad’s been cancer-free for four
years now, but after his diagnosis I started
working with this organization called Athletes
For A Cure. I felt it was kind of my duty as his
son to raise awareness at least and try to get
donations on top of that. Ultimately we’d like to
get prostate cancer awareness to the same level
as breast cancer. It’s like the steepest uphill
battle though because men don’t talk about their
health very often – it’s like they’re embarrassed.”

Last year, Steve had the opportunity to take a

bit of a break and spend 12 days in India for
a photo shoot with Transworld Snowboarding
Magazine. He says that all the traveling he’s

Americans gotten to do over the years has taught him a lot.

“I’ve learned not to take what we have here in

bitch so much the US for granted. For me, seeing the world and
traveling at kind of a young age, I feel like that
about our helps you get it. Americans bitch so much about
our country, but most of them haven’t had the

country, but chance to see anything else. I see India and over
half of their country is living in poverty. We are

most of them such a bunch of pansies. Traveling is one of the

best parts for me about what I do for a living –

haven’t had getting to really understand what’s going on in

other parts of the world.”

the chance to As we talk, he is already looking forward to a

very busy Olympic-qualifying 2009. “This year
see anything is very busy – there are a lot of contests on the
schedule,” he explains. “It started in December

else. and for the rest of the year there’s pretty much
one every week. I just have to pick the ones

42 SWOOP MAGAZINE PLAY PLAY SWOOP MAGAZINE 43

 I want to do. I started competing my 2nd
CHANGE YOUR BODY CHANGE

YOUR LIFE
year or so of snowboarding and it’s funny
that I’m on the competition circuit because
I’m really not a very competitive person.”

“How I look at this is different from day to day.

I always want to compete and do well at events,
but if things do kind of downturn for a while,
I just kind of remove myself from the competition
circuit and do a back-country trip. I kind of
know myself and I don’t let myself get sucked
CHILDCARE
in to taking it all too seriously. For me right now
it’s contest, contest, contest and then trying to
OPEN 24 HOURS
find time to do what I want to do in between.”

You can catch up with Steve Fisher and the

rest of the US Snowboarding Team at
POOL
www.ussnowboard.com.
JACUZZI
You can find Athletes For A Cure at
www.athletesforacure.org.

Photos: Dave Lehl and Sims

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58 SWOOP MAGAZINE SWOOP MAGAZINE 59
TRAVEL
My trusty guidebook advertised this locale Costa Rican roads. What followed the bumpy
as an upscale beach town with plenty of surf car ride was a couple days of pure perfection
Misadventures

COSTA RICA
By NEMO TAYLOR
With my 8th pair
of flip-flops in the last
8 months, I stepped
off the plane and onto
Costa Rican soil. After
a month of humping up
and down mountains and
canyons in the Andes, and
dodging giant poisonous
spiders in the Peruvian
Amazon, I was more
than ready to be headed
back to the beach.
Back to the surf. Back to cervezas, hammocks,
ocean breezes, and motorbiking in bare feet
with nothing to my name but a surfboard.
I had been traveling around the world for
the past 8 months, and my long and tangled
sun-bleached hair and overgrown beard
were testaments to my haggard experience.
Perhaps it was finally time for a shave and
a fresh start. One night in busy San Jose
had proven to be one night too many, and I
longed for sand in-between my toes. The next
morning I was bouncing along on a $5 bus
ride through the hills and towards the coast.
I had a month to play in Costa Rica, and had
kept the itinerary uncomplicated: 1) Surf some
waves, 2) Eat grotesque amounts of pollo,
beans, and rice, 3) Party with the locals, 4)
Photographs Abby Russell Rinse and repeat. My first destination was Jaco.
breaks. When I saw my first sushi joint in 2 spent surfing the legendary breaks of Witches
months, I knew it was a wise choice. I spent the Rock and Ollie’s Point. Ollie’s lived up to its
days surfing the area’s breaks and drinking reputation as a 300 yard surf porn machine.
Imperials with the local ex-pats. Each had a It barreled along its entire length over a
story, and after a couple brews they were more forgiving sandy bottom—enough to give
than happy to share. Somehow the narratives any avid surfer wet dreams. Big John caught
usually included tales of prison, boat trips, some Mahi Mahi and we made quick work of
and various experiences with illicit drugs. turning it into delicious, raw sushi. All in all,
They weren’t a rich bunch, but they were as not a bad way to pass the time in Costa Rica.
colorful as any group of old pirates I’d met.
I felt like I could live here forever. During
Being early December, the surf was mediocre the course of my travels, I sometimes
for the most part. While this may have come upon towns that feel so much
disappointed some, it was perfect for me. There, like home, that I am tempted to linger,
floating in the warm sea water, conscious of grow roots, and stay permanently.
only my surfboard and trunks, I entered into Each time I come across these
a meditative state. Most of my time was spent towns, I meet people who
taking my rented motorbike south to Playa have done just that. They
Hermosa, where the hot, black sand beach were drifting, and decided
spit fun scattered waves down the coast. that perhaps this was the
right spot for them. These
Jaco was not all I imagined though. My rental vagabonds, now rooted, I
car was broken into and I was robbed of my greeted with a mixture of
cash at a local club. Apparently my trusty jealousy and wistfulness.
guidebook had failed to mention some much- Were they really happy?
needed security precautions. After 8 months For me, ultimately I knew
of heightened South American caution, the
laid-back Costa Rican scene had my guard
the answer was no. The
travel bug had
down and the pick-pockets took full advantage. bitten me
I left Jaco with higher insurance rates, less too strongly.
cash, a newfound wariness of Colombian The siren
hookers, and an overall bad taste in my mouth. song of that
“next great
I hitched my way up to Tamarindo (Tama-gringo
adventure”
as its known) and discovered the Costa Rican
would soon rouse
town of my dreams. With dusty dirt roads, laid
me out of my nest,
back atmosphere, and plenty little restaurants
and it would be time to
and smiling locals, Taramindo was my new,
reluctantly ramble on.
Costa Rican home. The town had a grungy,
young surfer vibe, mixed with a bit of nightlife
that was exactly what I was looking for. The
waves were good, and around the corner was
a river mouth that broke over a hollow sandy
bottom that invited you to come out and play.
I soon found my way onto the surf boat of
Big John. He picked me up in his enormous
American-made truck imported solely for the
purpose of navigating the infamous cratered

60 SWOOP MAGAZINE TRAVEL

01 TRAVEL SWOOP MAGAZINE 61
02
 COSTA RICA Photos by BUBBA SMITH

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 SPIT STUDIO Photography by BO BRIDGES & AARON BUSH

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 A NIGHT OUT AT ROCK’N FISH DOWNTOWN, SHADE & MUCHO Photography by AMY THEILIG

66 SWOOP MAGAZINE PARTY PARTY SWOOP MAGAZINE 67

 EVE THURSDAYS AT 12TH & HIGHLAND MANHATTAN BEACH Photography by SWOOP MAGAZINE

68 SWOOP MAGAZINE PARTY PARTY SWOOP MAGAZINE 69

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78 SWOOP MAGAZINE SWOOP MAGAZINE 79

80 SWOOP MAGAZINE SWOOP MAGAZINE 81
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