Task 1 Quantitative audience research: This is data which is based on numerical statistics.

This type of data is easier to put into categories than qualitative. Qualitative audience research: This refers to more in-depth answers which, however, cannot be measured and made statistical, but focuses more on opinions. Closed questions: These are questions that either restrict you to one answer, or lead you to answer the way the researcher wants you to. Open questions: These questions usually formulate more than one word answers.

Primary research: This is the rst research you carry out, to nd answers to specic questions, usually in the form of surveys or interviews. Demographics: This is measurable characteristics of your audience, with such things as age, gender, and education level.

Secondary research: This is research carried out using data that already exists. The researcher identies, collects, and interprets existing data.

Geodemographics: This refers to research into groups in specic geographical areas according to socioeconomic criteria.

Audience Research: Audience research is research into your target audience. Research into general groups, helps you nd your specic target audience.

Psychographics: Using demographics to research attitudes, lifestyles, and opinions.

Market Research: This entails gathering information about customers, or markets Interpretation of this information allows you to gain insight into your target market, and aim your

Audience Proling: Making a prole of your audience beforehand, so that you can aim your product at the right people. Details include: geodemographics/regional identity, age, gender, sexual orientation, race or ethnicity, mainstream, alternative, niche

Task 2 State of the above will be used in your rst Target Audience Research assignment and explain how:

Primary Research: I am conducting primary research by creating two surveys for

audience research. One is online, the other is paper based. I am using them to nd my target audience, therefore i am asking specic questions such as age. Once i have completed my primary research i will start secondary research by analysing the feedback on my surveys. This will help me come to a conclusion as to who my target audience is.

Demographics: Questions such as How old are you? and What is your gender?
are helping me to measure specic characteristics of my target audience.

Geodemographics: By asking for basic details like address i am able to target my

research at audiences around a specic area.

Audience Proling: Due to my research i can prole my audience before making

my short lm. I can prole details, such as regional identity, gender, mainstream or alternative, that i have asked about in my surveys.

Closed Questions: I have tried to stay away from closed questions as much as
possible, so i can get more opinion answers. In questions such as How often do you consume short lms per week? are added choices like I dont. Therefore, the individual is not forced into answering the way i would like them to answer.

Open Questions: I have involved open questions like How can the short form be
added to or developed to become more interesting to you? for qualitative research, so that i can gather a range of in-depth opinions allowing me a deeper insight into my target audience. Gathering opinions also adds to psychographics.

Quantitative Research: For quantitative research i used questions that involve

numerical data. For example: How many days a week do you consume short lms? This helped me to put data into categories.