Group Members:

RUCHITA KACHHADIA (20) NIKHIL MAHESHWARI (21) NIRAJKUMAR (24) PATEL DIVYANG (32) YASH SHAH (43)

COMPANYS PROFILE

Companys name : MAANS PRODUCTS (Ahmedabad) Family owned proprietary organisation Owner : Mr.Natvarlal Bhavsar Biri Manufacturing Running since past 2 decades Assets -Manufacturing & storing Premises (30-40 workers) -Large storage area for Raw material & Finished Goods

Product Idea Beginning of NIRDOSH

Interested in developing an ayurvedic herbal non-tobacco smoking device in late 70s. Idea When some vaidyas asked Mr.Bhavsar to roll ayurvedic material mix in form of beedi for their patients. Started experimenting Outcome was a good mix of some 14 herbs rolled into herbal beedi.

The Benefits of Nirdosh

Helps body's defense mechanism work against diseases Real rejuvenator Induces a sense of well being & helps concentrate mind due to herbal contents A throat cleaner, thus enhances sonority a singer's voice No nicotine- no harm to the health No paper to burn-no harm to the health Long-lasting pleasant smell of smoke

4 PS
PRODUCT PRICE

PLACE
PROMOTION

Product

Raw material : mixture of 14 herbs Filter Wrapper : tendu leaf,alternate to develop special medicinal paper Pack : rectangle box,wrapped by cellophane paper Pack Insert : an instruction leaflet Brand Name:Nirdosh meaning innocent Print content on the pack : Bicets coined by taking 2 letter from biris & cigarettes

Price
SR.N O 1 PACKING DETAILS 10 pcs. In one packet RATE UNIT 2.00 Packet

10 packets in one plastic pack 3 20 plastic packs in one carton 4 40 plastic packs in one carton 5 80 plastic packs in one Suggested consumer cartonprice per pack is Rs.2.50

20.00 10 packets 400 Carton

800 1600 Carton Carton

Place

One main outlet in Ahmedabad

Various others towns & cities of India

Promotion
Distribution of Free Samples Emphazing on the health benefits Make the product more visible using low cost advertising medium .viz

-Newspaper

-Magazines -Radio (or Doordarshan but costly) -Outdoor Advertising -Door to door selling

Strength
Unique

product in offering. Social cause to remove the harmful effect of Nicotine. Well supported by the society. Niche market with probably no competition. Product is not only a replacement to tobacco but also has health benefits associates with it.

Weakness
Seasonal availability characteristics of raw material. Smoking may not accepted in India. Scare resource for investment in the equipments.

Opportunity
Supplying the product to a much wider audience.

Can go national instead of just concentrating in the state Can collaborate with Social houses and Indian Government Can explore options of exporting the product by maintaining the quality standards. Ayurved is much known in India but is unknown to the world hence the product will have a catchy effect to it Possibilities of going international

Threats
No

patent taken. This can lead to competition and eventually downfall of the whole idea. The raw material like herbs is seasonal. Increase in production will require technology involvement. Lack of intent and effort may lead to limiting the growth perspective Competition from cheaper cigarettes

Marketing Strategy :
Societal marketing concept Society Consumers Company

Suggestions:

To find alternate ways to expand the supply chain Enhancement of Advertising for selling. Use the Tag-line of the product. change in packing to set up with new environment. Need to approach bank & other sources to raise the fund for the project.

Conclusion:

Beneficial to your entire body Can be used to quite smoking It can be smoked in moderation to enhance health. Niche product Potential to do well in the market A health remedy

THANK YOU