Professional Documents
Culture Documents
SKILLS SUMMARY More than six years of business-to-business and consumer communications
experience for start-up and enterprise brands in the technology, fashion and non-profit industries.
EMPLOYMENT HISTORY
Account Coordinator/Account Executive/ Senior Account Executive (Jun 2005 – Jul 2008)
Clients included: Sun Microsystems (AR for Systems, Storage, Vertical and International Business Units),
OQO, Siebel Systems, Jumpcut, Digital City Expo 2006, UCSF AIDS Health Project 2006/7
• Managed three-person Sun Vertical Industry AR team, responsible for increasing representation
in analyst reports, increasing client brand perception, and refinement of marketing and strategy.
• Executed AR tactics including managing and facilitation of consultancies, briefings, inquiries,
bullet-proofing sessions, analyst summits, and trade shows, both vertically and for horizontal
products.
• Led OQO PR efforts to solidify market leadership position in Ultra Mobile PC (UMPC) market and
increase recognition of UMPC’s market validity with press and industry analysts.
• Executed PR tactics including press release development, management of review program,
product launches, acquisitions, media tours, trade shows, customer case study placements,
expansion of executive profiles, and day-to-day media interactions.
• Managed quarterly project/activity and budget plans, day-to-day client relationship, cross team
coordination, collateral development, and reporting.
• Led new business pitches, pro-bono account work, internal training and Bite cultural activities.
• As part of Bite Communications pro-bono efforts, developed strategy and led communications
campaign for 2006/2007 Art for AIDS event benefiting the UCSF AIDS Heath Project resulting in
increased awareness of cause and increased ticket sales.
• Coordinated Bite Communications 2006/2007 SF AIDS Walk team Raising $5k+ and recognition
of 2nd largest communications contributor.
• Results accomplished: Launch of vertical AR pilot program for Sun Federal, increased Sun
Microsystems’ Gartner vendor rating from caution to promising and from promising to positive,
shifted OQO’s perception from consumer electronics gadget to enterprise solution, increased
Bite’s client budgets and raised 5k+ for SF AIDS Walk.
Miller Weiner Communications, San Francisco – Account Coordinator (Jan 2003 – Nov 2004)
Clients included: AIDS Health Project, Gap Inc., Express, Victoria’s Secret
• Contributed to the planning and execution of more than 20 national media tours, resulting in more
than 1.25 million impressions per tour.
• Drafted client/tour news releases, developed pitches and pitched clients to national broadcast
and print media outlets.
• Created and maintained media lists and client databases.
• Managed donations department for “Art for AIDS” which raised $450,000 for two consecutive
years.
• Researched new business opportunities in lifestyle and consumer industries.
EDUCATION
• San Francisco State University - Bachelor of Arts in Organizational Speech Communication,
concentration in Marketing and PR (Jun 2005)
• Knowledge Consulting Group AR Certification (2005-2008)