Professional Documents
Culture Documents
50 50
SAT
29-Jun-2013
1:00 pm - 3:30 pm
2.5
2.50
SAT
6-Jul-2013
1:00 pm - 3:30 pm
2.5
5.00
No./ Type Important Concepts/ Ideas to know/ Learning Expected Other Matters Questions of Outcomes Reading Session 1 / Lt Introductions Define Marketing Explore the Chapter 1 development of Marketing Development of a marketing orientation 2 / Lt Strategic implications of a marketing orientation Past Paper Determine how to create synergy with other Chapter 1 Take Home organization functiions Explore assignment the alternative structures for marketing 3 / Lt Investigate how the macro environmental factord Chapter 2 affect marketing Explain the benerfits of conducting a SWOT analysis Explore the bases and the criteria for segmentation Define the 7Ps and 7Cs Explain the hierarchy of strategy Organizational stance and positioning and effects on marketing strategy Types of marketing strategies Evolving marketing objectives Explain the factors influencing marketing objectives Examine models for formulating marketing strategy Exploring portfolio analysis models Explore the steps in the developmenp of a marketing Plan Explain the importance of internal marketing in implememting the marketing plan Factors in controlling the marketing effort Evaluating the marketing performance Define research Explain the research process Investigating sources of information Past Paper Take Home assignment
SAT
13-Jul-2013
1:00 pm - 3:30 pm
2.5
7.50
SAT
20-Jul-2013
1:00 pm - 3:30 pm
2.5
10.00
Chapter 2
SAT
27-Jul-2013
1:00 pm - 3:30 pm
2.5
12.50
Chapter 3
Chapter 3
Chapter 4
SAT
17-Aug-2013
1:00 pm - 3:30 pm
2.5
20.00
Chapter 4
SAT
24-Aug-2013
1:00 pm - 3:30 pm
2.5
22.50
Chapter 5
SAT
31-Aug-2013
10
SAT
14-Sep-2013
2.5
25.00 11/ Lt
11
SAT
21-Sep-2013
1:00 pm - 3:30 pm
2.5
27.50
Describe research methods Examine the process in recruiting an external research agency Chapter 5 Explain the importance of the Marketing Information Systems Explain the consumer buying process Investigate the influences on the individual's buying Chapter 6 behaviour Determine the classification of consumers
50 50
No./ Type Important Concepts/ Ideas to know/ Learning Expected Other Matters of Outcomes Reading Session 12 / Lt Evaluate models of consumer behaviour Explain the differences between organizational and Chapter 6 consumer buying Examine what influences organizational buying Define what is a product Explain the difference between a product and a service Chapter 7 Examine the classification of products Evaluate product management decisions Define what is a brand Explain branding strategies Define and explain the PLC Examine the strategies at Chapter 7 the different stages of the PLC The importance of New Product Development 15 / Lt What does a price represent to different managers Examine what influences the pricing decision Pricing policies and strategies Determining distribution strategies Explain channels of distribution Examine responsibilities of intermediaries
Questions
12
SAT
28-Sep-2013
1:00 pm - 3:30 pm
2.5
30.00
13
SAT
5-Oct-2013
1:00 pm - 3:30 pm
2.5
32.50
Product Matters
14
SAT
12-Oct-2013
1:00 pm - 3:30 pm
2.5
35.00
15
SAT
19-Oct-2013
1:00 pm - 3:30 pm
2.5
37.50
Pricing Strategies
16 / Lt
Chapter 8
16
SAT
26-Oct-2013
1:00 pm - 3:30 pm
2.5
40.00
Distribution Strategies
17 / Lt
Chapter 9
17
SAT
2-Nov-2013
1:00 pm - 3:30 pm
2.5
42.50
Determine promotional strategies Determining above the line and below the line promotional mix Explain the communication process Evaluate Chapter 10 types of promotion and their advantages and disadvantages Examine the characteristics of a service Explain the extended services marketing mix Describe how to create value in a service organization Examine the changing environment and the effects on marketing strategy Evaluate ethical issues and the downside of internet marketing Revision Past Paper Take Home assignment
Services Marketing
19 / Lt
Chapter 11
19
SAT
16-Nov-2013
1:00 pm - 3:30 pm
2.5
47.50
Chapter 12
20
SAT
23-Nov-2013
1:00 pm - 3:30 pm
2.5
50.00
Review
T=Tutorial
Lb = Lab
EP = Exam Prep
50 50
No./ Type Important Concepts/ Ideas to know/ Learning Expected Other Matters of Outcomes Reading Session
Questions
Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the information contained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encouraged to contact their fellow classmates for updates where class sessions have been missed. Date syllabus last modified: Jan 3, 2012
at Place to Learn.
Read Chapter 2
Revise Chapter 1
Read Chapter 3
Read Chapter 4
Read Chapter 5
Read Chapter 6
at Place to Learn.
Read Chapter 7
Read Chapter 8
Revise Chapters 1-7 Read Chapter 9 Revise Chapters 1-8 Read Chapter 10
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at Place to Learn.
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Saturday Saturday Managing the Customer Relationship Curtis Leach Trincity Campus
Time Hrs Cum Hrs Lecture Topic (s)
50 50
SAT
6-Jul-2013
3:30 pm - 6:00 pm
2.5
2.50
SAT
13-Jul-2013
3:30 pm - 6:00 pm
2.5
5.00
No./ Type Important Concepts/ Ideas to know/ Learning of Outcomes Session 1 / Lt Introductions Distinguish between customer, Purrchaser, user Explain the Decision making Process (B2B and B2C) 2 / Lt Define Customer Service; Explain the difference between Proactive vs Reactive Customer Service Evaluate factors that create a world class customer experience; Service Orgs. and the Marketing Mix 3 / Lt Examine the relationship between customer service and profitability; Creating competitive advantage Importance of acquiring profitavble customers What effects do the Macro Environmental Factors have on customer retention; Explain competitive forces and customer power Definition of organization structure Evaluate the strategic issues that affect customer service performance Investigate different types of organization structure and determine how this can help or hinder customer service strategies Investigate the impact of growth on organization structure; Examine how job design, empowerment and discretionary behaviour contribute to good custome service Compare the models of organizational culture Examine the various cultural patterns an organization may adopt to achieve strategic intentions
Questions
Chapter 1
Chapter 1
SAT
20-Jul-2013
3:30 pm - 6:00 pm
2.5
7.50
Chapter 2
SAT
27-Jul-2013
3:30 pm - 6:00 pm
2.5
10.00
Chapter 2
SAT
3-Aug-2013
3:30 pm - 6:00 pm
2.5
12.50
Chapter 3
Chapter 3
SAT
17-Aug-2013
3:30 pm - 6:00 pm
2.5
17.50
Chapter 3
SAT
24-Aug-2013
3:30 pm - 6:00 pm
2.5
20.00
Examine how internal processes contribute to the efficient delivery of world class customer service Chapter 4 Critique the establishment of a specific customer service function
SAT
24-Aug-2013
3:30 pm - 6:00 pm
2.5
22.50Relationship
SAT
31-Aug-2013
INDEPENDENCE DAY
10
SAT
7-Aug-2013
3:30 pm - 6:00 pm
2.5
25.00
Quiz on Chapters 1 - 4
Saturday Saturday Managing the Customer Relationship Curtis Leach Trincity Campus
Time Hrs Cum Hrs Lecture Topic (s)
50 50
No./ Type Important Concepts/ Ideas to know/ Learning Expected Other Matters of Outcomes Reading Session 11 / Lt Identify some of the key challenges in managing customer communications Investigate how we communicate Investigate the procedures for processing and resolving customer complaints Explore the various communication methods which enhance service levels Analyse how customer feedback may be obtained and used to improve customer satisfaction Examine recruitment and selection methods Examine how a good induction programme can help staff settle into their roles
Questions
11
SAT
14-Sep-2013
3:30 pm - 6:00 pm
2.5
27.50
Commnication process/methods
12 / Lt
Chapter 5
12
SAT
21-Sep-2013
3:30 pm - 6:00 pm
2.5
30.00
Chapter 5
13
SAT
28-Sep-2013
3:30 pm - 6:00 pm
2.5
32.50
Chapter 6
14
SAT
5-Oct-2013
3:30 pm - 6:00 pm
2.5
35.00
15
SAT
12-Oct-2013
3:30 pm - 6:00 pm
2.5
37.50
Managing Performance/Motivation/Turnover
16 / Lt
16
SAT
19-Oct-2013
3:30 pm - 6:00 pm
2.5
40.00
Identify how an organization can use training and development to inculcate customer service values Examine how the reward and recognition Chapter 6 systems can be used to foster customer service excellence Explore how boundary spanning roles can assist in staff motivation Chapter 7 Investigate methods for generating customer focussed attitudes Assess the challenges faced by customer facing staff including stress and stressors Evaluate the Chapter 7 response mechanisms Recognise the role of managers in supporting frontline staff in delivering high levels of customer Chapter 7 service; Examine the effect of team building for frontline staff to achieve their fullest potential Mock Exam
17
SAT
26-Oct-2013
3:30 pm - 6:00 pm
2.5
42.50
18
SAT
2-Nov-2013
3:30 pm - 6:00 pm
2.5
45.00
19
SAT
9-Nov-2013
3:30 pm - 6:00 pm
2.5
47.50
Review
20 / Lt
20
SAT
16-Nov-2013
3:30 pm - 6:00 pm
2.5
50.00
Review
T=Tutorial
Lb = Lab
EP = Exam Prep
Saturday Saturday Managing the Customer Relationship Curtis Leach Trincity Campus
Time Hrs Cum Hrs Lecture Topic (s)
50 50
No./ Type Important Concepts/ Ideas to know/ Learning Expected Other Matters of Outcomes Reading Session
Questions
Last Notes: SBCS reserves the right to make changes to the information contained herein. Any changes effected to the information contained herein will be made known to all students concerned via class announcement. It is thus the responsibility of the student to attend all classes and to keep abreast of matters should they be absent from any class session. Students are advised and encouraged to contact their fellow classmates for updates where class sessions have been missed. Date syllabus last modified: Jan 3, 2012
Read Chapter 2
Revise Chapter 1
Read Chapter 3
Read Chapter 4
Revise Chapters 1 3
Read Chapter 5
Read Chapter 6
Read Chapter 7
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